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Come scegliere il Cms giusto?

Come scegliere il Cms giusto? | Communication & Social Media Marketing | Scoop.it
Daniela Corrado - Nell’articolo Cms: come creare siti web senza conoscere i linguaggi di programmazione, pro e contro abbiamo parlato di CMS elencando alcune delle loro caratteristiche di base e ch...
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The Power of Influence in Content Marketing

The Power of Influence in Content Marketing | Communication & Social Media Marketing | Scoop.it
With 2.5 quintillion bytes of data created every day, marketers are challenged to stand out amongst the sheer volume of information confronting their target
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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Communication & Social Media Marketing | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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The current state of content marketing, an infographic.

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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

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5 Steps for Creating Your First Content Strategy

5 Steps for Creating Your First Content Strategy | Communication & Social Media Marketing | Scoop.it
Content is taking over the world! At least, it’s taking over Google and Google pretty much runs the world. So it is more important than ever to have a strong content campaign as a part of your digital strategy.

Via Stefano Principato
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"It is more important than ever to have a strong content campaign as a part of your digital strategy. To accomplish this, you need a plan. And not just any plan. But one that actually helps you reach your goals..."

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TechinBiz's comment, June 7, 2013 2:25 AM
Content is perhaps King
Lynn O'Connell for O'Connell Meier's curator insight, June 7, 2013 3:22 AM

Without a clear plan, you'll spend way too much time for an uncertain result. It's time to get serious, block out a few hours, and take charge of your content strategy.

Maria Elena Leta's curator insight, June 10, 2013 11:00 AM

Content is king, organization too.

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The Content Marketer’s Horoscope

The Content Marketer’s Horoscope | Communication & Social Media Marketing | Scoop.it
With 91% of B2B marketers using custom content creation, a new professional has emerged over the previous several years.
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Content marketers are among the most-innovative minds in business today, and may combine their talents for writing, video product, and social media in a single workday...

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Social Media & Search Marketing: An Optimized Content Strategy

Social Media & Search Marketing: An Optimized Content Strategy | Communication & Social Media Marketing | Scoop.it

An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.

 

Then delivering that “optimized” content to them in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks. In this context, content can consist of: website content, blogs, press releases, case studies, white papers, how-to guides, emails, news and events, videos – whatever it is your prospects and customers want to consume, in the format they will best be able to consume it, and on the various platforms on the web they may be receptive to consuming the content.

Read more at: http://www.business2community.com/content-marketing/social-media-search-marketing-an-optimized-content-strategy-0499826


Via Antonino Militello
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So what is an Optimized Content Strategy?

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2DiFore Marketing Solutions's curator insight, May 22, 2013 8:11 AM

Great read on why its important to post relevant information that can be shared by many who follow your brand in the social media world!

Randi Thompson's curator insight, May 22, 2013 9:02 AM

What are you doing so that people can find you online?  If you are not doing anything... they will find your competitors instead.

Veronique Delannoy's curator insight, May 24, 2013 9:44 AM

Un article pour tenter de comprendre la sacro sainte SEO!!!

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10 Lessons from a 100k Pageview Post

10 Lessons from a 100k Pageview Post | Communication & Social Media Marketing | Scoop.it
This kind of thing might happen to Rand all the time, but it’s not often that a digital marketing company based in Leeds gets 100,000+ people reading anything it does (at least on its own site).
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10 lessons from a 100k pageview post - some useful tips by Stephen Kenwright

 

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Business Blogging Pros, Cons & Best Practices for Better Content Marketing

Business Blogging Pros, Cons & Best Practices for Better Content Marketing | Communication & Social Media Marketing | Scoop.it
Blogging for business can be a lucrative investment for companies of all sizes. Find out what blogging means, who uses blogs, and which brands are doing it right.
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According to a recent NM Incite report, there are over 181 million blogs around the world.

With that kind of popularity, you would think everyone in business would know what a blog is and would be using them to their maximum advantage. Trust me, I’m in the content business and they don’t...

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Should You Outsource Your Content Marketing?

Should You Outsource Your Content Marketing? | Communication & Social Media Marketing | Scoop.it
In the last few years, content marketing has become an absolutely critical part of online marketing for small businesses. In addition to playing an important role in search engine optimization, con...
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In the last few years, content marketing has become an absolutely critical part of online marketing for small businesses.

One question that many small business owners must face is whether or not to outsource their content marketing. There are both benefits and drawbacks to outsourcing your content marketing, and for some businesses it makes more sense than others...

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Perché non applicare i concetti di usabilità e accessibilità anche al Content Marketing?

Perché non applicare i concetti di usabilità e accessibilità anche al Content Marketing? | Communication & Social Media Marketing | Scoop.it
di Daniela Corrado Sempre più spesso sentiamo i grandi guru del marketing consigliare di usare Facebook e i social network in maniera intelligente: pianificando una linea editoriale precisa e strat...
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Il content marketing prevede la creazione e diffusione di contenuti in grado di attrarre i prospects e trasformarli in customers. Negli ultimi anni si è compresa l’importanza della qualificazione dell’offerta dei contenuti; che non devono soltanto attrarre lettori  e essere ottimizzati per il web, ma dimostrarsi anche affidabili e diversificati...

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4 Truths About Content Marketing Agencies | Business 2 Community

4 Truths About Content Marketing Agencies | Business 2 Community | Communication & Social Media Marketing | Scoop.it
Have you noticed the recent proliferation of “content marketing agencies” popping up on the scene?
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Have you noticed the recent proliferation of “content marketing agencies” popping up on the scene? Read 4 truths about content marketing agencies...

