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The Minimalist's Guide To Social Media Metrics

The Minimalist's Guide To Social Media Metrics | Communication & Social Media Marketing | Scoop.it
The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it to what your customers really...

Via Level343
Help Traduzioni 's insight:

Do you have troubles with social media metrics? Here is a guide...

 

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Level343's curator insight, May 22, 2013 11:05 PM

So, whether you’re still struggling to measure social media effectiveness or simply want to declutter your measurement efforts, here’s your minimalist guide to social media metrics.

 

Define Your Goals

The bedrock of minimalist social media metrics is knowing what you are, what you do, and what you want.

 

In other words, you have to start by working out how social media fits into your brand’s overall business goals and objectives. Is social media the introduction, the deal-closer or something else altogether?

Rescooped by Help Traduzioni from The Marketing Technology Alert
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FREE: The Advanced Guide to Content Marketing - QuickSprout

FREE: The Advanced Guide to Content Marketing - QuickSprout | Communication & Social Media Marketing | Scoop.it
You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one break

 

Here’s what is covered in this 40,000 word guide:

Introduction Chapter 1: Build a Strong FoundationChapter 2: Generate Clickable IdeasChapter 3: How to Plan Your Content For Maximum ProductivityChapter 4: Learn to Write Content Like a ProChapter 5: 12 Content Writing Secrets of The ProfessionalsChapter 6: Templates for Quick and Easy Content CreationChapter 7: Overcoming Common Content Marketing RoadblocksChapter 8: The Other Side of Content Creation: Optimize for SearchChapter 9: Promoting Your Content to Increase Traffic, Engagement, and SalesChapter 10: Driving Business Objectives With Content: 5 Simple Strategies for Monetizing Your Content

 

Click here to read The Advanced Guide to Content Marketing.


Via iNeoMarketing
Help Traduzioni 's insight:

A free downloadable guide for content marketers. I'm just reading it now.

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iNeoMarketing's curator insight, April 30, 2013 7:55 AM

Neil Patel has done it again! THIS IS A MUST READ AND A MUST PASS-ALONG TO YOUR COLLEAGUES AND STAFF!  You can breeze right through this, and your brain will grow exponentially.


Given the amount of his output, we don't think Neil sleeps.


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Cindy Leverenz's curator insight, May 2, 2013 12:19 PM

It is essential to continually learn about various topics in order to remain relevant to the business world. This is a great example of the generous sharing of knowledge that happens in my field of marketing. Way to go!