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The 8 Digital Skills Students Need for The Future

The 8 Digital Skills Students Need for The Future | Social Media Marketing Does Not Replace SEO | Scoop.it

Via Dr. Susan Bainbridge, ANA, Gust MEES
Angela Watkins's insight:

The 8 Digital Skills Students Need for The Future | @scoopit via @knolinfos http://sco.lt/...

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CrazyConversations's curator insight, September 27, 2014 12:50 PM

These most needed skills are here right now. In competitive business environments, finding information quickly is a necessity. Judging the quality of information is crucial to decisionmaking.

Rosa Saló Sagué's curator insight, May 7, 2015 4:32 AM

ICT skills ranking

Maie Nuudi's curator insight, May 8, 2015 7:46 AM

Väga olulised tulevikuoskused, et olla edukas. 

1.oskus hinnata informatsiooni sisu, oluline, sest info maht on tohutu

2.effektiivne kirjutamine, märksõnadega kirjutamine

3. infoallikate kasutamine ja korrektne käitumine allikatega

4. oskus leida infot kiiresti

5. esitlusoskus ja tehniliste vahendite kasutamise oskus

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Monday - Praise the Lord! - Psalm/Tehillim 150 - 1/23/17

Monday - Praise the Lord! - Psalm/Tehillim 150 - 1/23/17 | Social Media Marketing Does Not Replace SEO | Scoop.it
A blog about family-friendly book reviews and Sunday School Lessons.
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The Secrets to HRs Future Success - People Development Network

The Secrets to HRs Future Success - People Development Network | Social Media Marketing Does Not Replace SEO | Scoop.it
HRs future success is dependent on businesses all over the world using our collective specialized expertise to help our them perform better.

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If a Credit Card Company Can Emotionally Connect With Their Audience, You Can Too

If a Credit Card Company Can Emotionally Connect With Their Audience, You Can Too | Social Media Marketing Does Not Replace SEO | Scoop.it

From virtual reality to live video, business owners shouldn't chase every new marketing trend that comes along. In fact, often reexamining what has worked in the past and thinking about how to apply those successes on new platforms is the first place to start.

Look, for example, at Mastercard. The payments technology company has been globally recognized brand for a very long time. Mastercard's chief marketing and communications officer, Raja Rajamannar, says that his biggest task when hired in 2013 was to optimize a pre-digital brand for the present-day.

Rather than ditch a mature campaign to make his mark, he looked at the long game. Here are four lessons we can learn from it about optimizing your marketing in the digital age...


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Jeff Domansky's curator insight, January 18, 11:55 PM

Great lesson from MasterCard marketing..

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3 trends PR pros should embrace in 2017 | PR Daily

3 trends PR pros should embrace in 2017 | PR Daily | Social Media Marketing Does Not Replace SEO | Scoop.it

What does the public relations industry have to look forward to in 2017?


What’s in store for practitioners, agencies and companies seeking to build awareness, reputation and trust?


Three mega-trends are on their way and will arrive on our industry’s shores this year. Let’s see if we’re ready for them:...


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Kathryn Chamberlain's curator insight, January 19, 12:40 PM

This article discusses 3 challenges and how to navigate these challenges facing PR professionals in 2017. The author really hits the nail on the head with the first point: how to connect with users that are being bombarded with content on social media platforms. Marketing communications have really penetrated (almost) every aspect of our life, so creating content that will stand out becomes a significant challenge. His recommendation to use machine learning platforms to focus content is particularly interesting and a technology that is still being developed. Marketers are constantly having to adapt to the most effective means of reaching their target market so his second point of the need to adapt isn’t new.  However, the tools which marketers will use to reach markets are changing and it will be interesting to see if any one tool dominates the market in 2017. I’d be a little wary of the data used to discuss the dark circles, upon further investigation the research source is from the company RadiumOne that sells it’s tool to other companies to keep track of the ‘dark circle sharing’.

nickedmeasly's comment, January 19, 11:43 PM
very nice
MartinVermaak's comment, January 20, 8:49 AM
https://articlestars.com/detail.php?id=1749864
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Learning and earning: Lifelong learning is becoming an economic imperative | The Economist

