Social Media Marketing
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Rescooped by Karen Velasquez from itsyourbiz
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Small Businesses Making Critical Mistakes In Social Media Marketing Campaigns

Small Businesses Making Critical Mistakes In Social Media Marketing Campaigns | Social Media Marketing | Scoop.it
Las Vegas, Nevada (PRBuzz) April 18, 2013 -- Social media networks such as Facebook and Twitter have become popular marketing channels for businesses.

Via Skip Boykin
Karen Velasquez's insight:

Make no mistake! It's just as important to know what NOT to do, as it is what TO do!

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10 of the best social media campaigns from 2012

10 of the best social media campaigns from 2012 | Social Media Marketing | Scoop.it

Measuring the efficacy of social media marketing still isn't an exact science, regardless of what the gurus and ninjas tell you.

Karen Velasquez's insight:

The only one missing is "United Breaks Guitars" but then I think that may have been earlier than 2012. Excellent choices that drive home the point. I'm still humming "Dumb Ways to Die" !! LOL

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Rolando Gomez Publishes "Socially Smart: Twitter Plus Facebook, Marketing ... - PR Newswire (press release)

Rolando Gomez Publishes "Socially Smart: Twitter Plus Facebook, Marketing ... - PR Newswire (press release) | Social Media Marketing | Scoop.it
Rolando Gomez Publishes "Socially Smart: Twitter Plus Facebook, Marketing ...
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Doing Social Business: What's Everyone Else Doing?

Doing Social Business: What's Everyone Else Doing? | Social Media Marketing | Scoop.it
The trick with social business is not to figure out what everyone else is doing, or what they've done. The trick is to figure out what to do next, and what hasn't been done yet.
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Twitter and Facebook Marketing Training

Twitter and Facebook Marketing Training | Social Media Marketing | Scoop.it
If referrals are your most powerful marketing tools, try Twitter and Facebook Marketing Training, they are commonly known as "word of mouth on steroids" (Struggle with Facebook and Twitter for business?
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How To Win With Real-Time Marketing - Business 2 Community

How To Win With Real-Time Marketing - Business 2 Community | Social Media Marketing | Scoop.it
Business 2 Community How To Win With Real-Time Marketing Business 2 Community Keeping your social media channels full of engaging content should also be a priority, offering a mix of your own content, interesting content from across the Internet,...
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Facebook IPO: A Look Back One Year After Going Public - Huffington Post - Huffington Post

Facebook IPO: A Look Back One Year After Going Public - Huffington Post - Huffington Post | Social Media Marketing | Scoop.it
Facebook IPO: A Look Back One Year After Going Public - Huffington Post Huffington Post Now, Facebook is looking to its next challenge: convincing big brand-name consumer companies that advertisements on a social network are as important — and as...
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How Small Business Can (And Should) Use Social Media [INFOGRAPHIC]

How Small Business Can (And Should) Use Social Media [INFOGRAPHIC] | Social Media Marketing | Scoop.it

In less than a decade social media platforms such as Twitter and Facebook have revolutionised business marketing, with major brands across almost every industry successfully using these channels to raise awareness of products and services, generate leads and drive website footfall.

But what about small business? While they don’t have the resources to compete with the larger brands, by fully integrating social media into all aspects of their business strategy small brands can also use these tools to dramatically boost their digital profile, customer base and sales.


Via Gaurav Pandey
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Gaurav Pandey's curator insight, April 7, 2013 7:54 AM

Here's an interesting infographic on how to use social media to promote your small business. Most small businesses either fall prey to commoditisation or fail to effectively identify and communicate their customer value proposition.

Effective use of social media backed by a commitment to address genuine customer concerns can prove to be the differntiator that sets your business apart. 

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Tech Company Extends Job Offer to Recent Grad Via Instagram - Mashable - Mashable

Tech Company Extends Job Offer to Recent Grad Via Instagram - Mashable - Mashable | Social Media Marketing | Scoop.it
Tech Company Extends Job Offer to Recent Grad Via Instagram - Mashable Mashable Tech marketing firm ePrize posted a picture to Instagram this week asking its former marketing intern Samantha Bankey, who graduated from Ferris State University in...
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5 Signs Your Social Media Campaign Goes Against Permission Marketing Basics - Business 2 Community

5 Signs Your Social Media Campaign Goes Against Permission Marketing Basics - Business 2 Community | Social Media Marketing | Scoop.it
5 Signs Your Social Media Campaign Goes Against Permission Marketing Basics
Business 2 Community
But how is it implemented in social? Well, many marketers believe that social marketing IS permission marketing by default.
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5 Instagram Keys For Marketing Your Business | ...

5 Instagram Keys For Marketing Your Business | ... | Social Media Marketing | Scoop.it
Since Instagram was launched on Android last year, it has continued to explode in popularity.
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