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Social Media for B2B Companies: Is It Worth It?

Social Media for B2B Companies:  Is It Worth It? | Social Media Marketing | Scoop.it
While Social Media Marketing has taken a front seat in B2C marketing, B2B’s sometimes struggle with whether social media platforms (other than LinkedIn) are worth exploring.   The fact is that Li…
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Six Growth Hacks to Get More Conversions from Your Content Marketing

Neil Patel and Sean Ellis share 6 growth hacks for making your content marketing convert into real sales. These slides explain how to effectively use free too…
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Why Copyblogger Is Killing Its Facebook Page - Copyblogger

Why Copyblogger Is Killing Its Facebook Page - Copyblogger | Social Media Marketing | Scoop.it
An audience-first approach drives Copyblogger, and that's just one of the reasons why it's killing its Facebook page. Find out what led to the decision.
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7 Bad Digital Marketing Habits To Ditch In 2015

7 Bad Digital Marketing Habits To Ditch In 2015 | Social Media Marketing | Scoop.it
Despite our best efforts this year, we have all been guilty of some bad digital marketing habits. It’s time to ditch them for good and make some resolutions you can stick to in 2015. Successful marketers adapt to changes, optimize for results and are willing to abandon strategies and tactics that simply do not work.

Here’s a list of tips to help solve some of the top problems most marketers faced this year.

Via Brian Yanish - MarketingHits.com
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The 6 Step Social Media Marketing Strategy Plan for Your Business.

The 6 Step Social Media Marketing Strategy Plan for Your Business. | Social Media Marketing | Scoop.it
A social media plan includes many of the same elements of a traditional marketing plan. Here is a template for a social media marketing strategy

Via Dr. Susan Bainbridge
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Pinterest: We Have Doubled The Number Of Male Active Users In The Last Year

Pinterest: We Have Doubled The Number Of Male Active Users In The Last Year | Social Media Marketing | Scoop.it
As a privately held company, Pinterest doesn't have to share user growth figures with shareholders. That means we don't know exactly many Pinners there are

Via Kelly Lieberman
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4 Things You Need to Know About Pinterest's New Smart Feed

4 Things You Need to Know About Pinterest's New Smart Feed | Social Media Marketing | Scoop.it
While you were busy cooking up the latest recipe or crafting a hot, new DIY project you found on Pinterest, the engineers of that platform were cooking up and crafting something of their own. And, unless you only follow a handful of pinboards, we bet you didn't even notice.

If you have become familiar with the Facebook Newsfeed that only shows you select content from a select few friends, you will already understand Pinterest's Smart Feed; a new algorithm that decides what you see. You no longe

Via massimo facchinetti
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10 Things A Brand Must Have

10 Things A Brand Must Have | Social Media Marketing | Scoop.it
People buy brands, not managers. And yet think about the number of managers who make judgment calls, sometimes very big judgment calls, based on their own opinions and experiences? They feel comfortable because they are expressing views and making decisions that fit with their worldview.

Via Stefano Principato
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How Does Social Media Affect SEO?

How Does Social Media Affect SEO? | Social Media Marketing | Scoop.it

Via Antonino Militello
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Jakarta Web Developer's curator insight, August 8, 2014 10:36 AM

How Does Social Media Affect SEO?

Chris Barrow's curator insight, August 9, 2014 6:02 AM

SEO isn't about meta-tags any more - its about sharing

Caroline Wood's curator insight, August 9, 2014 4:49 PM

This is a brilliant resource for understanding next generation SEO. Thanks for scooping!

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SEO 101 For First Time Bloggers

SEO 101 For First Time Bloggers | Social Media Marketing | Scoop.it
Launching a blog is exciting – but more exciting is seeing people actually reading and responding to your content. To make that happen, however, people need to actually find your content – and, l…

Via Stefano Principato
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100 Ways To Maximize ROI On Your Social Media Campaign - Forbes

100 Ways To Maximize ROI On Your Social Media Campaign - Forbes | Social Media Marketing | Scoop.it
100 Ways To Maximize ROI On Your Social Media Campaign
Forbes
There are so many articles on using social media for your business that it's easy to go into information-overload.

