'The nuts and bolts that make up search engine optimization all hold the frame together, and that frame is content.
However, it’s much bigger than that.Without those nuts and bolts, such as inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.
As we continue to explore the ways that content can help with SEO, it’s important to note that even the infographic below by Fat is only one side of the content equation'.
To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.
What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.
The Catastrophic Social Media Content Marketing Mistake Marketers Are Making Forbes However, after what I just read that is absolutely the correct adjective to use to describe what marketers are doing when it comes to social media content marketing.
Entrepreneur 10 Questions to Ask When Creating a Social-Media Marketing Plan Entrepreneur "If your social-media plan is to just wing it, your fans and potential customers are going to know," says Amy Porterfield, social media strategist and...
Educating your customers and prospects is a great way to generate the right kind of leads — and, often, to fulfill your organization’s content marketing mission.
Many CMI contributors have written about the vital role that education plays as part of a powerful content marketing strategy. So when Lorna Breault-Snyder, Director of Customer Education Development at Schneider Electric, reached out to talk to me about her company’s Energy University, I jumped at the chance to share the story.
About Energy University
Schneider Electric’s Energy University is a free, online, educational resource that provides vendor-neutral courses on energy efficiency and other information that helps organizations improve their energy efficiency. Energy University currently has over 350,000 active users, and more than 800 courses are taken every day.
In addition to serving as a helpful resource, Energy University also generates millions in lead opportunities globally, as courses are translated into over 13 languages. Moreover, these leads are often unique to Schneider’s database.
Opening up an entirely new, effective lead generation channel is a marketer’s dream —so how did Energy University do it? Let’s take a look at some of the insights Lorna shared on the program, and how their techniques can be applied to a content marketing strategy of any scope, for any industry.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.