Social Media Marketing Does Not Replace SEO
1.5K views | +0 today
Follow
 
Scooped by Angela Watkins
onto Social Media Marketing Does Not Replace SEO
Scoop.it!

Infographic: What is Content Marketing?

Infographic: What is Content Marketing? | Social Media Marketing Does Not Replace SEO | Scoop.it
Check out this great infographic created by the team at CMO.com , which explains how blogs, social media and online communities can help increase customer acquisition for many companies.
Angela Watkins's insight:

Blogs/Blog Marketing/Social Media/Social Media Marketing ... 

more...
Laércio Bento's curator insight, October 29, 2013 8:53 AM

Comunicação em ferramentas de mídias sociais, só com conteúdo!

 

Mr Tozzo's curator insight, October 29, 2013 12:50 PM
Infographic: What is Content Marketing?
Your new post is loading...
Your new post is loading...
Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

Study: What Motivates Facebook Users to Share Content

Study: What Motivates Facebook Users to Share Content | Social Media Marketing Does Not Replace SEO | Scoop.it

What motivates people to share content? This is one of the key questions all content marketers would love to understand more about. And while sharing, in itself, is rarely the end goal, shares do help spread the message and connect your content with a wider audience.


To get a better understanding of what motivates content shares, content strategy group Fractl has conducted a study of what motivates Facebook users, specifically, to share a post.


Fractl surveyed more than 2000 Facebook users to gain insight into what inspires them to click Like or Share on The Social Network. Among their key findings, Fractl's researchers found that: 


- Only 1 out of 10 respondents noted that their primary reason for sharing content was to educate their network, though more than half (55%) noted they do want to share useful content


- Women are 26% more likely to share content more than once a day compared to men, while Baby Boomers are 19% more likely to share more than once per day than any other generation


- 40% of respondents admitted to sharing content to make themselves look good. 


- Users with larger networks (over 500 friends) are 7% more likely to share content that maintains a certain image of themselves....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 23, 12:58 AM

A new infographic by Fractl aims to provide some new insight into the motivations behind shares on The Social Network.

Jeff Domansky's curator insight, June 23, 1:30 AM

A new infographic by Fractl aims to provide some new insight into the motivations behind shares on The Social Network.

Iliana Bussell's curator insight, June 23, 12:16 PM
We try to vary our posts....useful info and tips, educational info and entertaining posts....but shares and likes are hard to come by!  Please help us out and share our content if you find it useful or entertaining.
Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

Man Secretly Runs Horrifying Full-Page Newspaper Ad Seeking Wife for 48-Year-Old Son

Man Secretly Runs Horrifying Full-Page Newspaper Ad Seeking Wife for 48-Year-Old Son | Social Media Marketing Does Not Replace SEO | Scoop.it

Father's Day was very likely a tense affair for Salt Lake City resident Baron Brooks, whose dad Arthur made a full-page, $900 personals newspaper ad for him without his permission. Not only that, but the ad makes Baron sound like a total jerk, too.


The ad, which appeared in an Idaho paper for reasons we'll get to in a moment, is written from Baron's point of view and states that he is looking for a wife who fits very specific criteria. Specifically, the ad calls for a woman "between the ages of 34-38," which is 10 years younger than Baron, and "height and weight proportional," which is basically like saying "no fat chicks."


The ad also expresses a preference for politically conservative women ("If you voted for Obama or plan to vote for Hillary you are not for me") who are "willing and able to have children as soon as possible," which is why Baron's dad put the ad in an Idaho paper; that state is pretty safely red for the time being.


Baron, as one might imagine, is totally mortified by his dad's machinations, especially now that they've gone viral and will ironically make it harder for him to find a soulmate, since most people think he wrote the ad himself....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 24, 4:21 AM

Gee, thanks Dad.

johaanasyukk's curator insight, June 24, 5:52 AM

Revi Spa Cream To help your skin look younger and more vibrant a great facial cream is vital that help restore much with the items we lose as we age. Pay attention to the ingredients in the skin care products as well as your foods. For example, much has been written about a particular kelp called wakame, found previously Sea of Japan. Is definitely a clinically tested resource found in select skin creams, rather not the kind you find at region drug manage. If you want notice a five-star anti aging skin care review, will need to know the powerful restorative qualities wakame provides.
http://realcoloncleansingworks.com/revi-spa-cream-reviews/

strumpetyahoo's comment, June 24, 6:25 AM
Its tremendous :)
Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

