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The Real Value of Facebook Isn't Your Likes or Fans

The Real Value of Facebook Isn't Your Likes or Fans | Social Media Marketing-by Sabastian Dyer | Scoop.it
Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement. But they're missing the point.
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Which is better for business, Twitter or Facebook?

Which is better for business, Twitter or Facebook? | Social Media Marketing-by Sabastian Dyer | Scoop.it
We often get asked this question from clients through our business Lemon Interactive, which is better for business, Facebook or Twitter?
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How to safely experiment with social media marketing

How to safely experiment with social media marketing | Social Media Marketing-by Sabastian Dyer | Scoop.it

Trying new online advertising tactics is a frightening -- albeit necessary -- part of the job. Here's how to take strategic chances without compromising your overarching marketing strategy.

 

At some point in your career, you've probably been in the position where you think you are doing a phenomenal job marketing your organization. You are proud of the bulletproof strategy you've created, pleased with the tactics you are using to achieve the strategy, and thrilled with the measurable results you are able to report. But one day, you get the message from leadership that "everyone else is using (insert latest internet fad here), why aren't we?" The short answer would be that it doesn't fit into your current strategy, but when is the right time to introduce something new, and how do you do it in a way that is not disruptive to the rest of your strategy? You shouldn't always have to wait for pressure from another person within your organization -- sometimes you just need to experiment a little bit in a safe environment without detracting from your marketing plan.

 

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47 Social Media Facts (& What They Mean For Your Marketing)

47 Social Media Facts (& What They Mean For Your Marketing) | Social Media Marketing-by Sabastian Dyer | Scoop.it

Social media continues to evolve and mature. As it does, so does the ways marketers use social media and how they integrate it into their marketing plans.

 

To maximize the effectiveness of your social media efforts, make sure that your goals are aligned with your business objectives and that you understand your target audience in terms of marketing persona and social media persona.

 

Here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.

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Why Most Social Strategies Fail - Charlene Li, Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell

Why Most Social Strategies Fail - Charlene Li, Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell | Social Media Marketing-by Sabastian Dyer | Scoop.it

When I ask people what their social business strategy looks like, I usually get the following response, ”Oh yeah, we’re on Facebook.” The conversation continues apace:-

 

Twitter account…check.
- YouTube videos….yup.
- People who seem to know what they doing with those accounts…kinda.
- Metrics….Likes.

 

But that isn’t a strategy – it’s a series of tactics. Having a Facebook page is like having a telephone — it’s a tool that needs a purpose. What you DO with Facebook to meet customer expectations and attain business goals lies at the center of a coherent social business strategy.

 

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4 Personal Websites for the Media-Savvy Worker

4 Personal Websites for the Media-Savvy Worker | Social Media Marketing-by Sabastian Dyer | Scoop.it
Think of a personal website as a public business card — with links. It tailors your information into a succinct and stunning design. Try one of these options.
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Instagram Launches Profile Badges

Instagram Launches Profile Badges | Social Media Marketing-by Sabastian Dyer | Scoop.it
Instagram just rolled out new Instagram badges as a way to help brands promote their accounts across the web.
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#Susanalbumparty: Top five Twitter hashtag PR disasters

#Susanalbumparty: Top five Twitter hashtag PR disasters | Social Media Marketing-by Sabastian Dyer | Scoop.it
Following the most recent addition to the Twitter hashtag wall of shame – here's a roundup of the best and add your own...
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Why Social Media Needs to be Part of Your B2B Marketing Strategy

Why Social Media Needs to be Part of Your B2B Marketing Strategy | Social Media Marketing-by Sabastian Dyer | Scoop.it

Business 2 Business marketing is done in all types of shapes and sizes. But in the end, it is about people and the relationships that are developed.

 

One of these “social” ways to strengthen B2B marketing, which is finally being realized by CEO’s, is through social media. There is so much potential through both direct and indirect marketing and reaching out to the business relationships that your business is desiring to partner with. From Facebook to Twitter to LinkedIn to many more… the ways your business can use social media is endless with B2B marketing.

 

Kipp Bodnar, of Hubspot, shares, “B2B has always been about the relationship sale. What social media does is help scale those relationships.”

 

Here are 5 key goals to strive for in B2B marketing through social media.

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5 Free and Powerful Tools to Track Your Social Media Shares | Social Media Today

5 Free and Powerful Tools to Track Your Social Media Shares | Social Media Today | Social Media Marketing-by Sabastian Dyer | Scoop.it

It cannot be denied how powerful and influential social media is nowadays. By just taking a look at how people work in a day, you will notice that mostly would stop to check their social media accounts for updates.

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Pinterest Business Accounts: This Week in Social Media | Social Media Examiner

Pinterest Business Accounts: This Week in Social Media | Social Media Examiner | Social Media Marketing-by Sabastian Dyer | Scoop.it
Social media news and new developments making social media marketing easier.
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30 Social Media Definitions | Heidi Cohen

30 Social Media Definitions | Heidi Cohen | Social Media Marketing-by Sabastian Dyer | Scoop.it
The definition of social media continues to evolve as the platforms and technologies continue to change and expand. Here are thirty social media definitions to help clarify these trends. What would you add to this list?
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