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Rescooped by James Mear from Public Relations & Social Media Insight
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31 Actionable Social Media Marketing Tips Based On Research | Heidi Cohen

31 Actionable Social Media Marketing Tips Based On Research | Heidi Cohen | social media marketing | Scoop.it

No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using these platforms. This makes social media too big to ignore. The challenge is leveraging the power of social media to achieve your organization’s key objectives in a measurable way. “Whether you work for a big business or small one, one thing is clear from this research. Social media marketing is here to stay.” – Mike Stelzner, Founder and CEO of Social Media Examiner Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of a cross section of businesses using social media as part of their marketing mix, highlights nine benefits of social media marketing....


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Jeff Domansky's curator insight, May 23, 2013 2:14 PM

A really practical, valuable set of nine tips for stronger social media marketing.

Alison D. Gilbert's curator insight, May 23, 2013 3:58 PM

Benefits of social media marketing in case anyone had doubts at this point in time.

Ali Anani's curator insight, May 24, 2013 12:18 AM

Lovely reading

Rescooped by James Mear from Public Relations & Social Media Insight
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6 Ways You Can Build Accountability into Social Media Marketing | Business 2 Community

6 Ways You Can Build Accountability into Social Media Marketing | Business 2 Community | social media marketing | Scoop.it

Social media can be one of the most successful channels for B2B lead generation, but many companies still jump into a social network to have a presence for presence sake. If your company is on a social network, there must be a purpose behind being there. For B2B marketers, that purpose is most likely creating demand that will drive leads and sales. Depending on your marketplace, a focus on social demand generation could require being on just a few or a number of social media sites. Either way, you’ll have to go in with a plan to make sure each of those networks produces results. Here are six important ways your company can build a social media machine that generates leads while having some fun...


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Jeff Domansky's curator insight, May 23, 2013 1:23 PM

Six tips for better social marketing ROI.