Pinterest focus of retailers' latest advertising push Fox News NEW YORK – Target, Nordstrom and other big chains are pinning their hopes of attracting shoppers on social media.
Chris Perkowski's insight:
An interest in Pinterest comes as retailers increasingly realize the power of social media sites to steer business their way. They've found while smartphone toting Americans are spending time opining and posting photos online, they also can be encouraged to spend money.Pinterest might be more valuable to retailers than some of its rivals. Data shows that Pinterest users shop more when they follow links to retailers' web sites. When "pinners" buy, the average order value is $199.16, compared with $92.27 for Facebook and $58.02 for Twitter, according to data analytics company RichRelevance.
I think retailers should take advantage of what Pinterest has to offer. Pins can be used to find anything on the web, whether its products, services, or articles.
ONLINE advertising failed to crack the $4bn mark in 2013 — but at $3.986bn it wasn’t far off and, as expected, overtook the $3.877bn free-to-air TV advertising market in a calendar year for the first time.
Chris Perkowski's insight:
The emergence of a robust mobile and video advertising market pushed general display advertising revenues 28.4% higher to $1.125 billion, outpacing the growth in search and directories, which was up 18.1 per cent to $2.118 billion. Classified advertising also grew, up 10.5 per cent for the year to $743 million.
I think this is a significant percentage increase in mobile and video advertising spending. It will be interesting to see how long this growth can be sustained until it is surpassed by a new form of marketing and advertising.
... That is truly the question. ;-) A question I often have to debate with participants in my classes. And the perfect idea to start my new advice series. Thank you to Véronique Mermaz, of For Your Brand Only, for asking me to talk about it.
Many people expect coupons and ads to be delivered to their doorsteps, so that they can visit stores and try products. They will then pursue or break the relationship depending on the level of service they have received or the quality of those products.
Things are different online. Audiences will not purchase anything if the companies have not proven their worth beforehand. Audiences have the power. And they do not hesitate to make their voices heard whether they are happy or not. When it comes to social media content, 8 out of 10 of your shares should be valuable and relevant to your audience while the rest can be self-promotional.
I think the ideas in this article are extremely accurate. Social media marketing today is all about real time up-to-date information whether it's from a company, organization or a customer. Many people trust the reviews and shares of other customers rather than the proclamations of the company trying to sell you their products. This article accurately explains the Pareto Principle as it pertains to social media marketing.
Getting attention on Facebook for your brands and products has proven to be essential yet difficult to achieve. Members of small business have tried may ways to attempt to build their social presence on top social networks like Facebook.
The benefits of increasing your Facebook likes are tremendous due to the fact that by reaching one fan/customer you now have the potential to reach hundreds more. You are only able to do this through the social networking medium. Many business owners and webmasters alike have already noticed the benefits of this statistic and have already begun initiating the necessary steps to start optimizing their websites and associated networks in order to be able to better reach these potential readers, fans, and customers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.