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How to Align Your Content Strategy with Your Brand | Soldsie

How to Align Your Content Strategy with Your Brand | Soldsie | Communication & Social Media Marketing | Scoop.it

Content strategy and content marketing are two related but ultimately independent methods for creating awareness for your business. Content marketing is specifically designed to drive profitable customer action, while content strategy builds a relationship between your brand and a segment of the market that you’d like to sell to in the future. With content strategy, your audience can be much broader than your customers and prospects–and may not include them at all.

 

For content strategy to be effective, it needs to align with your brand as well as the goals of your organization.  And if you want your target audience to pay attention, then you need to stop creating content that doesn’t reinforce your brand’s message, which can undermine your company’s reputation. Here are three key areas to consider when developing your content strategy:

 


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Sito web aziendale? Traduciamolo così

Sito web aziendale? Traduciamolo così | Communication & Social Media Marketing | Scoop.it
di Daniela Corrado Come ogni altro strumento di comunicazione esterna, il sito web aziendale ha bisogno di cura e attenzione. La scelta di immagini, contenuti, font e colori è alla base di una buon...
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The Ultimate List of Content Creation Tools for 2014

The Ultimate List of Content Creation Tools for 2014 | Communication & Social Media Marketing | Scoop.it
A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using ms Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our list of the best tools for content creation for 2014.

Via Stefano Principato
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Witmer Group's curator insight, February 12, 2014 5:55 AM

VERY cool list of available tools to spice up your content!  Definitely bookmark worthy. 

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Top 5 Free Website Audit Tools For Agencies - Business 2 Community

Top 5 Free Website Audit Tools For Agencies - Business 2 Community | Communication & Social Media Marketing | Scoop.it

Our digital marketing agency spends hours each week auditing prospective client’s websites to see how SEO friendly they are. So, I’m constantly on the look out for the best website audit tools that will make my life easier.

After auditing 100’s of websites and specific web pages, I’ve come up with my top 5 free website audit tools that your digital marketing agency should consider, especially if you sell SEO or web design services. I’ve listed each one below, along with why I think they are the best...


Via Jeff Domansky
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aanve's curator insight, February 12, 2014 11:08 PM

www.aanve.com

 

wanderingsalsero's curator insight, February 13, 2014 4:38 AM

thanks for the great resources to Jeff.  He catches everything!

Temple Crinfonis Crinfonisanganas's curator insight, May 23, 2014 6:26 AM

# Nuestra Agencia De Horas comercialización Pasa este sitios web digitales CADA SEMANA, auditora Nuestra Agencia De comercialización en horas Pasa Digitales este sitios web CADA SEMANA Auditoria prospectiva de los Clientes de ver de Como SEO friendly Hijo que. ASI Que, Estoy constantemente en la búsqueda de Las Mejores Herramientas web de auditaría ASI Que, Estoy constantemente en la busqueda de Las Mejores Herramientas web de Auditoria Que le Harán La Vida Más Fácil. Despues de 100 Auditorías de of this sitios web Específicas web Y paginas, yo le Llegado Con Mi top 5 Herramientas Web Gratuitas de Auditorios Despues de 100 Auditorias de of this sitios web Específicas web Y paginas, yo le Llegado Con Mi top 5 Herramientas Web Gratuitas de Auditoria Que el de la comercialización. digital de agencia, debe ConSiderar, especialmente si el el usted vende Servicios de SEO o de diseño web. EL Hecho Una Lista CADA UNO de continuacion una, estafa junto, La Razón Porciones La que dé Creo Que Hijo de los Mejores ... Herramientas de diagnostico web-Parte de la Estrategia, Mejorando Estadísticas de Cuenta de Resultados.  

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10 Ways To Grow Your Business With Google+

10 Ways To Grow Your Business With Google+ | Communication & Social Media Marketing | Scoop.it

Google sembra essere a rotazione fuori nuove funzionalità ogni settimana. Con gli elenchi locali, verificate contenuti e luoghi di ritrovo di Google, le aziende sono costantemente consegnati nuovi modi per sfruttare questo enorme social network per aiutarli a crescere.

Il social networking viene davvero incontro alle imprese locali, ed è troppo grande per ignorare come una parte della vostra strategia di social media.


