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Communications & Social Media Marketing
Be assertive. Be effective. Be social.
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10 Incredible Mobile Marketing Insights (Infographics)

10 Incredible Mobile Marketing Insights (Infographics) | Communications & Social Media Marketing | Scoop.it

Il mondo si sta muovendo da desktop e laptop per cellulari e tablet. Marketing di tutto il mondo devono affrontare una sfida a tessere i piani di mobile marketing. Questa infografica dal team di ricerca Social Media in Convonix, che riassumere l'importanza di internet mobile come mezzo di marketing.


Via Lauren Moss, Marco Favero
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Kim Bradley's curator insight, May 10, 11:46 PM
Incredible statistics
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Cinque azioni di comunicazione vincente di uno startupper

Cinque azioni di comunicazione vincente di uno startupper | Communications & Social Media Marketing | Scoop.it
Suggerimenti utili tratti da uno studio Udemy, che ha analizzato le strategie di comunicazione sociall delle startup.
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ooomf Blog | Tips and other good things.

ooomf Blog | Tips and other good things. | Communications & Social Media Marketing | Scoop.it
Tips and other good things.
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5 Key Elements of Viral Content | Intersection Digital Marketing

5 Key Elements of Viral Content | Intersection Digital Marketing | Communications & Social Media Marketing | Scoop.it
These key elements won't guarantee viral content but can definitely contribute to people sharing your information across digital channels.
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An Inbound Marketer's Guide to Product Marketing

A tactical guide to product marketing in an inbound world. The presentation covers best practices for buyer personas, buyer's journeys, product launches and  sales enablement.


Via Stefano Principato
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Marketing Strategy: The Impact of Pinterest’s New “Rich Pins”

Marketing Strategy: The Impact of Pinterest’s New “Rich Pins” | Communications & Social Media Marketing | Scoop.it
Do you use Pinterest as part of your business marketing strategy? If so, Pinterest’s new “Rich Pins” will be of interest. Pinterest recently added a new style of pin to its sharing platform that ca...

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Level343's curator insight, July 18, 2013 11:43 PM

Products

For businesses creating pins of their products, Pinterest will accompany your pin with useful information for potential customers. This includes directing people to your website for the desired item, information about product availability and real-time pricing.

 

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The Power of Influence in Content Marketing

The Power of Influence in Content Marketing | Communications & Social Media Marketing | Scoop.it
With 2.5 quintillion bytes of data created every day, marketers are challenged to stand out amongst the sheer volume of information confronting their target
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Business Blogging Pros, Cons & Best Practices for Better Content Marketing

Business Blogging Pros, Cons & Best Practices for Better Content Marketing | Communications & Social Media Marketing | Scoop.it
Blogging for business can be a lucrative investment for companies of all sizes. Find out what blogging means, who uses blogs, and which brands are doing it right.
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According to a recent NM Incite report, there are over 181 million blogs around the world.

With that kind of popularity, you would think everyone in business would know what a blog is and would be using them to their maximum advantage. Trust me, I’m in the content business and they don’t...

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Should You Outsource Your Content Marketing?

Should You Outsource Your Content Marketing? | Communications & Social Media Marketing | Scoop.it
In the last few years, content marketing has become an absolutely critical part of online marketing for small businesses. In addition to playing an important role in search engine optimization, con...
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In the last few years, content marketing has become an absolutely critical part of online marketing for small businesses.

One question that many small business owners must face is whether or not to outsource their content marketing. There are both benefits and drawbacks to outsourcing your content marketing, and for some businesses it makes more sense than others...

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FREE: The Advanced Guide to Content Marketing - QuickSprout

FREE: The Advanced Guide to Content Marketing - QuickSprout | Communications & Social Media Marketing | Scoop.it
You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one break

 

Here’s what is covered in this 40,000 word guide:

Introduction Chapter 1: Build a Strong FoundationChapter 2: Generate Clickable IdeasChapter 3: How to Plan Your Content For Maximum ProductivityChapter 4: Learn to Write Content Like a ProChapter 5: 12 Content Writing Secrets of The ProfessionalsChapter 6: Templates for Quick and Easy Content CreationChapter 7: Overcoming Common Content Marketing RoadblocksChapter 8: The Other Side of Content Creation: Optimize for SearchChapter 9: Promoting Your Content to Increase Traffic, Engagement, and SalesChapter 10: Driving Business Objectives With Content: 5 Simple Strategies for Monetizing Your Content

 

Click here to read The Advanced Guide to Content Marketing.


Via iNeoMarketing
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A free downloadable guide for content marketers. I'm just reading it now.

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iNeoMarketing's curator insight, April 30, 2013 7:55 AM

Neil Patel has done it again! THIS IS A MUST READ AND A MUST PASS-ALONG TO YOUR COLLEAGUES AND STAFF!  You can breeze right through this, and your brain will grow exponentially.


Given the amount of his output, we don't think Neil sleeps.


  • See the article at www.quicksprout.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.


Cindy Leverenz's curator insight, May 2, 2013 12:19 PM

It is essential to continually learn about various topics in order to remain relevant to the business world. This is a great example of the generous sharing of knowledge that happens in my field of marketing. Way to go!

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4 Truths About Content Marketing Agencies | Business 2 Community

4 Truths About Content Marketing Agencies | Business 2 Community | Communications & Social Media Marketing | Scoop.it
Have you noticed the recent proliferation of “content marketing agencies” popping up on the scene?
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Have you noticed the recent proliferation of “content marketing agencies” popping up on the scene? Read 4 truths about content marketing agencies...

