Communication & Social Media Marketing
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Marketing With Newsletters - How To Make It Work!

Marketing With Newsletters - How To Make It Work! | Communication & Social Media Marketing | Scoop.it
Much Like SEO, Email Marketing is NOT DEAD! If you aren’t creating a monthly newsletter you are missing out on a big opportunity.  You need a prominent way for people to join a mailing list so you ...

Via Bonnie Burns
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Bonnie Burns's curator insight, November 8, 2013 11:23 AM

If you aren’t creating a monthly newsletter you are missing out on a big opportunity.  You need a prominent way for people to join a mailing list so you can market to them on-going.

Suzen Pettit's curator insight, November 8, 2013 11:54 AM

Great read, the author goes in depth on how newsletters are an effective source of collecting a following. Consistantly providing new information influences consumers stay loyal to your work. And just as she puts it, "E-Mail Marketing IS NOT dead".

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The Role of #Hashtags in Social Media and Search

The Role of #Hashtags in Social Media and Search | Communication & Social Media Marketing | Scoop.it
The Role of #Hashtags in Social Media and Search
Search Engine Watch
Most people relate a hashtag with social media. Some see them as annoying disruptions to perfectly logical discussions.

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Level343's curator insight, November 7, 2013 2:30 PM

Great post by Rebecca Murtagh

 

Use With Caution

When topics begin to trend, people with seemingly have nothing else better to do than jump in and use the hashtag in ways that were never intended.

Epic Hashtag #Fails

As with anything you cannot fully control, a hashtag can take on a life of its own, or be hijacked, or become a "bashtag" as the following widely-reported faux pas.

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Social media for business – Instagram update | Social Media Agency London : Furlong PR

Social media for business – Instagram update | Social Media Agency London : Furlong PR | Communication & Social Media Marketing | Scoop.it
The most telling fact, for me, from The Telegraph’s recent analysis of Instagram was that the site was one of only a handful to break the news of the Royal baby’s birth to the world.
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Comprimere le Immagini, Ecco quali Programmi Utilizzare | Webhouse

Comprimere le Immagini, Ecco quali Programmi Utilizzare | Webhouse | Communication & Social Media Marketing | Scoop.it
Una selezione di programmi per comprimere le immagini e ottimizzarle
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6 Common SEO Mistakes to Avoid - Jeffbullas's Blog

6 Common SEO Mistakes to Avoid - Jeffbullas's Blog | Communication & Social Media Marketing | Scoop.it
It seems the same basic SEO errors are repeated over and over. Most of these are easy to find and fix. Here are 6 common SEO mistakes and how to fix them.
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LinkedIn Profile Tips: Optimization Guide to Build your Profile

LinkedIn Profile Tips: Optimization Guide to Build your Profile | Communication & Social Media Marketing | Scoop.it

View these Linkedin Profile Tips to build and optimize your profile on the platform, as well as learn how to use the many features available to users.


Linkedin provides access to a multitude of features, make it the most advanced professional user base in the web, from which you could harness its technical platform to get the best out of it.

Here is a great infographic with facts about Linkedin Profile, followed by the tips to build your profile with optimization techniques.


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Cruise Line Class's curator insight, December 13, 2013 6:09 PM

I confess that I am not leveraging the wonderful tools available on Linkedin.  Great article with easy tips on what you can do today to optimize your profile, and help employers find you.

 

Make it a great day!

Stéphane Hardel's curator insight, December 15, 2013 6:12 AM

Soyez beaux soyez forts soyez convoités

Lori Wilk's curator insight, December 28, 2013 3:21 PM

One of the biggest mistakes I hear about is that people signup to be on a social media site and then they don't complete their profile which reduces their effectiveness. Yes- it's important to fully complete your profile.

