Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we're taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.
The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. We hope you can walk away with a better understanding of Content Marketing - and even convince your CEO - why this should be your number one marketing priority...
The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.Dumb Ways to Die can be considered among the most innovative public service campaigns ever. The campaign launched in November 2012 in Australia, aimed at promoting train safety, an onerous topic, boring to deliver yet important for public safety.
Railroad departments the world over run such campaigns to get commuters to listen to them, and to reduce the number of accidents and fatalities.
None of them comes to mind however when you’re asked to recall train safety campaigns. None barring Dumb Ways to Die. Why is that?...
La Sesta Edizione della Ricerca Annuale di Banzai Media e Human Highway. L'Analisi SI svolge dal 2009 per di Seguire i cambiamenti Prodotti Dalle Nuove tecnologi ... (vincos RT: Un Quale fonte attingi Nel Caso di Evento improvviso?
Mi piace la parola hashflag, che in Twitter identifica gli hashtag che fanno apparire una bandierina colorata (flag) nei tweet se si digita #XYZ, dove XYZ è un codice associato a ciascun paese che partecipa ai mondiali di calcio.
There is a new buzz word that has been making its way around the online world, expected to soon replace “Cloud” as the latest hot topic. You may already have heard it mentioned in the media, the latest buzz is a thing called the Internet of Things (IoT).
Sometimes it’s the simplest things that can make the biggest difference. One small factor in UX that can make a huge difference is color.
In fact, 85% of shoppers rate color as a primary reason for why they buy a product. It’s important to use the right colors to get the most out of your UX.
This infographic by Kissmetrics will guide your through making the right color choices for your design. The infographic describes the emotions associated with each color so that you can choose the one that best fits with your overall design.
It also talks about which colors best appeal to which type of consumer so that you can tailor your design to appeal to your customer base....
there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order.
Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....
It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.
Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.
If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area.
That’s a big mistake.
Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow.