Communication & Social Media Marketing
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Communication & Social Media Marketing | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D., Paola Paris
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Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

Communication & Social Media Marketing
Be assertive. Be effective. Be social.
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6 Internet Marketing Ideas For Your Local Small Business

6 Internet Marketing Ideas For Your Local Small Business | Communication & Social Media Marketing | Scoop.it

Do you own a local small business, such as a retail store, hotel, or restaurant? Would you like internet marketing tips that are tailored specifically to local businesses?


Via Simon Akhrameev
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Digital strategy e copy: come usare le parole inglesi

Digital strategy e copy: come usare le parole inglesi | Communication & Social Media Marketing | Scoop.it
Le parole inglesi hanno regole ben precise: ecco come usarle correttamente in una digital strategy. Buona lettura e buon copy.
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Eleven Things Research Pros Should Know about Sentiment Analysis | NewMR

Eleven Things Research Pros Should Know about Sentiment Analysis | NewMR | Communication & Social Media Marketing | Scoop.it

Sentiment analysis has been portrayed, variously, as a linchpin of the New MR and as snake oil that produces pseudo-insights that are little better than divination. Who’s right?

 


Via Maria Pia Montoro
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Web reputation

La reputazione Web o reputazione on-line: i Principi e Gli Obiettivi, Gli strumenti e le strategie, i Fattori d'influenza ei case history di Successo e non.


Via Stefano Principato, Marco Favero
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Marco Favero's curator insight, October 16, 2015 5:36 AM

aggiungere la vostra comprensione ...

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13 Tools To Take Your Blog Writing From Good To Great

13 Tools To Take Your Blog Writing From Good To Great | Communication & Social Media Marketing | Scoop.it
Congratulations! You’ve written a fantastic blog post…but now what? What will make your blog sink or swim in a sea constantly filling with content? After all you’re competing with with over 20,…

Via Stefano Principato
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Come migliorare la propria immagine su Facebook e Twitter | Giuseppe Fava

Migliorare la propria immagine per facebook e twitter non è mai stato così semplice. Con Portrait Professional puoi migliorare il tuo aspetto in pochi passi
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Dove va lo Storytelling per l’hotel: dai video-selfie al reality-marketing

Dove va lo Storytelling per l’hotel: dai video-selfie al reality-marketing | Communication & Social Media Marketing | Scoop.it
Storytelling: pare facile e invece… Molti albergatori ancora fanno fatica a capire di cosa stiamo parlando. E non sempre per un hotel è semplice mettere in
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INFOGRAPHIC: How do Colors Affect Purchases? - UX Motel

INFOGRAPHIC: How do Colors Affect Purchases? - UX Motel | Communication & Social Media Marketing | Scoop.it

Sometimes it’s the simplest things that can make the biggest difference. One small factor in UX that can make a huge difference is color.

 

In fact, 85% of shoppers rate color as a primary reason for why they buy a product. It’s important to use the right colors to get the most out of your UX.

 

This infographic by Kissmetrics will guide your through making the right color choices for your design. The infographic describes the emotions associated with each color so that you can choose the one that best fits with your overall design.

 

It also talks about which colors best appeal to which type of consumer so that you can tailor your design to appeal to your customer base....


Via Jeff Domansky
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Tony Tiratay's curator insight, November 18, 2014 11:10 AM

Comment la couleur affecte l'achat... Guide UX :)

Melanie Leszcynski's curator insight, November 18, 2014 12:55 PM

I really enjoyed this insight on buying behavior of consumers. I always like to compare myself to the results to see how accurate or inaccurate the information gathered is. Studies like this are beneficial for a company simply if they are trying to decide what color to make their direct mail piece to better appeal to the consumer. 

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Top 10 Ways to Improve Your Social Media Marketing |

Top 10 Ways to Improve Your Social Media Marketing | | Communication & Social Media Marketing | Scoop.it
Five years ago Social Media Examiner launched to help business owners learn how to best use social media. Here are some of our most popular posts.

Via Stefano Principato
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Marco Favero's curator insight, October 7, 2014 6:42 PM

aggiungi la tua intuizione ...

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12 Free Tools To Help With Social Media

12 Free Tools To Help With Social Media | Communication & Social Media Marketing | Scoop.it

there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order.


Via Kamal Bennani
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Marianne Naughton's curator insight, October 4, 2014 1:02 PM

Tools for social media

Robert M. Crawford's curator insight, October 5, 2014 9:01 AM

Just what I need to assist my company's exposure as RMCO MUSIC is a varied entity that deals with many areas within the music business including all aspects of  music production such as songwriting/composing, producing, recording, & engineering, as a guitarist, arranger, & vocalist. Also working in music event management as a live sound engineer, stage manager, & consultant, 

Evelyne Phiane's curator insight, October 5, 2014 12:02 PM

tools 

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Aprire un'attività: 8 errori da non fare

Aprire un'attività: 8 errori da non fare | Communication & Social Media Marketing | Scoop.it
Aprire un'attività è una scelta importante e bellissima, ma insidiosa. Danea ti dice gli errori da non commettere nella creazione di una nuova impresa.
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Consigli per Rendere il tuo B&B più Visibile Online

Consigli per Rendere il tuo B&B più Visibile Online | Communication & Social Media Marketing | Scoop.it
Promuovere il Tuo Bed and Breakfast Su Internet E Importante per ottenere Più prenotazioni. Ecco alcuni Consigli Utili.

Via Carlo Mazzocco, Marco Favero
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Marco Favero's curator insight, September 24, 2014 9:10 AM

aggiungi la tua intuizione ...

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Link Building 2014: le tecniche da evitare -

Link Building 2014: le tecniche da evitare - | Communication & Social Media Marketing | Scoop.it
Link Building 2014 : nell'articolo di oggi vi spiegheremo cosa fare e soprattutto cosa non fare per costruire una link building di successo
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Dimensioni delle immagini sui social media - Guida 2016

Dimensioni delle immagini sui social media - Guida 2016 | Communication & Social Media Marketing | Scoop.it
Dimensioni delle immagini sui social media: cosa è cambiato nel 2016? Una breve guida esplicativa, con link di approfondimento per ogni social media.
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How to Create a Successful Social Media Strategy

How to Create a Successful Social Media Strategy | Communication & Social Media Marketing | Scoop.it
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Pagine social professionali: mini guida for dummies

Pagine social professionali: mini guida for dummies | Communication & Social Media Marketing | Scoop.it
Perché creare account e pagine social professionali? Quanto tempo impegnano? Una mini guida per iniziare a usare i social media in ottica professionale
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Comunicazione, storytelling e turismo: conosciamo Barbara Maria Fantelli

Comunicazione, storytelling e turismo: conosciamo Barbara Maria Fantelli | Communication & Social Media Marketing | Scoop.it
Ogni territorio, piccola azienda e persona ci racconta qualcosa di speciale. Ogni storia ha il suo valore. Quanto conta la comunicazione strategica?
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Quando gli user generated content fanno il resto del lavoro

Quando gli user generated content fanno il resto del lavoro | Communication & Social Media Marketing | Scoop.it
User Generated Content, come affidare un brand alle passioni

Via umberto macchi
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L'internazionalizzazione parte dalla reception: lingue straniere, siti web e social media per hotel

L'internazionalizzazione parte dalla reception: lingue straniere, siti web e social media per hotel | Communication & Social Media Marketing | Scoop.it
Per la nostra rubrica dedicata al mondo del lavoro, in particolare alle professioni e ai settori coinvolti nell’uso delle lingue straniere, abbiamo deciso di intervistare la giovane Martina Barigli...
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Manifesto dei web writer: una buona idea?

Manifesto dei web writer: una buona idea? | Communication & Social Media Marketing | Scoop.it
Content Manifesto: il manifesto dei web writer. Secondo te, è una buona idea? I professionisti del web writing dovrebbero avere un manifesto?
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Lo storytelling è lo strumento giusto per creare brand value

Lo storytelling è lo strumento giusto per creare brand value | Communication & Social Media Marketing | Scoop.it
Lo storytelling ha preso il posto delle strategie di persuasione per far breccia nei cuori dei suoi pubblici e battere la concorrenza.

Via Stefano Principato, Marco Favero
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56 Reasons Why Content Marketing Works - 2014 | Newscred

56 Reasons Why Content Marketing Works - 2014 | Newscred | Communication & Social Media Marketing | Scoop.it

Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we're taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. 

 

The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. We hope you can walk away with a better understanding of Content Marketing - and even convince your CEO - why this should be your number one marketing priority...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 7, 2014 9:04 AM

Valuable reading on content marketing in this SlideShare presentation. Highly recommendedrecommended  9/10

Marilyn Moran's curator insight, October 7, 2014 7:48 PM

If you love stats, you will LOVE this article and slideshow. Good stuff here!

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If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber? | Communication & Social Media Marketing | Scoop.it

The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.Dumb Ways to Die can be considered among the most innovative public service campaigns ever. The campaign launched in November 2012 in Australia, aimed at promoting train safety, an onerous topic, boring to deliver yet important for public safety.

 

Railroad departments the world over run such campaigns to get commuters to listen to them, and to reduce the number of accidents and fatalities.

 

None of them comes to mind however when you’re asked to recall train safety campaigns. None barring Dumb Ways to Die. Why is that?...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 1, 2014 3:29 AM

If your choices are boring or breakthrough, which one do you choose?

Shoko Aikawa's curator insight, October 2, 2014 7:32 AM

I have this game application before knowing this is for public campaign. However, Dump Way to Die's song is easy to remember and the game remind me to be safe at the public area. This is a great public campaign I have not ever seen in my life!

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8 consigli per una strategia di content marketing efficace

8 consigli per una strategia di content marketing efficace | Communication & Social Media Marketing | Scoop.it
Per fare web oggi bisogna fare molta attenzione ai contenuti, che siano di qualità, che siano originali e interessanti e che siano programmati efficacemente. Tutti questi elementi concorrono a creare
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How to Use the New Twitter Analytics Dashboard | AJ Kohn

How to Use the New Twitter Analytics Dashboard | AJ Kohn | Communication & Social Media Marketing | Scoop.it

What if Twitter launched the most awesome analytics dashboard and no one really noticed?

 

Well, that’s pretty much what happened over a month ago.

 

I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform.

 

But… I’m tired of waiting. So here are some insights into Twitter’s new analytics platform...


Via Jeff Domansky
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Jeff Domansky's curator insight, September 24, 2014 9:43 AM

Twitter has launched an amazing dashboard that provides a wealth of data on your organic Tweets. AJ Kohn shows how to access this data so you can perform valuable social analysis.

Jeff Domansky's curator insight, September 24, 2014 8:31 PM

Twitter has launched an amazing dashboard that provides a wealth of data on your organic Tweets. AJ Kohn shows how to access this data so you can perform valuable social analysis.