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Infographic: What is Content Marketing?

Infographic: What is Content Marketing? | Social Media Marketing Does Not Replace SEO | Scoop.it
Check out this great infographic created by the team at CMO.com , which explains how blogs, social media and online communities can help increase customer acquisition for many companies.
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Blogs/Blog Marketing/Social Media/Social Media Marketing ... 

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Laércio Bento's curator insight, October 29, 2013 8:53 AM

Comunicação em ferramentas de mídias sociais, só com conteúdo!

 

Mr Tozzo's curator insight, October 29, 2013 12:50 PM
Infographic: What is Content Marketing?
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Friday - The Spirit Brings Life - Romans 8:1-11 - 2/10/17

Friday - The Spirit Brings Life - Romans 8:1-11 - 2/10/17 | Social Media Marketing Does Not Replace SEO | Scoop.it
A blog about family-friendly book reviews and Sunday School Lessons.
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Content Curation Tools: The Ultimate List - Curata Blog

Content Curation Tools: The Ultimate List - Curata Blog | Social Media Marketing Does Not Replace SEO | Scoop.it

Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market. Curation is a great way to support your created content strategy, publish content consistently and keep track of your favorite information sources. Enlightened content marketers are using a content mix that is only 65% created, with the remainder being 25% curated and 10% syndicated.

 

My hope is that this map will help you or your organization navigate the growing world of curation and find a tool that best fits your content needs.

 

The Purpose of this List

If you’re all caught up on The Ultimate Content Marketing Tools List, then you already know the content marketing tools universe is vast—and still expanding. Marketing and technology are constantly joining forces to provide marketers with simpler solutions to publishing higher quality, more relevant content for their audiences. Whether you’re part of the 71% of marketers increasing spend on content this year, or you’re just looking for a tool to help keep track of news and social media, this list of curation tools will help cut through the curation clutter and make sense of what differentiates each application, service and platform....


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Jeff Domansky's curator insight, February 11, 3:50 AM

The Ultimate List of Content Curation Tools and accompanying map, is comprised of both business grade tools that support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for hobbyist or organizational purposes.

Jeff Domansky's curator insight, February 11, 3:54 AM

The Ultimate List of Content Curation Tools and accompanying map, is comprised of both business grade tools that support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for hobbyist or organizational purposes.

Sandy Sosa R's curator insight, Today, 12:12 PM

WOW!

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How to Digitize Old Photos with Your Smartphone

How to Digitize Old Photos with Your Smartphone | Social Media Marketing Does Not Replace SEO | Scoop.it
We all have old photos that are important to us. Vacations, family members who are no longer with us, good times in our lives—you know, important stuff. The thing is, pictures fade. The best way to keep these precious memories safe is by digitizing them, and what was once a lengthy process can now be done—with pretty exceptional results—directly from your phone.
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Dennis T OConnor's curator insight, January 28, 1:44 PM
Time to digitize some memories? Try it!
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Bot Traffic Report 2016

Bot Traffic Report 2016 | Social Media Marketing Does Not Replace SEO | Scoop.it

The annual Imperva Incapsula Bot Traffic Report, now in its fifth year, is an ongoing statistical study of the bot traffic landscape. For our latest report we examined 16.7+ billion visits to 100,000 randomly-selected domains on the Incapsula network to tackle the following questions:

How much website traffic is generated by bots?How are bad bots used in cyberattacks?What drives good bot visits to various websites and services?Which are the most active bad and good bots?

 

The answers to these questions are found in the infographic below. In the accompanying commentary we take a closer look at some of the macro trends, as reflected in the activity of the most active bot archetypes.


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loancount's comment, January 28, 5:10 AM
Nice...!!
madisoninherent's comment, January 30, 5:32 AM
Thats breathtaking...
Maria Cattini's curator insight, February 1, 2:20 PM

this is a fascinating and frightening report ob bots and search engine traffic

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Learning to Lament: Giving Voice to the Winter Christian Experience

Learning to Lament: Giving Voice to the Winter Christian Experience | Social Media Marketing Does Not Replace SEO | Scoop.it

"...It seems that in many locations within Christianity there is a great hesitancy to give voice to any negativity regarding our relationship with God. Again, the reason for this seems to be the assumption described above, that any distress, complaint or negativity in the God-relationship is symptomatic of a lack or loss of faith.
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Monday - Praise the Lord! - Psalm/Tehillim 150 - 1/23/17

Monday - Praise the Lord! - Psalm/Tehillim 150 - 1/23/17 | Social Media Marketing Does Not Replace SEO | Scoop.it
A blog about family-friendly book reviews and Sunday School Lessons.
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The Secrets to HRs Future Success - People Development Network

The Secrets to HRs Future Success - People Development Network | Social Media Marketing Does Not Replace SEO | Scoop.it
HRs future success is dependent on businesses all over the world using our collective specialized expertise to help our them perform better.

