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Minnesota Gophers

Minnesota Gophers | Social Media Marketing__Content Strategy | Scoop.it
The Official University of Minnesota Athletics Facebook Page. Ski-U-Mah! #Gophers
Serena S. Franken's insight:

VOTEEEEEEEEEEE- Jess Rosemount

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Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic]

Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic] | Social Media Marketing__Content Strategy | Scoop.it

'The nuts and bolts that make up search engine optimization all hold the frame together, and that frame is content.

 

However, it’s much bigger than that.Without those nuts and bolts, such as inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.

 

As we continue to explore the ways that content can help with SEO, it’s important to note that even the infographic below by Fat is only one side of the content equation'.

 

Read More At: http://automotiveseo.org/visualization-modern-search-ranking-factors/


Via Antonino Militello
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munozbosch's curator insight, December 31, 2013 4:37 AM

Muy buena explicación sobre como se gestiona el contenido para SEO

Chris Murray's curator insight, January 2, 2014 11:05 PM

Great infographic on Content....

MaaS Pros UK's curator insight, January 15, 2014 5:59 AM

 A website is an online identity for your business. The content of your website must have the power to draw the attention of millions of Internet users worldwide. High quality and unique content is what an effective website must have.

http://www.maasprosfranchising.com/uk/content-writing/

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5 New Realities of SEO

5 New Realities of SEO | Social Media Marketing__Content Strategy | Scoop.it

To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.

 

What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.

 Read More: http://www.ducttapemarketing.com/blog/2013/10/14/new-realities-seo/

 

 


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E-Alchimie's curator insight, October 15, 2013 10:15 AM

Le SEO ce monde nouveau !

Simon Steed's curator insight, October 15, 2013 5:43 PM

A really good insight into the complexities with SEO consultancy and how to understand what you need to concentrate upon to get the most out of any SEO work you undertake.

SaiSrinivasCom's curator insight, October 25, 2013 1:02 PM

Should you really care about SEO any longer? A lot of emphasis is being laid on Social signals and perhaps in a way "drum beat your presence". If linking was a bane to get ranked previously, how is it very different from "drum beating your social presence"?

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5 Ways Emotions Impact Digital Marketing Success - Chief Marketer

5 Ways Emotions Impact Digital Marketing Success - Chief Marketer | Social Media Marketing__Content Strategy | Scoop.it
Amazing tips from @jeffbullas http://t.co/2RMjk0rQkH
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27 Tips To Make Your Brand A Social Media Powerhouse - Jeffbullas's Blog

27 Tips To Make Your Brand A Social Media Powerhouse - Jeffbullas's Blog | Social Media Marketing__Content Strategy | Scoop.it
Amazing tips from @jeffbullas http://t.co/2RMjk0rQkH
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The Catastrophic Social Media Content Marketing Mistake Marketers Are Making - Forbes

The Catastrophic Social Media Content Marketing Mistake Marketers Are Making - Forbes | Social Media Marketing__Content Strategy | Scoop.it
The Catastrophic Social Media Content Marketing Mistake Marketers Are Making
Forbes
However, after what I just read that is absolutely the correct adjective to use to describe what marketers are doing when it comes to social media content marketing.
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Minnesota Gophers

Minnesota Gophers | Social Media Marketing__Content Strategy | Scoop.it
The Official University of Minnesota Athletics Facebook Page. Ski-U-Mah! #Gophers
Serena S. Franken's insight:

Help Jess and I win season football tickets to our Alma Mater by voting once per day! You're help is so greatly appreciated!

 

SN: Please vote for the photo titled "Jess- Rosemount"

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Respect Your Audience With Readable Content

Respect Your Audience With Readable Content | Social Media Marketing__Content Strategy | Scoop.it
Using plain language helps ensure the meaning of your content is understood by your audience and not obscured by unnecessary complexity.

Via Régis Faubet
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5 Things Super Successful People Do Before 8 AM

5 Things Super Successful People Do Before 8 AM | Social Media Marketing__Content Strategy | Scoop.it
Rise and shine! Morning time just became your new best friend.
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Your Brand’s Identity and Mission Determines Your Social Media Strategy

Your Brand’s Identity and Mission Determines Your Social Media Strategy | Social Media Marketing__Content Strategy | Scoop.it
Amazing tips from @jeffbullas http://t.co/2RMjk0rQkH
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10 Questions to Ask When Creating a Social-Media Marketing Plan - Entrepreneur

10 Questions to Ask When Creating a Social-Media Marketing Plan - Entrepreneur | Social Media Marketing__Content Strategy | Scoop.it
Entrepreneur 10 Questions to Ask When Creating a Social-Media Marketing Plan Entrepreneur "If your social-media plan is to just wing it, your fans and potential customers are going to know," says Amy Porterfield, social media strategist and...
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12 Lessons for Focusing Your Content Marketing Strategy on Education

12 Lessons for Focusing Your Content Marketing Strategy on Education | Social Media Marketing__Content Strategy | Scoop.it

Educating your customers and prospects is a great way to generate the right kind of leads — and, often, to fulfill your organization’s content marketing mission.

 

Many CMI contributors have written about the vital role that education plays as part of a powerful content marketing strategy. So when Lorna Breault-Snyder, Director of Customer Education Development at Schneider Electric, reached out to talk to me about her company’s Energy University, I jumped at the chance to share the story. 

About Energy University 

Schneider Electric’s Energy University is a free, online, educational resource that provides vendor-neutral courses on energy efficiency and other information that helps organizations improve their energy efficiency. Energy University currently has over 350,000 active users, and more than 800 courses are taken every day.

 

In addition to serving as a helpful resource, Energy University also generates millions in lead opportunities globally, as courses are translated into over 13 languages. Moreover, these leads are often unique to Schneider’s database.

 

Opening up an entirely new, effective lead generation channel is a marketer’s dream —so how did Energy University do it? Let’s take a look at some of the insights Lorna shared on the program, and how their techniques can be applied to a content marketing strategy of any scope, for any industry.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 16, 2013 2:43 PM

A great example of how a #brand can use #contentmarketing to build customer #engagement and #trust, while at the same time generating leads.