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Le opportunità di Twitter per le PMI

Le opportunità di Twitter per le PMI | Communication & Social Media Marketing | Scoop.it
Twitter è un social media che fornisce ottime opportunità di business alle PMI: ecco una ricerca che lo dimostra!
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Shared Album: finalmente tutte le foto del tuo matrimonio su Facebook!

Shared Album: finalmente tutte le foto del tuo matrimonio su Facebook! | Communication & Social Media Marketing | Scoop.it
Facebook , continua ad arricchire le funzionalità del social network. E ieri ha lanciato lo Shared Albums, ossia condividere gli album con i vostri amici
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Facebook continua ad arricchire le funzionalità del social network, e ieri ha lanciato lo Shared Albums, ossia la possibilità di poter caricare immagini sullo stesso album creato e estendere agli amici (fino ad un massimo di 50) di poter contribuire a caricare immagini...
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Social Media & Sustainable SEO: Infographic

Social Media & Sustainable SEO: Infographic | Communication & Social Media Marketing | Scoop.it

The world of Search Engine Optimization (SEO) is constantly changing and with the rise of social media, the field has changed even more.

 

With this in mind, here is an infographic that compares Old SEO and New SEO with social media in mind and gives tips for sustainable and algorithm-proof SEO methods that work in 2013.


Via Lauren Moss, Alessandro Rea, Marco Favero
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Ali Anani's curator insight, July 30, 2013 12:53 AM

Great work and I like the idea of organic traffic.

Martin (Marty) Smith's curator insight, August 1, 2013 7:14 AM

GREAT way to think about and monitor social media, content marketing And SEO.

Carlos Cardoso's curator insight, August 2, 2013 7:00 AM

SEO New vs.Old

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The 10 Days of Google Panda

The 10 Days of Google Panda | Communication & Social Media Marketing | Scoop.it

Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates.

 

Read More: http://searchenginewatch.com/article/2284335/The-10-Days-of-Google-Panda


Via Antonino Militello
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Elaine Lindsay's comment, August 14, 2013 8:31 AM
really good points here.. I believe we need to look at the whole beast.. all of the signals, social,, on-page and off Google pretty much spells it out for us..
Kaye Blum's curator insight, August 16, 2013 9:24 AM

For the serious SEO geeks...

Thorsten Strauss's curator insight, September 4, 2013 5:41 AM

Although a new release has since Panda (update) been issued, Penguin, this is a great "to-do" list for yourself or to just learn a little about SEO. Your SEO team should be long on top of this. If that is news to them, then you have a competence issue in your team. 

 

This review was written by Thorsten Strauss for his curated content

"3 World Marketing Mix", a triangulated review of marketing from point of view of executive, consultant and lecturer, on Scoop.it http://sco.lt/8fpYjR

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An introduction to writing for the web | KW Digital

An introduction to writing for the web | KW Digital | Communication & Social Media Marketing | Scoop.it

Via Charles Tiayon
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How interactive technology is transforming storytelling

How interactive technology is transforming storytelling | Communication & Social Media Marketing | Scoop.it

Three things really fascinate me about the new digital writing toolkit: the possibility of increased immersion in a story, the ability to represent choice, and the way the audience can influence the story. I'll take them one by one.


Via Nik Peachey
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Chad Clark's curator insight, July 23, 2013 2:41 PM

A “good tale well told” transcends the medium by which it is relayed.  Credit is due Naomi Alderman for saying as much, or rather writing as much in this brief but value-packed article.  (At one point she confesses to being an instructor of creative writing as well as digital media; her article resonates with familiarity of those two areas of expertise.)  For additional reading re: Immersion, I recommend Frank Rose’s The Art of Immersion.   As to “representing choice” – am I the only avid reader who as a kid tried to get into the Choose Your Own Adventure books but ultimately preferred my bound page to be more of “Calvinoesque”?  (And for the record, I still hate seeing the following words in a periodical: to continue reading, turn to page…) 

 

But with digital media the other shoe has fallen. 

