Social Media Marketing Checklist
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Social Media Marketing Checklist
How to set your Social Media Marketing schedule to make the Most of your time.
Curated by Yvonne A Jones
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How to use videos in marketing #infographic

How to use videos in marketing #infographic | Social Media Marketing Checklist | Scoop.it
Video should be an essential part of your marketing strategy. Here’s why.

Via Brian Yanish - MarketingHits.com
Yvonne A Jones's insight:

Using videos in your marketing is an effective way to educate your market in short segments, and build your credibility at the same time.  When you can provide answers to questions your readers ask through video you're also building the know, like and trust factor quickly as it's no longer one-dimensional.

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Marco Favero's curator insight, September 22, 2014 2:53 AM

aggiungi la tua intuizione ...

OXY GREY's curator insight, September 22, 2014 5:12 AM

La vidéo devrait faire partie de votre stratégie marketing. Si ce n'est pas le cas, découvrez cette infographie.

malek's comment, September 23, 2014 10:01 AM
welcome back Rodrigo
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32% will share customer service experiences via social media and blogs

32% will share customer service experiences via social media and blogs | Social Media Marketing Checklist | Scoop.it

Almost a third (32 per cent) are sharing their customer service experiences – both good and bad – online through social media and blogs, new research has found.


Via Pretium Solutions, 360Connext , Rosetta Carrington Lue, Lee Sitch
Yvonne A Jones's insight:

Customer feedback is essential, and businesses, especially small businesses, want to encourage customers to speak with them and give them their feedback.  However, customers and clients must feel that their opinions matter and they will get results if they express their opinion. 

 

Relationship Marketing is key to maintaining open communication and dialogue between the business and its customers.  If customers know that they are a valued part of the business and they are listened to, they will be more ready to give feedback to the business rather than posting it on social media and voicing their discontent on those platforms and elsewhere, including  blogs.

 

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Colin Taylor TRG's curator insight, May 6, 2014 7:29 AM

Delivering poor #custserv is like playing Russian Roulette, you are just waiting for the customer who is well connected on social networks to get poor service and decide to share. Then reputation, brand value, sales and revenues will all decline.

Brianne Mellon's curator insight, May 7, 2014 10:43 AM

Excellent statistics! Very useful for businesses/marketers and informative. This was my second favorite posting in my thread. Graphs and illustrations like these make it easy to understand who/what/where/when we should be marketing. 

Darius Douglass's curator insight, May 10, 2014 7:32 PM

Customer service  is the most important relationship between consumer and business.  Social Media provides a balanced medium as the consumer and business share equal footing.  This is why net neutrality is such a hot button issue. 

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Small Business and Social Media Strategic Plan – infographic

Small Business and Social Media Strategic Plan – infographic | Social Media Marketing Checklist | Scoop.it
Small Business and Social Media Strategic Plan – infographic Developing a social presence is essantial (Small Business and Social Media Strategic Plan – infographic http://t.co/7pND1nP7 via @newspin)...
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4 Tactics to Improve Your Daily Social Media Marketing Routine

4 Tactics to Improve Your Daily Social Media Marketing Routine | Social Media Marketing Checklist | Scoop.it

Do you want a higher return on your social media marketing efforts?

 

Are you simply covering the basics in your daily marketing routine?

 

You can build on your current social media tactics to make them work better for you.

 

This article shares 4 tactics to get better results from social media without working harder.


Via Brian Yanish - MarketingHits.com
Yvonne A Jones's insight:

Excellent and resourceful ways to maximize results from sharing content on social media.  I especially liked the point on the various ways to increase the number of ways content can be shared.  The same content can attract different audiences just by the questions or thoughts that accompany the post.

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How to Use LinkedIn for Lead Generation using Advanced Search

LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. This video shows how to use Advanced Sea...

Via Brian Yanish - MarketingHits.com
Yvonne A Jones's insight:

LinkedIn is a social media platform that can also be used as an effective marketing tool to discover leads, prospects, clients, customers, as well as influencers and possible Joint Venture partners.

 

Of course, as with any social medial channel, there are rules of etiquette that must be observed and it should be viewed as a way to make connections and build relationships rather than a way to sell products and services.

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