The power of storytelling is something so many businesses fail to realise in marketing their brand and products. When information is communicated in story form, studies show people better relate and remember it.
Stories have the ability to spark emotions, whether it’s happiness, empathy, trust or anger.
When listening to them not only are the language-processing parts of our brain activated, experiential parts of our brain come alive too.
Stories about food activate our sensory cortex, motion stories activate the motor cortex – fundamentally our brains are more engaged when listening to stories.
Via Stefano Principato