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Email still tops social media for online marketing, study says - SmartPlanet.com

Email still tops social media for online marketing, study says - SmartPlanet.com | Social Media Marketing | Scoop.it
Business 2 Community Email still tops social media for online marketing, study says SmartPlanet.com Over the past couple of years, in a world drenched with talk about the communicative power of social networks, one can be forgiven for thinking...
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8 Search & Social Media Optimization Tactics Worth Doing Well

8 Search & Social Media Optimization Tactics Worth Doing Well | Social Media Marketing | Scoop.it
Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels. Good advice is (Want to Improve Your Online #Marketing?
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Marketing

Marketing | Social Media Marketing | Scoop.it
Marketing|Fashion|Fitness|Crossfit|Food|Dog Sarah is using Pinterest, an online pinboard to collect and share what inspires you.
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Top Performing B2B Marketers Target Buyers Using Social Media ...

Top Performing B2B Marketers Target Buyers Using Social Media ... | Social Media Marketing | Scoop.it
It seems B2B marketers are starting to warm up to the idea that a handful of deals sourced by social can make the time and effort involved in pulling social media into the mix well worth the effort. That's because ...
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Benefits of Social Media Marketing | Social Media Today

Benefits of Social Media Marketing | Social Media Today | Social Media Marketing | Scoop.it
Here are the top benefits that companies are seeing from social media marketing: 89% of respondents said that social media marketing has generated more business exposure. 64% saw lead generation increase by using social media 6 hours or less per day.

Via Bonnie Burns
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Bonnie Burns's curator insight, July 1, 2013 11:01 AM
Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing. More that 3,000 marketers were surveyed, and their responses provide valuable insights into the benefits of social media marketing.
Free Viral Ads's curator insight, July 1, 2013 11:45 AM
89% of marketers say that social media generates more business exposure
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Finding your audiences on social media

Finding your audiences on social media
Sarah Achman's insight:

Trying to find someone to talk to through social media can be a scary idea at first, but here are some tips on how to reach and find an audience!

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Importance of Social Media Marketing for B2Bs | Momentum

Importance of Social Media Marketing for B2Bs | Momentum | Social Media Marketing | Scoop.it

Via marketingIO
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marketingIO's curator insight, July 3, 2013 7:13 AM

A good one, but why is it horizontal?


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Peter Wilkinson www.peter.uk.com's curator insight, July 3, 2013 9:53 AM

Without doubt social media is an important part of the B2B marketing mix, it just depends on how important to your channels and markets

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2013 Social Media Marketing Industry Report | Social Media Examiner

2013 Social Media Marketing Industry Report | Social Media Examiner | Social Media Marketing | Scoop.it
2013 Social Media Marketing Industry Report: learn from more than 3000 marketers on how to focus your social media activities and what the rewards are.
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How to Improve Your Social Media Marketing Return on Investment ...

How to Improve Your Social Media Marketing Return on Investment ... | Social Media Marketing | Scoop.it
Social Media ROI: here's how to align some of your social media actions with your business goals and make it easier to determine your social media marketing ROI.
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Integrate More Brand Storytelling in Your Content Marketing Strategy | Social Media Today

Integrate More Brand Storytelling in Your Content Marketing Strategy | Social Media Today | Social Media Marketing | Scoop.it

Discover how your company can easily integrate characters and stories consumers want to share into your content, as well as examples of brands getting it right. The best marketing transcends corporate messaging, and becomes stories about people and characters which beg to be shared.

 

Aflac’s duck has been telling their company’s story for around 13 years now, and has increased their company’s recognition from 13% to 90% of consumers along the way. While content and social media best practices may change, few marketing tactics have more staying power than brand storytelling.

 

Storytelling isn’t just for brands who can claim over a century of history, like General Electric, or IBM. It’s for any company with the savvy to create a consistent customer experience online. As Debbie Williams of SPROUT Content puts it, your story is made up of “all that you are, and all that you do.” Brand storytelling isn’t about creating the perfect hero on your first try, it’s about finding ways to integrate your company’s history, goals, values, and audience into every component of your content marketing strategy....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 28, 2013 1:13 PM

Here are seven of the most effective ways to turn your acts of content into a comprehensive, narrative strategy....