Via Hannah Kramer
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8 Risks When You Ignore Social Media

SocialBCafe's insight:

Really good article tackling a question we get asked a lot. Do I really need to use social media for my business? What is the ROI?

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5 Ways To Pin Like A Boss On Pinterest | Fast Company

5 Ways To Pin Like A Boss On Pinterest | Fast Company | Social Media Marketing | Scoop.it

A decade into the social media revolution, fatigue has set in. There are lots of ways to interact, but there are still only 24 hours in a day. What social media network is still worth your time?

 

For a growing number of brands, Pinterest is making the cut. According to Cincinnati-based marketing company Ahalogy, some 22% of Americans are now monthly visitors to the site, where people pin and share pictures and articles like you might pin magazine clippings on a bulletin board. While men are starting to join, the vast majority of Pinterest users are women, and they are generally younger women. If you’re marketing fishing equipment to retired gentlemen, then this is not your medium.

 

But if you’re trying to reach Pinterest’s core users of millennial moms, here’s how to stand out....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 6, 2014 12:54 AM

Have you joined the Pinterest craze yet? Here's everything you always wanted to know about the online pinboard site, but were afraid to ask.

Chris Agro's curator insight, July 6, 2014 10:07 AM

Strategies to make the most out of marketing on Pinterest. -Chris Agro (@agrotising)

Steve Whitmore's curator insight, July 7, 2014 8:49 AM

This article made me take a second look at Pinterest.  Check out the Pinterest page for MASSW (http://www.pinterest.com/masswmi/).  Also check out some of the followers for their boards.  There are tons of resources!!

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How to Improve Your Social Media Ads Using Brain Science

How to Improve Your Social Media Ads Using Brain Science | Social Media Marketing | Scoop.it
Are you advertising on social media? Do you want more attention for your social media ads? The way you design your ad impacts how much attention it gets with social media. In this article you'll discover what the brain pays attention to and tactics for holding that attention. How Attraction Works Each second, your senses are…
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Six case studies that prove content marketing ROI isn't fictional

Six case studies that prove content marketing ROI isn't fictional | Social Media Marketing | Scoop.it
I probably don’t need to convince you of the value of content marketing as much has been written on the topic in the past few years.
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Top 10 Facebook Campaigns of 2014

Top 10 Facebook Campaigns of 2014 | Social Media Marketing | Scoop.it
Over 1.3 billion people log into Facebook alone every month, according to Facebook’s last earnings call. That’s a whopping 14% of the earth’s population - so why not market to them on social?

Via Jeff Domansky, Praveen Prabhakaran
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Simon Turkin's curator insight, December 7, 2014 2:38 PM

This article is extremely insightful on how to successfully run a social media marketing campaign. This takes ten highly successful ideas that worked out extremely well. The idea to model your campaign off of someone else's previous success is not a bad one. Innovation is key however, so when reading these articles I try to think of additional things I could add to these existing ideas. If 14% of the world is on Facebook think about how many people are on Twitter, Instagram, Linkedin, and thats just to name a few platforms. Social media marketing is the new wave more people in my age group use social media to get their updates then the television. 

Vincent Tang's curator insight, December 7, 2014 7:41 PM

Un top 10 des campagnes de Communication les plus efficaces sur Facebook.

prof zaphosa's curator insight, December 20, 2015 7:05 AM

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26 Tips to Strengthen Your Social Media Marketing

26 Tips to Strengthen Your Social Media Marketing | Social Media Marketing | Scoop.it
Is it time to look at your social media from a fresh perspective? Are you ready to make some changes? There are a variety of ways to improve how your business is seen on social media.

Via The Fish Firm
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8 Steps to a Solid Social Media Strategy

8 Steps to a Solid Social Media Strategy | Social Media Marketing | Scoop.it

In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only natural.

