Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff. Selfie has been named the word of 2013 by Oxford Dictionaries. IIt seems like everyone is taking selfies these days and are the latest in a major shift in content creation over the last several years.
Content strategy and content marketing are two related but ultimately independent methods for creating awareness for your business. Content marketing is specifically designed to drive profitable customer action, while content strategy builds a relationship between your brand and a segment of the market that you’d like to sell to in the future. With content strategy, your audience can be much broader than your customers and prospects–and may not include them at all.
For content strategy to be effective, it needs to align with your brand as well as the goals of your organization. And if you want your target audience to pay attention, then you need to stop creating content that doesn’t reinforce your brand’s message, which can undermine your company’s reputation. Here are three key areas to consider when developing your content strategy:
A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using ms Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our list of the best tools for content creation for 2014.
Our digital marketing agency spends hours each week auditing prospective client’s websites to see how SEO friendly they are. So, I’m constantly on the look out for the best website audit tools that will make my life easier.
After auditing 100’s of websites and specific web pages, I’ve come up with my top 5 free website audit tools that your digital marketing agency should consider, especially if you sell SEO or web design services. I’ve listed each one below, along with why I think they are the best...
Google sembra essere a rotazione fuori nuove funzionalità ogni settimana. Con gli elenchi locali, verificate contenuti e luoghi di ritrovo di Google, le aziende sono costantemente consegnati nuovi modi per sfruttare questo enorme social network per aiutarli a crescere.
Il social networking viene davvero incontro alle imprese locali, ed è troppo grande per ignorare come una parte della vostra strategia di social media.
To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.
tre modi estremamente efficaci per iniziare una presentazione catturando l'attenzione del pubblico (RT @marcomisi: RT @ecoazioni:Dall'esperienza di #TED le caratteristiche di una #comunicazione efficace e di successo
Due le novità di queste ultime settimane che Facebook ha da raccontare. Non è facile stare dietro a tutte le idee che passano per la mente di Zuckerberg, ma noi ci proviamo ;-) Ecco cosa sta succedendo fra nuovi newsfeed e trending topic.
Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?
Which network is right for you?
Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.
LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....
Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.
Putting together a great looking website is a great start, but it is just a start.
True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.
Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.
While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.
A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.
We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.
Content Marketing Lessons from Kevin Spacey - Don't Let Your Content Marketing Strategy be a House of Cards! Sage advice from Kevin Spacey and some of his characters, with applications on how this can relate to your content marketing.
When you throw a dinner party, you dream of excellent company, good food, and constant conversation. Social media managers strive for the same thing.
The World Editor’s Forum recently published a guide and study on the area of comment moderation. This guide concludes with six pointers for publishers to “promote respectful dialogue and conversation rather than uncivil rants and insults, and allow intelligent, thoughtful input to shine”. So what exactly are these pointers?
"In 2014, the three pillars of SEO remain the same as they were in 2013; but I predict (and hope) that social media will come to be fully adopted as the third pillar by previously-skeptical business owners and marketers.
Content strategy, inbound links, and social media strategy are the three key elements to building a strong, successful SEO campaign, regardless of the industry".