Via Kamal Bennani, Marco Favero
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Ready Media Solutions's curator insight, February 11, 2014 12:47 PM

Ready Mobile Solutions can help you jumpstart your SEO rankings with your Google Places and Google + page.  Click here to get started

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How Content Marketing Affects Search Engine Rankings [Infographic]

How Content Marketing Affects Search Engine Rankings [Infographic] | Communication & Social Media Marketing | Scoop.it

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

 

 


Via Antonino Militello
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Parmveer Singh's curator insight, February 16, 2014 12:01 AM

3 Content Marketing Tips from Neil Patel.

 

Andrew Taylor's curator insight, February 17, 2014 11:34 AM

Just the kind if information to help you grow your business.

Philippe Trebaul's curator insight, March 20, 12:37 AM

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

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US and UK ebook markets are slowing down (infographic)

US and UK ebook markets are slowing down (infographic) | Communication & Social Media Marketing | Scoop.it
Ebook sales are slowing down in matured markets. This is what we've observed all over 2013 in US, but the infographic presented below shows interesting dat

Via MioBook., Marianela Camacho Alfaro
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Public speaking - come iniziare una presentazione

Public speaking - come iniziare una presentazione | Communication & Social Media Marketing | Scoop.it

tre modi estremamente efficaci per iniziare una presentazione catturando l'attenzione del pubblico (RT @marcomisi: RT @ecoazioni:Dall'esperienza di #TED le caratteristiche di una #comunicazione efficace e di successo


Via Luigi Cangiano, Marco Favero
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Il calendario editoriale: è indispensabile?

Il calendario editoriale: è indispensabile? | Communication & Social Media Marketing | Scoop.it
Quali strumenti usi per il tuo calendario editoriale? Quando lo rinnovi? Ecco le domande e le riflessioni utili per iniziare a scrivere come un blogger.

Via Riccardo Esposito, Marco Favero
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Riccardo Esposito's curator insight, January 30, 2014 7:16 AM

A cosa serve il calendario editoriale? Perché investire risorse importanti per pianificare contenuti? La risposta la trovi in questo articolo che ho pubblicato per Webhouse.

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Due novità da Facebook: Paper e Trending

Due novità da Facebook: Paper e Trending | Communication & Social Media Marketing | Scoop.it
Due le novità di queste ultime settimane che Facebook ha da raccontare. Non è facile stare dietro a tutte le idee che passano per la mente di Zuckerberg, ma noi ci proviamo ;-) Ecco cosa sta succedendo fra nuovi newsfeed e trending topic.
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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC] | Communication & Social Media Marketing | Scoop.it

Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Which network is right for you?

Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.


Via Justin Menard, Lauren Moss
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ConfluenceSocialMarketing's curator insight, January 25, 2014 10:34 AM

Great infographics on the various networks.

Ewa Sulima's curator insight, January 28, 2014 5:34 AM

Brief and clear! Worth taking a glance!

Siri Anderson's curator insight, February 1, 2014 9:14 AM

What if these were stats instead about "number of children immunized," "mentoring hours," "released prisoners education opportunities." sigh

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How to Increase Your Pinterest Engagement by 275% [Infographic]

How to Increase Your Pinterest Engagement by 275% [Infographic] | Communication & Social Media Marketing | Scoop.it

Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.

 

If you have good products or services, especially ones that appeal to women, you should consider leveraging it.

 

If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.

 


Via Antonino Militello
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S.Gzg's curator insight, January 21, 2014 3:21 AM

A savoir avant d'intégrer Pinterest dans votre stratégie digitale.

 

Renee Fortin's curator insight, January 24, 2014 9:36 AM

Nice! Thanks!

DigitalMumsHQ's curator insight, January 30, 2014 2:10 PM

Mums are 61% more likely to use Pinterest than the average American 

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More Google SEO Changes Are Coming… Nope, They’re Here. Here’s What You Need To Know.

More Google SEO Changes Are Coming… Nope, They’re Here. Here’s What You Need To Know. | Communication & Social Media Marketing | Scoop.it
It may feel like SEO is changing daily and it can be tempting to throw your hands in the air and give up. But as long as people use search to find what they need, businesses will have to stay in the SEO game.

