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How to Measure the Effectiveness of Your Social Media Campaign

How to Measure the Effectiveness of Your Social Media Campaign | Social media marketing | Scoop.it
Going social is perhaps the best thing that can happen to your business – you get instant access to millions of visitors so that all you have to do is create and deliver an effective business message. Social media marketing is growing increasingly popular, and rightly so. If done correctly, it can do wonders for your business.

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Facebook’s Call to Action Buttons Are a Win-Win

Facebook’s Call to Action Buttons Are a Win-Win | Social media marketing | Scoop.it
Facebook turned a lot of heads last month with the announcement it was testing a “Buy” button on sponsored ads and Pages updates. Positioned as a way for brands to sell their wares while keeping customers inside Facebook’s social embrace, it’s pretty much a win-win for retailers and Facebook combined.

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Social Media and Promotion Network Choices

Social Media and Promotion Network Choices | Social media marketing | Scoop.it

When Instagram was acquired by Facebook in April 2012, for what seems today like a steal at “only” 785 million dollars, the mobile application was already popular with its 25 million userbase. Two years later, Instagram now boasts over 200 million active users and has become a true social media powerhouse. Not bad for a platform that is barely 4 years old! Known for its easy-to-use picture-taking and picture-sharing functionalities, Instagram also plays into the increasingly popular trend of video storytelling with its 15 seconds video-taking feature, introduced during the summer of 2013. So why should travel brands bother with Instagram? Consider that:

There are 55 million photos shared daily by Instagram usersMore than 75 million active users login to Instagram daily!Of the 200 million users, 50 millions came onboard in the past 6 months. Instagram is growing faster than any other social platform.The very first photo shared on Instagram was by its co-founder… while on vacation in Mexico!Visual storytelling and mobile adoption are the two hottest trends right now across the globe. Instagram is at the convergence of this phenomenon.

5 TIPS FOR TRAVEL & HOSPITALITY


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4 Facebook Marketing Skills Every Business Should Master

4 Facebook Marketing Skills Every Business Should Master | Social media marketing | Scoop.it
Facebook Reach is a highly-debated subject these days. It’s a confusing metric that I see page owners either focusing way too much on — or ignoring altogether.

 

This post explains 4 crucial Facebook marketing skills:

Maximizing ReachKnowing Your AudienceUsing Creative ImagesStaying Current


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Comunicologos.com's curator insight, May 10, 2014 10:57 AM

Facebook Marketing Skills

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12 Types of Blog Posts to Drive More Traffic to Your Blog

12 Types of Blog Posts to Drive More Traffic to Your Blog | Social media marketing | Scoop.it
Need more blog post ideas? Have you ever stared at your screen, unable to figure out what to write?

 

Are you wondering what type of content will best engage your audience?

 

This article shares 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers coming back for more.

 


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Diane Bjorling's curator insight, April 25, 2014 9:30 AM

I love these kinds of posts because they get the creative juices flowing and there are those times, especially when your mind goes blank that these ideas will get you back into the productive mode again.

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9 Small Business Twitter Marketing Examples to Study

9 Small Business Twitter Marketing Examples to Study | Social media marketing | Scoop.it
See on Scoop.it - Social Media, SEO, Mobile, Digital MarketingUse the examples of how these small businesses use Twitter to create a loyal following for your own business.See on www.socialmediaexam...

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INFOGRAPHIC: The risk of posting in social networks

INFOGRAPHIC: The risk of posting in social networks | Social media marketing | Scoop.it
INFOGRAPHIC: The risk of posting in social networks. You have the right to remain private. Anything you post can and will be used against you.

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Gloria Ross Musgrove's curator insight, March 2, 2014 4:28 PM

Investigating and bringing into laws different Cyber crimes.

Kaitlyn Kaminski's curator insight, March 13, 2014 5:13 PM

Something that students should know.