Google has stopped using authorship completely, even for in-depth articles

Google has stopped using authorship completely, even for in-depth articles | Social Media Marketing Does Not Replace SEO | Scoop.it
Authorship is now officially and completely dead. Gary Illyes from Google said authorship is not used at all at Google anymore.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
stadiumor's comment, June 25, 4:36 AM
Terrific...!!
Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

Social Media Listening Is Not Hearing - There's a difference

I share some thoughts on the difference between social listening and simple hearing. Your social media marketing must be listening and not just hearing.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 25, 12:49 PM

Another excellent video from Robert Caruso. The difference between hearing and listening is subtle but major. And brands big and small still don't seem to understand it...

Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

Digital Marketing Strategy: the A-to-Z Guide

Digital Marketing Strategy: the A-to-Z Guide | Social Media Marketing Does Not Replace SEO | Scoop.it
Building a digital marketing strategy? This glossary simplifies many of the terms and techniques used by top digital marketers.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
apertharpist's comment, June 27, 2:32 AM
excellent...
Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

31 Types of Content We Crave [Infographic]

31 Types of Content We Crave [Infographic] | Social Media Marketing Does Not Replace SEO | Scoop.it

Four years ago, I shared that your content must resonate with your audience so they follow you where you want to take them.

I also asked what kind of content universally resonates with people. It’s content that:

We never get tired ofWe always have time for  We don’t forgetWe want to share with others

 

This is the kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach.

To help, I originally created a list of 21 types of content we all love to consume.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 25, 11:39 PM

Here's an interesting infographic that shows what content we like.

Jochen Burkhard's curator insight, June 26, 1:58 AM
Come to see your interest" I did!
apertharpist's comment, June 27, 2:30 AM
i have shared..
Rescooped by Angela Watkins from MILE Leadership
Scoop.it!

The Science Of Inspirational Leaders: Are They Born or Made?

The Science Of Inspirational Leaders: Are They Born or Made? | Social Media Marketing Does Not Replace SEO | Scoop.it
The debate is fierce, with many believing leadership to be intrinsic. However, there is a tentative consensus – inspirational leaders are mostly made.

Via The People Development Network
more...
No comment yet.
Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

Clickbait headlines are not the problem - The Storyteller Marketer

Clickbait headlines are not the problem - The Storyteller Marketer | Social Media Marketing Does Not Replace SEO | Scoop.it
After all, isn't the objective of a title is to get you interested enough to click it?So why do we get pissed off with over-sensationalized headlines?

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 27, 3:02 PM

The best part of this article? Its conclusion!

Rescooped by Angela Watkins from 21st Century Learning and Teaching
Scoop.it!

The Habits Of The Most Successful Networkers | #ICT #ProfessionalDevelopment #eSkills #Success

The Habits Of The Most Successful Networkers | #ICT #ProfessionalDevelopment #eSkills #Success | Social Media Marketing Does Not Replace SEO | Scoop.it
Ask successful people for career advice, and they’ll mention networking, for good reason. It works. That doesn’t stop people from hating the idea, though. One recent study on networking found words used to describe the process included "fake," "deceitful," and "disingenuous." With such a negative connotation, no wonder it’s easy to underinvest in building a network.

But master connectors know that it’s possible to avoid this trap. They figure out ways of getting to know people that feel more giving than fake, and then they develop habits that keep them connecting, even if it would be easier not to.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2015/03/28/learning-to-learn-for-my-professional-development-i-did-it-my-way/

 

 


Via Gust MEES
more...
Gust MEES's curator insight, June 27, 8:09 PM

Ask successful people for career advice, and they’ll mention networking, for good reason. It works. That doesn’t stop people from hating the idea, though. One recent study on networking found words used to describe the process included "fake," "deceitful," and "disingenuous." With such a negative connotation, no wonder it’s easy to underinvest in building a network.