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Web Design: Come trovare i giusti colori per la realizzazione di un sito o di blog?

Web Design: Come trovare i giusti colori per la realizzazione di un sito o di blog? | Communications & Social Media Marketing | Scoop.it
Un cattivo schema di colori potrebbe rendere un progetto poco professionale e spingerebbe l’utente a “scappare” di corsa. Se vuoi realizzare un sito o un blog professionale, ti anticipo qui sotto i contenuti che presenta questa mini guida sull’argomento: Il significato dei colori più importanti; Come usare i colori per creare un sito accessibile; Alcuni suggerimenti su come sceglierli; 14[...]
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10 Ways To Grow Your Business With Google+

10 Ways To Grow Your Business With Google+ | Communications & Social Media Marketing | Scoop.it

Google sembra essere a rotazione fuori nuove funzionalità ogni settimana. Con gli elenchi locali, verificate contenuti e luoghi di ritrovo di Google, le aziende sono costantemente consegnati nuovi modi per sfruttare questo enorme social network per aiutarli a crescere.

Il social networking viene davvero incontro alle imprese locali, ed è troppo grande per ignorare come una parte della vostra strategia di social media.


Via Kamal Bennani, Marco Favero
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Ready Mobile Solutions's curator insight, February 11, 12:47 PM

Ready Mobile Solutions can help you jumpstart your SEO rankings with your Google Places and Google + page.  Click here to get started

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Come Diventare Un Professionista del Web (Marketing)

Come Diventare Un Professionista del Web (Marketing) | Communications & Social Media Marketing | Scoop.it
Ecco i consigli di 9 esperti che condividono il loro punto di vista su come iniziare a diventare un professionista nel mondo del web marketing
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SMO of SEO: 7 Steps

SMO of SEO: 7 Steps | Communications & Social Media Marketing | Scoop.it

Social Media Optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks.

 

However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance.

 

Good SMO will drive traffic from both direct social site referrals and from search engines.

 

This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.

 

Read More: http://socialmediatoday.com/steve-rayson/1675046/social-media-optimization-smo-seo-7-key-steps


Via Antonino Militello
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Matthew Pivac's comment, September 27, 2013 12:30 AM
Thank you for the comment very relevant points
Neil Ferree's curator insight, September 27, 2013 6:28 PM

Social Shares is the New SEO. The more Social Shares your Authorship creates, the better your Authority becomes.

If this article was useful, please share it.

Gareth Harris's curator insight, September 30, 2013 6:39 AM

Social Media Optimization (SMO) of SEO: 7 Steps

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How brands celebrated the birth of the Royal Baby part two: Ryanair, Starbucks, Mumm, Cadbury, Lego, Blinkbox, B&Q

How brands celebrated the birth of the Royal Baby part two: Ryanair, Starbucks, Mumm, Cadbury, Lego, Blinkbox, B&Q | Communications & Social Media Marketing | Scoop.it
With the Duke and Duchess of Cambridge announcing the birth of their son last night, the first round of brands released their ads through...
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Come raccontarsi su YouTube: I video di un nomade

Come raccontarsi su YouTube: I video di un nomade | Communications & Social Media Marketing | Scoop.it
5 consigli per iniziare a promuovere te stesso attraverso un canale Youtube

Via Stefano Principato
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Stefano Principato's curator insight, July 15, 2013 8:47 AM

 5 punti intorno ai quali costruire l’immagine che presenterai

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17 Ways to Succeed in Viral Content Marketing

17 Ways to Succeed in Viral Content Marketing | Communications & Social Media Marketing | Scoop.it

Every marketer’s dream is to create a piece of viral content.


Via Stefano Principato
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Stefano Principato's curator insight, June 5, 2013 5:34 AM

17 fresh ideas to help you generate more exposure than ever before.

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Ma Klout misura davvero la tua influenza online?

Ma Klout misura davvero la tua influenza online? | Communications & Social Media Marketing | Scoop.it
Il servizio offerto da Klout consiste nel misurare, grazie ad un complesso algoritmo, l’influenza che ogni individuo esercita online.
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Che ne abbiate sentito parlare o no, Klout è ormai diventato un fenomeno di portata internazionale. Qualche mese fa il magazine Wired presentava il caso dell’esperto di marketing Sam Fiorella, il quale era stato scartato durante un colloquio di lavoro per la posizione di Vp marketing, a causa di un Klout Score troppo basso...

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Perché non applicare i concetti di usabilità e accessibilità anche al Content Marketing?

Perché non applicare i concetti di usabilità e accessibilità anche al Content Marketing? | Communications & Social Media Marketing | Scoop.it
di Daniela Corrado Sempre più spesso sentiamo i grandi guru del marketing consigliare di usare Facebook e i social network in maniera intelligente: pianificando una linea editoriale precisa e strat...
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Il content marketing prevede la creazione e diffusione di contenuti in grado di attrarre i prospects e trasformarli in customers. Negli ultimi anni si è compresa l’importanza della qualificazione dell’offerta dei contenuti; che non devono soltanto attrarre lettori  e essere ottimizzati per il web, ma dimostrarsi anche affidabili e diversificati...

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Lessons from HubSpot's State of Inbound Marketing Report | B2B Marketing Blog | Webbiquity

Lessons from HubSpot's State of Inbound Marketing Report | B2B Marketing Blog | Webbiquity | Communications & Social Media Marketing | Scoop.it
HubSpot latest State of Inbound Marketing report is crammed with useful facts, interesting stats, and vital tips. Here are the highlights.
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Lessons from HubSpot's State of Inbound Marketing Report. The report is cremmed with useful tips and case studies.

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