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5 Key Elements of Viral Content | Intersection Digital Marketing

5 Key Elements of Viral Content | Intersection Digital Marketing | Communication & Social Media Marketing | Scoop.it
These key elements won't guarantee viral content but can definitely contribute to people sharing your information across digital channels.
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How To Organize A Social Media Content Strategy

How To Organize A Social Media Content Strategy | Communication & Social Media Marketing | Scoop.it
Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website.
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How To Organize A Social Media Content Strategy
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10 tips to make your blog content and video go viral | Social Media Agency London : Furlong PR

10 tips to make your blog content and video go viral | Social Media Agency London : Furlong PR | Communication & Social Media Marketing | Scoop.it
There is an art to creating brilliant blog content and video, but the real mastery lies in ensuring that content goes viral.
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"There is an art to creating brilliant blog content and video, but the real mastery lies in ensuring that content goes viral. These insights from Jon Steinberg over at Buzzfeed offer a great starting point..."

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17 Ways to Succeed in Viral Content Marketing

17 Ways to Succeed in Viral Content Marketing | Communication & Social Media Marketing | Scoop.it

Every marketer’s dream is to create a piece of viral content.


Via Stefano Principato
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Stefano Principato's curator insight, June 5, 2013 5:34 AM

17 fresh ideas to help you generate more exposure than ever before.

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How to Edit Your Own Writing | Social Media Today

How to Edit Your Own Writing | Social Media Today | Communication & Social Media Marketing | Scoop.it
Most bloggers, students, or freelancers who writes do not have their own professional editors.
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Most bloggers, students, or freelancers who writes do not have their own professional editors. Any time you write content that you want people to read, it is important for you to edit your work and to also check it to see if there are any portions that were copied. Here are a few tips to help you edit your own content before you post it online.

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Is your Content Boring? 8 Types of Content Every Business Should Consider Publishing

Is your Content Boring? 8 Types of Content Every Business Should Consider Publishing | Communication & Social Media Marketing | Scoop.it

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Is your content boring? Here are 8 types of content every business should consider publishing...

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Why Blogging Matters

Why Blogging Matters | Communication & Social Media Marketing | Scoop.it

Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?


Via Brian Yanish - MarketingHits.com, Ally Greer, Lauren Moss
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Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?

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Esther Turón Perez 's comment, June 25, 2013 3:28 PM
Thanks too for Ally, Help Traduzioni,Malek,Michelle,Bart and MCatherine. Cheers!
Sandrine Muir-B.'s curator insight, June 26, 2013 9:14 AM

Still, many see blogs as very time consuming and don't know where to start. I think its worth the effort and you should start sooner than later! Thanks for the great infographics!

John Thomas's curator insight, February 12, 2014 2:16 PM

Why Blogging Matters? #infographic #contentmarketing #blogg

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Cosa significa progettare e pianificare una Social Media Strategy?

Cosa significa progettare e pianificare una Social Media Strategy? | Communication & Social Media Marketing | Scoop.it
di Daniela Corrado Le attività di comunicazione sui social media rientrano nell’ottica di una comunicazione intesa come investimento e risorsa. I contenuti pubblicati su blog, social network ed alt...
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Le attività di comunicazione sui social media rientrano nell’ottica di una comunicazione intesa come investimento e risorsa. Lavorare con i social network richiede professionalità, competenza e attenzione, ma non tutti lo sanno...

 

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4 Reasons I Use, and Love, Wordpress

4 Reasons I Use, and Love, Wordpress | Communication & Social Media Marketing | Scoop.it
There are many reasons that I use, and love, Wordpress but this particular article will highlight four of the most important features.
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" Michael Bennett and Mark-John Clifford, recently asked me about Blogger vs Drupal vs WordPress. It has been a long time coming that I write a post about why I use, and love, WordPress. From early on in my Internet Marketing career I have been a WordPress user as it makes it so darn easy to pump out content quickly; remember, quality content...", by Jesse Wojdylo

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FREE: The Advanced Guide to Content Marketing - QuickSprout

FREE: The Advanced Guide to Content Marketing - QuickSprout | Communication & Social Media Marketing | Scoop.it
You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one break

 

Here’s what is covered in this 40,000 word guide:

Introduction Chapter 1: Build a Strong FoundationChapter 2: Generate Clickable IdeasChapter 3: How to Plan Your Content For Maximum ProductivityChapter 4: Learn to Write Content Like a ProChapter 5: 12 Content Writing Secrets of The ProfessionalsChapter 6: Templates for Quick and Easy Content CreationChapter 7: Overcoming Common Content Marketing RoadblocksChapter 8: The Other Side of Content Creation: Optimize for SearchChapter 9: Promoting Your Content to Increase Traffic, Engagement, and SalesChapter 10: Driving Business Objectives With Content: 5 Simple Strategies for Monetizing Your Content

 

Click here to read The Advanced Guide to Content Marketing.


Via iNeoMarketing
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A free downloadable guide for content marketers. I'm just reading it now.

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iNeoMarketing's curator insight, April 30, 2013 7:55 AM

Neil Patel has done it again! THIS IS A MUST READ AND A MUST PASS-ALONG TO YOUR COLLEAGUES AND STAFF!  You can breeze right through this, and your brain will grow exponentially.


Given the amount of his output, we don't think Neil sleeps.


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Cindy Leverenz's curator insight, May 2, 2013 12:19 PM

It is essential to continually learn about various topics in order to remain relevant to the business world. This is a great example of the generous sharing of knowledge that happens in my field of marketing. Way to go!