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Le imprese aprono ai social media | - Socialpolitico.it

Le imprese aprono ai social media | - Socialpolitico.it | Communication & Social Media Marketing | Scoop.it
Le imprese, sia italiane che straniere, si stanno arrendendo ai social media. Un'indagine realizzata da Easynet global services e Ipanema technologies rivela, infatti, che, rispetto allo scorso anno, le aziende stanno bloccando ...

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Why Video Content Belongs At Every Stage of Your Buyer’s Journey

Why Video Content Belongs At Every Stage of Your Buyer’s Journey | Communication & Social Media Marketing | Scoop.it

How many videos has your prospect watched today alone?

 

Chances are the answer is “several”.

 

So a better question may be, “how many of those videos were from your brand?”.

 

Video marketing is a significant opportunity for brand differentiation amongst business-to-business marketers today.Stop to consider the facts on video production and consumption:

 

- More than 100 hours of video are uploaded to YouTube every minute

- Online video consumption increased by 38% between May 2011 and May 2012

- 75% of business executives regularly watch work related video...


Via Jeff Domansky, Philippe Trebaul, Stefano Principato
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Peter Wilkinson www.peter.uk.com's curator insight, October 22, 2013 5:35 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

Stefano Principato's curator insight, October 31, 2013 3:47 AM

Video Adds Value to Viewers – Throughout the Lifecycle

malek's curator insight, October 31, 2013 8:05 AM

And with Video you're always one click away from buying

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Guida semiseria all'uso dei social network

Guida semiseria all'uso dei social network | Communication & Social Media Marketing | Scoop.it
Per chi pensa che un social sia il circolo ricreativo culturale sotto casa, con tanto di bacheca.

Via Antonio Ficai, Marco Favero
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Mr Tozzo's curator insight, October 25, 2013 4:30 AM
Guida semiseria all'uso dei social network
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How to Participate in a Tweet Chat — Social Media Coach

How to Participate in a Tweet Chat — Social Media Coach | Communication & Social Media Marketing | Scoop.it

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag."


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Penelope's curator insight, October 22, 2013 10:32 PM

 

I was invited to a Twitter chat last week, and was curious as to how this could work for authors. The chat was about writing great headlines, so the hashtag (#) had the word "headline" in it. I wasn't there at that exact time, but I went to Twitter later and searched on the hashtag (#) to read through the comments.

 

I can see this as being an amazing promotion tool for authors. And it is free! The author could set up weekly or monthly chats to flesh out their readers. Of course, you must first set up a free Twitter account. For book promotions authors could schedule:

 

o  Weekly or monthly chat to answer book questions

o  Chats to create excitement leading up to a book launch

o  Chat to take suggestions for new books from readers

o  Tweet chats after new releases and give away prizes!

 

This article gives you all the details you need for "How to Listen" and "How to Participate" in Twitter chats. Party time! Let me know of your own unique ideas for holding a Twitter party.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://janetfouts.com/how-to-participate-in-a-tweet-chat/?utm_content=buffer1ca68&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer

 

Mick D Kirkov's curator insight, March 17, 2014 3:20 PM

Have never attended one of those chats in spite of more than 2 years in tweeting. Knew only to put a #hashtag with my name  in my tweets (if the chars allowed that) for to enlighten the possible search after me. As a matter of fact, it seems, as I know twitter, impossible to organize more than one to attend something at a proper ordered time and with proper ordered person/avi and compel them to not seek for stunning tweets by some random member of the whole community, be follower or not for their whole time on twitter. Twitter is a lonely bird. The tweeps are cats who lay an ambush for a tweep or the tweet, eager to catch it (RT) and display it on the own TL (play with it until dead), each for self. And the more or less brilliant answers, waken up in own brains from a flying thought seen here and there on a tweet or a chain of tweets on a hot subject of the day, are then those own tweets that the others love from you, just like you love theirs. And, of course, if you have announced that you pertain to some subject, like news, day trading, comedy or so, you take care that your tweets are more or less in that circle that the tweeps expect from you. So long.

