Social Media Marketing Does Not Replace SEO
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The Impact of Social Media on our Brain [Infographic]

The Impact of Social Media on our Brain [Infographic] | Social Media Marketing Does Not Replace SEO | Scoop.it

Via Gust MEES
Angela Watkins's insight:

http://tech-wonders.blogspot.com/2014/01/top-social-media-networks-internet-users-infographic.html ... http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;

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Gust MEES's curator insight, January 14, 2014 3:58 PM

 

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http://www.scoop.it/t/social-media-and-its-influence

 

CECI Jean-François's curator insight, January 19, 2014 7:44 AM

Se priver de facebook ou twitter est pour beaucoup plus dûr que de se priver de fumer, de boire, de sexe ou de faire du shopping...un début de réponse dans cette infographie ;-)

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Social Selling Metrics, Methods, and Myths | Jill Rowley

Social Selling Metrics, Methods, and Myths | Jill Rowley | Social Media Marketing Does Not Replace SEO | Scoop.it

78% of social sellers outsell peers who don’t use social media.


Go to where the buyers are. Build a strong network with prospects and customers by offering value. It’s simple. It makes sense.


For speaker, advisor and sales leader, Jill Rowley, social selling is one of the most important tactics a salesperson can employ. It also happens to be one of the most haphazardly applied and misunderstood concepts in the industry today.


Building a strong network by listening to individual’s needs and providing solutions means they will turn to you when they are ready to buy. They will also be more willing to spread your message. As it turns out, your best salespeople aren’t always on your payroll.


LeadGenius sat down with Jill Rowley, to discuss how social selling is effectively applied at leading companies such as GE and Affinio.


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Jeff Domansky's curator insight, June 19, 10:44 AM

Jill Rowley says social selling is one of the most important yet misunderstood tactics a salesperson can employ. Valuable insight!

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Amazon gobbles up Whole Foods: Grocery trade impact and analysis

Amazon gobbles up Whole Foods: Grocery trade impact and analysis | Social Media Marketing Does Not Replace SEO | Scoop.it

Amazon’s $13.7 billion proposed acquisition of Whole Foods rocked the grocery industry last week. We’ve got a wide range of Industry opinion, expert analysis and perspectives on the deal and what it means for the US grocery trade.


CNBC reported that shares of Whole Foods jumped 28% on news of the proposed Amazon acquisition. Cowen and Company reports 12% of US consumers bought groceries online in 2016. CNBC also called Amazon’s plan “a brilliant acquisition” and “a slam dunk.”


The acquisition news had a big impact on retail and grocery stocks, causing a huge drop in share value of tens of billions of dollars. Kroger shares dropped 11% and Walmart was down 5% while Costco and Target each slipped 6%....


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Jeff Domansky's curator insight, June 20, 11:40 AM

Big retail disruption for the grocery trade.

noisesely's comment, June 21, 2:06 AM
Terrific...!!
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How to Publish 100 High-Impact Blog Posts This Year

How to Publish 100 High-Impact Blog Posts This Year | Social Media Marketing Does Not Replace SEO | Scoop.it

Since our first reader in August of 2014, we’ve steadily increased our traffic, and we're now consistently drawing 5,000 plus readers per month to our blog. Our traffic is increasing at a growing rate, and we're optimistic about doubling or tripling our traffic in the upcoming year.


If you're a small company like ours — under 20 employees — you're probably wondering how we can consistently publish over 100 quality blog posts annually in addition to getting our “day jobs” done. The answer is in our process.  


There are five important steps that make up our process, and each is critical in helping us accomplish our goal of publishing 100 high quality new blog posts annually. These steps use the HubSpot blogging and social tools....


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Jeff Domansky's curator insight, June 16, 9:47 AM

The story of how one HubSpot user built a strategy of publishing high-quality articles to increase their website traffic by 300%.

rodrick rajive lal's curator insight, June 22, 11:02 AM
Maintaining a publication schedule, preparing an annual calendar and planning topics for the whole year will help publish a significant number of blog posts in a year. I guess we could also use artificial intelligence to narrow down on topics that are most likely to be of significance in the coming year!
 