Learning and earning: Lifelong learning is becoming an economic imperative | The Economist | Social Media Marketing Does Not Replace SEO | Scoop.it
Lifelong learning is becoming an economic imperative

Technological change demands stronger and more continuous connections between education and employment, says Andrew Palmer. The faint outlines of such a system are now emerging.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Life-Long-Learning

 


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Gust MEES's curator insight, January 20, 3:26 AM
Lifelong learning is becoming an economic imperative

Technological change demands stronger and more continuous connections between education and employment, says Andrew Palmer. The faint outlines of such a system are now emerging.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Life-Long-Learning

 

siblingsnonstop's comment, January 20, 11:10 PM
Nice
Nevermore Sithole's curator insight, January 23, 3:14 AM
Learning and earning
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Your 2017 Marketing To-Do List

Your 2017 Marketing To-Do List | Social Media Marketing Does Not Replace SEO | Scoop.it

Now that we're well into 2017, are you checking items off your marketing to-do list? Or, like many of us procrastinators, do you have a to-do list that consists of just one item: "Make 2017 marketing to-do list"?


If the latter is the case, IBM has you covered.


The software company has put together an infographic guide to help marketers prioritize their efforts this year, and it also explains the benefits that each idea can have on your program.


For example, stories are up to 22 times more memorable than facts or figures alone, the infographic claims, and it gives tips on how to captivate your audience with better stories this year....


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Jeff Domansky's curator insight, January 20, 11:13 AM

What should be on your 2017 marketing to-do list? Technology, content strategy, events, data, AI? Check out this infographic from IBM, and check off items on your marketing strategy to-do list.

EZIA's curator insight, January 21, 11:05 AM
If you didn't set a marketing plan for 2017 yet - start the year off right and do it today!
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11 Advanced Techniques for Repurposing Old Content

11 Advanced Techniques for Repurposing Old Content | Social Media Marketing Does Not Replace SEO | Scoop.it

With repurposing content, it’s the same idea. You create a piece of content once and then use it in a bunch of different ways.

That means less work and more results. It seems too good to be true, but I promise you it’s not.

The beauty of this technique is that you can repurpose any type of content. Articles, videos, checklists—you name it.

So grab a piece of your content you want to repurpose, and let’s look at 11 advanced techniques for repurposing....


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Jeff Domansky's curator insight, January 12, 12:01 AM

Excellent content marketing advice from Neil Patel. Recommended reading. 9/10

bunchentropy's comment, January 12, 12:01 AM
Nice...!!
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What You Need to Know About Internet Marketing of Educational Services

What You Need to Know About Internet Marketing of Educational Services | Social Media Marketing Does Not Replace SEO | Scoop.it
Through internet marketing, the society has gone through increased transformations in the education sector. Such has made the process of learning

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Why Educators Blog: The Challenges, Benefits And Tips For Getting Started | #Blogging #writing

Blogging provides numerous benefits but we all have reasons why we don’t always blog as much as we want. Here’s what you’ve told us in your blogging stories about blogging challenge…

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=blogging

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=blogs

 

 


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Gust MEES's curator insight, January 11, 6:25 PM

Blogging provides numerous benefits but we all have reasons why we don’t always blog as much as we want. Here’s what you’ve told us in your blogging stories about blogging challenge…

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=blogging

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=blogs

 

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9 Lines Singlehandedly Ruining Your LinkedIn Connection Requests

9 Lines Singlehandedly Ruining Your LinkedIn Connection Requests | Social Media Marketing Does Not Replace SEO | Scoop.it

Most prospects have tens (or even hundreds) of pending LinkedIn invites to respond to -- which means that when they finally get to yours, it’s only getting mere seconds of attention.


And in such a short span of time, a single bad line can condemn your invite to the “ignore” pile.


If you want your invites to make it all the way to your prospects’ inboxes, never use these nine clunkers again....


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Jeff Domansky's curator insight, January 12, 3:44 AM

Steer clear of these cringeworthy statements if you want your LinkedIn requests accepted.

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10 Visual Marketing Tips to Master Social Media Engagement

10 Visual Marketing Tips to Master Social Media Engagement | Social Media Marketing Does Not Replace SEO | Scoop.it

What about e-commerce brands or other companies that drive engagement and sales through their social channels with visual content?