But master connectors know that it’s possible to avoid this trap. They figure out ways of getting to know people that feel more giving than fake, and then they develop habits that keep them connecting, even if it would be easier not to.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2015/03/28/learning-to-learn-for-my-professional-development-i-did-it-my-way/

 

 

cuckoophoton's comment, June 28, 2:20 AM
Its amazing
Adele Taylor's curator insight, June 28, 7:44 PM
I think a lot of people are scared of the idea of networking, but if you stop and think about it most people do it subconsciously...
Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

An Infographic Look At The Fake Brands That Connect Your Favorite Movies And TV Shows

An Infographic Look At The Fake Brands That Connect Your Favorite Movies And TV Shows | Social Media Marketing Does Not Replace SEO | Scoop.it

Shared universes. They're so hot right now. Long before the deep bench of Marvel superheroes started jumping into each other's movies, however, there was something else that united the far-flung worlds of many different movies and shows: fake brands.

Call it product displacement. When the producers of a movie or TV show prefer not to shell out money to get a real brand onscreen, they opt for the unreal.


Marlboro-lookalike, Morley Cigarettes has been tarring the arteries of fictional characters for years, while the preferred chip of cinematic snackers is often Let's. It turns out, however, that many more movies and shows share the same fake brands than one might expect. British-based freelance hub fivesquid has just released an infographic about this phenomenon that shows which brands and products indirectly fueled some unlikely crossovers.

Some are obvious. Anyone who's seen a Quentin Tarantino movie, for instance, knows that Big Kahuna Burger is a thread throughout the self-contained Tarantino-verse. It should come as something of a reality-testing surprise, however, to see the same beer brand appear in both Star Trek and Brooklyn Nine-Nine. I mean, come on: The U.S.S. Enterprise would have its own microbrew, for sure. Weird that this is the first thing that's ever been unrealistic about Star Trek.

Have a look at the other fake brands in movies and shows in the infographic below....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 27, 11:25 PM

Here's the best of the fake TV brands you may remember. Fun!

Rescooped by Angela Watkins from SEO and Social Media Marketing
Scoop.it!

How to speak ‘Search Engine’

How to speak ‘Search Engine’ | Social Media Marketing Does Not Replace SEO | Scoop.it

Search has changed dramatically since Google first began indexing the web in 1998, both in scale and in nature. Google alone executes more than two trillion searches every year – a scale that we can barely comprehend. 


Search is not just a process for a brand; it’s becoming the number one way that we interact with information generally. 


Read More: https://searchenginewatch.com/2016/06/24/how-to-speak-search-engine/


Via Antonino Militello
more...
No comment yet.
Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

4 Tips for Journalists to Master Snapchat Stories - MediaShift

4 Tips for Journalists to Master Snapchat Stories - MediaShift | Social Media Marketing Does Not Replace SEO | Scoop.it

Snapchat is no longer just a private messaging tool for kids. Snapchat is a news platform, and it’s a platform for more than just the 20 media companies with precious spots in Discover, Snapchat’s dedicated professional media channel. Media companies big and small are using the Snapchat Stories feature, which allows you to create longer videos by piecing together photos and individual videos, each up to 10 seconds long.


How Media Companies Are Using Stories


Companies like The Hill and the Washington Post are using Snapchat Stories to cover political rallies; companies like The Skimm, Real Simple Magazine, CNBC, and CBS News are giving behind-the-scenes looks at their operations; and companies such as Mic, The Verge, and the Moscow outlet In the Now are using it to distribute original stories created just for Snapchat. And there’s a lot of crossover—most of the media companies I follow are still experimenting and have done all of these things and more.


As social media strategist Barbara Kolbe Baker noted recently on her “Snaps by the Pond” channel, Stories have been so successful that they’re the target of Snapchat’s new ad rollout: Starting this week, advertisers can now buy ads between individual users’ Stories instead of being limited strictly to Snapchat Discover....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 28, 11:17 AM

Time to add Snapchat to your social marketing mix.

Rescooped by Angela Watkins from MILE Leadership
Scoop.it!

Success Demands Confident Decisions - People Development Network

Success Demands Confident Decisions - People Development Network | Social Media Marketing Does Not Replace SEO | Scoop.it
As a society, we celebrate others’ abilities to make confident decisions quickly. Imagine our society with indecisive firefighters, police officers, doctors

Via The People Development Network
more...
No comment yet.
Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

The voice search explosion and how it will change local search

The voice search explosion and how it will change local search | Social Media Marketing Does Not Replace SEO | Scoop.it

Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal.


The potential for voice search to become a major search medium is well illustrated by the number of slides Mary Meeker devotes to the topic in her annual Internet Trends report that was just released this month. Out of 213 slides, Mary included 23 slides on voice search. And while the numbers on voice search growth vary quite widely, they all agree on one trend: explosive growth.