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The Teenage Brain Is Wired to Learn—So Make Sure Your Students Know It | #Design the #LEARNing

The Teenage Brain Is Wired to Learn—So Make Sure Your Students Know It | #Design the #LEARNing | Social Media Marketing Does Not Replace SEO | Scoop.it

Tools for Self-Directed Learning
As they progress through middle and high school, students are expected to take on increasing responsibility for their learning, with more out-of-class assignments that require independent research, reading for understanding, and wider application of classroom lessons.

 

Our new book, Teaching Students to Drive Their Brains: Metacognitive Strategies, Activities, and Lesson Ideas, suggests that learning and applying strategies to “explain it to your brain” can help students improve their study habits. We note some of those strategies here.

Don’t just read—learn. There can be a huge difference between reading the words on the page and learning from them. To think through the ideas in a reading assignment and improve recall of what they have read, students might benefit from:

Creating diagrams, pictures, and symbols to represent key ideas as they take notes;
Summarizing passages in their own words (some students might enjoy the challenge of capturing the essence of an assignment in a tweet); and Searching for cues about the most important content. For textbook assignments, students can go back and review features like key terms, subtitles, and informational graphics after their first reading to reinforce crucial facts. When reading fiction or poetry, identifying literary devices such as metaphors and symbols can help uncover deeper meaning.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2014/10/03/design-the-learning-of-your-learners-students-ideas/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Metacognition

 


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Gust MEES's curator insight, June 17, 9:34 AM

Tools for Self-Directed Learning
As they progress through middle and high school, students are expected to take on increasing responsibility for their learning, with more out-of-class assignments that require independent research, reading for understanding, and wider application of classroom lessons.

 

Our new book, Teaching Students to Drive Their Brains: Metacognitive Strategies, Activities, and Lesson Ideas, suggests that learning and applying strategies to “explain it to your brain” can help students improve their study habits. We note some of those strategies here.

Don’t just read—learn. There can be a huge difference between reading the words on the page and learning from them. To think through the ideas in a reading assignment and improve recall of what they have read, students might benefit from:

Creating diagrams, pictures, and symbols to represent key ideas as they take notes;
Summarizing passages in their own words (some students might enjoy the challenge of capturing the essence of an assignment in a tweet); and Searching for cues about the most important content. For textbook assignments, students can go back and review features like key terms, subtitles, and informational graphics after their first reading to reinforce crucial facts. When reading fiction or poetry, identifying literary devices such as metaphors and symbols can help uncover deeper meaning.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2014/10/03/design-the-learning-of-your-learners-students-ideas/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Metacognition

 

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11 Content curation tools to help you curate like a pro

11 Content curation tools to help you curate like a pro | Social Media Marketing Does Not Replace SEO | Scoop.it

Content curation is a crucial part of content marketing. These content curation tools will help you curate content like a pro!


Implementing the ideas mentioned in this article will help in making your post stand out among the rest, making it viral. A viral post means more visitors, which means a higher chance to get higher leads....


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Jeff Domansky's curator insight, June 18, 12:24 PM

Eleven curation tools worth a look. Several may be new to you.

pascal leclerc's curator insight, June 19, 2:08 AM

Curation de contenu : 11 outils indispensables

Bobbi Dunham's curator insight, June 19, 9:45 AM
<3 ScoopIt
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Three Fundamental Marketing Concepts That Don't Change With Time

Three Fundamental Marketing Concepts That Don't Change With Time | Social Media Marketing Does Not Replace SEO | Scoop.it

With the rise of so many digital options, the marketing landscape has become extremely complex. New buzzwords crop up every day and new tools promise to be the next best technology to drive growth. Despite all of this, the fundamentals of business haven’t changed. In fact, stepping back and reflecting on the basic goals of growth can often get lost when smitten by new powerful data-driven tools, automation rules and new social and digital options.