Investors Europe Stock Brokers's curator insight, September 3, 2014 2:56 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director 
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

WebTrader DEMO : http://webtrader.investors-europe.com/iedemo/desktop.html

Mobile Trader DEMO : http://webtrader.investors-europe.com/iedemo/mobile.html

Tablet Trader DEMO : http://webtrader.investors-europe.com/iedemo/tablet.html

Desktop DEMO : http://www.investors-europe.com/wp-content/uploads/2014/05/iemt4setup.exe

https://www.facebook.com/globalstockbrokers

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10 Tips for a Successful Mobile Email Campaign [Infographic]

10 Tips for a Successful Mobile Email Campaign [Infographic] | Social media marketing | Scoop.it
In the Email Marketing world, mobile is the latest and biggest improvement in the last decade, at least.
The rest of the world is still on the fence, most trying to figure out how to approach it.

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Lisa Rathjens's curator insight, January 19, 2014 12:19 PM

About Content Marketing more than Content Strategy, but I still like the infographic

aanve's curator insight, January 19, 2014 9:41 PM

www.aanve.com

 

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14 Instagram Photojournalists Who Will Open Your Eyes to the World

14 Instagram Photojournalists Who Will Open Your Eyes to the World | Social media marketing | Scoop.it
These 14 photojournalists are using Instagram to capture stunning visuals around the globe.

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Moovit lancia la versione 3.0 per Android

Moovit lancia la versione 3.0 per Android | Social media marketing | Scoop.it
È stata rilasciata Moovit 3.0 per Android, un'applicazione che dà ai propri utilizzatori un'istantanea in tempo reale del loro viaggio
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Wordpress : Awesome (and Free) Theme Options You Might Not Know About

Wordpress : Awesome (and Free) Theme Options You Might Not Know About | Social media marketing | Scoop.it
Did you know, that of the 217 themes available on WordPress.com, 64 offer free options such as custom headers, colors schemes and palettes, and customizable layouts? There are plenty of ways to mak...

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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Social media marketing | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


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deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

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Ten Benefits of Using Infographics - SiteProNews

Ten Benefits of Using Infographics - SiteProNews | Social media marketing | Scoop.it

According to 3M Corporation and Zabisco, 90 percent of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The Internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.Here are 10 benefits to using infographics in your marketing and on your website....


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Jeff Domansky's curator insight, November 6, 2013 8:33 AM

Just the basics. 10 tips for infographics success.

Marc Kneepkens's curator insight, November 6, 2013 9:20 AM

More and more infographics are telling great stories. Explore a great tool of 'visual' communications.

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18 Social Media Marketing Tips to Improve Your Marketing

18 Social Media Marketing Tips to Improve Your Marketing | Social media marketing | Scoop.it

Are you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

 

Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.

 

We asked 18 social media pros to share the best marketing tactics worth doing today.

 


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5 Rules for Super Effective Hashtags on Twitter

5 Rules for Super Effective Hashtags on Twitter | Social media marketing | Scoop.it

Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.

 

How to use hashtags efficiently? How many is too many? Let's have a look at hashtags best practices on Twitter....


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Jeff Domansky's curator insight, August 29, 2014 12:54 AM

Get hashtag help from these practical tips.

malek's curator insight, August 30, 2014 11:21 AM

Twitter only gives you 140 characters to work with, so if your hashtag is too long it’ll make it too difficult for people to use it. Keep it under 20 characters at the absolute maximum.

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StoryTelling: perché funziona comunicare raccontando - Webcentrica

StoryTelling: perché funziona comunicare raccontando - Webcentrica | Social media marketing | Scoop.it
Lo storytelling ci fa tornare bambini, Ci fa tornare nella nostra cameretta di un tempo ad ascoltare le favole dalla mamma. Ed è per questo che funziona.
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8 Apps to Help With Social Media Marketing

8 Apps to Help With Social Media Marketing | Social media marketing | Scoop.it

Today, digital marketing is an essential part of reaching out to potential customers across the globe. Businesses are exploring various avenues through the internet and smartphones to engage and stay connected with their target audience. As the networking world gets flooded with hundreds of apps, business owners are left questioning themselves as to which of these apps are here for the long run. What should you, as a business owner, invest in to market your businesses in a hassle-free way?