A 10x content post doesn’t really help there, but if visuals are more your style, then there are plenty of ways to 10x your social graphics to boost your content strategy and capture your audience’s attention in the middle of their browsing....


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Jeff Domansky's curator insight, January 5, 11:51 PM

Practical tips to improve your visuals and the impact of your content.

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This Is What Content Marketing Looked Like in the 1800s

This Is What Content Marketing Looked Like in the 1800s | Social Media Marketing Does Not Replace SEO | Scoop.it

The Furrow, John Deere’s magazine for farmers, has been in print since 1895. A few years ago, we published an article about the esteemed magazine, looking at how it’s managed to stay relevant in print even as digital outlets started to dominate.


In marketing circles, The Furrow is a legendary entity, the Adam of brand publishing. In 1912, it had a peak circulation of more than 4 million readers. To take this origin metaphor to an absurd extreme, we’re excited to give you a glance at Eden.


Recently, as I searched through old emails, I realized there were a lot of insanely cool editions that we never published in the original piece. It’s the first week of January, and I don’t really feel like doing real work yet, so I thought I’d share them....


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Jeff Domansky's curator insight, January 7, 12:54 AM

Take a look inside the pages of The Furrow, John Deere's legendary magazine for farmers, which is the world's longest-running brand publication.

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Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'

Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken' | Social Media Marketing Does Not Replace SEO | Scoop.it

At AdExchanger’s Industry Preview on Wednesday, Vaynerchuk shared his provocative views with an audience of digital industry professionals who he clearly wanted to shake up: “I believe this entire space is broken not in a bad way, but from the way I see the world.” And what is that? He believes that brand marketers, agencies, and tech suppliers, see everything based on a short-term vision. “Everyone talks about return on ad spend, click-throughs… everything is math and metrics but meanwhile, the business is in the tank,” he said. “There’s a disconnect,” he says -- and he blames short-term thinking, and the industry’s obsession with “math” and metrics.

“Common sense needs to enter ad tech,” he said, rating the common-sense element at “zero.” He also blamed much of the existing dysfunction on programmatic and “behavior that is so predicated in the moment or in the machine.” And he boldly stated to the audience: “You don’t believe in what you’re selling.” He said everyone in the room is concerned about short-term returns, and brand managers worry about making the numbers quarter by quarter, instead of taking a longer view.

All of this is taking place within the context of extreme channel conflict, where marketers are increasingly going direct consumer....


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Jeff Domansky's curator insight, January 20, 11:25 PM

For a "broken" system, Gary Vaynerchuk is certainly making a lot of money from digital advertising and marketing.

provesembed's comment, January 21, 1:30 AM
good
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Wearables have got some work to do this year

Wearables have got some work to do this year | Social Media Marketing Does Not Replace SEO | Scoop.it

It’s a wait and see moment for wrist-worn devices. After a few years of betting heavily on the space, this most recent CES didn’t offer much; save for two or three smartwatch announcements, some partnerships and a couple of middling bands, the industry seems to have largely shifted its focus toward the connected home and the seemingly attainable dream of sticking Alexa in everything.


Some of the hesitation on the part of manufacturers no doubt owes much to the delay of Android Wear 2.0 — which really couldn’t have come at a less opportune time, missing both the holiday rush and the biggest tech show of the year. The latest version of Google’s wearable operating system is due out next month — likely February 2.


When it arrives, it’ll greet an industry licking its wounds. The disappointing CES was really par for the course following a fairly lackluster — and in some cases toxic — 2016....


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Jeff Domansky's curator insight, January 22, 12:46 PM

Wherefore wearables? Seems to be wait-and-see according to the experts.

Jeff Domansky's curator insight, January 22, 12:50 PM


Wherefore wearables? Seems to be wait-and-see according to the experts.



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Groupon users have thousands of pounds stolen by fraudsters

Groupon users have thousands of pounds stolen by fraudsters | Social Media Marketing Does Not Replace SEO | Scoop.it
Groupon is under pressure to crack down on fraudsters after scores of customers reported that thousands of pounds had been taken from their bank accounts when cyber criminals placed orders in their name.
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Four Trends In Digital Transformation – Jacob Morgan

Four Trends In Digital Transformation – Jacob Morgan | Social Media Marketing Does Not Replace SEO | Scoop.it

If one of the main goals of the future of work is to increase productivity and collaboration, there’s a great place to start: digital transformation.