While the tools marketers leverage today are often changing rapidly, what was true in 1950 is still true today when it comes to successful businesses. Every successful business needs new customer trials, proper and quality communication with its customers, and needs to maintain a positive reputation in its community.In a recent survey my company conducted with our client base of thousands of local businesses, we determined that the most successful businesses were focused on these three business fundamentals when making marketing decisions.


We spoke with small business owners throughout the country in face-to-face interviews to learn about their time in business, positive and negative factors that influence their companies, marketing and customer loyalty, and more. While some used different tools to accomplish their goals, all were using some form of modern and traditional means to execute their strategies....


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Jeff Domansky's curator insight, June 15, 10:26 AM

No matter the changes in technology, small businesses can benefit from new customer trials, strong communication with loyal customers, and a positive brand image.

Jolly Stephen Fairchild's curator insight, June 15, 8:14 PM
Every business needs a marketing strategy....
 
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4 of ... The Heart: The Key to Everything in the Christian Life - Book Review

A blog about family-friendly book reviews and Sunday School Lessons.
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Five Popular Infographic Templates (And Why They Work so Well)

Five Popular Infographic Templates (And Why They Work so Well) | Social Media Marketing Does Not Replace SEO | Scoop.it

Infographics, an effective form of content marketing, are everywhere on the Web, but it isn't always easy to come up with good designs when you want to create one yourself, especially if you're not skilled in design and visual content.


Fortunately, you have plenty of options. Many blogs and other publications offer tips and tricks to help improve your visual content, and sites like online infographic maker Visme (which I founded) and applications such as PowerPoint offer templates to help you get started.


Templates help you get a general feel about what works for an infographic and what doesn't, which can then allow you to branch out with your own designs. Often, though, in the business world, a lot of templates are simply tweaked to create an infographic; the basic template remains intact. After all, if it isn't broke, why fix it?


So here are five of the most popular templates, the reasons they work so well, and a few tips and tricks to help you make them your own....


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Jeff Domansky's curator insight, June 9, 9:49 AM

MarketingProfs shares 5 types of infographic templates that work well, with tips to help you create your own infographics.

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Why Humility is a Key Ingredient in Leadership - People Development Network

Why Humility is a Key Ingredient in Leadership - People Development Network | Social Media Marketing Does Not Replace SEO | Scoop.it
Kalanick has been used to signalling confidence in his own decision-making, regardless. Humility is a key ingredient in successful leadership, but why?

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Andrea Ross's curator insight, June 13, 7:06 AM

Here Here!!! I've met some pretty senior people in my career and the ones that really leave a lasting impression on me are the ones that have a down to earth approach that you know have an open door policy. It's not something that comes up regularly on leadership skills to develop but actually it's one of the most important ones out there. In some parts of the world it probably doesn't have a name as it's rarely used but in Asia I've been fortunate to see it blossom in a variety of leaders and should never be underestimated. May it continue to be used....

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11 Little Facebook Tips That Bring BIG Engagement Results

11 Little Facebook Tips That Bring BIG Engagement Results | Social Media Marketing Does Not Replace SEO | Scoop.it
Struggling to increase Facebook engagement? You need to make a few changes! Here's 11 Facebook tips that bring BIG engagement results.
Via Brian Yanish - MarketingHits.com, Jeff Domansky
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Christine Leahy's curator insight, May 30, 11:11 AM
Do you need to do a little spring cleaning with your social media profiles? These 11 tips have got me thinking about how I can improve my Facebook and Twitter pages.
 
Jeff Domansky's curator insight, May 31, 10:56 AM

Useful Facebook marketing tips.

Jeff Domansky's curator insight, May 31, 10:57 AM

Useful Facebook marketing tips.

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The Web Is Basically One Giant Targeted Ad Now

The Web Is Basically One Giant Targeted Ad Now | Social Media Marketing Does Not Replace SEO | Scoop.it

Ads used to just be ads. They were signs on the side of the road, or in our browsers. They were something that could be ignored. Visually loud, sure, but they weren’t a fundamental part of our conversations, relationships, or entertainment.


But on the internet today, ads aren’t just part of the content or interface, they are the content and the interface. From what photos you see on Facebook, to the music you listen to on Spotify, to the videos you watch on Snapchat–it’s all served by algorithms that have quantified your response well enough to exploit your tastes, showing you things that you will almost certainly click on.


