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How Small Businesses Spend Their Ad Budgets | WSJ

How Small Businesses Spend Their Ad Budgets | WSJ | Social Media Marketing | Scoop.it

Small and medium-sized business in the U.S. now spend more money advertising on social sites than any other media, according to a survey conducted by advertising research firm BIA/Kelsey.The survey, conducted in July, polled 546 small and medium-sized businesses (SMBs) across the U.S. about how they spend their advertising and promotional budgets. Behind social media, the results suggest SMBs also spend heavily on print and out of home advertising, as well as other online ads including banner and display ads and pay-per-click search advertising.The overall results follow...


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Jeff Domansky's curator insight, September 18, 2014 10:12 AM

Very surprised that social media spending led the way but expect that trend to grow significantly.

Daniel Faingold's curator insight, September 18, 2014 10:28 PM

Interesting how smb invest according to best ROI

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Uncommon Sense: Global Trends That Will Affect Us All | Mitch Barns

Uncommon Sense: Global Trends That Will Affect Us All | Mitch Barns | Social Media Marketing | Scoop.it

Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years.


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Jeff Domansky's curator insight, July 24, 2014 12:47 AM
Mitch Barns, Nielsen CEO, looks at future trends and provides a thoughtful look forward.
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Bigger, Better and Simpler Right-column Adverts on Facebook

Bigger, Better and Simpler Right-column Adverts on Facebook | Social Media Marketing | Scoop.it
Facebook for Business gives you the latest news, tips, and best practices for using Facebook to help meet your business goals: www.facebook.com/business
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7 news trends and their effect on PR | Ragan.com

7 news trends and their effect on PR | Ragan.com | Social Media Marketing | Scoop.it
With a 24/7 news cycle and social media's emergence as a primary source of information (regardless of its validity), the public relations world just gets wilder and wackier.

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Jeff Domansky's curator insight, June 19, 2014 11:37 PM

Seven disturbing news media trends that simply make your job harder.

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4 Ways to Avoid Social Media Burnout

4 Ways to Avoid Social Media Burnout | Social Media Marketing | Scoop.it
Using social media to promote one's business can be a stressful and overwhelming experience. The constant pressure of staying on top of one’s niche to provide quality content may lead to a lack of

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 18, 2014 10:50 PM
In this day and age, boundaries between business and pleasure can be easily blurred. Our smartphones are always on and we often find ourselves checking our emails even when we don't have to or shouldn't.As a result, after hours have become some kind of an afterthought for many of us, especially in social media.The problem is that the brain has its limits. When you repeatedly don't give it time to breathe, it eventually "collapses".In my fifth LinkedIn contribution, I offer some tips to help you avoid that.
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How to Write Great Headlines That Go Viral | Sendible

How to Write Great Headlines That Go Viral | Sendible | Social Media Marketing | Scoop.it

Wanna know a secret? The headline of this post alone, with proper placement and sharing of the article of course, might take this viral.


The good people over at KISSmetrics did some research a few years back about what makes a good headline, and the results were very helpful. The interesting thing about writing is that while verbiage and colloquialisms will change over time and distance, the basics of communication always remain the same.


All that to say that a quality formula for developing a headline will stay pretty evergreen, as true a decade or two from now as it is today. The method the author developed became SHINE, and I personally found it very helpful. So why not share it?...


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Thornburrows's curator insight, June 19, 2014 8:07 AM

This is terrific.

wanderingsalsero's curator insight, June 21, 2014 12:41 AM

They're right.  Headlines the the single most important part of the article/post process.  The liberating thing about that realization is that it's so easy to practice writing good headlines.  If people realized the infinite possibilities for good content, they'd feel more comfortable with practicing writing good headlines.  Just like anything else, practice is the key.

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How To #GooglePlus ... With A Twist

How To #GooglePlus ... With A Twist | Social Media Marketing | Scoop.it
You can get started in Google+ now. Links to reputable How-To articles and a deeper exploration on why and how you can utilize the social platform best.

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What Is Earned Media and Why Do I Still Need It? | minerva consulting

What Is Earned Media and Why Do I Still Need It? | minerva consulting | Social Media Marketing | Scoop.it

In the age of cheap online advertising and fancy websites you may have overlooked good old-fashioned earned media. Some may call it free media because you don’t have to pay for it, but its better known as earned media because you do have to work for it.

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COVER STORY: Social Media in B2B

COVER STORY: Social Media in B2B | Social Media Marketing | Scoop.it
B2B Marketing’s Social Media Benchmarking Report reveals marketers have no social strategy. Maxine-Laurie Marshall delves into the findings

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Lydia's Marketing & Communication Consulting's curator insight, April 17, 2014 8:41 AM

Top-level summary on social media in B2B companies--from interviews with 288 client side marketers. Good overview to spark ideas for a more strategic approach to social (something many B2Bs lack). 

