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8 Facebook Apps to Enhance Your Facebook Page

8 Facebook Apps to Enhance Your Facebook Page | Social Media Marketing | Scoop.it

Facebook custom tabs: review the top third-party Facebook apps for adding custom functionality to your Facebook page.


Via Kamal Bennani
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Rescooped by Conners Sales Group from Social Media in Manufacturing Today
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Introducing the Power Users of Social Media You Want to Reach

Introducing the Power Users of Social Media You Want to Reach | Social Media Marketing | Scoop.it
Move over, millennials. The active players might surprise you.

Via ManufacturingStories
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ManufacturingStories's curator insight, October 12, 12:18 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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iPhone 6 and iPhone 6 Plus vs. the Competition

iPhone 6 and iPhone 6 Plus vs. the Competition | Social Media Marketing | Scoop.it

The iPhone 6 is finally here! This comparison chart will give you a clue as to how Apple's new flagship smartphone stacks up against the competition.


Via Kamal Bennani
Conners Sales Group's insight:

Remember when we thought the smaller the phone, the cooler it was? I guess it's the opposite now that phones are also our computers.

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Mastering Marketing Via Email Techniques With These Simple Ideas

Mastering Marketing Via Email Techniques With These Simple Ideas | Social Media Marketing | Scoop.it
Take advantage of email promoting by changing campaigns according to the customers. Making the information personal to the reader will make the message more

Via Thomas Faltin
Conners Sales Group's insight:

Hmm, one of the tips in this article is to minimize the number of graphics  in your campaign because there are several email programs who block graphics heavy emails. I wonder if that is a problem when your clients are requesting the opposite?

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LinkedIn Help Center - Verifying Authentication

Conners Sales Group's insight:

Company Pages and Products will no longer be supported on LinkedIn as of April 14, 2014.

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14 Powerful Social-Media Sharing Strategies

14 Powerful Social-Media Sharing Strategies | Social Media Marketing | Scoop.it

Via Daniel Watson, Internet Marketing News
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Bart van Maanen's curator insight, March 16, 10:22 AM

Uitstekende overwegingen om in je achterhoofd te hebben bij het delen van info via social media.

Bookmarking Librarian's curator insight, March 16, 10:40 PM

Integrating technology - ICT capabilities

 

Nine0Media's curator insight, March 17, 1:26 PM

#DIYSEO #NIne0Media #SocialMediaTools

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The Twitter Marketing Cheat Sheet [INFOGRAPHIC] - AllTwitter

The Twitter Marketing Cheat Sheet [INFOGRAPHIC] - AllTwitter | Social Media Marketing | Scoop.it

The Twitter Marketing Cheat Sheet [INFOGRAPHIC]


Via Khaled El Ahmad, Steven Krohn
Conners Sales Group's insight:

Does the infographic really imply that the best days to tweet are Saturday and Sunday? I wonder if this applies more to B2C vs B2B? My Twitter activity is more active during the week.

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Matty Bdn's curator insight, February 20, 4:36 AM

L'antisèche sur Twitter pour les entreprises

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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | Social Media Marketing | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


Via Antonino Militello, Steven Krohn
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erika rosenthal's curator insight, January 13, 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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rules-of-social-media-poster.pdf

Conners Sales Group's insight:

Good rules to follow.

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LinkedIn Drives More Traffic To Corporate Websites Than Other Social Site

LinkedIn Drives More Traffic To Corporate Websites Than Other Social Site | Social Media Marketing | Scoop.it

The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms. The research found that LinkedIn drives significantly more traffic to corporate websites than all the other social platforms combined.

According to the survey LinkedIn accounts for nearly two thirds, 64%, of all visits to corporate websites from social media sites and this is steadily increasing. 


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sophiedesc's curator insight, October 21, 2013 1:59 PM

Did you know that  64% of all visits to corporate websites from social media sites come from LinkedIn?

And, according to the new study AUDIENCE INSIGHT Q3 2013, it is just the beginning - LinkedIn (and Twitter too) are rising ! 