Via Bonnie Burns
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Bonnie Burns's curator insight, January 15, 2014 2:37 PM

Here’s what you need to know in SEO and search marketing so you can take action to make sure your site gets found when it matters

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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Communication & Social Media Marketing | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D., Paola Paris
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Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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Content Marketing Lessons from Kevin Spacey - Don't Let Your Content Marketing Strategy be a House of Cards

Content Marketing Lessons from Kevin Spacey - Don't Let Your Content Marketing Strategy be a House of Cards! Sage advice from Kevin Spacey and some of his  characters, with applications on how this can relate to your content marketing.


Via Stefano Principato
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What happens with digital rights management in the real world?

What happens with digital rights management in the real world? | Communication & Social Media Marketing | Scoop.it

DRM is one of the most salient, and least understood, facts about technology in the contemporary world


Via Marianela Camacho Alfaro
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Vuoi migliorare il tuo blog? Inizia dai commenti | MediaBuzz

Vuoi migliorare il tuo blog? Inizia dai commenti | MediaBuzz | Communication & Social Media Marketing | Scoop.it
I commenti Sono Una Componente Fondamentale per il Tuo blog: ecco venire migliorare e implementare QUESTO Aspetto Chiave.

Via Riccardo Esposito, Marco Favero
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Riccardo Esposito's curator insight, February 12, 2014 3:04 AM

Vuoi migliorare il tuo blog? Vuoi veramente dare una svolta al tuo blog? Bene, allora ti consiglio di dare maggiore attenzione ai tuoi commenti. Ovvero alla voce dei tuoi lettori.

 

Per approfondire: ecco il tuo piano d'azione per portare i commenti sul blog http://bit.ly/1j4QEhA

Mr Tozzo's curator insight, February 12, 2014 4:54 AM
Vuoi migliorare il tuo blog? Inizia dai commenti
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6 Business Analytics Every Marketer Should Understand

6 Business Analytics Every Marketer Should Understand | Communication & Social Media Marketing | Scoop.it

With the evolution of technologies in the marketing space, marketers are becoming more savvy with measuring success metrics. Here are 6 analytics any marketer would be wise to understand.


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How To Moderate Social Media

How To Moderate Social Media | Communication & Social Media Marketing | Scoop.it
When you throw a dinner party, you dream of excellent company, good food, and constant conversation. Social media managers strive for the same thing.

The World Editor’s Forum recently published a guide and study on the area of comment moderation. This guide concludes with six pointers for publishers to “promote respectful dialogue and conversation rather than uncivil rants and insults, and allow intelligent, thoughtful input to shine”. So what exactly are these pointers?

More details at the link.


Via Lauren Moss
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Nine0Media's curator insight, February 26, 2014 1:03 PM

Great tips here! #SocialMediaTools #DIYSEO #Nine0Media

Martin (Marty) Smith's curator insight, March 29, 2014 5:37 AM

If conversations are the new social currency we've got some tools, guidelines and social mores to create. Online conversations are a tad on the wild west side yet, but trolls and spam can't support themselves for long.

The cost any network built on conversations incurs to rid itself of spam and trolls could kill the golden goose. Community and social "policing" and hoping the good guys math is always just a little faster is the hope conversation based "dinner parties" depend on as roughly described in this "how to moderate" social media post shares.

By moderating we see what we already knew - mobile is different. Mobile requires maps, games and PICTURES.

Taylor Roy's curator insight, April 29, 2014 1:34 PM

We've made such incredible progress with technology over the past 10 years. This chart in the article shows the percentages of the platform that online content is used on. It starts with photos. only 8% of time with photos is spent on a desktop, while the other 92% are using their phone. From here, the mobile percentage decreases while the desktop increases. However we see platforms like maps, games, weather, and social networking being over 50% on mobile. The desktop percentage starts to be over 50% on online content like retail, entertainment news, business/finance, news, health information, and portals. While these are mostly used on a desktop, it doesn't mean that they are not used on mobile devices. Every piece of online content has a percentage of over 25% used on mobile devices. 

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How to Share Infographics on Social Media - Best Practices [Infographic]

How to Share Infographics on Social Media - Best Practices [Infographic] | Communication & Social Media Marketing | Scoop.it
You should share infographics with your readers and social media fans! This post will show you how to do it the right way.

