Social Media Marketing
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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Social Media Marketing | Scoop.it
 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
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21 Rules For Effective Social Media Marketing Strategies infographic /@BerriePelser

21 Rules For Effective Social Media Marketing Strategies infographic /@BerriePelser | Social Media Marketing | Scoop.it
21 Rules For Effective Social Media Marketing Strategies, an infographic Creative Secrets For Social Media Marketing social media marketing campaign

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hunter christopher armstrong's curator insight, March 18, 2014 2:24 PM

Social media can also be used to target select groups. Everybody spills their loves and interests onto the internet for everyone to see. These websites allow you to access what people are saying and talking about which allows the marketer to directly streamline a advertisement to a customer who is already interested in the topic/restaurant 

Graig Angarella's curator insight, April 26, 2014 5:57 PM

This article simplified effective social media marketing strategies in 21 easy rules to follow. I especially liked how the article pointed out becoming an "expert" in the field is important. To me, whoever posts on behalf of the company should be an expert, because their comments will be much more insightful, rather than obvious. In other words, people are more inclined to want to know more about what you are advertising if you can add interesting statistics, or point out the benefits of your company. I couldn't tell you the amount of times I've skipped past an advertisement because it does not allow for any engagement by the customer. Secondly, try to post new material. Seeing the same things over and over again causes customers to grow tired of your site, and possibly unfollow your page. Lastly, adding lots of images and media is always beneficial, as the article points out!

Yogesh Kumar's curator insight, June 5, 2014 6:04 AM

Social media Marketing