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If a Credit Card Company Can Emotionally Connect With Their Audience, You Can Too

If a Credit Card Company Can Emotionally Connect With Their Audience, You Can Too | Social Media Marketing Does Not Replace SEO | Scoop.it

From virtual reality to live video, business owners shouldn't chase every new marketing trend that comes along. In fact, often reexamining what has worked in the past and thinking about how to apply those successes on new platforms is the first place to start.

Look, for example, at Mastercard. The payments technology company has been globally recognized brand for a very long time. Mastercard's chief marketing and communications officer, Raja Rajamannar, says that his biggest task when hired in 2013 was to optimize a pre-digital brand for the present-day.

Rather than ditch a mature campaign to make his mark, he looked at the long game. Here are four lessons we can learn from it about optimizing your marketing in the digital age...


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Jeff Domansky's curator insight, January 18, 11:55 PM

Great lesson from MasterCard marketing..

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3 trends PR pros should embrace in 2017 | PR Daily

3 trends PR pros should embrace in 2017 | PR Daily | Social Media Marketing Does Not Replace SEO | Scoop.it

What does the public relations industry have to look forward to in 2017?


What’s in store for practitioners, agencies and companies seeking to build awareness, reputation and trust?


Three mega-trends are on their way and will arrive on our industry’s shores this year. Let’s see if we’re ready for them:...


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Kathryn Chamberlain's curator insight, January 19, 12:40 PM

This article discusses 3 challenges and how to navigate these challenges facing PR professionals in 2017. The author really hits the nail on the head with the first point: how to connect with users that are being bombarded with content on social media platforms. Marketing communications have really penetrated (almost) every aspect of our life, so creating content that will stand out becomes a significant challenge. His recommendation to use machine learning platforms to focus content is particularly interesting and a technology that is still being developed. Marketers are constantly having to adapt to the most effective means of reaching their target market so his second point of the need to adapt isn’t new.  However, the tools which marketers will use to reach markets are changing and it will be interesting to see if any one tool dominates the market in 2017. I’d be a little wary of the data used to discuss the dark circles, upon further investigation the research source is from the company RadiumOne that sells it’s tool to other companies to keep track of the ‘dark circle sharing’.

nickedmeasly's comment, January 19, 11:43 PM
very nice
MartinVermaak's comment, January 20, 8:49 AM
https://articlestars.com/detail.php?id=1749864
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Learning and earning: Lifelong learning is becoming an economic imperative | The Economist

Learning and earning: Lifelong learning is becoming an economic imperative | The Economist | Social Media Marketing Does Not Replace SEO | Scoop.it
Lifelong learning is becoming an economic imperative

Technological change demands stronger and more continuous connections between education and employment, says Andrew Palmer. The faint outlines of such a system are now emerging.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Life-Long-Learning

 


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Gust MEES's curator insight, January 20, 3:26 AM
Lifelong learning is becoming an economic imperative

Technological change demands stronger and more continuous connections between education and employment, says Andrew Palmer. The faint outlines of such a system are now emerging.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Life-Long-Learning

 

siblingsnonstop's comment, January 20, 11:10 PM
Nice
Nevermore Sithole's curator insight, January 23, 3:14 AM
Learning and earning
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Your 2017 Marketing To-Do List

Your 2017 Marketing To-Do List | Social Media Marketing Does Not Replace SEO | Scoop.it

Now that we're well into 2017, are you checking items off your marketing to-do list? Or, like many of us procrastinators, do you have a to-do list that consists of just one item: "Make 2017 marketing to-do list"?


If the latter is the case, IBM has you covered.


