Social Media Marketing
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Social Commerce: Your Brand On Facebook - Infographic

Social Commerce: Your Brand On Facebook - Infographic | Social Media Marketing | Scoop.it
  Millions of users world-wide have “bought in” to Facebook, and countless businesses are profiting handsomely. Leaving you wondering . . . How could your page be more likable? Here’s a few ti...
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Why Businesses (And the People Who Run Them) Fail - Business 2 Community

Why Businesses (And the People Who Run Them) Fail - Business 2 Community | Social Media Marketing | Scoop.it
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Eight great examples of agile marketing from Oreo

Eight great examples of agile marketing from Oreo | Social Media Marketing | Scoop.it
In recent months, we've seen lots of brands launching real time campaigns in response to national events, producing great opportunist campaigns.
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Social Media Marketing For B2B Companies [INFOGRAPHIC] - AllTwitter

Social Media Marketing For B2B Companies [INFOGRAPHIC] - AllTwitter | Social Media Marketing | Scoop.it
Social Media Marketing For B2B Companies [INFOGRAPHIC]
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Erica Thayer's curator insight, February 12, 2014 8:37 AM

This article discusses how social media can be used in business to business marketing.  I feel that it covers important topics such as why B2B social media marketing is used and how return on investment can be measured.  It's interesting that these metrics are the same as business to customer social media marketing.  Social media can be used to increase brand awareness, customer acquisition, lead generation, customer retention/loyalty, and thought leadership and can be measured by web traffic, social media sharing, etc.  I also found it interesting that the article discusses the challenges that B2B marketing faces that B2C do not.  64% of marketers have trouble producing enough content, and when they do produce enough content they struggle to make in interesting.  It is obvious that B2B marketers understand the importance of social media.  Social media marketing continues to increase as a majority of the population is active on social media webpages.  Although B2B companies may face different challenges than B2C companies, they have the same objectives and can be measured by the same metrics.

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LinkedIn Attracts Brands to Homepage with Sponsored Updates

LinkedIn Attracts Brands to Homepage with Sponsored Updates | Social Media Marketing | Scoop.it
An article discussing LinkedIn and how it's attracting brands to its homepage with sponsored updates.
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How Brands Can Choose The Right Social Media Platforms For Their Goals [Infographic]

How Brands Can Choose The Right Social Media Platforms For Their Goals [Infographic] | Social Media Marketing | Scoop.it
The different social media platforms available out there lend themselves to different goals.
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5 Common Brand Messaging Mistakes by Marketers

5 Common Brand Messaging Mistakes by Marketers | Social Media Marketing | Scoop.it
From too many buzzwords to a lack of portability, here are five common reasons why brand messaging fails, and tips for avoiding these mistakes.
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What Style of Digital Shopper Are You? [INFOGRAPHIC]

What Style of Digital Shopper Are You? [INFOGRAPHIC] | Social Media Marketing | Scoop.it
Do you shop online? Find out what type of digital shopper you are with this infographic.
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10 Ways to Get Brand Equity From a Panel Appearance - Business 2 Community

10 Ways to Get Brand Equity From a Panel Appearance - Business 2 Community | Social Media Marketing | Scoop.it
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5 Ways Brands Can Win The Future Of Marketing .:.

5 Ways Brands Can Win The Future Of Marketing .:. | Social Media Marketing | Scoop.it
What will the future look like for brands that want to win at marketing? Here are five ways to stay ahead of the game.
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Why Your Business Should Start Blogging [INFOGRAPHIC]

Why Your Business Should Start Blogging [INFOGRAPHIC] | Social Media Marketing | Scoop.it
Online search engines love valuable content so much that they will even reward you for it. It is the key reason why your business has to start blogging.
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