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Infographic: What Is The Nofollow Tag; When & How To Use It

Infographic: What Is The Nofollow Tag; When & How To Use It | Communication & Social Media Marketing | Scoop.it
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes?

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Martha Schade's curator insight, October 23, 2013 2:39 PM

Nice Inforgraphik on the use of Nofollow links! 

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A Quick Reference Guide to Integrated Marketing

A Quick Reference Guide to Integrated Marketing | Communication & Social Media Marketing | Scoop.it

There are several components to an integrated marketing communications (IMC) plan, but you don't need to focus on every one. Choose the best for you!

 

Every time I have an opportunity to explain the concept of integrated marketing, I can see the sands quickly running through my listener’s hourglass attention span as I struggle to rattle off all the channels and activities. Trying to name and dissect the various components during a brief conversation is like getting called on to recite the human skeletal system two minutes before the bell rings. Let’s see…there’s the uh…

 

Recalling all the pieces into a written plan is no less daunting. A thorough integrated marketing communications (IMC) plan is one that coordinates messages and activities across various channels to achieve a common goal. Simply put, this means that IMC leaves nothing out. Good ol’ paper-based direct mail is in there with digital marketing. High-dollar advertising can ride alongside grassroots, get-out-in-the-community public relations.

 

Does this mean that your plan needs to include every channel? Not at all. While IMC recognizes the synergistic value of a coordinated set of marketing activities, this doesn’t mean that you have to do everything. Just make sure that everything you do aligns with an overall big picture strategy, is appropriate for the audience(s) you want to reach, and can be accomplished with your available resources....


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Jeff Domansky's curator insight, October 21, 2013 1:21 AM

Here's a comprehensive guide to integrated marketing.

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Linkedin: la foto del vostro profilo veicola il giusto messaggio per la vostra carriera?

Linkedin: la foto del vostro profilo veicola il giusto messaggio per la vostra carriera? | Communication & Social Media Marketing | Scoop.it
Una foto vale più di mille parole, recita un famoso adagio e si riferisce alla capacità che possiede una singola immagine di poter esprimere un concetto molto complesso. Tenendo in considerazione q...

Via Guglielmo Cornelli, Marco Favero
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Tools for Instant Content Ideas

Tools for Instant Content Ideas | Communication & Social Media Marketing | Scoop.it
Stuck for content ideas? Try these (mostly free!) tools to get instant inspiration from word relationships, visual associations and the social zeitgeist.

Via Stefano Principato
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Stefano Principato's curator insight, November 7, 2013 11:02 AM

This article lists 17 great tools for generating instant content ideas, like we just did with our cheese example.

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Content curation ai tempi dei social network. Ecco il futuro | Webhouse

Content curation ai tempi dei social network. Ecco il futuro | Webhouse | Communication & Social Media Marketing | Scoop.it
Scrivere per il web e content curation. Con i social network sono gli utenti a decidere le notizie rilevanti.

Via Riccardo Esposito
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8 Reasons Twitter Still Lags Behind Facebook

8 Reasons Twitter Still Lags Behind Facebook | Communication & Social Media Marketing | Scoop.it
Twitter has not reached Facebook's level of influence just yet. This infographic shows how Twitter stacks up to Facebook in eight different ways.
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Does Content Marketing Produce Results?

Does Content Marketing Produce Results? | Communication & Social Media Marketing | Scoop.it

The rise of content marketing, despite well-publicised scepticism, continues — as illustrated by a new reportwhich reveals how marketers view the emerging area.


Via Stefano Principato
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Stefano Principato's curator insight, November 5, 2013 7:24 AM

18% of marketers still have no plans to implement a content marketing strategy. Of those that do, 85% are using it to promote awareness, closely followed by increasing engagement with customers (79%) and generating sales leads (77%).

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Social Media Infographic 2013 : Which platform is growing the fastest?

Social Media Infographic 2013 : Which platform is growing the fastest? | Communication & Social Media Marketing | Scoop.it

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.