 

Check out the details here: 

http://www1.investis.com/~/media/Files/I/Investis-V2/pdf/publications/Investis-Audience-Insight-IQ-Q3-2013.pdf

George Inch's curator insight, October 22, 2013 8:30 AM

This demonstartes the inherent power of LinkedIn for business

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Goodbye, Keyword Data: Google Moves Entirely to Secure Search

Goodbye, Keyword Data: Google Moves Entirely to Secure Search | Social Media Marketing | Scoop.it
Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has made all searches encrypted using HTTPS. This means no more keyword data will be passed to site owners.

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Curiosities: The 11 Most Welcoming Airports in The World

Curiosities: The 11 Most Welcoming Airports in The World | Social Media Marketing | Scoop.it
Picture of JFK Airport, 1964 No matter our destination, our chances of arriving by air are very high - our first impression of a city starts here. For this reason, airports are one of the architect...

Via fc3arch
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fc3arch's curator insight, September 1, 2013 9:44 AM
Curiosities: The 11 Most Welcoming Airports in The World
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33 Tweetable Tips That'll Help You Master LinkedIn

33 Tweetable Tips That'll Help You Master LinkedIn | Social Media Marketing | Scoop.it
by Lindsay Kolowich September 22, 2014 at 12:00 PM When it comes to spending time marketing on social networks -- whether you're marketing your company...

Via Manish Dhane
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Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About

Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About | Social Media Marketing | Scoop.it
Twitter Terminology Defined @mention When you want to “tag” someone in a tweet or direct message on Twitter, you can do so by mentioning them using their Twitter username (like @MaggieHibma). Add thi
Conners Sales Group's insight:

How many twitter terms do you know and use?

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10 Things to Nix in Your Next Email Newsletter

10 Things to Nix in Your Next Email Newsletter | Social Media Marketing | Scoop.it
Sending an email newsletter soon? Here's what you should nix in your newsletter before it goes out.
Conners Sales Group's insight:

Good review for those who are responsible for email marketing.

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How to Optimize Your Business Linkedin Page in 8 Easy Steps

How to Optimize Your Business Linkedin Page in 8 Easy Steps | Social Media Marketing | Scoop.it

LinkedIn company pages are more and more popular among marketers who are looking to engage with their networks, generate leads, and showcase their products. Instead of being left behind, why not join the over 3 million companies who have created a Company Page on LinkedIn.


Via Kamal Bennani
Conners Sales Group's insight:

Some really good tips for your LinkedIn page. Got some work to do.

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​15+ Awesome Google+ Tricks You Might Not Know About

​15+ Awesome Google+ Tricks You Might Not Know About | Social Media Marketing | Scoop.it
Google is slowly but surely improving Google+ and trying to bring
the social network to the masses. Yet some of Google+'s best features are
less than obvious for both avid Google Plussers and those who are still
wondering what
the point of it is. Here are some of the more interesting or at least
useful tips for getting the most out of Google+.
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Facebook Page Checklist [Infographic]

Facebook Page Checklist [Infographic] | Social Media Marketing | Scoop.it
Do you need to make sure you are getting everything right on your Facebook Page? Use this checklist to audit your own Page or the Page of your client. What do you think? Anything that needs to be added to this list? Or do you have any questions about how to do something specifically? Let…

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Conners Sales Group's curator insight, February 3, 1:33 PM

Great FB Infografic

Carlos Polaino Jiménez's curator insight, February 4, 4:33 AM

Justo cuando empiezo el módulo de formación de Community Manager, me llega esta, necesaria, infografia. 

Mary Anne Hahn's curator insight, February 4, 8:59 AM

Easy to follow checklist to make sure you are using your Facebook business page effectively!

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You Won’t Finish This Article

You Won’t Finish This Article | Social Media Marketing | Scoop.it
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, January 15, 12:17 AM

Stop and read this... seriously. While it starts out as a real fun post, there's some really serious statistics in here. I'm fascinated by the percentage of people that will social share an article without reading it. Reminds me of that prior article I shared, about Twitter being full of un-read articles...hmmmm. There's more in the post too... definitely worth a read.