The software company has put together an infographic guide to help marketers prioritize their efforts this year, and it also explains the benefits that each idea can have on your program.


For example, stories are up to 22 times more memorable than facts or figures alone, the infographic claims, and it gives tips on how to captivate your audience with better stories this year....


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Jeff Domansky's curator insight, January 20, 11:13 AM

What should be on your 2017 marketing to-do list? Technology, content strategy, events, data, AI? Check out this infographic from IBM, and check off items on your marketing strategy to-do list.

EZIA's curator insight, January 21, 11:05 AM
If you didn't set a marketing plan for 2017 yet - start the year off right and do it today!
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11 Advanced Techniques for Repurposing Old Content

11 Advanced Techniques for Repurposing Old Content | Social Media Marketing Does Not Replace SEO | Scoop.it

With repurposing content, it’s the same idea. You create a piece of content once and then use it in a bunch of different ways.

That means less work and more results. It seems too good to be true, but I promise you it’s not.

The beauty of this technique is that you can repurpose any type of content. Articles, videos, checklists—you name it.

So grab a piece of your content you want to repurpose, and let’s look at 11 advanced techniques for repurposing....


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Jeff Domansky's curator insight, January 12, 12:01 AM

Excellent content marketing advice from Neil Patel. Recommended reading. 9/10

bunchentropy's comment, January 12, 12:01 AM
Nice...!!
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Don't Go Back from Sonship to Slavery

Don't Go Back from Sonship to Slavery | Social Media Marketing Does Not Replace SEO | Scoop.it
If Satan can't get you to disobey God's commands, then he'll try to make you obey them with the wrong spirit.
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45 Best Facebook Marketing Tips for Businesses

45 Best Facebook Marketing Tips for Businesses | Social Media Marketing Does Not Replace SEO | Scoop.it

Over 1.7 billion people now use Facebook. Let that sink in.

That makes Facebook the most used social network in the world by 1.2 billion. For social media marketers, more users mean more consumers. But with more users comes more competition. Now because of factors like the Facebook algorithm changes, social media marketers need to be savvier than ever to compete.

Marketers need to pull out all the stops to make sure their Facebook channel is easy to find, provides value, and represents their business in the best ways possible.

In this article you'll learn the 45 best Facebook marketing tips for businesses....


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David Picard Roussel's curator insight, February 11, 7:29 AM

45 trucs biens expliqués pour une Page Facebook qui génère !

Prabhas Buddu's comment, February 11, 10:22 PM
http://techfeastpro.com/windows/download-6tag-application-free-rudy-huyn-6tag/
Charlie Dare's curator insight, February 12, 9:24 PM
Artists regularly get public exposure  on Facebook and music clips are good for representing their productions to new followers ~
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Saturday - God's Gracious Ways - Psalm/Tehillim 145:13b-21 - 1/28/17

Saturday - God's Gracious Ways - Psalm/Tehillim 145:13b-21 - 1/28/17 | Social Media Marketing Does Not Replace SEO | Scoop.it
A blog about family-friendly book reviews and Sunday School Lessons.
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101 marketing tools and tips for 2017 - Practical tips!

101 marketing tools and tips for 2017 - Practical tips! | Social Media Marketing Does Not Replace SEO | Scoop.it

Are you tired of all the fluff you read on marketing?Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business?


I’m sure you’ll pick off a couple of tips from the list below....


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Maria Cattini's curator insight, January 29, 7:07 PM

Looking for a list of the best marketing tools and tech tips to implement in your business? Very practical and actionable list of 101 social marketing tools from Ian Cleary. He always has excellent advice. Highly recommended! 10/10

Maria Cattini's curator insight, January 29, 7:08 PM

Looking for a list of the best marketing tools and tech tips to implement in your business? Very practical and actionable list of 101 social marketing tools from Ian Cleary. He always has excellent advice. Highly recommended! 10/10

Everett Bowes's curator insight, January 29, 11:47 PM

Looking for a list of the best marketing tools and tech tips to implement in your business? Very practical and actionable list of 101 social marketing tools from Ian Cleary. He always has excellent advice. Highly recommended!

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The social media marketing checklist your business needs in 2017

The social media marketing checklist your business needs in 2017 | Social Media Marketing Does Not Replace SEO | Scoop.it

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.


It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent.


No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year....


