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WordPress: The Missing Manual - The Complete Guide to Building Blogs and Corporate Websites

WordPress: The Missing Manual - The Complete Guide to Building Blogs and Corporate Websites | Social Media Marketing | Scoop.it

Whether you’re a budding blogger or web development professional, WordPress is a brilliant tool for creating websites—if you know how to tap its impressive features. This jargon-free Missing Manual shows you how to use WordPress and its themes, plug-ins, and widgets to build just about any website you can imagine, from a classy blog to a basic e-commerce site. PUBLISHED 2013.

 

27-page PDF excerpt: http://cdn.oreilly.com/oreilly/booksamplers/9781449309848_sampler.pdf

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9 social media mistakes your business must avoid | PCWorld

9 social media mistakes your business must avoid | PCWorld | Social Media Marketing | Scoop.it
One errant or rogue post can derail your business’s reputation. Learn what not to do from these real-world cautionary tales.
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3 Reasons Why Your Company Should Pay Employees To Use Social Media | Business 2 Community

3 Reasons Why Your Company Should Pay Employees To Use Social Media | Business 2 Community | Social Media Marketing | Scoop.it

In my time at HootSuite, I’ve seen a sea change in the way that businesses approach employees’ social media use. Not long ago, few things were more taboo than chatting or tweeting on the job. Lots of organizations even cracked down on what employees posted on personal Facebook pages in their free time.

 

This seems fundamentally backward to me. Depriving employees of social media is—at the end of the day—just bad business. Recently, some big companies have gotten this message.

 

Nearly three-quarters of all Fortune 500 companies are now active on Twitter. According to the Economist Intelligence Unit, 80 percent of executives now believe their brands get more sales using social media. These companies have embraced social media in the workplace and haven’t looked back.

 

This makes good business sense for a lot of reasons. Social media’s power as a marketing tool is already well understood. But I want to focus on something a little bit different: how social media can change the culture within a company and boost the bottom line in unexpected ways.

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WordPress: The Missing Manual - The Complete Guide to Building Blogs and Corporate Websites

WordPress: The Missing Manual - The Complete Guide to Building Blogs and Corporate Websites | Social Media Marketing | Scoop.it

Whether you’re a budding blogger or web development professional, WordPress is a brilliant tool for creating websites—if you know how to tap its impressive features. This jargon-free Missing Manual shows you how to use WordPress and its themes, plug-ins, and widgets to build just about any website you can imagine, from a classy blog to a basic e-commerce site. PUBLISHED 2013.

 

27-page PDF excerpt: http://cdn.oreilly.com/oreilly/booksamplers/9781449309848_sampler.pdf

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