Victoria Bennett's curator insight, April 21, 2014 1:22 AM

Great data, compare the benchmarks with your own data.

Ali Anani's curator insight, April 24, 2014 12:55 AM

Social media and business facts

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The Best Thing That Could Happen For Your Company | minerva consulting

The Best Thing That Could Happen For Your Company | minerva consulting | Social Media Marketing | Scoop.it

The best think to happen to your company might not be what you think...

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The importance of visual content (Infographic)

The importance of visual content (Infographic) | Social Media Marketing | Scoop.it
Do you know that a new visitor will decide to stay on or leave your website within 50 milliseconds of landing there? And if you can hook them up for at least 30 seconds, chances are that they will continue clicking your links.

Via Cendrine Marrouat - cendrinemarrouat.com
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juliam990's curator insight, April 16, 2014 4:04 PM

amazing!

Nine0Media's curator insight, April 17, 2014 6:35 PM

#DIYSEO

Macarena González Pavía's curator insight, April 22, 2014 2:02 PM

Muy interesante! El tiempo que tarda una persona en decidir si seguirá en tu página web o se irá. Depende de muchas cosas

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15 Types of Content That Will Drive You More Traffic by Neil Patel

15 Types of Content That Will Drive You More Traffic by Neil Patel | Social Media Marketing | Scoop.it

Excerpt from the useful article by Neil Patel and published on his Quick Sprout Blog:
"Content marketing is more than writing blogs. Way more.
If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.
Then, when your blog is established and purring along, try throwing in a new type of content.

But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know:
- You don’t need to try all of these examples - different content types suit different brands in different ways.

- Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway.

- Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month.

- This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary.

Let's look at these 15 content types (here just is the list):
#1: Infographics
#2:  Meme
#3:  Videos
#4:  Guides
#5:  Book reviews
#6:  Opinion post (a.k.a. “Rant”)
#7:  Product reviews
#8:  How-to
#9:  Lists
#10: Link pages
#11: Ebook
#12: Case Study
#13: Podcast
#14: Interview
#15: Research and original data

Conclusion:
The more types of content you use, the more powerful your content marketing efforts become. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.

There’s a wealth of potential here — the kind of potential that your brand needs in order to advance to the next level. Now, you have a plan to get there..."

Each type is analyzed with more information, how to do it, things to keep in mind and useful external links.
Read full, long and interesting article here:
http://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic/




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Mohammed ALAMI's curator insight, April 16, 2014 9:51 AM

Content marketing is more than writing blogs. Way more.

Ariane Faure rédac web's curator insight, April 17, 2014 4:02 AM

Top 15 des contenus à succès. 

dan's curator insight, April 21, 2014 3:10 PM

#content

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30 thought leaders in Data Visualization | Big Data Made Simple

30 thought leaders in Data Visualization | Big Data Made Simple | Social Media Marketing | Scoop.it

This list of top 30 thought leaders in Data Visualization is based on recommendations and opinions by visualization experts in various social media channels. The names are listed alphabetically....


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Jeff Domansky's curator insight, July 25, 2014 10:27 AM
Searching for big data visualization best practices and ideas? Here's a great place to start.
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Millennials Are Not Impressed With Your Content Marketing

Millennials Are Not Impressed With Your Content Marketing | Social Media Marketing | Scoop.it

Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times.While the oft-ridiculed generation may seem easy to dismiss, millennials have a lot of purchasing power and are expected to shell out $1.4 trillion by 2020. It would behoove marketers to win them over, hence the issue in this study. The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.So what does this all mean for you, as a marketer? For starters, you’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all. Take a look at some best practices for winning over Gen Y according to the study, as well as some other content marketing thought leaders....


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Jeff Domansky's curator insight, July 15, 2014 10:10 AM

Learn smarter marketing to millennials.

BrianBurnett's curator insight, July 15, 2014 11:01 AM

Don't assume you know your audience's interests, passions, values and beliefs. Do your homework. We are all busy managing the streams of information coming at us. Some are more savvy than others and Gen Y is much more.

LocalMark's curator insight, July 16, 2014 8:40 AM
Millenials are not impressed, because they want transparency. A lot of content marketing is salesmen dressed up like clowns, hoping to attract someone rich, to make one sale and boom. Instant clown fame.
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5 Forces That Power Exceptionally Creative Companies

5 Forces That Power Exceptionally Creative Companies | Social Media Marketing | Scoop.it
Charles Day outlines the five drivers of organizational creativity--gravity, tension, heat, speed, generosity--and how to develop and deploy them.

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Deidra Langstaff's curator insight, June 20, 2014 9:20 PM

I've seen these forces somewhere.....