 

In conclusion Alderman speaks to audience participation. I can’t help but think of The Rocky Horror Picture Show whenever I see those two words – audience and participation – together, but alas, I wish I could think Star Wars, Episode One.  You see just last night I watched a 12 minute video simply titled “What If Star Wars: Episode I" Was Good?” This video is one man’s take on how to make EpiOne better, er, um, good even.  Now I’m a huge Star Wars fan, having seen Episode IV: A New Hope when I was only 5.  I’m also a digital media guy myself – so says the University of Washington and after George Lucas destroyed my childhood with Episodes I, II, and III, one other digital media guy takes 12 minutes and tells a story that, well, that if made into a movie wouldn’t have bit the big dead Chihuahua. (Come on, EpiOne was really bad.) 

 

But with the world of Star Wars fans (nerds?) out there, don’t you think George, er, Mr. Lucas, could have made a better film if he’d have listened?  I think so – and so even with all the beautiful digital effects, it all comes down to a good tale well told and in this case, that needed audience participation.   

Jess Gronholm's curator insight, July 26, 2013 3:23 PM

This is a great article about the future of storytelling. I love this point. "Art and science (or technology) are often imagined to be totally separate – but this is not, and never has been, true."

Bad Spoon's curator insight, August 8, 2013 1:15 AM

Les évolutions technologiques - notamment les applications mobiles - et l'interaction avec les utilisateurs offrent de nouveaux terrains de jeu pour utiliser le storytelling comme un outil marketing

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Do Small Businesses Need to be Multilingual?

Do Small Businesses Need to be Multilingual? | Communication & Social Media Marketing | Scoop.it
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Do Small Businesses Need to be Multilingual?

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Digital Marketing Lingo and Acronyms | Social Media Today

Digital Marketing Lingo and Acronyms | Social Media Today | Communication & Social Media Marketing | Scoop.it
I am proud to announce that I now know what RWD is, but to tell you the truth, that was one of the most difficult aspects of starting in the marketing industry: keeping track of the amount of acronyms being thrown around the office.
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From the Intern Desk: A Guide to Digital Marketing Acronyms

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Executive Marketing Lessons from "The Art of War" | Social Media Today

Executive Marketing Lessons from "The Art of War" | Social Media Today | Communication & Social Media Marketing | Scoop.it
Like many professionals before me, I’ve found Sun Tzu’s writing to be prudent and impactful for today’s business environment. The number of takeaways is almost incalculable.
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Homepage Elements Every Business Website Should Have [Infographic]

Homepage Elements Every Business Website Should Have [Infographic] | Communication & Social Media Marketing | Scoop.it

Almost everyone’s got a website these days, and one of the most important parts of yours is the homepage – It serves as the virtual front door to your business and gets the lion’s share of your visitors.


To help roll out the welcome mat, here’s an infographic breakdown of the elements every successful business homepage should include.


Via Lauren Moss
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Ana Quillinan's curator insight, June 28, 2013 8:42 AM

Always look at the feasibility for visitors to get to a next step with you. If the sign-up, free trial, get help buttons are not in optimal viewing range, your conversion rate will be abysmal. No visitor expects to make a deal right away unless you're an ecommerce site - woo them and be friendly. Think of a shop window if you had a brick and mortar business. That's your website's homepage canvas.....

Abimes Concept's comment, July 4, 2013 11:04 AM
Thank's Lauren !
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10 Marketing PR Mistakes to Avoid For Your Facebook Page - exploreB2B

10 Marketing PR Mistakes to Avoid For Your Facebook Page - exploreB2B | Communication & Social Media Marketing | Scoop.it
Facebook is a great marketing and PR medium where you could build brand loyalty among your customers and prospects constantly. However, it is also a place where you could destroy your brand ...
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Design With Impact: A Guide to Webpage Anatomy

Design With Impact: A Guide to Webpage Anatomy | Communication & Social Media Marketing | Scoop.it

Find out all the tips on how to design an impactful webpage with the Graphitas’ infogaphic, Design With Impact: A Guide to Webpage Anatomy.  See what you can and can’t live without on your webpage with the Impact-O-Meter.


Via Lauren Moss
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Ellyn Winters's curator insight, June 19, 2013 8:30 AM

Very cool infographic showing the high impact marketing rationale behind today's modern web design methods. 

