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Facebook Infographic

Facebook Infographic | Social Media Marketing | Scoop.it
Find stats you need to know about Facebook and why it's important for your business.
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Facebook Stats Social Media Marketers Need to Know

Facebook Stats Social Media Marketers Need to Know | Social Media Marketing | Scoop.it

Facebook is constantly evolving and its algorithm is always getting updated. How can you be sure your keeping up with the changes?  We’ve pulled together the most up-to-date insights and Facebook stats to help you transform and refine your Facebook strategy.   

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Ultimate List of Twitter Stats

Ultimate List of Twitter Stats | Social Media Marketing | Scoop.it

We’ve combed through the hottest new social media research to shed light on the scale, impact, and potential value of engaging customers and prospects with Twitter. 

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Purell Among Few Small CPG Brands to Invest in Loyalty Program

Loyalty programs are commonplace among travel brands and retailers, but not so much when it comes to consumer packaged goods, especially not for small businesses.

Sallie Burnett's insight:

It's good to see a CPG company investing to know their customers. To compete in today's marketplace it is not enough to know what's selling you need to know who is buying it and how it meets their needs. This gives a company the insight needed to be relevant and meet more of their needs.

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16 Tips for Using #hashtags HINT: You're doing it wrong :P #socialmedia

16 Tips for Using #hashtags HINT: You're doing it wrong :P #socialmedia | Social Media Marketing | Scoop.it
16 tips to understanding and using hashtags from communities of interest, to search, to measuring velocity to #socialmedia discoverability. Hashtags are important!

Via Stefano Principato
Sallie Burnett's insight:

This quote really summarizes it well. "Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs."

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CUSTO Talk's curator insight, September 30, 2014 1:34 PM

IK ga nu meer hastags gebruiken.

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Apple Lays Out Its Social Media Aspirations - CIO

Apple Lays Out Its Social Media Aspirations - CIO | Social Media Marketing | Scoop.it
Online Social Media
Apple Lays Out Its Social Media Aspirations
CIO
Apple tried to make it in social media years ago, and it doesn't plan to revive that fantasy any time soon, says CEO Tim Cook.
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Report: Instagram’s Explosive Growth

Report: Instagram’s Explosive Growth | Social Media Marketing | Scoop.it

Instagram is beginning to outperform other social media platforms because of its proliferating and attractive user base, high engagement levels.

Sallie Burnett's insight:

The report also noted characteristics of Instagram photos that work better for engagement versus e-commerce. For example, captions with question marks do a better job of engaging users whereas longer captions without question or exclamation marks perform better for retailers.

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Social Media Marketing Buzz: Top 6 Social Media Shopping Trends, Stats for 2014

Social Media Marketing Buzz: Top 6 Social Media Shopping Trends, Stats for 2014 | Social Media Marketing | Scoop.it
SOCIAL MEDIA RETAIL REVENUES SOAR, TOP 6 SOCIAL MEDIA SHOPPING TRENDS, USE SOCIAL MEDIA TO FLIP THE SALES AND MARKETING FUNNEL
Sallie Burnett's insight:

Social media marketing has become an integral element of a comprehensive online sales approach, which means that businesses must stay on the cutting edge in order to keep up with their consumer base. 

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Consumers Engage with Retailers’ Facebook Pages More than Brands’ Websites

Consumers Engage with Retailers’ Facebook Pages More than Brands’ Websites | Social Media Marketing | Scoop.it
Nine-in-10 consumers say how much they spend is impacted by their social media engagement with a brand.
Sallie Burnett's insight:

Is social media part of your integrated marketing strategy? It should be. 

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Infograph: 7 Tips for Building Your Social Media Following

Infograph: 7 Tips for Building Your Social Media Following | Social Media Marketing | Scoop.it
Are you looking for ways to strengthen the impact of your social media in 2014? Here are 7 tips that will help build your social media following.
Sallie Burnett's insight:

Great how to infograph with 7 tips for building social media following. 

 

#infograph, #socialmedia, #socialmediamarketing

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The Buzz: What is Loyalty Currency and Does Your Company Have It?

The Buzz: What is Loyalty Currency and Does Your Company Have It? | Social Media Marketing | Scoop.it

Latest News: 14 Must-read stats, 6 Multichannel take-aways from Best Buy's Marketing, Why Emotion is the True Driver of Consumer Behavior.

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The Buzz: Retail Trends, Target Loses on Loyaty and Laws of Loyalty

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends.