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Infographic: Your social media strategy checklist

Infographic: Your social media strategy checklist | Social Media Marketing | Scoop.it

Eighty-three percent of companies say creating a social media strategy is a major marketing concern, an infographic from Maximize Your Social reports.

To help marketers and social media managers begin creating strategies, the infographic lists 11 components every social media strategy must have.

Here are a few of them, along with some interesting statistics. Is your social media strategy up to par?...


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Jeff Domansky's curator insight, June 19, 2014 11:42 PM

This is a practical checklist for social marketing.

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37 Tips for Writing Emails that Get Opened, Read, and Clicked - Copyblogger

37 Tips for Writing Emails that Get Opened, Read, and Clicked - Copyblogger | Social Media Marketing | Scoop.it
Does it feel like a big challenge to get people to open and read your emails? It doesn't really need to be so hard ...

Via Cendrine Marrouat - cendrinemarrouat.com
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6 Reasons to Get Consistent With Your Content Strategy

6 Reasons to Get Consistent With Your Content Strategy | Social Media Marketing | Scoop.it

Research, strategy, writing, monitoring, measurement, more writing…the content marketing to-do list never ends!


With the amount of published content expanding daily, how is one to keep up with the demand?


Unfortunately, it can become easy to lose your content focus if you lack a schedule and editorial calendar to enforce it.


Simply put: Consistent production = Higher productivity.


The purpose of an editorial calendar is to build a publishing schedule over the upcoming week or month that strictly focuses on the information you need for content production, ranging from content topic themes to publish dates.


Via Brian Yanish - MarketingHits.com
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4 Ways The Internet Is Making Kids Smarter - Edudemic

4 Ways The Internet Is Making Kids Smarter - Edudemic | Social Media Marketing | Scoop.it
The internet brings so much information to our fingertips. It makes doing research a much smoother, faster process, and it enables us to not have to lug around tons of heavy books. We can connect more easily with old friends and new acquaintances. It streamlines our work in the classroom and our students’ work too. …

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Craig Crossley's curator insight, June 19, 2014 6:34 PM

'it' has its merits...

John Rudkin's curator insight, June 20, 2014 6:35 AM

To the Naysers: "See, told you so" 

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Social Media Marketing | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.

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Verilliance's curator insight, April 21, 2014 8:40 AM

Highly useful guide backed by research. 

Sandrine CI's curator insight, April 21, 2014 9:19 AM

Combien de caractères ne dois-je pas dépasser pour un titre ? Un post ? Est ce que mon audience va voir ce que j'écris ? Est ce que ce n'est pas trop long ?


Cet article repond tres bien a toutes ces questions. Je ne pense pas que cela soit a prendre au pied de la lettre car le contenu doit Etre privilégie par rapport a la forme mais c'est un bon guide. 

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The Three C’s of Social Media Beginnings | minerva consulting

The Three C’s of Social Media Beginnings | minerva consulting | Social Media Marketing | Scoop.it

We believe social media efforts help define your brand and can even generate business leads. But, instead of diving deep into the finite details of a specific social platform or strategy, let’s zoom out and look at the basics of a social media campaign...

We believe social media efforts help define your brand and can even generate business leads. But, instead of diving deep into the finite details of a specific social platform or strategy, let’s zoom out and look at the basics of a social media campaign. - See more at: http://minervaco.com/category/category-1/articles/page/3/#sthash.oK1Tzst7.dpuf
We believe social media efforts help define your brand and can even generate business leads. But, instead of diving deep into the finite details of a specific social platform or strategy, let’s zoom out and look at the basics of a social media campaign. - See more at: http://minervaco.com/category/category-1/articles/page/3/#sthash.oK1Tzst7.dpuf
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Marketing and Communications 101 From an Intern | minerva consulting

Marketing and Communications 101 From an Intern | minerva consulting | Social Media Marketing | Scoop.it

Three key takeaways to achieve a successful journey ahead...

I have developed three key takeaways to achieve a successful journey ahead at Minerva Consulting. - See more at: http://minervaco.com/marketing-and-communications-101-from-an-intern/#sthash.RQgjdIbz.dpuf
I have developed three key takeaways to achieve a successful journey ahead at Minerva Consulting. - See more at: http://minervaco.com/marketing-and-communications-101-from-an-intern/#sthash.RQgjdIbz.dpuf
I have developed three key takeaways to achieve a successful journey ahead at Minerva Consulting. - See more at: http://minervaco.com/marketing-and-communications-101-from-an-intern/#sthash.RQgjdIbz.dpuf
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How to ROCK Your Facebook Page | minerva consulting

How to ROCK Your Facebook Page | minerva consulting | Social Media Marketing | Scoop.it

Whether you're new to Facebook marketing or consider yourself a veteran, here's how to ROCK your Facebook page, post by post.

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