By using these apps and services, we’re feeding the companies that control them immense amounts of data that, in turn, tailors the medium to fit our tastes. The difference between an ad and a piece of content, these days, is becoming technical. It’s an insight that echoes throughout Mary Meeker’s 2017 Internet Trends report, which she and Kleiner Perkins Caufield & Byers published yesterday afternoon.


The report, which is heavily anticipated every year, contains hundreds of slides breaking down digital culture and business–everything from emerging markets in China to the rise of unboxing culture. But the trend that stuck out most to us this year? That the internet is now playing every user in one giant game we cannot escape. Here’s how....


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Jeff Domansky's curator insight, June 1, 11:33 AM

Mary Meeker’s annual Internet Trends report shows how apps and interfaces leverage data to exploit our weaknesses. A must-read, long read for all. 10/10

GLOBALHACKERS.RU's curator insight, June 5, 1:10 AM


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11 Pitfalls to Avoid in Difficult Conversations - People Development Network

11 Pitfalls to Avoid in Difficult Conversations - People Development Network | Social Media Marketing Does Not Replace SEO | Scoop.it
Based on those observations, here are some ideas you can implement when faced with holding difficult conversations in your organization.

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Andrea Ross's curator insight, June 7, 4:18 AM

We all have to deal with difficult conversations whether it be professionally or personally. Some will run and avoid confronting the conflict and others jump in which can also be dangerous. Nice little article to get you thinking and prepared when conflict rears it's head. I cover conflict within my "Billing Manager" training, if you can follow the stages of SOCS (Situation, Options, Consequences & Solution) it will reduce the negativity in conflict situations and get you to enhance your listening skills enabling you both to come through the other side smiling!!

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Boost Your Content Marketing Strategy with these 10 Infographics

Boost Your Content Marketing Strategy with these 10 Infographics | Social Media Marketing Does Not Replace SEO | Scoop.it

Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall of text or 20 seconds with an image, it makes sense to go with the latter.


In other words, people like looking at stuff. As such, infographics are rapidly becoming an essential component of a solid content marketing strategy. Free tools like Canva and Pixlr make it easier than ever to turn your data into compelling visual content.


The best infographics give equal weight to both parts of the word – they combine essential info with stellar graphic design. I could write a whole blog post about how great infographics can be. But, of course, that would defeat the purpose.


Instead, let’s look at ten great infographics with a meta twist: They’re content marketing assets about content marketing! These examples can inspire your own infographic creation while they inform your strategy....


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Jeff Domansky's curator insight, June 5, 11:02 AM

Learn how to more efficiently create, publish and amplify your content with these informative, graphical infographics.

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Why You Must Refocus Your Message on Problems Not Solutions | Duct Tape Marketing

Why You Must Refocus Your Message on Problems Not Solutions | Duct Tape Marketing | Social Media Marketing Does Not Replace SEO | Scoop.it

In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart.


While the previous post kicked off the idea today’s post 1 of 5 Summer Restart is meant to get us down to business.


Ready to cover the five steps to restart your marketing plan for the year?


QOh, side note – I love summer – I embrace the heat and here in the Midwest the humidity – so since we are talking about restarting your plan as Summer kicks in I thought I would give this entire series a Summer motif. Thus the watermelon in the image above....


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Jeff Domansky's curator insight, June 20, 11:24 AM

John Jantsch says a mid-year restart can revive your marketing.

noisesely's comment, June 21, 2:06 AM

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Sunday - Jephthah Answers The Call - Judges 11:4-11,29-31 - 6/18/17

A blog about family-friendly book reviews and Sunday School Lessons.
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International Recruiting: Where Do You Start? - People Development Network

International Recruiting: Where Do You Start? - People Development Network | Social Media Marketing Does Not Replace SEO | Scoop.it
If you’ll soon be in the position of international recruiting, you may be overwhelmed. How do you start? There are about 7.4 billion people in the world

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10 Creative Ideas to Promote Your Content Using Social Media

10 Creative Ideas to Promote Your Content Using Social Media | Social Media Marketing Does Not Replace SEO | Scoop.it

Selling services online is an entirely different ballgame than selling products. There are separate processes, marketing techniques, and web design principles you must follow.


