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Dal crowdfunding all'open data, come Internet può aiutare a fare impresa - Social Media Week Milan

Dal crowdfunding all'open data, come Internet può aiutare a fare impresa - Social Media Week Milan | Social Media Marketing & Communications | Scoop.it
La crisi è dura e il futuro incerto, ma le opportunità per trovare una strada esistono: dal crowdfunding all'open data. Se ne è parlato alla #SMWmilan 2014.
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La battaglia delle donne green: 7 su 10 'sposano' l'ambiente

La battaglia delle donne green: 7 su 10 'sposano' l'ambiente | Social Media Marketing & Communications | Scoop.it
Arrivano le ''naturalness''. Dal turismo all'alimentazione, dai cosmetici all'abbigliamento, sempre più donne scelgono prodotti
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Smartworking: fa lavorare di più o meglio? - Wired

Smartworking: fa lavorare di più o meglio? - Wired | Social Media Marketing & Communications | Scoop.it
Una ricerca prova a far chiarezza. Ecco cosa pensa chi è già alle prese con il lavoro agile
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Mark Zuckerberg's massive $45 billion philanthropic effort raises concerns

Mark Zuckerberg's massive $45 billion philanthropic effort raises concerns | Social Media Marketing & Communications | Scoop.it
You know what's not cool? Pledging to give $45 billion to improve the world. At least that's how some cynics feel about the Facebook CEO.
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Una sana taglia 38 per Marie Claire Italia - My web 2.0

Una sana taglia 38 per Marie Claire Italia - My web 2.0 | Social Media Marketing & Communications | Scoop.it
Marie Claire mette una modella anoressica ed emaciata in copertina. Sui social arrivano critiche a raffica. Il direttore replica ma aggrava la situazione
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Organizza il tuo tempo e il tuo lavoro: il post più UTILE mai scritto

Organizza il tuo tempo e il tuo lavoro: il post più UTILE mai scritto | Social Media Marketing & Communications | Scoop.it
446344214344 Non che non abbia mai scritto nulla di utile, anzi i miei post sono delle pietre miliari nell’editoria e nel blogging italiano. Post come “Se questo è amore, al tempo dei social” del lontano luglio 2012 ha segnato intiere generazioni di giovini pronti a gettarsi nel fantastico mondo della scrittura creativa :D Ok, scherzavo, adesso …
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4 Tools That Improve Your Social Media Analytics |

4 Tools That Improve Your Social Media Analytics | | Social Media Marketing & Communications | Scoop.it
Here are 4 easy-to-use social media analytics tools that deliver clear insights about your business’s social media activity.

Via marzia mammini
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Perché la gente condivide i contenuti?

Uno studioso ha individuato quattro elementi chiave che più di altri entrano in gioco nella spinta alla condivisione da parte dei lettori

Via roberto morra
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Top 10 Online Tools To Grow Social Media Audience & Community

Top 10 Online Tools To Grow Social Media Audience & Community | Social Media Marketing & Communications | Scoop.it
Anyone who uses social media will find this list of Top 10 online tools to grow social media audience & community very useful. Remember to share!

Via Emanuele Ciaponi
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Analysis of social media impact of #ijf14 crowdfunding

Analysis of social media impact of #ijf14 crowdfunding | Social Media Marketing & Communications | Scoop.it
by Buzzdetector

The #ijf14 crowdfunding campaign ended in a success beyond expectations. Now, we can retrace the whole story through an analysis of the online media involved.


The numbers

Timeframe: 15 October 2013 - 04 February 2014
Starting from the day of the public meeting in Perugia, we registered  more than 16,600 contributions. Since then, more than 3,500 people (unique authors) wrote about the Festival and the crowdfunding campaign, a movement which coalesced around the festival founders, Arianna Ciccone and Chris Potter, and the event itself, considered to be an essential element of cultural dissemination in Italy. This is very significant figure since it is rare that movements born on the web are able to achieve a complete success as happened to the festival. The festival is about journalism and journalism is more and more identified with Twitter which dominates the scene. It is the first amplifier of press releases, events and results even if it is not yet a tool of mass dissemination such as Facebook. Twitter is characterized by a more advanced user profile. The activity on Facebook was, of course, a back-up tool.


The contribution of the media channels to the conversation


Twitter reached its peak on the day of the press conference and then dominated a long line of conversations which continued for all the activities. In the first two weeks there were absolute peaks with about 8,500 tweets when there was the announcement that the festival would not take place and the announcement of the crowdfunding campaign.



While Facebook followed a similar path, highly integrated with that of Twitter, the contribution of the other channels was diluted along the way without recovering, even with the announcement of the achievement of the goal.

As we can see through the performance of the PTA analysis made by Socialbakers, the peaks of interaction on Facebook are aligned with the peaks of Twitter and the general performance of the communication of the campaign.

For further confirmation it can be noted how the contributions of newspapers have had a very significant social sharing. In this graphic you can read the data for a single newspaper / single article.