Laurence Segbo's curator insight, June 19, 2013 9:10 AM

Pour faire de belles infographies... une alternative à infogr.am

Louise Robinson-Lay's curator insight, June 20, 2013 5:07 AM

How to use design to help make a website more appealing.

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Manage Your Online Reputation [infographic]

Manage Your Online Reputation [infographic] | Communication & Social Media Marketing | Scoop.it
SOCIAL MEDIA (AP) - Free PLR infographic - Manage Your Online Reputation in 5 easy steps. (SOCIAL MEDIA (AP) - Free PLR infographic - Manage Your Online Reputation in 5 easy steps.

Via BirdEye, Dennis T OConnor
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How to manage your online reputation in 5 steps.

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harish magan's comment, August 31, 2013 6:18 AM
Since this is a show business and social media therefore it is advisable to see yourself under what place and position in the universe
Nacho Vega's curator insight, January 8, 2014 10:18 AM

Be your #manager #PersonalBranding

Rachael Johnston's curator insight, October 20, 2014 9:43 PM

" If you don't manage your online reputation someone else  might do it for you, and you may not like the results." 

Good Point! This article has really made me think about what my online reputation is and looks like. Here is a summary of the 5 easy steps to getting known on the internet and keeping a good reputation while doing so:

1. Asses your current reputation - search for yourself online

2. Identify the changes needed - anything negative needs to be deleted or pushed down in the search results

3. Determine your best areans - publish more content on the places you are most popular,  you will hsve the most influence there.

4. Decide what type of content and topics you will publish about to promote the reputation you want to builld.

5. Start building - Publish and promote valuable content. Track your reputation by measuring and mointoring the success of your publishing and modify and make changes as necessary

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5 Common Mistakes to Avoid on Google+ - Jeffbullas's Blog

5 Common Mistakes to Avoid on Google+ - Jeffbullas's Blog | Communication & Social Media Marketing | Scoop.it
Google+ is the second largest social media network.behind Facebook and people are still confused about it. Here are some common mistakes to avoid on Google+

Via Guglielmo Cornelli, Marco Favero
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WOOI Web Agency's curator insight, August 26, 2013 10:25 AM

5 errori comuni da evitare su Google+: sintetico ed efficace questo articolo di Shanna Mallon su www.jeffbullas.com

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Public Speaking Tips: Making an effective public speech - TeleManagement

Public Speaking Tips: Making an effective public speech - TeleManagement | Communication & Social Media Marketing | Scoop.it
If you plan to make a public speech, take time to plan a careful approach to provide a dynamic talk that will inspire your audience. Many people in the business world must occasionally make a public speech.
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Please... No More PowerPoint Title Slides!

Please... No More PowerPoint Title Slides! | Communication & Social Media Marketing | Scoop.it

Christopher Gurrie: In 2008, a colleague and I set out to make it our mission to rid this world of bad PowerPoint presentations. Remember the consequences: every time you make a bad PowerPoint presentation -- God (all of them) kills a kitten.

Even if we can only influence one student at a time -- hopefully we are doing our part to make presentation land just a little bit better for our fellow audience members. After all, we're only on this Earth for a short while -- it shouldn't be spent sitting through boring presentations where the presenter reads to us from slides laden with too many words and not enough practice...


Via Baiba Svenca
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Cecilia Di Felice's curator insight, July 25, 2013 8:40 AM

too true

Saramesss's curator insight, July 28, 2013 9:58 AM

Por reuniones menos aburridas.

Sharon Miller's curator insight, July 28, 2013 8:58 PM

OMG! Kill a kitten? Much worse than killing a captive audience . . .

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How brands celebrated the birth of the Royal Baby part two: Ryanair, Starbucks, Mumm, Cadbury, Lego, Blinkbox, B&Q

How brands celebrated the birth of the Royal Baby part two: Ryanair, Starbucks, Mumm, Cadbury, Lego, Blinkbox, B&Q | Communication & Social Media Marketing | Scoop.it
With the Duke and Duchess of Cambridge announcing the birth of their son last night, the first round of brands released their ads through...
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Create a Simple Marketing Plan

Create a Simple Marketing Plan | Communication & Social Media Marketing | Scoop.it

Most of us built our businesses around our passion and in doing so enjoy our work every day. There are 10 important reasons why your small business needs a realistic but simple marketing plan.


