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Pinterest Drives more Traffic than LinkedIn and Google Plus

Pinterest Drives more Traffic than LinkedIn and Google Plus | SOCIAL MEDIA SCENE | Scoop.it
Pinterest is the new addiction in town that has everyone blogging, tweeting and sharing the news on Facebook and it is the new "hot" social network on the block. It is a social media network that cannot be ignored.
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3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog | SOCIAL MEDIA SCENE | Scoop.it
There are a range of of social media tools to identify influential bloggers. Here are 3 cool tools to assist you in your blogger outreach strategies.
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Instagram vs. Snapchat: How the Photo-Sharing Apps Stack Up - Mashable

Instagram vs. Snapchat: How the Photo-Sharing Apps Stack Up - Mashable | SOCIAL MEDIA SCENE | Scoop.it
Tech2
Instagram vs. Snapchat: How the Photo-Sharing Apps Stack Up
Mashable
The two apps have many more similarities than they did even 12 hours ago, and it appears Facebook is hoping Instagram can compete with Snapchat.
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21 Rules For Effective Social Media Marketing Strategies - Social Metrics | #TheMarketingAutomationAlert

21 Rules For Effective Social Media Marketing Strategies - Social Metrics | #TheMarketingAutomationAlert | SOCIAL MEDIA SCENE | Scoop.it

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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iNeoMarketing's curator insight, November 19, 2013 2:32 PM

More blocking and tackling. Not being snarky, but admiring the fundamentals.

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Here's What YouTube's Mobile Homepage Will Look Like With Ads [THE BRIEF] - Business Insider

Here's What YouTube's Mobile Homepage Will Look Like With Ads [THE BRIEF] - Business Insider | SOCIAL MEDIA SCENE | Scoop.it
Here's What YouTube's Mobile Homepage Will Look Like With Ads [THE BRIEF]
Business Insider
YouTube expanded its homepage takeover ads to include mobile, and the new mobile units have gone native.
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25 Great Social Media Tools - Infographic

25 Great Social Media Tools - Infographic | SOCIAL MEDIA SCENE | Scoop.it
As social media marketing is now essential part of companies' marketing mix, the decision which social media tool to use is crucial.
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The Facebook likes you should dislike - Chicago Tribune

The Facebook likes you should dislike - Chicago Tribune | SOCIAL MEDIA SCENE | Scoop.it
The Facebook likes you should dislike
Chicago Tribune
Back in January, I wrote about what I call the Facebook "sharing trap" where you are persuaded to like a seemingly harmless photo that is part of a scam.
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Pinterest Pushes Global Growth With A Localized Version For France, Its First Non-English Site | TechCrunch

Pinterest Pushes Global Growth With A Localized Version For France, Its First Non-English Site | TechCrunch | SOCIAL MEDIA SCENE | Scoop.it
Pinterest, the image-based social network, is picking up more global momentum: today, it announced the launch of a new site in French, with users in France getting pushed more localized content and more French site links in both their search and...
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Why Using Cheap SEO Services is Online Suicide! - Essential Marketer

Why Using Cheap SEO Services is Online Suicide! - Essential Marketer | SOCIAL MEDIA SCENE | Scoop.it
If you are looking for cheap SEO services, Essential Marketer discuss exactly what you should expect for your for your money and the service. (Is your #SEO expensive? Or is it cheap? Whats better?
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Effective Social Media Marketing Grows SEO Organically

Effective Social Media Marketing Grows SEO Organically | SOCIAL MEDIA SCENE | Scoop.it
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid "organic" search results. In general, the earlier (o...
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5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data

5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data | SOCIAL MEDIA SCENE | Scoop.it
As the volume of data grows by the hour, take comfort in knowing \ (RT @Zosap: How can Excel add-ins help you efficiently handle your data for #SEO and #PPC?
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It's Time to Recognize the Most Meaningful Meaning of Social Media | Social Media Today

It's Time to Recognize the Most Meaningful Meaning of Social Media | Social Media Today | SOCIAL MEDIA SCENE | Scoop.it
You love something you found online. You can do better than tweet it. You can recognize its author and take advantage of the most powerful application of social media.
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Improve Your Website’s Effectiveness with Split Testing

Improve Your Website’s Effectiveness with Split Testing | SOCIAL MEDIA SCENE | Scoop.it
As a webmaster, you know that it isn’t enough for your website to be “pretty” – it needs to be effective as well. Whether you’ve set up your site to sell products, collect leads or simply promote a certain viewpoint,… (RT @the_gman: Improve Your ...
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What are the best social media marketing campaigns of all time?