Explosive growth and the reason behind itAt LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge.


Yet more recent numbers show that growth accelerating — Google announced at I/O that 20 percent of all searches have voice intent, while Meeker’s charts show that in May 2016, 25 percent of searches on Windows 10 taskbar are voice searches....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 23, 1:24 AM

Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.

Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

Martha Stewart says she passed her time in jail making ceramics and jam out of the crab apple trees

Martha Stewart says she passed her time in jail making ceramics and jam out of the crab apple trees | Social Media Marketing Does Not Replace SEO | Scoop.it

Back in 2004, media and TV personality Martha Stewart was sentenced to five months in jail for obstructing a federal securities investigation.


To pass the time during her incarceration, Stewart did what she does best: cooking and crafts.


Speaking at a Daily Mail brunch session at the Cannes Lions advertising festival on Thursday, Stewart said the food inside was around three years past its expiry date.


"That's why I made jam out of the crab apples on the trees," she added.


Aside from making jam, Stewart also turned her hand to ceramics. As a child she'd go to ceramic classes at the weekend, so she quickly signed up to a ceramics class in prison too, at a place called Alderson....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 24, 10:09 AM

She made an entire nativity scene that she brings out each Christmas. She also obstructed justice. No sympathy despite the ceramics and crabapple jam.

Rescooped by Angela Watkins from Business in a Social Media World
Scoop.it!

12 Most Fierce Ways to Protect Your Blogging Time

12 Most Fierce Ways to Protect Your Blogging Time | Social Media Marketing Does Not Replace SEO | Scoop.it
We all have the same 24 hours. Here’s how to consistently dedicate a piece of that time to blog writing.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 25, 11:40 AM

Another excellent post on blogging efficiency by Linda Dessau!
My favorite point is #9. Pairing up with people is a great idea to get the flow going. I also like asking questions to others to see what strikes their fancies...

Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy

Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy | Social Media Marketing Does Not Replace SEO | Scoop.it

According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with all technology has to offer the retail industry.

Polling more than 1,000 consumers, the “Creepy or Cool: 2016 Consumer Survey” offered insight into the types of retail technology that appeals to consumers and what turns them off.

Sixty-seven percent of the survey participants labeled facial recognition technology as creepy when asked about it being used by retailers to direct salespersons toward high-value shoppers. (An even higher percentage of Millennials — 71 percent — said they found it creepy.)...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 25, 11:27 PM

Research says shoppers still like coupons, especially digital coupons, but facial recognition is "creepy."

Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

Men Use Social More After Becoming Dads [Infographic]

Men Use Social More After Becoming Dads [Infographic] | Social Media Marketing Does Not Replace SEO | Scoop.it

This spring, we discovered that U.S. moms check Instagram as often as six times per day. But Dads áre just as active on social as Moms - the same study revealed that almost half of dads on Instagram follow businesses, and of those fathers, 69% take action from the content they see.

A new infographic from Social Media Link provides further insights and context surrounding how dads use social. The full infographic is below but here a few quick highlights.

91% of fathers use Facebook weekly; 60% use Twitter weekly; 49% use Instagram weekly.When fathers do use social, they’re frequently posting about their kids - 70% of fathers share about their children at least a couple times a month.61% at least somewhat agree that they use social media more now than they did before having children....
Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 25, 11:32 PM

Dads do social too, don't you know?

apertharpist's comment, June 27, 2:31 AM
good one...
Mark E. Deschaine, PhD's curator insight, June 27, 9:26 AM
Share your insight
Rescooped by Angela Watkins from Social Media and its influence
Scoop.it!

US Customs wants foreign nationals to reveal their social media handles | #Privacy 

US Customs wants foreign nationals to reveal their social media handles | #Privacy  | Social Media Marketing Does Not Replace SEO | Scoop.it
According to a notice posted on the US federal register, travellers would be asked to "Please enter information associated with your online presence -- Provider/Platform -- Social media identifier".

Responding to the question would be optional.

"Collecting social media data will enhance the existing investigative process and provide DHS greater clarity and visibility to possible nefarious activity and connections by providing an additional tool set which analysts and investigators may use to better analyze and investigate the case," the proposal states.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/

 

http://www.scoop.it/t/securite-pc-et-internet/?tag=Cyberespionage

 


Via Gust MEES
more...
Gust MEES's curator insight, June 27, 7:30 AM
According to a notice posted on the US federal register, travellers would be asked to "Please enter information associated with your online presence -- Provider/Platform -- Social media identifier".