The words


The following two tag clouds, one for Twitter and one for other contributions, show a substantial homogeneity in  semantics. We emphasize the prevalence of themes such as Culture, Media, Challenge which characterize the whole operation.

The Twitter tag cloud adds significant issues like Future, New, Success.

It is clear how the language used by all commentators tended towards an enthusiasm and a renewal of the organizational models of the events, a strategic and appropriate use of available technologies (the choice of the fundraising platform), and a more international and entrepreneurial vision.
The authors


There was a wide range of people who contributed to the conversation, sometimes with critical voices, almost always motivated by a sincere desire to be part of a new situation in the Italian scenario: an event which chose crowdfunding, declaring itself independent from external pressures.


The interconnections


The Main Nodes confirmed the quality that emerged from the contributors and the driving forces of the operation, whether they were journalists or communication and social media specialists.
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Emanuele Ciaponi's comment, February 20, 2014 8:57 AM
grazie mille!!!!
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"Intense social media" infografica su Social Media Tools

"Intense social media" infografica su Social Media Tools | Social Media Marketing & Communications | Scoop.it
Amazing social media tools. #socialmedia

Via MargheritaDV
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Comunicare con i Dati: 7 Strumenti Gratuiti per Creare Infografiche e Visualizzazioni di Dati - Startup Girl

Comunicare con i Dati: 7 Strumenti Gratuiti per Creare Infografiche e Visualizzazioni di Dati - Startup Girl | Social Media Marketing & Communications | Scoop.it
Come coinvolgere la tua audience con infografiche e visualizzazioni di dati
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Come trovare lavoro con Twitter | Adecco

Come trovare lavoro con Twitter | Adecco | Social Media Marketing & Communications | Scoop.it
Come trovare lavoro con Twitter? Scoprilo con Adecco: tutti i consigli e i trucchi per imparare a sfruttare questo social network anche per scopi professionali.
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Smartworking: fa lavorare di più o meglio? - Wired

Smartworking: fa lavorare di più o meglio? - Wired | Social Media Marketing & Communications | Scoop.it
Una ricerca prova a far chiarezza. Ecco cosa pensa chi è già alle prese con il lavoro agile
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Pinterest per il business: come pianificare pin e contenuti

Pinterest per il business: come pianificare pin e contenuti | Social Media Marketing & Communications | Scoop.it
Per garantire una presenza giornaliera costante non devi stare collegato a Pinterest in modo perenne. Hai pensato di usare strumenti di schedulazione? ^_^

Via Guglielmo Cornelli, Roberto Favini
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Content Marketing is King #infographic

Content Marketing is King #infographic | Social Media Marketing & Communications | Scoop.it
Content Marketing is King
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Il marketing è morto, parla il guru David Shing

Il marketing è morto, parla il guru David Shing | Social Media Marketing & Communications | Scoop.it
L'avvenire della pubblicità è destinato a diventare progressivamente meno rilevante sui media tradizionali e sempre più costruito per creare affezione in gruppi di clienti specifici. Il parere del “digital prophet” per il colosso statunitense Aol.com
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Le 7 lingue straniere più utili nel lavoro (per gli italiani)

Le 7 lingue straniere più utili nel lavoro (per gli italiani) | Social Media Marketing & Communications | Scoop.it
Parlare una o più lingue straniere è diventata una delle competenze fondamentali nel mondo del lavoro, soprattutto in alcuni settori. Ma inglese a parte, quali sono le lingue straniere più utili per trovare lavoro per noi italiani?

Via Licia Biolo
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Twitter e i lurkers: il 44% degli utenti non scrive nemmeno un tweet

Twitter e i lurkers: il 44% degli utenti non scrive nemmeno un tweet | Social Media Marketing & Communications | Scoop.it
Il report di Twopchart rileva che il 44% degli utenti non mai scritto neanche un tweet, ossia 140 caratteri. Un chiaro esempio della regola dell'1%
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Gephi, an open source graph visualization and manipulation software

Gephi, an open source graph visualization and manipulation software | Social Media Marketing & Communications | Scoop.it
Gephi is an open-source software for visualizing and analyzing large networks graphs. Gephi uses a 3D render engine to display graphs in real-time and speed up the exploration. Use Gephi to explore, analyse, spatialise, filter, cluterize, manipulate and export all types of graphs.
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10 Free Twitter Tools You Might Not Know about but Should Probably Be Using

10 Free Twitter Tools You Might Not Know about but Should Probably Be Using | Social Media Marketing & Communications | Scoop.it
There are tons of apps and online tools available that can turn you into a Twitter rockstar. But with so many choices, it can be tough to know which tool is the best one to use to meet your particular needs. I've been there and done that myself. I've poked around, searching for different metrics…
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10 things I learned from blogging for 10 years | Media Culpa

10 things I learned from blogging for 10 years | Media Culpa | Social Media Marketing & Communications | Scoop.it
Today is a very special day, today this blog turns 10 years. I can't believe I have been blogging for a decade already. Back then in 2004 blogging had not
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