What are the best social media marketing campaigns of all time? | SOCIAL MEDIA SCENE | Scoop.it
What are the best social media marketing campaigns of all time? (What are the best #social media #marketing campaigns of all time?
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"Sad Video" on Facebook and Twitter is Scammers At Work - WLTX.com

"Sad Video" on Facebook and Twitter is Scammers At Work - WLTX.com | SOCIAL MEDIA SCENE | Scoop.it
WLTX.com "Sad Video" on Facebook and Twitter is Scammers At Work WLTX.com COLUMBIA, SC (WLTX) -- There's another video floating around on Facebook tricking users into clicking through to see a "Sad Video" of a woman allegedly being beaten to death,...
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Businesses give big 'like' to Pinterest, Instagram - Chicago Daily Herald

Businesses give big 'like' to Pinterest, Instagram - Chicago Daily Herald | SOCIAL MEDIA SCENE | Scoop.it
NorthJersey.com
Businesses give big 'like' to Pinterest, Instagram
Chicago Daily Herald
Pinterest and Instagram are getting big "likes" from business owners.
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How to Hire (and Keep) Digital Marketing Talent in 2014 - Search Engine Watch | #TheMarketingAutomationAlert

How to Hire (and Keep) Digital Marketing Talent in 2014 - Search Engine Watch | #TheMarketingAutomationAlert | SOCIAL MEDIA SCENE | Scoop.it

Key excerpt...

 

Digital agencies give themselves a taste of their own smart medicine by using things like custom targeting and psychographics as part of the digital marketing talent outreach and retention programs.

 

Weintraub notes the best answer is to be part of the solution and always educating. Here's what aimClear does to keep current employees and future hires qualified:

-- >  Foster close ties to academia in the region by developing relationships with professors who teach marketing programs.

-- >  Use advanced LinkedIn search filters to maintain its awareness of online marketing professionals of all disciplines within 10, 20, 50, 100, and 200 mile radius of aimClear's two offices.

-- >  Seek out pros from its area at national conferences.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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iNeoMarketing's curator insight, November 19, 2013 4:31 PM

1) If existing non-tech staff shows an inclination/acceptance/curiosity/interest towards digital, then they may be candidates for retraining for a non-tech digital spot. Without that curiosity, you need to turnover the position.

2) Digital staff need continual training, so budget needs to be allocated towards conferences, resources, etc.

3) AND READ THE MARKETING TECHNOLOGY ALERT!


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Selfies: The World Is More Interesting Because I'm In It

Selfies: The World Is More Interesting Because I'm In It | SOCIAL MEDIA SCENE | Scoop.it
'Selfie' is the new word of the year, chosen by the Oxford Dictionary.
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The Vine Accounts You Really Need to Follow

The Vine Accounts You Really Need to Follow | SOCIAL MEDIA SCENE | Scoop.it
to really understand the potential of vine as a medium, you need to follow the video artists who post there. some are doing work for major brands too.
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Founders Of YouTube Take On Vine & Instagram With New Video App

Founders Of YouTube Take On Vine & Instagram With New Video App | SOCIAL MEDIA SCENE | Scoop.it
YouTube Founders Chad Hurley and Steve Chen are at it again. This time the duo’s company, AVOS, has built a video creation app that allows users to quickly and easily record video. The name of the app is MixBit and is launching today for iOS.
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Blogging Tips for Social Media Marketing - LennyBerlingieri.com

Blogging Tips for Social Media Marketing - LennyBerlingieri.com | SOCIAL MEDIA SCENE | Scoop.it
Blogging tips - If you wanted to use social media marketing to promote your products and to bolster your business or brand, you may... (Blogging Tips for Social Media Marketing - Blogging Tips for Social Media Marketing If you wanted to use social...
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Fortune 500 Companies Are Adapting to Social Media Marketing

Fortune 500 Companies Are Adapting to Social Media Marketing | SOCIAL MEDIA SCENE | Scoop.it

New reports show that more large companies are using social media to promote their brands.