 

What do great party guests have? First of all, they look sharp and presentable. That’s where a good social media page design comes in handy. You don’t want your looks to deter potential fans. Secondly, they are polite and warm. You want your social media messages to have a positive, engaging tone. Thirdly, they illuminate a room with sparkling conversation. They bring a dish to pass or a gift for the host. You can achieve these objectives by crafting thoughtful blog content to share and offering special deals for your social media audience....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 26, 2014 2:52 AM

Mandy McEwen shares 8 practical ways to get your social strategy working for you.

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11 Marketing Trends To Watch For In 2015

11 Marketing Trends To Watch For In 2015 | Social Media Marketing | Scoop.it

Transparency will become the most important tool of marketing. Consumers are going to continue to exert further power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it.The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals. Smart marketers know that they need to get ahead of the trends and anticipate the next big things, or else be devoured by their competitors. Here is what I believe could be some of the most interesting developments next year:..


Via Jeff Domansky
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SocialSensr's curator insight, November 11, 2014 10:51 AM

Especially agree with the Transparency bit here.

wanderingsalsero's curator insight, November 12, 2014 12:14 AM

I write for an MLM and Direct Selling industry magazine and I think this article applies to them too.

 

Generally speaking, the only info the 'general public' gets about our industry is when somebody like Bill Ackman tries to bring down a company like Herbalife.

 

But MLM and DS people do a lot of good too and the industry pumps a lot of money into local economies. I'm going to spin this article for our pub.

 

I think the MLM and DS industry isn't as proactive as it could be in their PR.

최혜진's curator insight, November 13, 2014 7:11 PM

Marketing trends are always changing~

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37 Awesome Tools To Get The Most From Your SEO Campaigns

37 Awesome Tools To Get The Most From Your SEO Campaigns | Social Media Marketing | Scoop.it
Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing tasks.

Via malek
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malek's curator insight, November 5, 2014 6:07 PM

 BuzzSumo. One of the favourite tools on Scoop.it everything marketing.

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10 Rising Social Networks You Should Explore

10 Rising Social Networks You Should Explore | Social Media Marketing | Scoop.it
With the explosion of startups, there are plenty of new social networks popping up. Here are 10 up-and-coming social networks worth exploring.
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How To Create Great Twitter Engagement In 5 Minutes A Day

How To Create Great Twitter Engagement In 5 Minutes A Day | Social Media Marketing | Scoop.it
Want Better Results On Twitter in Less Time? Finding relevant Twitter users for your niche is just the first step to a great social media marketing plan. Next you will need to build an engaging conve…
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What Happens In A Facebook Minute | infographic

What Happens In A Facebook Minute | infographic | Social Media Marketing | Scoop.it

Learn some crazy stats about what happens every minute on Facebook...


Via Lauren Moss, massimo facchinetti, malek
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Phillip Newsome's curator insight, September 26, 2014 10:25 AM

The lesson here is simply don't be overwhelmed by the volume of activity.  Narrow your focus, define your audience as tightly as possible, talk to them in terms relevant to their lives and be creative.

John Norman's curator insight, January 11, 2015 11:22 PM

Nearly as busy as a New York minute! Lots of interesting facts to discuss at your next coffee break. 

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8 Practices Your Business Should Be Using on Google+

8 Practices Your Business Should Be Using on Google+ | Social Media Marketing | Scoop.it
Did you know that there are more than 540 million active users that utilize Google+ every month? The reason for that is simple.  Google+ offers a unique opportunity for businesses to connect with th…

Via Stefano Principato
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How to Track Your Social Media Posting Power - Best Infographics

How to Track Your Social Media Posting Power - Best Infographics | Social Media Marketing | Scoop.it

Tweet Tweet There are many businesses active on social media sites these days. You can’t succeed on those sites unless you have a real social marketing strategy. That should involve post tracking and analytics as well..


Via massimo facchinetti
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How to Enhance Audience Engagement on Social Media

How to Enhance Audience Engagement on Social Media | Social Media Marketing | Scoop.it
Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.

Via Mike Ellsworth
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Mike Ellsworth's curator insight, July 3, 2014 11:07 AM

My buddy Todd Wilms has some good advice on increasing engagement. The main points:

 

Develop a strategy

Demonstrate empathy for your audience and their needs

Delight and Let Go

Measure

 

via @toddmwilms