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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Communications & Social Media Marketing | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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The current state of content marketing, an infographic.

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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

Communications & Social Media Marketing
Be assertive. Be effective. Be social.
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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | Communications & Social Media Marketing | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.

 

Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.

 

Read More:  http://www.huffingtonpost.com/lee-traupel-/why-content-and-social-me_b_5556734.html


Via Antonino Militello
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Denise Griffitts's curator insight, July 23, 3:21 PM

I have preached this forever. Engagement is the answer. Not SEO trickery.

Cate Ferguson's curator insight, July 23, 11:40 PM

Old 'set and forget - one time only' SEO is long gone. 

The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was.  This is also a tactic that works but needs something more to be as effective as it was.

 

Enter Social.  Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content.  Social engagement is also a Tactic.

 

The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want.  Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.

 

No longer set and forget SEO but alive and responsive SEO  - amazing.

One Marketeer's curator insight, July 24, 7:31 AM

Afternoon my Friends of the Internet!

Here it is a simple and straightforward explanation what the Oh mighty SEO is all about.

#seo #read #learn #godigital #marketing

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How to Be More Creative in Your Online Campaigns

How to Be More Creative in Your Online Campaigns | Communications & Social Media Marketing | Scoop.it

Essere più creativi, è una frase spesso usata all'interno di business e di marketing con poca considerazione data al suo significato. Ma, cosa significa essere creativi?


Via Kamal Bennani, Marco Favero
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24 Reasons SEO and Social Media Are Inextricably Linked

24 Reasons SEO and Social Media Are Inextricably Linked | Communications & Social Media Marketing | Scoop.it

If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area. 

 

That’s a big mistake.

 

Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow.

 

Read more at: http://www.business2community.com/seo/24-reasons-seo-social-media-inextricably-linked-0886412#!QqfXY


Via Antonino Militello
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15 quick tips for a succesful YouTube strategy

15 quick tips for a succesful YouTube strategy | Communications & Social Media Marketing | Scoop.it
Il ritmo di video sharing sociale è quasi raddoppiato in 12 mesi e il 42% delle azioni di video ora accadere nei primi tre giorni di lancio.

Via Stefano Principato, Marco Favero
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Le stai già usando?!! Facebook ha inserito le liste di Twitter | Umberto Macchi

Le stai già usando?!! Facebook ha inserito le liste di Twitter | Umberto Macchi | Communications & Social Media Marketing | Scoop.it
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The Secret Formula for the Perfect Viral Share #infographic

The Secret Formula for the Perfect Viral Share #infographic | Communications & Social Media Marketing | Scoop.it
This infographic was designed to help people find a easy and fool-proof way to know how to make their content go viral.

Via Stefano Principato
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Marc Kneepkens's curator insight, May 19, 9:33 AM

Exact guidelines to make your content be seen. Not that simple though.

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4 Essential Social Trends for 2014

4 Essential Social Trends for 2014 | Communications & Social Media Marketing | Scoop.it
A new infographic leads with some of the most important tenets of social business. It's titled Social Media Trends Shaping 2014, and lists seven trends. I narrowed this down to four essential points for 2014.

Via Stefano Principato
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Cinque azioni di comunicazione vincente di uno startupper

Cinque azioni di comunicazione vincente di uno startupper | Communications & Social Media Marketing | Scoop.it
Suggerimenti utili tratti da uno studio Udemy, che ha analizzato le strategie di comunicazione sociall delle startup.
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Personal Branding Maps

A collection of maps, models and notes on personal branding

Via Stefano Principato
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David Hain's curator insight, May 31, 5:38 AM

We all have a personal brand, whether we plan it or not.  Better to plan it...

Alain Theriault MBA's curator insight, June 2, 10:33 AM

For most entrepreneur, it starts with YOU...

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How to Keep Your Content Relevant in the Age of the Selfie

Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff. Selfie has been named the word of 2013 by Oxford Dictionaries. IIt seems like everyone is taking selfies these days and are the latest in a major shift in content creation over the last several years.


Via Stefano Principato, Marco Favero
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Stefano Principato's curator insight, March 6, 4:13 AM

So how can a brand compete and stand out to get your message seen? 
Brand content now needs to be relevant to its audience and to generate both awareness and attention. Savvy brands have started taking cues from their target audience.

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Create Standard eBooks Easily from Any Google Drive Document with Liber.io

Create Standard eBooks Easily from Any Google Drive Document with Liber.io | Communications & Social Media Marketing | Scoop.it

Via Robin Good, Paola Paris
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Giuseppe Bonanno's curator insight, March 11, 5:15 AM

Un interessante strumento per la cura di contenuti in formato eBook, direttamente da Google Drive.

Debbie Alston's curator insight, March 18, 8:47 PM
(null)
Raquel 's curator insight, March 30, 4:28 AM

porque não?

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How to Align Your Content Strategy with Your Brand | Soldsie

How to Align Your Content Strategy with Your Brand | Soldsie | Communications & Social Media Marketing | Scoop.it

Content strategy and content marketing are two related but ultimately independent methods for creating awareness for your business. Content marketing is specifically designed to drive profitable customer action, while content strategy builds a relationship between your brand and a segment of the market that you’d like to sell to in the future. With content strategy, your audience can be much broader than your customers and prospects–and may not include them at all.