 

More Fortune 500 companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That's quite a change from last year's report, which found use of social media the Fortune 500 waning.

 

The newest report, titled Social Media Surge by the 2012 Fortune 500, reveals that large companies are increasingly adopting the same social media tools that have been used extensively for years by smaller businesses and startups.

 

Social media engagement has long taken a back seat in the eyes of many Fortune 500 companies, and last year's CMR report demonstrated a stall in adoption by all but the most progressive Fortune 500 companies. At that time I suggested that the Fortune 500 could be rightly accused of neglect when it came to taking advantage of such valuable marketing tools.

 

So it comes as a pleasant surprise that in 2012, many of the nation's largest businesses appear to be embracing social media. In particular:

Corporate Blogging: This year's report shows Fortune 500 companies have increased their use of blogs by 5 percent -- with 28 percent actively blogging in 2012 compared to 23 percent last year.Microblogging: Twitter use for corporate communications is also on the climb, up 11 percent to 73 percent from 62 percent last year.Facebook: The number of Fortune 500 firms that embrace Facebook is up 8 percent over 2011 (66 percent versus 58 percent).

 

In addition, 62 percent of the Fortune 500 is now using YouTube. Another 2 percent (11 companies total) are dabbling with Pinterest.

 

While more large companies are using social media to promote their brand, a recent report from social engagement software developer Genesys says that despite the uptick in adoption, 55 percent of Fortune 500 companies shy away from using social media as a means for customer service and support.

 

"Many large consumer-facing companies are still struggling and not confident in their ability to deal with customer queries and complaints via social media," said Genesys' head of global sales, Tom Eggemeier. "Consumer-facing companies need to resolve this disconnect by developing a customer service strategy that understands and integrates social media channels across every customer touch point."

 

Viewing social media exclusively as a marketing tool fails to take into consideration why consumers follow brands online in the first place. While they certainly want to know about the latest deals and offers, consumers are increasingly interested in answers and solutions to real-time questions and problems, and they're not shy about using your business or brand's Facebook page to ask questions and complain about your response, or the lack there of.

 

When businesses and brands fail to monitor social utilities like Facebook, Twitter and even their own blogs, they do more damage than good. As a result, it doesn't really matter what percentage of the Fortune 500 uses social media. What matters is how they're using it.

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Jordan Sanders's curator insight, May 21, 2013 1:38 PM

That's what we like to hear! 

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Google SEO Tips Book Reaches 174 Reviews on Amazon.com, Announces JM ... - PR Web (press release)

Google SEO Tips Book Reaches 174 Reviews on Amazon.com, Announces JM ... - PR Web (press release) | SOCIAL MEDIA SCENE | Scoop.it
Google SEO Tips Book Reaches 174 Reviews on Amazon.com, Announces JM ... PR Web (press release) The JM Internet Group, a provider of SEO tips, is proud to announce positive recognition for Jason McDonald's latest book on Google SEO resources.
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Facebook eyes monetization on Instagram and promotes Emily ...

Facebook eyes monetization on Instagram and promotes Emily ... | SOCIAL MEDIA SCENE | Scoop.it
Facebook has moved Emily White over to Instagram with the task of finally making money on Facebook's investment.
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Hootsuite adds Statigram, YouTube, and Salesforce apps to its directory to ... - The Next Web

Hootsuite adds Statigram, YouTube, and Salesforce apps to its directory to ... - The Next Web | SOCIAL MEDIA SCENE | Scoop.it
The Next Web
Hootsuite adds Statigram, YouTube, and Salesforce apps to its directory to ...
The Next Web
If you hadn't guessed, Statigram works with Instagram data. The company has large plans for its third-party app network.
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