Social Media Marketing
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10 Big, Recent Twitter, Facebook and LinkedIn Changes You Should Know for a Better Social Media strategy - - The Buffer Blog

10 Big, Recent Twitter, Facebook and LinkedIn Changes You Should Know for a Better Social Media strategy - - The Buffer Blog | Social Media Marketing | Scoop.it
Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately.
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This article talks about the current changes that social media sites have recently made. All of the designs were made in order to increase the sites usage and attracts both new and old consumers. Most of the changes involve improvements in picture and video content. Twitter found that by emphasizing their images by adding inline image previews that their images received 150% increase in retweets. Twitter also added photos to direct messages, allowing users to send pictures to one another more privately instead on the public timeline for everyone to see. Facebook and Twitter both added the ability to help advertisers measure conversations by collecting personal data from offline users.

            I think that it is smart for these popular social media sites to constantly update their platforms. It allows a change in the setup so consumers do not get bored of the site. By changing the layout, even if it is something as simple as the color or font, consumers are more likely to stay interested if there is change.  This tactic not only keeps its current consumers, but it attracts new consumers as well doubling the amount of users. 

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Why Email Marketing is More Effective Than Social Media

Why Email Marketing is More Effective Than Social Media | Social Media Marketing | Scoop.it
As I tucked into my Easter lunch this year (pizza, long story), my wife passed me a brochure that had turned up in the mail from a local discount warehouse. There were some roof bars for sale and the…
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    This article talks about why email marketing is more effective than social media marketing. It says that social media marketing can be very unreliable because it depends on a third party to bring their consumers to the businesses website. Social media marketing provides a risk to the company because it has a high probability that the third party does not share the company’s information. In contrast, email marketing is sent directly to the consumer and does not risk the chance of not being seen. It is often said that constant emails from companies annoy people and that they just delete them instead of reading the offer inside, but statistics show that there is only a 1% un-subscription rate.  Emails can be sent whenever the company wants and if the customer does not want to receive them anymore, than they can simply unsubscribe. This allows the business to only send emails to the customers who actually want to receive it, and increases the chance of sales.

            Although this article argues a good point that emails are sent directly to the customer and do not have to rely on any third party to advertise their products, I do not agree with the idea that email marketing is more effective. I know from personal experience that when I receive emails from companies I usually just delete them without even opening the link. I find constant emails from businesses annoying and a turn off. Although it says that there is only a 1% un-subscription rate, it is most likely because people like myself simply delete the emails instead of going through the process of unsubscribing. I think that social media marketing is a more effective tactic because people are seeing advertisements that they actually want to see. They trust their friends and connections on their platforms that are sharing the products and are more likely to visit the company’s site.

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Study: Music Is Just Advertisement for Alcohol Brands - The Atlantic

Study: Music Is Just Advertisement for Alcohol Brands - The Atlantic | Social Media Marketing | Scoop.it
The Atlantic Study: Music Is Just Advertisement for Alcohol Brands The Atlantic While there are many factors that influence a young person's decision to binge-drink, it does seem, based on this survey, that songs that mention drinking, or brands of...
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This article talks about how the music industry is affecting alcohol intake. They say that music is the fastest growing form of media that adolescents are exposed to and is effecting consumer’s decisions on consuming alcohol. Many songs that consumers listen to involve drinking alcohol and being drunk with friends. The article is suggesting that exposure and understanding of a message through music leads to agreement of the message. In this case, the message of drinking is communicated to users, which leads to consumption of alcohol. These songs are acting as unpaid advertisements for the brands mentioned in popular songs that consumers are listening to.

            Being 21 years old and a student at the University of Rhode Island, I have been exposed to drinking. Whether it is at a party, at the bar, or just casually at a friend’s house, majority of the time I drink music is playing in the background. I agree with this article because music about drinking and getting drunk promotes that it is a good time. Once someone starts playing music about drinking, people getting amped up and excited. They want to enjoy themselves the same way that the artist in the song or the actors in the music videos are. Because of this, I believe that songs do act as an unpaid advertisement and promote drinking the brand of alcohol that is mentioned in the song. 

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