You can’t pitch services in the same way as products and you must understand the advantages and disadvantages that come with the service industry. With the right web design ideas, your company can easily meet and exceed the business success of your product-selling peers. Optimize your website with these six tips..


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Jeff Domansky's curator insight, June 18, 12:09 PM

Here's how to help your posts go viral.

Marc Kneepkens's curator insight, June 19, 7:23 AM

Clear ideas.

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How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist

How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist | Social Media Marketing Does Not Replace SEO | Scoop.it

It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in.


Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that some of the most common questions we get concern crafting titles.


How long should my headline be? What words should I use? What words should I avoid? Should I optimize it for search, or for social? Or both?


Luckily, we've come up with a simple formula for writing catchy headlines and blog titles that you can reference from here on out. So let's just dive right in, shall we?...


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Jeff Domansky's curator insight, June 15, 9:55 AM

Here's HubSpot's formula for how to write a headline or blog title your readers can't help but click. Useful reminders.

Jeff Domansky's curator insight, June 15, 9:59 AM

Here's HubSpot's formula for how to write a headline or blog title your readers can't help but click. Useful reminders.

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At 'Washington Post,' Tech Is Increasingly Boosting Financial Performance

At 'Washington Post,' Tech Is Increasingly Boosting Financial Performance | Social Media Marketing Does Not Replace SEO | Scoop.it

When I started my career at The Washington Post in the late 1990s, the newsroom wore a dusty, outdated look as if it were paying homage to its legendary past. The Post of today occupies an updated building on D.C.'s renowned K Street, in modern, glass-walled offices with a Silicon Valley aesthetic.


This is the Post after Jeff Bezos, the Amazon CEO and e-commerce visionary, bought it in 2013. Since then, the paper's business and technology has almost outshone its award-winning journalism.


Before Bezos, the Post was losing revenue and its losses were widening, as it struggled to find income to replace its decline in print ads. The Post is now privately owned and doesn't discuss specific figures, but says revenue and profits are up, as subscribers grow and digital ad revenue increases. Its monthly Web traffic has grown 56 percent, to 78.7 million over the past two years, according to ComScore.


That reflects its journalism, but it also reflects big changes under the hood. Under Bezos, the newspaper has transformed its operations, from how it writes headlines and chooses photos, to how it generates ad dollars....


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Jeff Domansky's curator insight, June 15, 10:20 AM

Revolution: The newspaper struggled amid declines in print ads, but under Amazon's Jeff Bezos, it has transformed its operations, from how it writes headlines and chooses photos to how it generates ad dollars.

Peter Miller's comment, June 16, 12:56 AM
Great post... Very Informative.
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10 Examples of Innovative Influencer Marketing Campaigns

10 Examples of Innovative Influencer Marketing Campaigns | Social Media Marketing Does Not Replace SEO | Scoop.it

Businesses know that today’s consumers are knowledgeable and not easily swayed by traditional marketing. Consumers also look to peers to help them make purchase decisions.


Influencer marketing can increase brand awareness, build an audience and help boost sales. Most importantly, it often costs significantly less than conventional advertising.


If you’re looking ideas on how to work with influencers for your digital marketing campaign, you should learn from the best. So here is a list of some of the best innovative examples of companies that nailed their influencer marketing campaigns and what you can learn from them....


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Jeff Domansky's curator insight, June 14, 10:53 AM

Lots of inspiration from these influencer campaigns.

Elsa Martres's curator insight, June 14, 3:42 PM

Lots of inspiration from these influencer campaigns.

CCI VAL D'OISE's curator insight, June 17, 9:45 AM

Lots of inspiration from these influencer campaigns.

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How to Build a Social Media Marketing Funnel for Bloggers : Social Media Examiner

How to Build a Social Media Marketing Funnel for Bloggers : Social Media Examiner | Social Media Marketing Does Not Replace SEO | Scoop.it

Are you using your blog for business?


