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Twitter’s Click-To-Call Feature Pours Out Direct Response for Mountain Dew’s Baja Blast Soda

Twitter’s Click-To-Call Feature Pours Out Direct Response for Mountain Dew’s Baja Blast Soda | Social Media, Marketing, Business | Scoop.it
Mountain Dew recently quenched its thirst for promotion by turning to a new click-to-call tweet feature that Twitter is currently testing. Designed for direct response on mobile devices, this Twitter tactic allows brands to include a click-to-call button in tweets that users can click to automatically call the featured number. When Mountain Dew tried this Twitter tool to launch its largest limited-time offer for its Baja Blast soda, the beverage brand received 3,500 phone calls, along with 600 retweets and more than 1,300 favorites. AdWeek.com reported on how this Twitter tactic can dial up direct response results.
Via Brian Yanish - MarketingHits.com
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Why The Analysts Are Wrong About Twitter’s Ad Platform - Business 2 Community

Why The Analysts Are Wrong About Twitter’s Ad Platform - Business 2 Community | Social Media, Marketing, Business | Scoop.it
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5 Twitter Marketing Tactics for Building a Huge Fan Base - Business 2 Community

5 Twitter Marketing Tactics for Building a Huge Fan Base - Business 2 Community | Social Media, Marketing, Business | Scoop.it
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Lloyd Blankfein Was a History Major. Just Sayin'

Lloyd Blankfein Was a History Major. Just Sayin' | Social Media, Marketing, Business | Scoop.it
It turns out that studying the rise and fall of empires isn't the worst preparation for being a Wall Street CEO
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BlackBerry Jumps After Protecting Turf in Defense Agency

BlackBerry Jumps After Protecting Turf in Defense Agency | Social Media, Marketing, Business | Scoop.it
BlackBerry Ltd. shares surged as the U.S. Defense Department said its smartphones will be the primary device supported on a new network, showing that rivals are finding it difficult to unseat the longtime government supplier.
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10 Things PR People Should Do Every Workday - Business 2 Community

10 Things PR People Should Do Every Workday - Business 2 Community | Social Media, Marketing, Business | Scoop.it
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Business Blogging Blockbusters - Business 2 Community

Business Blogging Blockbusters - Business 2 Community | Social Media, Marketing, Business | Scoop.it
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Twitter: What to Expect in 2014

Twitter: What to Expect in 2014 | Social Media, Marketing, Business | Scoop.it
In Twitter's first full year as a public company, expect it to invest in international growth, second screen offerings and a more intuitive user experience.
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Instagram Marketing: Generating Likes And An Audience - Infographic

Instagram Marketing: Generating Likes And An Audience - Infographic | Social Media, Marketing, Business | Scoop.it
Instagram is an awesome marketing tool. One of the keys to be successful on the platform, of course, is to generate likes and create an audience. This infographic gives you some tips on how to gene...
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Smartphone And Tablet Shopping On Black Friday And Cyber Monday - Infographic

Smartphone And Tablet Shopping On Black Friday And Cyber Monday - Infographic | Social Media, Marketing, Business | Scoop.it
Mobile and tablet shopping became a major part of retailers marketing research. Of course everyone was busy to find out how smartphones and tablets made out as shopping tools for the 2013 Black Fri...
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Digital Marketing And Small Business Owners: "New Waters" And Insecurity About The Subject Prevents them From Doing Better

Digital Marketing And Small Business Owners: "New Waters" And Insecurity About The Subject Prevents them From Doing Better | Social Media, Marketing, Business | Scoop.it
Small Business Owners are busy people. Many of them are running their operations successfully for decades. With social media, digital and websites technologies becoming major marketing and business...
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Twitter Followers: 7 Tips To Get More Of Them - Infographic

Twitter Followers: 7 Tips To Get More Of Them - Infographic | Social Media, Marketing, Business | Scoop.it
In order to get our content read by someone we need followers. That is true for every social media platform and it is no difference with Twitter. Posting awesome content is nice but worth not much,...
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4 Tips To Get More Instagram Followers - Business 2 Community

4 Tips To Get More Instagram Followers - Business 2 Community | Social Media, Marketing, Business | Scoop.it
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Why You Should Discuss Content Marketing Strategy Before Tactics - Business 2 Community

Why You Should Discuss Content Marketing Strategy Before Tactics - Business 2 Community | Social Media, Marketing, Business | Scoop.it
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The Difference Between Content Marketing Farms, Curators & Colleagues - Business 2 Community

The Difference Between Content Marketing Farms, Curators & Colleagues - Business 2 Community | Social Media, Marketing, Business | Scoop.it
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South Korea Is Building A $1.5 Billion 5G Service That Can Download Movies In A Second

South Korea Is Building A $1.5 Billion 5G Service That Can Download Movies In A Second | Social Media, Marketing, Business | Scoop.it
They hope to implement the technology in the next six years.
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The Art And Science Of Building Confidence Under Pressure

The Art And Science Of Building Confidence Under Pressure | Social Media, Marketing, Business | Scoop.it
LinkedIn's career expert and bestselling author Nicole Williams offers five steps for staying cool when the stress heats up.
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Y Combinator Announces Female Founders Conference To Offer Startup Guidance | TechCrunch

Y Combinator Announces Female Founders Conference To Offer Startup Guidance  | TechCrunch | Social Media, Marketing, Business | Scoop.it
Y Combinator, one of the most successful and impressive accelerators in the world, has today announced the Female Founders Conference, an event meant to shed..
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7 Secrets to Instagram Success in 2014 - Business 2 Community

7 Secrets to Instagram Success in 2014 - Business 2 Community | Social Media, Marketing, Business | Scoop.it
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Dropbox Lands $250 Million in Funding, Report Says

Dropbox Lands $250 Million in Funding, Report Says | Social Media, Marketing, Business | Scoop.it
Dropbox has reportedly closed a $250 million round of funding that put its value at nearly $10 billion.
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How To Develop And Boost Your Creativity - Infographic

How To Develop And Boost Your Creativity - Infographic | Social Media, Marketing, Business | Scoop.it
Creativity very often falls short in this fast paced world of ours. In addition, many people believe they can't be creative. It doesn't have to be like this. Have a look at this infographic and see...
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Thanksgiving Shopping Season 2013: Best Days For Retailers - Infographic

Thanksgiving Shopping Season 2013: Best Days For Retailers - Infographic | Social Media, Marketing, Business | Scoop.it
The Thanksgiving shopping season is the most important season for most retailers. All are interested in finding out which are the top shopping times for buyers. With shops opening on the holiday, a...
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Representations of Gender in Advertising - The Two Sides Of Advertising

Representations of Gender in Advertising - The Two Sides Of Advertising | Social Media, Marketing, Business | Scoop.it
http://youtu.be/HaB2b1w52yE The advertising industry is working with all tricks to make us believe what they want us to believe. For the most part they are very successful with it. Sales are good a...
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Which Social Media Platform Is Best For Your Business - A Social Media Field Guide

Which Social Media Platform Is Best For Your Business - A Social Media Field Guide | Social Media, Marketing, Business | Scoop.it
There are many social media platforms out there. While currently Facebook is the most commonly used platform for most people to interact which each other, it doesn't mean Facebook is the best for y...
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