 

We've cut through the clutter and brought you 8 of these amazing apps that have not only caught the imagination of business owners and entrepreneurs but also have contributed to financial success:...


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LECHAPPE's curator insight, April 30, 2014 4:13 AM

More apps to facilitate the visibility of companies and  help them to reach a max of customers

Agence BTW's curator insight, April 30, 2014 5:17 AM

8 applications pour vous accompagner dans votre stratégie social media

Victoria Aupont's curator insight, May 1, 2014 12:06 PM

This article was about eight apps that helps with social media marketing. Social Media marketing is a growing effective medium that brands are using to stay engaged and connected with their target audience. Since digital marketing plays a huge role of reaching out to potential and old customers across the world, these are useful tips to help a social media employee. As the networking world continues to grow there are many useful and un-useful apps and businesses are wondering which one is the most effective and this article cuts through the clutter of all of them to find the apps that contributed to financial success with businesses.


Hoot suite is an app that acts as a virtual personal assistant that manages latest updates from the company. With this app you can set up a date and time to send out a tweet, this is beneficial because it helps businesses reach the right customers at the right time. This helps when marketing a campaign and new advertisements. LocalVox is an app similar to hoot suite to manage promotions and brand building tasks.it also helps to view business ratings and reviews. Tweet bot is also similar to these apps by helping managing heavy traffic and send out messages without having to type manually. 


Heyo and Chirpify are apps helpful to business to sell their products easily with no hassle. Heyo enables potential customers to make a purchase directly on Facebook reducing the risk of missed opportunities. Chirpify helps customers buy products with just using the hash tag #buy. This is beneficial because the new customer has just started a public conversation which will lead to more publicity and more buys.


Another useful app is called mentions; this app helps monitor and analyze the impact of an online business. It helps keeps track of website performance, reply to post via email or mobile and communicate with customers on the go. Last but not least is an app called Evernote, which allows you to organize your notes, thoughts, ideas, share files, and photos within instant reach. This is beneficial because it helps you remember important things that you do not want to forget.


Being a future PR and social media savvy user this article interested me a lot because it will help me stand out from the next candidate if I know the most effective tools to use to promote a company or brand. From previous PR crisis, I know that Hootsuite is an app I need to be very cautious of using because many social media users accidentally posted inappropriate things from the app on accident. From other company’s mistakes, I know not to even associate my personal social media pages with this app to avoid any mishaps. As social media marketing is growing as a PR professional I need to grow with it and be on top of all of the useful tools I can use. I tied this article back to chapter 8 because to have a good relationship with a consumer you have to use appealing and useful tactics. These eight apps are useful marketing tools that can help grow a brand and reach their target audience.

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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Social media marketing | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
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rahul shah's curator insight, April 19, 2014 2:29 AM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 2014 7:57 PM

this is great....

Heena Ali's curator insight, April 21, 2014 11:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

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Infographic: How to Use Google+ for Business

Infographic: How to Use Google+ for Business | Social media marketing | Scoop.it

If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important piece of an online marketing strategy. As the second largest social platform (behind Facebook), it is important to integrate Google+ into your regular social marketing activity. For those new to the platform, here are some quick tips and best practices to get you started. 


Via Lauren Moss
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pascal leclerc's curator insight, March 14, 2014 1:53 PM

infographie intéressante

Sabra Kay's curator insight, April 4, 2014 10:18 AM

Have you been putting off joining Google + or have you not been active? There are so many reasons to use it!

Alison D. Gilbert's curator insight, April 10, 2014 7:28 PM

For many business people, Google+ has overtaken Facebook in usage. It is viewed as more professional and to be taken seriously. Facebook has a less than professional aura.

