Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately.
|Scooped by Kaitlyn Schmidt|
This article talks about the current changes that social media sites have recently made. All of the designs were made in order to increase the sites usage and attracts both new and old consumers. Most of the changes involve improvements in picture and video content. Twitter found that by emphasizing their images by adding inline image previews that their images received 150% increase in retweets. Twitter also added photos to direct messages, allowing users to send pictures to one another more privately instead on the public timeline for everyone to see. Facebook and Twitter both added the ability to help advertisers measure conversations by collecting personal data from offline users.
I think that it is smart for these popular social media sites to constantly update their platforms. It allows a change in the setup so consumers do not get bored of the site. By changing the layout, even if it is something as simple as the color or font, consumers are more likely to stay interested if there is change. This tactic not only keeps its current consumers, but it attracts new consumers as well doubling the amount of users.