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How PPC Campaigns Can Help Your Business - Infographic

How PPC Campaigns Can Help Your Business - Infographic | Social Media Marketing | Scoop.it
Google still generates 96% of its revenue through advertising. PPC is one of their best "weapons" to help generate revenue. PPC campaigns are also a pretty good marketing tool for businesses to gen...
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Why My Landing Pages Trump Your SEO and PPC Pages Everytime

Why My Landing Pages Trump Your SEO and PPC Pages Everytime | Social Media Marketing | Scoop.it
Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to.
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