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8 Facebook Apps to Enhance Your Facebook Page

8 Facebook Apps to Enhance Your Facebook Page | Social Media Marketing | Scoop.it

Facebook custom tabs: review the top third-party Facebook apps for adding custom functionality to your Facebook page.


Via Kamal Bennani
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7 Ideas for Better Ecommerce Marketing Emails

7 Ideas for Better Ecommerce Marketing Emails | Social Media Marketing | Scoop.it

Email marketing is an excellent way to engage customers and increase both site traffic and sales. Not all email messages, however, are equally effective.

In 2012, 44 percent of promotional email recipients made at least one purchase based entirely on receiving an email marketing message from a merchant, according to Convince & Convert, a social media and content marketing firm.

While there are many things that ecommerce merchants might do to improve their email marketing’s effectiveness, here are seven ideas to consider.


Via Kamal Bennani
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Danielle Mcnae's curator insight, September 26, 2013 7:21 PM

This article is somewhat similar to my previous scoop as it views the importance of targeting consumers correctly in direct marketing. This time it looks at email marketing, and how to make it more visually appealing and influential for the consumer. Looking back to 2012 the article states that 44% of promotional emails resulted in one purchase; this shows that the messages being sent did not translate any influential knowledge to the consumer. 

 

The article addresses multiple points which will help company’s see success in their direct marketing (company to consumer emails). 

 

The first step is to have a singular focus in mind when sending out the emails; consumers don’t want to be bombed with multiple messages in emails. It can become overwhelming.

Secondly it looks at having segmented consumers, not all consumers have the same needs and want therefore they need altered messages for the different consumer. 

Lastly another point which i found would have great importance and would make a significant change would be to highlight the title of the message with a significant message, and use visual aids and graphics to help consumers decipher the message of the email. 

 

As a consumer I myself just send most direct emails to my trash, however if it is a brand I like and trust I will read the message if the subject line looks interesting. This is something important for brands to take on board as it can help them reel in more consumers, and influence them via email to make purchases. 

 

Farah Ahmad's comment, September 26, 2013 7:38 PM
I think it's important for emails to look appealing to the consumer, and like you said have an interesting subject title. This is important to IMC as their emails should also be integrated in terms of what their brand is trying to sell as well as fit in with their brand image.
Will Costello's comment, September 26, 2013 10:13 PM
Emails are an important element with B2C marketing and interaction. Like you said it is important to make sure the consumer isn't bombed with spam like emails that might potentially have a negative effect on their relationship with your brand. Helping the consumer really engage with the marketing and feel some form of gain is the real key. I really like the ideas presented in this article, especially when it comes to not overdo-ing graphics and images, and how they touched on making the emails mobile friendly to help stay in touch with todays society.
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Marketing Tool Facebook Hashtags: How They Work - Infographic

Marketing Tool Facebook Hashtags: How They Work - Infographic | Social Media Marketing | Scoop.it
Despite its more than 1 billion active users, Facebook hasn’t offered an easy way for marketers to track trending conversations – until now. In June, Facebook started rolling out the first several ...

Via Steven Krohn
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Tips for success on social media

Tips for success on social media | Social Media Marketing | Scoop.it
Tips for Twitter, Pinterest, Facebook and Blogging

Via Level343
Conners Sales Group's insight:

Some helpful tips for growing your social media platforms.

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Level343's curator insight, August 22, 2013 2:08 PM

Take some time to map out all of the possible traffic sources and how they are connected. 

Do you feed your Twitter to Facebook? 

Does your Blog feed to LinkedIn? 

 

Consider what should be automatically fed and what should be done manually.Once you look at how it’s all connected, you’ll have a better idea if there are holes in your strategy and you’ll know what steps you need to take every time you want to promote some new content.

ETIENNE LE NEVEU's curator insight, August 23, 2013 4:54 AM

quelques bonnes idées...