LinkedIn company pages are more and more popular among marketers who are looking to engage with their networks, generate leads, and showcase their products. Instead of being left behind, why not join the over 3 million companies who have created a Company Page on LinkedIn.
Google is slowly but surely improving Google+ and trying to bring the social network to the masses. Yet some of Google+'s best features are less than obvious for both avid Google Plussers and those who are still wondering what the point of it is. Here are some of the more interesting or at least useful tips for getting the most out of Google+.
Do you need to make sure you are getting everything right on your Facebook Page? Use this checklist to audit your own Page or the Page of your client. What do you think? Anything that needs to be added to this list? Or do you have any questions about how to do something specifically? Let…
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.
Email marketing is an excellent way to engage customers and increase both site traffic and sales. Not all email messages, however, are equally effective.
In 2012, 44 percent of promotional email recipients made at least one purchase based entirely on receiving an email marketing message from a merchant, according to Convince & Convert, a social media and content marketing firm.
While there are many things that ecommerce merchants might do to improve their email marketing’s effectiveness, here are seven ideas to consider.
Hmm, one of the tips in this article is to minimize the number of graphics in your campaign because there are several email programs who block graphics heavy emails. I wonder if that is a problem when your clients are requesting the opposite?
"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.
To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.
You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".
The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms. The research found that LinkedIn drives significantly more traffic to corporate websites than all the other social platforms combined.
According to the survey LinkedIn accounts for nearly two thirds, 64%, of all visits to corporate websites from social media sites and this is steadily increasing.
Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has made all searches encrypted using HTTPS. This means no more keyword data will be passed to site owners.