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The Buzz: Loyalty Program Overhauls & Omnichannel Strategy

The Buzz: Loyalty Program Overhauls & Omnichannel Strategy | Social Media Marketing | Scoop.it
Time to Overhaul Your Loyalty Program? 7 Steps to Long-Term Success? Personalization is Key for Successful Omnichannel Strategy for L'Oreal.
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Facebook Tips and Tricks You Should Know

Facebook Tips and Tricks You Should Know | Social Media Marketing | Scoop.it

With over 15 million brands and companies on Facebook and the number of users steadily topping over a billion, its imperative that companies practices the most engaging tactics to ensure their brands’ posts land on the top of their Facebook fans’ News Feeds. Marketers need to start with a strategic road map and tactical plan.

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Twitter Infographic

Twitter Infographic | Social Media Marketing | Scoop.it

Whether you plan to use these stats to convince your CEO to increase your social media marketing budget, inspire your company’s next Twitter campaign or simply justify your current social marketing activities, these Twitter statistics are for you.

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Essential Tips For Using Twitter for Business and Marketing

Essential Tips For Using Twitter for Business and Marketing | Social Media Marketing | Scoop.it

Tweeting is about more than just dashing off one-liners in 140 characters or less. To be successful, you need to know all the ins and outs of Twitter. Here are ten Twitter best practices that will help your business get an edge over your competitors.  

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Majority of Marketers Say They Don’t Have the Digital Tools They Need to Succeed

Majority of Marketers Say They Don’t Have the Digital Tools They Need to Succeed | Social Media Marketing | Scoop.it

Basic/ Excerpt...

 

The newly released 2014 Digital Trends report from Econsultancy and Adobe shows that both B2B and B2C marketers are making big changes in the way they reach out to their customers. Unfortunetly, only 23% of marketers believe they have the tools they need to succeed.

 

Marketers said they were concerned about social media curation tools that block business messages. Others worry that we’ve given customers too many ways to buy exactly what they want so competition keeps growing as customer loyalty fades. But the biggest is the speed at which digital marketing keeps changing.

 


Via iNeoMarketing
Sallie Burnett's insight:

What do you see as your biggest marketing challenge in 2014?

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iNeoMarketing's curator insight, March 5, 2014 6:03 PM

And in the previous post, budgets are going up. Don't have the tools, but the budget is increasing. What the hell is going on?


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50 Influential CMOs On Social Media - Forbes

50 Influential CMOs On Social Media - Forbes | Social Media Marketing | Scoop.it
50 Influential CMOs On Social Media
Forbes
Social media has become a part of our world. This goes beyond the tools we use in our lives, like email. Social media is how we interact with friends, family, co-workers, brands, and media.
Sallie Burnett's insight:

How can you truly know something you have never experienced? These CMO's know that social media is an important part of the marketing mix that can't be ignored.

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Google+ Social Media Marketing Tips

Google+ Social Media Marketing Tips | Social Media Marketing | Scoop.it

We have compiled the top tips to use Google+ for content marketing, engaging fans, building your brand and more.

Sallie Burnett's insight:

Are looking for ideas on how to use Google+, or incorporate Google+ into your company’s marketing strategy?  Here are some great marketng tips you can start using today.

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Latest Digital Marketing News: Content Marketing Stats You Need to Know

Latest Digital Marketing News: Content Marketing Stats You Need to Know | Social Media Marketing | Scoop.it

This infograph highligts some of the latest Content Marketing emerging stats we found share-worthy.

Sallie Burnett's insight:

As content marketing continues to expand and evolve, increasingly it’s used by marketers to achieve core business objectives.

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Report: Social Media Continues to Shape the Digital Marketplace

Report: Social Media Continues to Shape the Digital Marketplace | Social Media Marketing | Scoop.it
Report shows Facebook paid ads were up 365% year-over-year & Twitter showed the largest quarter-over-quarter revenue per visit growth, up 84%.
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Twitter shuts up your annoying friends with Mute - Engadget

Twitter shuts up your annoying friends with Mute - Engadget | Social Media Marketing | Scoop.it
Twitter has just announced a new mute feature that'll let you shut up the annoying people in your feed, at least temporarily. If, say, one of your friends is at a conference and is just babbling non-stop about the parties he's ...
Sallie Burnett's insight:

What do you think? Will you try this new feature?

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The Buzz: Big Data Boosts Loyaty & Brands Who Have the Most Loyal Customers

Roundup of the latest noteworthy customer relationship marketing news, article, information and trends.

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The Buzz: Emotional Loyalty & Why Money Can’t Buy Customer Loyalty

Loyalty Marketing News: TREND-DRIVEN RESOLUTIONS FOR RETAIL LOYALTY MARKETERS, FUTURE OF RETAIL INCLUDES DIGITALIZED STORES, EMOTIONAL LOYALTY

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