Via massimo facchinetti, Brian Yanish - MarketingHits.com, Lauren Moss
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Richard Baxter's curator insight, February 5, 2014 4:46 AM

Golden rules or olden rules - innovation in infogrpahics is breaking some if not all of these rules!

Martin (Marty) Smith's curator insight, February 5, 2014 1:56 PM

Cool tips infographic about how to share infographics with attribution and on different social nets. 

Amy Williamson's curator insight, February 6, 2014 4:16 AM

Using infographics in social media, and how to do it right!

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The Three Pillars Of SEO In 2014

The Three Pillars Of SEO In 2014 | Communication & Social Media Marketing | Scoop.it

"In 2014, the three pillars of SEO remain the same as they were in 2013; but I predict (and hope) that social media will come to be fully adopted as the third pillar by previously-skeptical business owners and marketers. 

 

Content strategy, inbound links, and social media strategy are the three key elements to building a strong, successful SEO campaign, regardless of the industry".

 

Let’s explore each element in more detail so you can craft a winning SEO strategy: http://www.forbes.com/sites/jaysondemers/2014/01/28/the-three-pillars-of-seo-in-2014/

 

 


Via Antonino Militello
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Advertising online, come le nuove tecnologie stanno cambiando la pubblicità!

Advertising online, come le nuove tecnologie stanno cambiando la pubblicità! | Communication & Social Media Marketing | Scoop.it
Advertising online, come la tecnologia cambia la pubblicità, i servizi in crescita display, mobile e video advertising

Via Guglielmo Cornelli, Marco Favero
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8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014

8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014 | Communication & Social Media Marketing | Scoop.it
If you’ve been thinking about updating your blog for the New Year, but are worried that it might be overwhelming (or expensive), I’ve got some good news! T

Via Bonnie Burns
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Bonnie Burns's curator insight, January 17, 2014 12:30 PM

If you’re thinking, “My blog looks beautiful! It doesn’t need a makeover!” I want to remind you that we’re not focusing on aesthetics…functionality is first and foremost. If you can have a user experience AND great design, your readers will keep coming back for more. Are you ready to see a boost in your blog’s metrics for 2014?  Here’s what you need to do:   

If you’re thinking, “My blog looks beautiful! It doesn’t need a makeover!” I want to remind you that we’re not focusing on aesthetics…functionality is first and foremost. If you can have a user experience AND great design, your readers will keep coming back for more. Are you ready to see a boost in your blog’s metrics for 2014?  Here’s what you need to do:    
Read more at http://www.searchenginejournal.com/8-simple-steps-will-give-wordpress-blog-efficiency-makeover-2014/85647/#8yh4VyU0wbMpyMPl.99If you’re thinking, “My blog looks beautiful! It doesn’t need a makeover!” I want to remind you that we’re not focusing on aesthetics…functionality is first and foremost. If you can have a user experience AND great design, your readers will keep coming back for more. Are you ready to see a boost in your blog’s metrics for 2014?  Here’s what you need to do:    
Read more at http://www.searchenginejournal.com/8-simple-steps-will-give-wordpress-blog-efficiency-makeover-2014/85647/#8yh4VyU0wbMpyMPl.99If you’re thinking, “My blog looks beautiful! It doesn’t need a makeover!” I want to remind you that we’re not focusing on aesthetics…functionality is first and foremost. If you can have a user experience AND great design, your readers will keep coming back for more. Are you ready to see a boost in your blog’s metrics for 2014?  Here’s what you need to do:    
Read more at http://www.searchenginejournal.com/8-simple-steps-will-give-wordpress-blog-efficiency-makeover-2014/85647/#8yh4VyU0wbMpyMPl.99
John Arend's curator insight, January 18, 2014 9:57 AM

If you have a blog...you need to read this article...simple to do

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Self-Publishing: How startups like NotionPress, Cinnamon Teal are changing the ... - Economic Times

Self-Publishing: How startups like NotionPress, Cinnamon Teal are changing the ... - Economic Times | Communication & Social Media Marketing | Scoop.it

Economic Times Self-Publishing: How startups like NotionPress, Cinnamon Teal are changing the ...


Via Marianela Camacho Alfaro
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