Many companies are embarking on a digital transformation in an effort to connect employees and customers around the world digitally. The future of work and digital transformation are both vital to each other’s success, and they can work together to help organizations prepare for a new wave in the workforce. A digital transformation can provide employees the tools they need to create the best work environment for the future.


Digital transformation builds on the current state of global connectivity and can include a wide variety of features. However, according to Adam Warby, CEO of global technology solutions firm Avanade, there are four main trends being seen in digital transformations across industries:...


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Jeff Domansky's curator insight, January 19, 1:26 AM

Forward thinking about digital transformation. Recommended reading. 9/10

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The Simple Way to Give Difficult Feedback (Without Hurting Feelings)

The Simple Way to Give Difficult Feedback (Without Hurting Feelings) | Social Media Marketing Does Not Replace SEO | Scoop.it
Learn how to balance honesty with compassion for maximum impact

 

Whether you're a leader or a peer, part of your responsibility is to give people feedback. Having been raised in a culture that often dances around the truth and tiptoes near insecurities, you may lack the skills required to balance brutal honesty with a sense of compassion.

 

Think about the feedback you've been given. Chances are, in some of those situations, the feedback was hurtful. Other times, after the initial sting subsided, you learned a great deal about yourself.

 

In the best type of feedback, however, you felt respected, safe, and pushed slightly outside of your comfort zone. That's because the most effective type of feedback is tailored to the individual--making him or her feel appreciated and pointing out where growth needs to occur.

 

Finding that perfect mix is easier than you think.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=feedback

 


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Gust MEES's curator insight, January 19, 4:33 PM
Learn how to balance honesty with compassion for maximum impact

 

Whether you're a leader or a peer, part of your responsibility is to give people feedback. Having been raised in a culture that often dances around the truth and tiptoes near insecurities, you may lack the skills required to balance brutal honesty with a sense of compassion.

 

Think about the feedback you've been given. Chances are, in some of those situations, the feedback was hurtful. Other times, after the initial sting subsided, you learned a great deal about yourself.

 

In the best type of feedback, however, you felt respected, safe, and pushed slightly outside of your comfort zone. That's because the most effective type of feedback is tailored to the individual--making him or her feel appreciated and pointing out where growth needs to occur.

 

Finding that perfect mix is easier than you think.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=feedback

 

Margarita Saucedo's curator insight, January 20, 11:03 AM
En ese asunto tan difícil de la retroalimentación.
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10 best new web design tools for January

10 best new web design tools for January | Social Media Marketing Does Not Replace SEO | Scoop.it

If you work in the world of web design, whether that be in a studio or working from home, it's vital to keep up-to-date with the latest industry tools and standards. This month, we've found a number of interesting resources that should help you do just that. 


So, whether you’re looking to delve into the world of artificial intelligence, learn some new skills or launch an app, you’ll find something interesting on this list. 


Via Jeff Domansky
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Jeff Domansky's curator insight, January 20, 10:55 AM

Creative Bloq's round-up includes serious new tools for prototyping, colour schemes, launching an app, using APIs and much more. Deep web design tools and check out the chatbot tool.

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If You’re still using these Fonts… You need to stop. – The Mission

If You’re still using these Fonts… You need to stop. – The Mission | Social Media Marketing Does Not Replace SEO | Scoop.it

Like most rational people, I’ve never been a fan of Comic Sans. In fact, I die a little inside when I see that this font is still used on some websites and blogs! Comic Sans makes people bounce. It’s that awful.


But like I said, some fonts are even more offensive and awful. Here are 10 examples Carly Stec over at HubSpot came up — I made a visual out of her list because you have to see these bad boys to truly appreciate just how much they need to die....


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Jeff Domansky's curator insight, January 12, 11:17 AM

Bad fonts apocalypse now! Kudos to Larry Kim.

