Trying new online advertising tactics is a frightening -- albeit necessary -- part of the job. Here's how to take strategic chances without compromising your overarching marketing strategy.
At some point in your career, you've probably been in the position where you think you are doing a phenomenal job marketing your organization. You are proud of the bulletproof strategy you've created, pleased with the tactics you are using to achieve the strategy, and thrilled with the measurable results you are able to report. But one day, you get the message from leadership that "everyone else is using (insert latest internet fad here), why aren't we?" The short answer would be that it doesn't fit into your current strategy, but when is the right time to introduce something new, and how do you do it in a way that is not disruptive to the rest of your strategy? You shouldn't always have to wait for pressure from another person within your organization -- sometimes you just need to experiment a little bit in a safe environment without detracting from your marketing plan.
Social media continues to evolve and mature. As it does, so does the ways marketers use social media and how they integrate it into their marketing plans.
To maximize the effectiveness of your social media efforts, make sure that your goals are aligned with your business objectives and that you understand your target audience in terms of marketing persona and social media persona.
Here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.
When I ask people what their social business strategy looks like, I usually get the following response, ”Oh yeah, we’re on Facebook.” The conversation continues apace:-
Twitter account…check. - YouTube videos….yup. - People who seem to know what they doing with those accounts…kinda. - Metrics….Likes.
But that isn’t a strategy – it’s a series of tactics. Having a Facebook page is like having a telephone — it’s a tool that needs a purpose. What you DO with Facebook to meet customer expectations and attain business goals lies at the center of a coherent social business strategy.
Business 2 Business marketing is done in all types of shapes and sizes. But in the end, it is about people and the relationships that are developed.
One of these “social” ways to strengthen B2B marketing, which is finally being realized by CEO’s, is through social media. There is so much potential through both direct and indirect marketing and reaching out to the business relationships that your business is desiring to partner with. From Facebook to Twitter to LinkedIn to many more… the ways your business can use social media is endless with B2B marketing.
Kipp Bodnar, of Hubspot, shares, “B2B has always been about the relationship sale. What social media does is help scale those relationships.”
Here are 5 key goals to strive for in B2B marketing through social media.
It cannot be denied how powerful and influential social media is nowadays. By just taking a look at how people work in a day, you will notice that mostly would stop to check their social media accounts for updates.
The definition of social media continues to evolve as the platforms and technologies continue to change and expand. Here are thirty social media definitions to help clarify these trends. What would you add to this list?