Wondering how to combine blog posts with social media content to move people through the sales cycle?


In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel....


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Jeff Domansky's curator insight, June 11, 10:49 AM

Blog posts can help at every stage of your marketing funnel.

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20 Creative Presentation Ideas That Will Delight Your Audience

20 Creative Presentation Ideas That Will Delight Your Audience | Social Media Marketing Does Not Replace SEO | Scoop.it
We’ve seen it before—the speaker standing behind a podium, droning on and on in a monotone voice, with a boring bullet-point slide behind them. It’s all well and good to scoff at them, but then we think about our own projects, and wonder if they might fall into the same trap.Not to worry–we’ve compiled a list of 20 creative presentation ideas to spice up your next talk, with examples to help get you on the right track....
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Jeff Domansky's curator insight, June 13, 11:32 AM

20 creative ways to captivate your audience, from using props and asking thought-provoking questions to telling stories and sharing personal anecdotes.

Marc Kneepkens's curator insight, June 13, 6:42 PM

These are excellent tips and ideas for your public speaking #presentation

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10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe) | Social Media Marketing Does Not Replace SEO | Scoop.it

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “Will Robots Take My Job?”


We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. And although I breathed a sigh of relief that writing has only a 3.8% chance of being automated, it made me think about job roles that weren’t so lucky.


If you think job disruption by AI is limited to the assembly lines, think again: AI is doing a better job than humans at some aspects of sales and marketing, too....


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Jeff Domansky's curator insight, June 1, 11:18 AM

The age of artificial intelligence, or AI, is here. Learn which jobs it will replace and which jobs are safe ... for now.

Gianluca Pirraglia's curator insight, June 4, 5:29 AM

The age of artificial intelligence, or AI, is here. Learn which jobs it will replace and which jobs are safe ... for now.

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Why newsrooms should be thinking differently about social data

Why newsrooms should be thinking differently about social data | Social Media Marketing Does Not Replace SEO | Scoop.it

In other words, social data shouldn’t just be about measuring content distribution – it can also be used in the editorial process itself, right at the ideation stage.Many newsrooms already have particular ways of integrating social analytics and metrics into their workflows. Morning editors will keep a close eye on the stories that saw heavy engagement overnight as a means of informing their coverage in the early part of the day.


But in a digital publishing space that is more competitive, where publishers have to fight hard to gain attention in news feeds, there’s room for much more creativity and with the data. We look at three ways that newsrooms can look at harnessing social data to improve their content and storytelling....


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Jeff Domansky's curator insight, June 3, 11:04 AM

Three ways that publishers should be rethinking how they use social metrics in their workflows.

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6 Keys to Transform Your Marketing Content from Subpar to Superior | CustomerThink

6 Keys to Transform Your Marketing Content from Subpar to Superior | CustomerThink | Social Media Marketing Does Not Replace SEO | Scoop.it

Content marketing sounds very simple on its surface but I can tell you from lots of experience that it can be tough to do it right. Even if you have innate writing ability, this may not translate well into results-producing writing if you don’t do your homework and understand what you are selling and who you are selling it to. Plus, prospects are inundated with content from your competitors, many of whom take the creation of content very seriously.


Like Dana Brookes, author of Content Marketing Revolution: Seize Control of Your Market in Five Key Steps, who stated,“Think of every contact a customer has with your brand as the most important encounter of your life.”


Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven, pull-marketing strategy that aligns with business metrics.


Whether your goals are to increase market awareness, drive website traffic, build lead generation or improve sales funnel conversion, understanding how to create copy that delivers results is fundamental to achieving success.


From strategy to execution, you need content that is consistent and on-target. To leverage your brand’s core promise, quality content turns differentiators into a narrative that systematically engages your critical audiences.


Tailored content for every stage of the process compels prospects to take action. In a Lead-2-Revenue Machine, we are not creating content for content’s sake, but rather to drive specific business objectives....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 5, 10:54 AM

Content marketing can be powerful if driven by strategy.