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Jeff Domansky's curator insight, January 27, 10:34 AM

Handy social marketing checklist.

Jeff Domansky's curator insight, January 27, 10:39 AM

Handy social marketing checklist.

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Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'

Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken' | Social Media Marketing Does Not Replace SEO | Scoop.it

At AdExchanger’s Industry Preview on Wednesday, Vaynerchuk shared his provocative views with an audience of digital industry professionals who he clearly wanted to shake up: “I believe this entire space is broken not in a bad way, but from the way I see the world.” And what is that? He believes that brand marketers, agencies, and tech suppliers, see everything based on a short-term vision. “Everyone talks about return on ad spend, click-throughs… everything is math and metrics but meanwhile, the business is in the tank,” he said. “There’s a disconnect,” he says -- and he blames short-term thinking, and the industry’s obsession with “math” and metrics.

“Common sense needs to enter ad tech,” he said, rating the common-sense element at “zero.” He also blamed much of the existing dysfunction on programmatic and “behavior that is so predicated in the moment or in the machine.” And he boldly stated to the audience: “You don’t believe in what you’re selling.” He said everyone in the room is concerned about short-term returns, and brand managers worry about making the numbers quarter by quarter, instead of taking a longer view.

All of this is taking place within the context of extreme channel conflict, where marketers are increasingly going direct consumer....


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Jeff Domansky's curator insight, January 20, 11:25 PM

For a "broken" system, Gary Vaynerchuk is certainly making a lot of money from digital advertising and marketing.

provesembed's comment, January 21, 1:30 AM
good
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Wearables have got some work to do this year

Wearables have got some work to do this year | Social Media Marketing Does Not Replace SEO | Scoop.it

It’s a wait and see moment for wrist-worn devices. After a few years of betting heavily on the space, this most recent CES didn’t offer much; save for two or three smartwatch announcements, some partnerships and a couple of middling bands, the industry seems to have largely shifted its focus toward the connected home and the seemingly attainable dream of sticking Alexa in everything.


Some of the hesitation on the part of manufacturers no doubt owes much to the delay of Android Wear 2.0 — which really couldn’t have come at a less opportune time, missing both the holiday rush and the biggest tech show of the year. The latest version of Google’s wearable operating system is due out next month — likely February 2.


When it arrives, it’ll greet an industry licking its wounds. The disappointing CES was really par for the course following a fairly lackluster — and in some cases toxic — 2016....


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Jeff Domansky's curator insight, January 22, 12:46 PM

Wherefore wearables? Seems to be wait-and-see according to the experts.

Jeff Domansky's curator insight, January 22, 12:50 PM


Wherefore wearables? Seems to be wait-and-see according to the experts.



Claire Downard's curator insight, January 24, 7:20 PM
This article discusses the future of wearable technology. An opinion piece by Brian Heater, a Hardware Editor at TechCrunch, and previously worked for a number of leading tech publications. Based on the article, it seems as though wearable tech is at somewhat of a stand still. Based on the negative but honest commentary and several several studies, it appears as though smartwatches have failed to impress customers on the whole. Due to a delay in the release of Android Wear 2.0, other manufacturers have been hesitant to follow suit. The latest version of Google’s wearable operating system is due to be released this February. Heater mentions that it’s very possible the market has hit a saturation point. This article could appeal to anyone that is interested in purchasing a wearable technology. It will be interesting to see if the launch of Android 2.0 will be any different.
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Groupon users have thousands of pounds stolen by fraudsters

Groupon users have thousands of pounds stolen by fraudsters | Social Media Marketing Does Not Replace SEO | Scoop.it
Groupon is under pressure to crack down on fraudsters after scores of customers reported that thousands of pounds had been taken from their bank accounts when cyber criminals placed orders in their name.
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Four Trends In Digital Transformation – Jacob Morgan

Four Trends In Digital Transformation – Jacob Morgan | Social Media Marketing Does Not Replace SEO | Scoop.it

If one of the main goals of the future of work is to increase productivity and collaboration, there’s a great place to start: digital transformation.


Many companies are embarking on a digital transformation in an effort to connect employees and customers around the world digitally. The future of work and digital transformation are both vital to each other’s success, and they can work together to help organizations prepare for a new wave in the workforce. A digital transformation can provide employees the tools they need to create the best work environment for the future.


