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Top 10 Social Media Tips for Small Businesses

Top 10 Social Media Tips for Small Businesses | Social Media Marketing | Scoop.it
To help you learn the benefits of using social media for your small business, read our eBook, “Top 10 Social Media Tips for Small Businesses.” (Get the necessary tools to build a strong social media marketing presence for your small business:
Politelli's insight:

The article I chose to read was titled, “Top 10 Social Media Tips for Small Businesses.”  The concept of it was simple and their list was as follows:

  1. Use social media to sell your product
  2. Join Twitter
  3. Increase Twitter followers
  4. Build relationships by following back
  5. Figure out # of tweets per day
  6. Tweet at optimal times
  7. Join LinkedIn
  8. LinkedIn company pages vs LinkedIn profiles
  9. Share engaging content on your Facebook page
  10. Post appropriate content

In my opinion this list does not delve deep enough into what small business must do to grow their brand.  Because these types of businesses do not have the type of outreach that larger companies do, they must satisfy the needs of their existing customers.  To do this, interaction must be paramount.  A small business must be able to interact and help their customers through the use of social media.  As they are small, their goal should be to relate to their consumer base.  Social media platforms have made this type of goal a very real possibility for businesses of all sizes.

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21 Rules For Effective Social Media Marketing Strategies infographic /@BerriePelser

21 Rules For Effective Social Media Marketing Strategies infographic /@BerriePelser | Social Media Marketing | Scoop.it
21 Rules For Effective Social Media Marketing Strategies, an infographic Creative Secrets For Social Media Marketing social media marketing campaign

Via WordPress SEO & Social Media
Politelli's insight:

In the business world, there are numerous strategies that contribute to social media marketing.  While there is no specific rule that every company must obey, a general outline is necessary for the success of a business.  One major rule is that no shortcuts should be taken.  Social media marketing involves a commitment of all parties with their time, energy, and creativity.  The rule of quality over quantity is also enforced.  A company must not try to produce a variety of options just for the sake of having options.  Instead, a company should produce only options that will potentially benefit both them and their customer base.  Patience is another key value in the marketing world.  While this is a key virtue in life, marketers must be mindful of the time that it takes time for an ad campaign to permeate the market.  In my opinion, if the main marketing concepts have been followed, a business must stay true to its marketing strategy.  It cannot deviate if the public does not seem to be catching on.  If the research has been done correctly, then it will only be a matter of time for the customers to latch on.

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hunter christopher armstrong's curator insight, March 18, 2014 2:24 PM

Social media can also be used to target select groups. Everybody spills their loves and interests onto the internet for everyone to see. These websites allow you to access what people are saying and talking about which allows the marketer to directly streamline a advertisement to a customer who is already interested in the topic/restaurant 

Graig Angarella's curator insight, April 26, 2014 5:57 PM

This article simplified effective social media marketing strategies in 21 easy rules to follow. I especially liked how the article pointed out becoming an "expert" in the field is important. To me, whoever posts on behalf of the company should be an expert, because their comments will be much more insightful, rather than obvious. In other words, people are more inclined to want to know more about what you are advertising if you can add interesting statistics, or point out the benefits of your company. I couldn't tell you the amount of times I've skipped past an advertisement because it does not allow for any engagement by the customer. Secondly, try to post new material. Seeing the same things over and over again causes customers to grow tired of your site, and possibly unfollow your page. Lastly, adding lots of images and media is always beneficial, as the article points out!

Yogesh Kumar's curator insight, June 5, 2014 6:04 AM

Social media Marketing

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5 Great Examples of Real-Time Social Media Marketing | Social Media Today

5 Great Examples of Real-Time Social Media Marketing | Social Media Today | Social Media Marketing | Scoop.it
"You can still dunk in the dark," said the tweet heard 'round the world during the 2013 Superbowl blackout. It was the ultimate example of a brand using social media to respond to real-world happenings in real-time.
Politelli's insight:

This article demonstrates the importance of the real-time social media marketing in today’s world.  The companies referenced made use of social media platforms in order to connect with their consumers.  Connectedness is a key focus of many major companies in today’s business world.  It is important to connect with one’s user base because it establishes a sense of trust and brand identity between the company and the customer.  Customers who identify with a company are more likely to make their purchases because of the similarities that they both hold in high regard.  The article spoke of several instances where companies quickly responded to real world events in a humorous way.  One such example was where McDonalds made light of Al Roker oversleeping for the Today Show.  They parlayed this into a tweet that referenced their McCafe.  In my opinion, companies with a sense of humor are much more accessible than those that choose not to display that side of them.  In the case of McDonalds, consumers were able to interact with the company about a current topic, which allowed them to establish a relatable brand identity. 

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