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Biz Storytelling: 33 Laws of Content Marketing Success

Biz Storytelling: 33 Laws of Content Marketing Success | Social media marketing | Scoop.it

There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time. 

If your company is truly trying to embrace content marketing and get results, there is no better starting point than these 33 laws herein.


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Janet Tillotson's curator insight, February 3, 2014 1:12 AM

Creatove waus tp sharing through social media, blogs, ebooks, and the like...

John M. Lee's curator insight, February 3, 2014 4:06 PM

Speaking words of wisdom...

Paul Dixon's curator insight, February 4, 2014 1:54 AM

It seems to me that the more you learn the more there is to learn.

Read books to gain the edge.

A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT.

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Il web marketing e i trend del 2014: social, content e advertising online

Il web marketing e i trend del 2014: social, content e advertising online | Social media marketing | Scoop.it
Web marketing e principali trend 2014, social media marketing, content marketing, pubblicità e adv online, immagini e video

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Paola Frateschi's curator insight, December 17, 2013 6:09 AM

Nel 2014 gli investimenti nel marketing online avranno un bell'incremento che interesserà le diverse tecniche cominicative: advertising online, content marketing, foto e video su blog e canali digitali, social media marketing, ecc. Sono infatti previsti investimenti di circa 135 miliardi di dollari per le nuove attività di web marketing, nel nostro ultimo post entriamo più nel dettaglio di quali saranno i punti forti del 2014! http://www.wiseup.it

 

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Infographic: How journalists use social media

Infographic: How journalists use social media | Social media marketing | Scoop.it

Only 25 percent of journalists like to be contacted via social media, but 81 percent use it to find sources. Here's your guide to reporters' online habits and preferences.

 

There are a lot of articles out there about how to pitch journalists and build relationships with them.

 

And now that social media is so prevalent, many PR pros wonder how it fits into the formula.

 

An infographic from Cision has some answers. It illustrates how journalists in the U.S. use social media and view their relationships with PR pros.

 

For example, only 25 percent of journalists prefer to be contacted via social media. Thirty-three percent prefer the phone, and a whopping 82 percent prefer email.But journalists do use social media for their jobs. Here's how...


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Jeff Domansky's curator insight, December 19, 2013 3:29 AM

Valuable tips and research into how journalists prefer to be pitched or contacted and where they go on social media to find sources.

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How to Add Social Media Buttons for Email Signatures

How to Add Social Media Buttons for Email Signatures | Social media marketing | Scoop.it

A great way to get more people to start following you on your various Social Media sites is to add your Social Media buttons on your Email signatures. Here are Social Media buttons that you can download for your email signatures.


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Scoop.It for SEO – A New World of Curation [Infographic]

Scoop.It for SEO – A New World of Curation [Infographic] | Social media marketing | Scoop.it

For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.

Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...


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Annie 's curator insight, December 5, 2014 8:18 PM

Scoop.it helps with the process of curating content. This is a must for your social media.

Linda Buckmaster's curator insight, July 27, 2015 11:01 PM

Anyone who is a part of the online world will know that coming up with fresh content consistently is a big challenge.  We're advised that content should be engaging, informative and relevant. Consequently, content curation has taken off in a big way.

drula eric's curator insight, December 1, 12:47 AM
Instagram poursuit son opération séduction avec une nouvelle fonctionnalité qui devrait ravir ses 500 millions de membres et plus particulièrement les professionnels. En effet, les réseaux sociaux sont d'excellents outils pour partager et échanger, mais il y a aussi des commentaires désobligeants, les insultes ou spam. Https://www.instagram.com/dericreunion
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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | Social media marketing | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:

 

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


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Louise Robinson-Lay's curator insight, November 15, 2013 3:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 2:56 PM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

Mosami's curator insight, December 1, 2013 9:46 AM

light, blue, depth, monochrome, low saturation, texture. fun