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The article I chose to read was titled, “Top 10 Social Media Tips for Small Businesses.” The concept of it was simple and their list was as follows:
Use social media to sell your product
Increase Twitter followers
Build relationships by following back
Figure out # of tweets per day
Tweet at optimal times
LinkedIn company pages vs LinkedIn profiles
Share engaging content on your Facebook page
Post appropriate content
In my opinion this list does not delve deep enough into what small business must do to grow their brand. Because these types of businesses do not have the type of outreach that larger companies do, they must satisfy the needs of their existing customers. To do this, interaction must be paramount. A small business must be able to interact and help their customers through the use of social media. As they are small, their goal should be to relate to their consumer base. Social media platforms have made this type of goal a very real possibility for businesses of all sizes.
In the business world, there are numerous strategies that contribute to social media marketing. While there is no specific rule that every company must obey, a general outline is necessary for the success of a business. One major rule is that no shortcuts should be taken. Social media marketing involves a commitment of all parties with their time, energy, and creativity. The rule of quality over quantity is also enforced. A company must not try to produce a variety of options just for the sake of having options. Instead, a company should produce only options that will potentially benefit both them and their customer base. Patience is another key value in the marketing world. While this is a key virtue in life, marketers must be mindful of the time that it takes time for an ad campaign to permeate the market. In my opinion, if the main marketing concepts have been followed, a business must stay true to its marketing strategy. It cannot deviate if the public does not seem to be catching on. If the research has been done correctly, then it will only be a matter of time for the customers to latch on.
"You can still dunk in the dark," said the tweet heard 'round the world during the 2013 Superbowl blackout. It was the ultimate example of a brand using social media to respond to real-world happenings in real-time.
This article demonstrates the importance of the real-time social media marketing in today’s world. The companies referenced made use of social media platforms in order to connect with their consumers. Connectedness is a key focus of many major companies in today’s business world. It is important to connect with one’s user base because it establishes a sense of trust and brand identity between the company and the customer. Customers who identify with a company are more likely to make their purchases because of the similarities that they both hold in high regard. The article spoke of several instances where companies quickly responded to real world events in a humorous way. One such example was where McDonalds made light of Al Roker oversleeping for the Today Show. They parlayed this into a tweet that referenced their McCafe. In my opinion, companies with a sense of humor are much more accessible than those that choose not to display that side of them. In the case of McDonalds, consumers were able to interact with the company about a current topic, which allowed them to establish a relatable brand identity.
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