￼Today, venture capital (VC) is more democratic than ever. Investors are becoming increasingly sophisticated, and geography is no longer a constricting factor.
Lower barriers, however, create stricter filters. With so many startups jockeying for funding, the Internet also enables investors to make snap judgments. Therefore, if you’re looking for funding, you can be sure that your online presence will be the subject of intense scrutiny.What do investors want to see?
According to Edith Yeung, founding partner at RightVentures, there are two main criteria: the passion of the entrepreneur and the potential of the startup.
What better way to convey passion and potential than with well-crafted content? Yeung says that, with strong content, you can “take a stand publicly…addressing issues that [investors] care about in a timely manner.”...
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