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Big Data Marketing: The Benefits - Infographic

Big Data Marketing: The Benefits - Infographic | Social Media Marketing | Scoop.it
Each day, consumers are voluntarily posting vital information about their likes and dislikes on social media sites. If this data can be captured and adequately organized, businesses can have at the...
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22% of Opt-in Emails Not Reaching Inboxes

22% of Opt-in Emails Not Reaching Inboxes | Social Media Marketing | Scoop.it
Email Marketing - Nearly a quarter (22%) of opt-in marketing emails never made it consumers' inboxes in the first half of 2013, according to a recent study by Return Path.
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