Digital transformation builds on the current state of global connectivity and can include a wide variety of features. However, according to Adam Warby, CEO of global technology solutions firm Avanade, there are four main trends being seen in digital transformations across industries:...


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Jeff Domansky's curator insight, January 19, 1:26 AM

Forward thinking about digital transformation. Recommended reading. 9/10

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The Simple Way to Give Difficult Feedback (Without Hurting Feelings)

The Simple Way to Give Difficult Feedback (Without Hurting Feelings) | Social Media Marketing Does Not Replace SEO | Scoop.it
Learn how to balance honesty with compassion for maximum impact

 

Whether you're a leader or a peer, part of your responsibility is to give people feedback. Having been raised in a culture that often dances around the truth and tiptoes near insecurities, you may lack the skills required to balance brutal honesty with a sense of compassion.

 

Think about the feedback you've been given. Chances are, in some of those situations, the feedback was hurtful. Other times, after the initial sting subsided, you learned a great deal about yourself.

 

In the best type of feedback, however, you felt respected, safe, and pushed slightly outside of your comfort zone. That's because the most effective type of feedback is tailored to the individual--making him or her feel appreciated and pointing out where growth needs to occur.

 

Finding that perfect mix is easier than you think.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=feedback

 


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Gust MEES's curator insight, January 19, 4:33 PM
Learn how to balance honesty with compassion for maximum impact

 

Whether you're a leader or a peer, part of your responsibility is to give people feedback. Having been raised in a culture that often dances around the truth and tiptoes near insecurities, you may lack the skills required to balance brutal honesty with a sense of compassion.

 

Think about the feedback you've been given. Chances are, in some of those situations, the feedback was hurtful. Other times, after the initial sting subsided, you learned a great deal about yourself.

 

In the best type of feedback, however, you felt respected, safe, and pushed slightly outside of your comfort zone. That's because the most effective type of feedback is tailored to the individual--making him or her feel appreciated and pointing out where growth needs to occur.

 

Finding that perfect mix is easier than you think.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=feedback

 

Margarita Saucedo's curator insight, January 20, 11:03 AM
En ese asunto tan difícil de la retroalimentación.
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10 best new web design tools for January

10 best new web design tools for January | Social Media Marketing Does Not Replace SEO | Scoop.it

If you work in the world of web design, whether that be in a studio or working from home, it's vital to keep up-to-date with the latest industry tools and standards. This month, we've found a number of interesting resources that should help you do just that. 


So, whether you’re looking to delve into the world of artificial intelligence, learn some new skills or launch an app, you’ll find something interesting on this list. 


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Jeff Domansky's curator insight, January 20, 10:55 AM

Creative Bloq's round-up includes serious new tools for prototyping, colour schemes, launching an app, using APIs and much more. Deep web design tools and check out the chatbot tool.

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If You’re still using these Fonts… You need to stop. – The Mission

If You’re still using these Fonts… You need to stop. – The Mission | Social Media Marketing Does Not Replace SEO | Scoop.it

Like most rational people, I’ve never been a fan of Comic Sans. In fact, I die a little inside when I see that this font is still used on some websites and blogs! Comic Sans makes people bounce. It’s that awful.


But like I said, some fonts are even more offensive and awful. Here are 10 examples Carly Stec over at HubSpot came up — I made a visual out of her list because you have to see these bad boys to truly appreciate just how much they need to die....


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Jeff Domansky's curator insight, January 12, 11:17 AM

Bad fonts apocalypse now! Kudos to Larry Kim.

Stephen Buckley's curator insight, January 22, 10:00 PM

This piece by Larry Kim is both important and comical. The article is about how some text fonts can be visually displeasing and turn off people who are visiting a web page. Notably, Kim compares the text font on a web page to the style of clothing a person wears. He argues that people will immediately think someone is "cool" if we like their style which he then argues that it is exact same paradigm with text fonts. Kim along with the help of Carly Stec from HubSpot have noted 10 fonts that "need to die" in the article. Although this article is an opinion piece and is not credible, the topic is extremely relevant to anyone who has a say in what text font is being used in any form of communication. I personally do not think that the need to cut certain text fonts out of our lives is a new idea. This is a topic that should be discussed at design tables before a font is used.