 

For content strategy to be effective, it needs to align with your brand as well as the goals of your organization.  And if you want your target audience to pay attention, then you need to stop creating content that doesn’t reinforce your brand’s message, which can undermine your company’s reputation. Here are three key areas to consider when developing your content strategy:

 


Via Greg Mudd
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Sito web aziendale? Traduciamolo così

Sito web aziendale? Traduciamolo così | Communications & Social Media Marketing | Scoop.it
di Daniela Corrado Come ogni altro strumento di comunicazione esterna, il sito web aziendale ha bisogno di cura e attenzione. La scelta di immagini, contenuti, font e colori è alla base di una buon...
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Terminologia etc. » » Il variopinto mondo degli #hashtag

Terminologia etc. » » Il variopinto mondo degli #hashtag | Communications & Social Media Marketing | Scoop.it

Gli hashflag dei mondiali

Mi piace la parola hashflag, che in Twitter identifica gli hashtag che fanno apparire una bandierina colorata (flag) nei tweet se si digita #XYZ, dove XYZ è un codice associato a ciascun paese che partecipa ai mondiali di calcio.


Via lexicool.com
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6 Ways to Get More Pinterest Followers

6 Ways to Get More Pinterest Followers | Communications & Social Media Marketing | Scoop.it

Vuoi più seguaci Pinterest? Questo articolo mostra sei semplici modi per aumentare rapidamente il numero di seguaci Pinterest.


Via Kamal Bennani, Marco Favero
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Amandine Chaubet's curator insight, May 27, 4:59 AM

#pinterest #trafic #pin

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The Internet of Things (IoT)

The Internet of Things (IoT) | Communications & Social Media Marketing | Scoop.it

There is a new buzz word that has been making its way around the online world, expected to soon replace “Cloud” as the latest hot topic. You may already have heard it mentioned in the media, the latest buzz is a thing called the Internet of Things (IoT).


Via Stefano Principato
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Mute: ciao ciao tweet noiosi - Twitter Marketing Efficace

Mute: ciao ciao tweet noiosi - Twitter Marketing Efficace | Communications & Social Media Marketing | Scoop.it
Sì, sì, sì. Lo sappiamo tutti che il modo giusto di usare Twitter è fare le liste ordinate per interessi. E sappiamo anche che, dopo il primo periodo di entusiasmo, in cui diligentemente lo abbiamo fatto, abbiamo smesso per pigrizia e perché ogni giorno abbiamo aggiunto persone a raffica. E fu così che nello stream [...]
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25+ tried and tested tips for building your personal brand

25+ tried and tested tips for building your personal brand | Communications & Social Media Marketing | Scoop.it
So, you want to get noticed, earn respect, fans, more money, more sales. You want to pepper the web with your beautiful little avatar in search of career development.

Via Stefano Principato
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10 Incredible Mobile Marketing Insights (Infographics)

10 Incredible Mobile Marketing Insights (Infographics) | Communications & Social Media Marketing | Scoop.it

Il mondo si sta muovendo da desktop e laptop per cellulari e tablet. Marketing di tutto il mondo devono affrontare una sfida a tessere i piani di mobile marketing. Questa infografica dal team di ricerca Social Media in Convonix, che riassumere l'importanza di internet mobile come mezzo di marketing.


Via Lauren Moss, Marco Favero
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Kim Bradley's curator insight, May 10, 11:46 PM
Incredible statistics
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Web Design: Come trovare i giusti colori per la realizzazione di un sito o di blog?

Web Design: Come trovare i giusti colori per la realizzazione di un sito o di blog? | Communications & Social Media Marketing | Scoop.it
Un cattivo schema di colori potrebbe rendere un progetto poco professionale e spingerebbe l’utente a “scappare” di corsa. Se vuoi realizzare un sito o un blog professionale, ti anticipo qui sotto i contenuti che presenta questa mini guida sull’argomento: Il significato dei colori più importanti; Come usare i colori per creare un sito accessibile; Alcuni suggerimenti su come sceglierli; 14[...]
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Un'infografica sull'evoluzione dello Storytelling - NinjaMarketing

Un'infografica sull'evoluzione dello Storytelling - NinjaMarketing | Communications & Social Media Marketing | Scoop.it
L'evoluzione dello storytelling dalle pitture rupestri alla realtà aumentata: come l'uomo ha da sempre condiviso e tramandato i suoi messaggi.

Via Marco Favero
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The Complete Guide to Personal Branding

The Complete Guide to Personal Branding | Communications & Social Media Marketing | Scoop.it

When you’re searching for a job, personal branding matters. When you have a job and want to keep it, personal branding matters. Basically, if you want to be seen as a competent professional, personal branding matters.


Via Stefano Principato
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Stefano Principato's curator insight, April 16, 8:39 AM
What are the benefits of personal branding?
  • A higher perceived value – you’ll seem smarter, therefore more of an asset to a potential employer, partner, or client
  • More credibility – when you say something, you won’t have (as many) people questioning whether or not you know your stuff
  • Opportunities for leadership, new clients, and new partnerships.
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22 LinkedIn Secrets LinkedIn Won't Tell You

22 LinkedIn Secrets LinkedIn Won't Tell You | Communications & Social Media Marketing | Scoop.it

LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....


Via Jeff Domansky
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aanve's curator insight, March 5, 10:10 PM

www.aanve.com

 

Chris Bantock's curator insight, March 6, 3:16 AM

Some more great tips to get the most out of LinkedIn 

Carlos Polaino Jiménez's curator insight, March 6, 4:38 AM

Secretos no tan secretos…

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To Get the Most Out of LinkedIn Groups, Follow These Guidelines

To Get the Most Out of LinkedIn Groups, Follow These Guidelines | Communications & Social Media Marketing | Scoop.it
If utilized correctly, LinkedIn Groups can be an amazing resource for entrepreneurs and small businesses. Otherwise, they can just be a waste not.

Via Thomas Faltin
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Heather Koroll's curator insight, March 4, 8:27 PM

add your insight...

 
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Communications & Social Media Marketing | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D., Paola Paris
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Steve Baker's curator insight, February 19, 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 6:55 AM

One of my students' favorite topics... XD