Stephen Buckley's curator insight, January 22, 10:00 PM

This piece by Larry Kim is both important and comical. The article is about how some text fonts can be visually displeasing and turn off people who are visiting a web page. Notably, Kim compares the text font on a web page to the style of clothing a person wears. He argues that people will immediately think someone is "cool" if we like their style which he then argues that it is exact same paradigm with text fonts. Kim along with the help of Carly Stec from HubSpot have noted 10 fonts that "need to die" in the article. Although this article is an opinion piece and is not credible, the topic is extremely relevant to anyone who has a say in what text font is being used in any form of communication. I personally do not think that the need to cut certain text fonts out of our lives is a new idea. This is a topic that should be discussed at design tables before a font is used. 

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72% of Marketers Say Data Analysis More Important Than Social Media Skills

72% of Marketers Say Data Analysis More Important Than Social Media Skills | Social Media Marketing Does Not Replace SEO | Scoop.it

A new report by ad-tech provider Blue Venn finds that 72% of marketers consider data analysis more important than social media skills. The report, "Customer Data: The Monster Under the Bed?,” incorporates research from 200 U.S. and U.K. marketers, with the goal of identifying the attributes most needed to compete in the data-centric marketing landscape.


Key findings include:


--Data management is now considered more vital than social media (65%), Web development (31%), graphic design (23%), and search engine optimization (13%).


--However, 27% of marketers are still handing over the process of data analysis to IT departments....


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Jeff Domansky's curator insight, January 11, 1:45 AM

Data analysis skill ranks high with marketing pros.

John Tiller's comment, January 11, 1:55 AM
Nice Post ! https://www.ecommerceonestop.com/
Nevermore Sithole's curator insight, January 13, 3:46 AM
72% of Marketers Say Data Analysis More Important Than Social Media Skills
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Facebook to Team With News Orgs on Story 'Packages' | #SocialMedia

Facebook to Team With News Orgs on Story 'Packages' | #SocialMedia | Social Media Marketing Does Not Replace SEO | Scoop.it
Facebook on Wednesday launched a new program aimed at establishing stronger ties with the media.

As part of its new Journalism Project, Facebook will be "collaborating with news organizations to develop products, learning from journalists about ways we can be a better partner, and working with publishers and educators on how we can equip people with the knowledge they need to be informed readers in the digital age," Director of Product Fidji Simo wrote in a blog post.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence/?tag=Facebook

 


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Gust MEES's curator insight, January 11, 6:44 PM
Facebook on Wednesday launched a new program aimed at establishing stronger ties with the media.

As part of its new Journalism Project, Facebook will be "collaborating with news organizations to develop products, learning from journalists about ways we can be a better partner, and working with publishers and educators on how we can equip people with the knowledge they need to be informed readers in the digital age," Director of Product Fidji Simo wrote in a blog post.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence/?tag=Facebook

 

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Which Blogging Tactics Produce the Strongest Results? [New Survey Data]

Which Blogging Tactics Produce the Strongest Results? [New Survey Data] | Social Media Marketing Does Not Replace SEO | Scoop.it

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results?


The answers to any and all of the questions deliver interesting insights on the state of digital marketing. And thanks to the work of Orbit Media Studios, this data has been collected, made available and fun to consume.


For three years running, Andy Crestodina -- the web design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares. Let's take a look at some of the trends over the years ......


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Jeff Domansky's curator insight, January 12, 12:51 AM

Barry Feldman shares the tactics that business bloggers believe produce the strongest results.

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The complete guide to preparing your spokespeople for media interviews

The complete guide to preparing your spokespeople for media interviews | Social Media Marketing Does Not Replace SEO | Scoop.it

While not all of this information will be new to you, it will serve as a useful tool and checklist when you have media interviews approaching.


The goal with any media interview should be to communicate your messages with real impact, while strengthening the reputation of your organisation.


This guide will give you the best chance to make that happen. We will look at seven areas you’ll need to address in order to properly prepare your spokespeople...


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Jeff Domansky's curator insight, January 12, 10:53 AM

The key to a successful media interview is preparation. In this guide, Harvey Leach shows you everything you need to do in order to properly prepare your spokespeople.

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How to Become a Subject Matter Expert for Free - People Development

How to Become a Subject Matter Expert for Free - People Development | Social Media Marketing Does Not Replace SEO | Scoop.it
How can you achieve the success of being a recognized subject matter expert without spending a great deal of money in doing it?

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