Responding to the question would be optional.

"Collecting social media data will enhance the existing investigative process and provide DHS greater clarity and visibility to possible nefarious activity and connections by providing an additional tool set which analysts and investigators may use to better analyze and investigate the case," the proposal states.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/

 

http://www.scoop.it/t/securite-pc-et-internet/?tag=Cyberespionage

 

 

Rescooped by Angela Watkins from MILE Leadership
Scoop.it!

Motivating Without the Money - People Development Network

Motivating Without the Money - People Development Network | Social Media Marketing Does Not Replace SEO | Scoop.it
retaining key talent isn’t just of matter of supplying financial gains, but rather motivating and appealing to your employees need for a rewarding career

Via The People Development Network
more...
No comment yet.
Rescooped by Angela Watkins from MILE Leadership
Scoop.it!

A Rough Guide to Undergoing Change - People Development Network

A Rough Guide to Undergoing Change - People Development Network | Social Media Marketing Does Not Replace SEO | Scoop.it
what organizational leaders can do to make undergoing change easier for employees as so often they don't realize what the employees are going through.

Via The People Development Network
more...
No comment yet.
Rescooped by Angela Watkins from SHIFT elearning
Scoop.it!

The 19 Learner Burdens 

The 19 Learner Burdens  | Social Media Marketing Does Not Replace SEO | Scoop.it
On this page, find an infographic addressing the 19 Learner Burdens. These are the thoughts and attached feelings experienced by a learner, either consciously or subconsciously, when engaging with a learning program.

Via SHIFT eLearning
more...
Skylly_W's comment, July 1, 2:31 AM
Thank you very much
Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

10 Ways to Use Snapchat for Business : Social Media Examiner

10 Ways to Use Snapchat for Business : Social Media Examiner | Social Media Marketing Does Not Replace SEO | Scoop.it
Wondering how to use Snapchat for your business?

Want to create deeper connections with your followers?

Snapchat can help you build an engaged following, increase loyalty, and boost your brand visibility.

In this article, you’ll discover 10 ways to use Snapchat for business.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 27, 11:14 PM

Thinking about Snapchat for your business? These tips will help you connect better for your business.

Jeff Domansky's curator insight, June 27, 11:18 PM

Thinking about Snapchat for your business? These tips will help you connect better for your business.

Alexandra Hayes's curator insight, June 30, 5:57 PM
Snapchat makes followers feel like they are getting the back stage view on things. People are nosy and want to know all aspects of a business. If businesses use a social media outlet like Snapchat it make increase traffic for the company!!
Rescooped by Angela Watkins from MILE Leadership
Scoop.it!

Dealing with Social Anxiety at Networking Events

Dealing with Social Anxiety at Networking Events | Social Media Marketing Does Not Replace SEO | Scoop.it
The mere thought of attending social events, whether personal or business-related, can initiate feelings of utter dread and social anxiety in some of us.

Via The People Development Network
more...
No comment yet.
Rescooped by Angela Watkins from Public Relations & Social Media Insight
Scoop.it!

How Curated Content Can Increase Facebook Reach - MediaShift

How Curated Content Can Increase Facebook Reach - MediaShift | Social Media Marketing Does Not Replace SEO | Scoop.it

If you’re not already practicing content curation on your non-profit’s Facebook Page, you absolutely should be! Content curation is the practice of finding and sharing high-performing content from other Pages. This practice allows you to post more often and increases your Page’s reach and engagement.


This case study shows the effects it had on Northshore Veterinary Hospital’s Facebook Page after just a week of practice. (If you’d like to dig into the strategy of content curation further, this article is for you.)


Brita Kiffney is one of the lovely veterinarians at Northshore and is responsible for managing their Facebook Page. We had the pleasure of sitting down with her one day and diving into their Facebook Page and strategy.


When we first spoke to her, she was posting as little as one post or fewer per day. When she had the time to upload an original picture of one of her patients, she would do so. If she didn’t have time that day, she wouldn’t. But even with how little she posted to their Page, they still enjoyed solid engagement from their fans. This told us that Northshore’s Page had a ton of untapped potential waiting to be unlocked....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 28, 11:27 AM

A good case study for the impact of curation on Facebook for this veterinarian practice.