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Rescooped by Virginia Rhomberg from Digital Marketing Digest
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Promotions on Your Facebook Page are Now Easier to Administer

Promotions on Your Facebook Page are Now Easier to Administer | Social Media Marketing | Scoop.it
Facebook is at it again - changing things on us left and right. But this time around it looks like the change they’ve made may be for the better. Your business’ Facebook page can now administer a promotion straight through the Timeline!

Via Ally Greer
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Ally Greer's curator insight, August 27, 2013 7:39 PM

I don't know about you, but I'm always afraid to run contests on Facebook for fear of breaking one of the (many) rules and being chased by the Facebook Police.


Fortunately, the rules have changed in our favor and here's a great post laying out the CANs and CANNOTs very clearly!


Could this be the demise of third party apps built solely for hosting contests on Facebook because this was formerly the only way allowed?

Rescooped by Virginia Rhomberg from Digital Marketing Digest
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Don't Boost! Promote Facebook Posts Properly to Increase Reach

Don't Boost! Promote Facebook Posts Properly to Increase Reach | Social Media Marketing | Scoop.it
Leverage Facebook promoted posts to increase your social media reach by developing a proper strategy with precise targeting.

Via Ally Greer
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Ally Greer's curator insight, October 17, 2013 2:55 PM

As easy as it is to "Boost" your posts on Facebook, taking the few extra steps to create your ad in the Power Editor and properly target the audience you would like to reach is well worth it.



Sculpt's curator insight, October 17, 2013 4:04 PM

"What does the cat say?"

Rescooped by Virginia Rhomberg from Public Relations & Social Media Insight
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Integrating Social Media with other Media is the Key! | Marketing Director Blog

Integrating Social Media with other Media is the Key! | Marketing Director Blog | Social Media Marketing | Scoop.it

How are you integrating social media at your workplace? If you are not spending time integrating, you may be headed in the wrong direction....After working with social media platforms, I have really found the key to success is “Integration”.

 

Integration of social media into other forms of marketing media and business processes is the key to success. At some point, I think the term social media will go away and people will once again refer more to the internet as a whole rather than social media.Here are some great ways to integrate social media into your current marketing media and your business processes...


Via Jeff Domansky
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Danielle Petersen's comment, September 26, 2013 7:48 AM
@Lily Tran I agree with Lily. The points in the article were to the point and explained in detail so that you got a full understanding of what it was they were discussing. I totally agree with the statement “Social Media isn’t the answer, it’s part of the system” While yes, Social media is now a massive part of everyday life, it is not going to be right for every business or every customer, for this, it is good to make sure you have ways you are contactable through social media (i.e facebook twitter and the like) but ensure you have other ways to be contacted and other platforms you advertise on.
DavidShin's comment, September 26, 2013 9:26 AM
@lily Tran, I agree with your comment that Social Media is almost the Key marketing method these days.. especially for most small businesses! as it attracts their target market and the usage of social media apps,websites,mobiles etc are constantly increasing and the gap between mobile users and non mobile users are shrinking by the second.
Brochures are very good, I personally think that the motivation level must be quite high to read a brochure and then go on to potentially seeking for more information through social media pages because people will not risk to waste time to show interest on brochures that are irrelevant to them... especially with current times where people are living faster than ever.
Jooyoung Kim's curator insight, May 12, 2014 9:45 AM

According to this article, the key to successful business is integrating social media with other media. The secret to successful "Integration" is the transformation of social media into marketing media and business processes. Some ways of integrating social media into current marketing includes the use of brochures, content marketing, tradeshow marketing, client services, invitations, job recruiting, developing new leads, and keeping in contact with current clients. These help to ensure effective promotion and exposure of businesses in the market. However the article did emphasise the fact that social media is not always successful. That being so, it is important to  continue to focus on sales, creating new accounts and retaining current accounts. 

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New Facebook Contest Rules: What You Need to Know

New Facebook Contest Rules: What You Need to Know | Social Media Marketing | Scoop.it
New Facebook contest rules: Here's what facebook page owners need to know about the recent changes in the promotional guidelines.

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Ally Greer's curator insight, September 13, 2013 1:11 PM

Now that it's so much easier to hold contests on Facebook Pages, here is a breakdown of what's good and what's a no-go.

Rescooped by Virginia Rhomberg from It's Your Business
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Top Nine Social Networks for Business

Top Nine Social Networks for Business | Social Media Marketing | Scoop.it

Business owners know it’s important to engage with our customers and prospects online — but there’s an opportunity cost. It seems like new social networks are appearing every other week, so it’s important to choose wisely.


Via The Fish Firm
Virginia Rhomberg's insight:

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Rescooped by Virginia Rhomberg from Public Relations & Social Media Insight
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9 Common and Costly B2B Social Media Marketing Mistakes

9 Common and Costly B2B Social Media Marketing Mistakes | Social Media Marketing | Scoop.it

Yes, B2B companies should be using social media. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. Think about it: with a relationship-based sales cycle, core subject matter expertise and a legacy of content creation, most B2B companies are a great fit to leverage social media as part of an inbound marketing strategy.

 

In a world in which 60% of the sales cycle is over before a lead ever talks to a salesperson , it has never been more important for marketing to be involved early in the buying process. Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads. Regardless of your ninja level of experience with using social media for B2B, many mistakes are commonly made during the journey to becoming a superstar marketer. Here are a few common mistakes I recognized as I was writing The B2B Social Media Book , and how you can avoid making them yourself....


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Jeff Domansky's curator insight, August 4, 2013 6:00 PM

Listen up. Don't make these 9 critical social media marketing mistakes....