Via Stefano Principato
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Stefano Principato's curator insight, July 20, 2013 1:50 AM

The secret to defining what makes your business different is to understand what your ideal client really wants and make sure you deliver it better than anyone else. What do you uniquely offer that your clients find amazing?

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Marketing Strategy: The Impact of Pinterest’s New “Rich Pins”

Marketing Strategy: The Impact of Pinterest’s New “Rich Pins” | Communication & Social Media Marketing | Scoop.it
Do you use Pinterest as part of your business marketing strategy? If so, Pinterest’s new “Rich Pins” will be of interest. Pinterest recently added a new style of pin to its sharing platform that ca...

Via Level343
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Level343's curator insight, July 18, 2013 11:43 PM

Products

For businesses creating pins of their products, Pinterest will accompany your pin with useful information for potential customers. This includes directing people to your website for the desired item, information about product availability and real-time pricing.

 

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Come raccontarsi su YouTube: I video di un nomade

Come raccontarsi su YouTube: I video di un nomade | Communication & Social Media Marketing | Scoop.it
5 consigli per iniziare a promuovere te stesso attraverso un canale Youtube

Via Stefano Principato
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Stefano Principato's curator insight, July 15, 2013 8:47 AM

 5 punti intorno ai quali costruire l’immagine che presenterai

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Creative Octopus, Nervous Mouse, Compassionate Sloth: What's Your Inner-Office Animal? (Infographic) | YoungEntrepreneur.com

Creative Octopus, Nervous Mouse, Compassionate Sloth: What's Your Inner-Office Animal? (Infographic) | YoungEntrepreneur.com | Communication & Social Media Marketing | Scoop.it
Ever wondered what animal spirit best reflects your own? Check out this infographic.
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Do you work better on your own or in a group?

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Organic SEO and the Knowledge Graph

Organic SEO and the Knowledge Graph | Communication & Social Media Marketing | Scoop.it

Much has been written about the Knowledge Graph, and how Semantic SEO is important to the long term success of websites and web presences. On the other hand, we have existing best practices for organic SEO targeting.

 

Google has repeatedly gone on record saying that they want to evolve from a search engine to a knowledge engine, where they can rank content according to intent rather than straight keyword matching.

 

Let’s look at all of the key areas of organic SEO, to consider what role it plays in ranking and how it might feed into this knowledge engine concept in the future.


Read more at: http://www.business2community.com/seo/organic-seo-and-the-knowledge-graph-0530728


Via Antonino Militello
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Ajish Kumar's curator insight, June 30, 2013 2:32 AM
good article
Hélène Guerriat's curator insight, July 3, 2013 3:55 AM

Google has repeatedly gone on record saying that they want to evolve from a search engine to a knowledge engine, where they can rank content according to intent rather than straight keyword matching.

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The Power of Influence in Content Marketing

The Power of Influence in Content Marketing | Communication & Social Media Marketing | Scoop.it
With 2.5 quintillion bytes of data created every day, marketers are challenged to stand out amongst the sheer volume of information confronting their target
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3 Reasons LinkedIn Is Much More Than A Social Networking Site | Business 2 Community

3 Reasons LinkedIn Is Much More Than A Social Networking Site | Business 2 Community | Communication & Social Media Marketing | Scoop.it

Great small biz opportunity...LinkedIn is labeled as a social networking site, but it is far more than just a social platform. If you are a small business owner looking to spread the word about your company and its offerings, learning more about LinkedIn and its numerous benefits are certainly worth your while. It will not take long for you to see that LinkedIn is far more than a social networking site for marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 25, 2013 1:04 PM

Why LinkedIn offers great small biz opportunities.

CATHLEEN SLONE's curator insight, July 2, 2013 9:43 AM

“Facebook with a Tie” #innov8u #careers #development #networking #passion #branding #linkedin