Via Lauren Moss
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Stéphane Hardel's curator insight, December 15, 2013 6:15 AM

C'est qui qui score le mieux ? Back to le monde impitoyable des médias sociaux

Brian S's curator insight, March 21, 2014 5:55 AM

Things are definitely changing with respect to how people use the World Wide Web!

Philippe Trebaul's curator insight, March 20, 12:41 AM

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.

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Why Visual Content Is Important For Personal Branding

Why Visual Content Is Important For Personal Branding | Communication & Social Media Marketing | Scoop.it
How your brand image is ‘seen’ or projected visually is important to your audience and the bottom line. A variety of appealing images and videos will not

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Stefano Principato's curator insight, November 2, 2013 12:19 PM

A variety of appealing images and videos will not only increase engagement in your marketing, but will also create a greater awareness of your brand.

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Wherefore art thou social media ROI?

Wherefore art thou social media ROI? | Communication & Social Media Marketing | Scoop.it

I recently stumbled upon an article from John Heggestuen, who is a research analyst at Business Insider. The man is smart, like silly smart, and raised a terrifying statement that I feel like I am only now starting to understand. Now, I hate sweeping statements and I very much dislike people who have uninformed opinions on matters beyond their understanding. Heggestuen does not and has neither.

 

He stated that “some companies are starting to drop the idea that they can track social media’s dollar value”, which, when coming from the likes of a regular Business Insider commentator, you listen....


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Jeff Domansky's curator insight, October 31, 2013 10:16 AM

It's all about measuring what matters. Great tips on social media ROI.

Julia Bramble's curator insight, November 3, 2013 2:15 AM

More on the raging topic of social media ROI ....

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LinkedIn and Website Traffic | Social Media Today

LinkedIn and Website Traffic | Social Media Today | Communication & Social Media Marketing | Scoop.it
The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms.
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9 Tips for Public Speakers Who Hate Public Speaking : PR News Blog

9 Tips for Public Speakers Who Hate Public Speaking : PR News Blog | Communication & Social Media Marketing | Scoop.it
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Facebook Increases Referral Traffic to Media Sites by 170%, Is the #1 Driver of Social Traffic

Facebook Increases Referral Traffic to Media Sites by 170%, Is the #1 Driver of Social Traffic | Communication & Social Media Marketing | Scoop.it

If you run a media site and are looking to increase referral traffic, Facebook might be your best bet.In a recent blog post Facebook shared referral traffic data from media sites such as TV broadcasters, music startups and publishers that promote their articles through the network. It announced that in the past year referral traffic from Facebook to media sites increased by over 170% on average. Facebook also ran an informal study that suggests posting to your Facebook Page more frequently might drastically increase your referral traffic from and engagement rates onFacebook. To give media Pages a leg up in scoring still more referral traffic, Facebook is launching a new promotions tool called "Stories to Share."

Facebook Is the Number One Driver of Social Traffic

Via Brian Yanish - MarketingHits.com, Marco Favero
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Scott Grizzle's curator insight, October 23, 2013 1:12 PM

Learn why you need an active Facebook page can help grow your business!

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20 buone pratiche SEO per aumentare le visite sul vostro sito o blog ...

20 buone pratiche SEO per aumentare le visite sul vostro sito o blog ... | Communication & Social Media Marketing | Scoop.it
Come fare più visite per blog e siti, partendo dalla stesura dei contenuti? Ci siamo già avvicinati all'argomento scrittura e buone pratiche SEO e, navigando qua e là, si trovano tante liste di consigli e trucchi.

Via Marco Favero
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The future of your online identity

An attempt to map the ‘web content’ to the ‘online identities’ of their authors and thus branding their personas within the search results of Google.


Via Stefano Principato
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Stefano Principato's curator insight, October 21, 2013 4:36 AM

Using the new authorship markup allows you to “package your personal brand along with your contributed content