Communication & Social Media Marketing
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Sito web aziendale? Traduciamolo così

Sito web aziendale? Traduciamolo così | Communication & Social Media Marketing | Scoop.it
di Daniela Corrado Come ogni altro strumento di comunicazione esterna, il sito web aziendale ha bisogno di cura e attenzione. La scelta di immagini, contenuti, font e colori è alla base di una buon...
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6 Business Analytics Every Marketer Should Understand

6 Business Analytics Every Marketer Should Understand | Communication & Social Media Marketing | Scoop.it

With the evolution of technologies in the marketing space, marketers are becoming more savvy with measuring success metrics. Here are 6 analytics any marketer would be wise to understand.


Via Jeff Domansky
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Le opportunità di Twitter per le PMI

Le opportunità di Twitter per le PMI | Communication & Social Media Marketing | Scoop.it
Twitter è un social media che fornisce ottime opportunità di business alle PMI: ecco una ricerca che lo dimostra!
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The Content Marketer’s Horoscope

The Content Marketer’s Horoscope | Communication & Social Media Marketing | Scoop.it
With 91% of B2B marketers using custom content creation, a new professional has emerged over the previous several years.
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Content marketers are among the most-innovative minds in business today, and may combine their talents for writing, video product, and social media in a single workday...

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Social Media & Search Marketing: An Optimized Content Strategy

Social Media & Search Marketing: An Optimized Content Strategy | Communication & Social Media Marketing | Scoop.it

An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.

 

Then delivering that “optimized” content to them in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks. In this context, content can consist of: website content, blogs, press releases, case studies, white papers, how-to guides, emails, news and events, videos – whatever it is your prospects and customers want to consume, in the format they will best be able to consume it, and on the various platforms on the web they may be receptive to consuming the content.

Read more at: http://www.business2community.com/content-marketing/social-media-search-marketing-an-optimized-content-strategy-0499826


Via Antonino Militello
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So what is an Optimized Content Strategy?

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2DiFore Marketing Solutions's curator insight, May 22, 2013 8:11 AM

Great read on why its important to post relevant information that can be shared by many who follow your brand in the social media world!

Randi Thompson's curator insight, May 22, 2013 9:02 AM

What are you doing so that people can find you online?  If you are not doing anything... they will find your competitors instead.

Veronique Delannoy's curator insight, May 24, 2013 9:44 AM

Un article pour tenter de comprendre la sacro sainte SEO!!!

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Why Blogging Matters

Why Blogging Matters | Communication & Social Media Marketing | Scoop.it

Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?


Via Brian Yanish - MarketingHits.com, Ally Greer, Lauren Moss
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Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?

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Esther Turón Perez 's comment, June 25, 2013 3:28 PM
Thanks too for Ally, Help Traduzioni,Malek,Michelle,Bart and MCatherine. Cheers!
Sandrine Muir-B.'s curator insight, June 26, 2013 9:14 AM

Still, many see blogs as very time consuming and don't know where to start. I think its worth the effort and you should start sooner than later! Thanks for the great infographics!

John Thomas's curator insight, February 12, 2014 2:16 PM

Why Blogging Matters? #infographic #contentmarketing #blogg

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Business Blogging Pros, Cons & Best Practices for Better Content Marketing

Business Blogging Pros, Cons & Best Practices for Better Content Marketing | Communication & Social Media Marketing | Scoop.it
Blogging for business can be a lucrative investment for companies of all sizes. Find out what blogging means, who uses blogs, and which brands are doing it right.
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According to a recent NM Incite report, there are over 181 million blogs around the world.

With that kind of popularity, you would think everyone in business would know what a blog is and would be using them to their maximum advantage. Trust me, I’m in the content business and they don’t...

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10 Ways To Grow Your Business With Google+

10 Ways To Grow Your Business With Google+ | Communication & Social Media Marketing | Scoop.it

Google sembra essere a rotazione fuori nuove funzionalità ogni settimana. Con gli elenchi locali, verificate contenuti e luoghi di ritrovo di Google, le aziende sono costantemente consegnati nuovi modi per sfruttare questo enorme social network per aiutarli a crescere.

Il social networking viene davvero incontro alle imprese locali, ed è troppo grande per ignorare come una parte della vostra strategia di social media.


Via Kamal Bennani, Marco Favero
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Ready Media Solutions's curator insight, February 11, 2014 12:47 PM

Ready Mobile Solutions can help you jumpstart your SEO rankings with your Google Places and Google + page.  Click here to get started

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How to make a Google Plus Page - Plus Your Business

How to make a Google Plus Page - Plus Your Business | Communication & Social Media Marketing | Scoop.it
Here is a complete process of how to create a Google Plus Page for business or brands.
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The Art of Storytelling in Business

The Art of Storytelling in Business | Communication & Social Media Marketing | Scoop.it

The power of storytelling is something so many businesses fail to realise in marketing their brand and products. When information is communicated in story form, studies show people better relate and remember it.

Stories have the ability to spark emotions, whether it’s happiness, empathy, trust or anger.

When listening to them not only are the language-processing parts of our brain activated, experiential parts of our brain come alive too.

Stories about food activate our sensory cortex, motion stories activate the motor cortex – fundamentally our brains are more engaged when listening to stories.


Via Stefano Principato
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How do you cut through the noise, get your stories heard and resonate with the consumer? Here are some tips for the art of storytelling in business.

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Stefano Principato's curator insight, June 19, 2013 4:39 AM

Your stories need to give people a reason to come back. If you provide a service you don’t want to give away all your tricks before a potential client is engaged, but equally you need to give enough to hook them.

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10 Must Have Social Media Tools For Small Businesses | Business 2 Community

10 Must Have Social Media Tools For Small Businesses | Business 2 Community | Communication & Social Media Marketing | Scoop.it
Do You Have the Time to Manage Your Social Media Empire? If you run a small business, one thing that you probably don't have a lot of- is time. You don't
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If you run a small business, one thing that you probably don’t have a lot of- is time.

In this article there's a list of the main recommended tools for small businesses.

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The Minimalist's Guide To Social Media Metrics

The Minimalist's Guide To Social Media Metrics | Communication & Social Media Marketing | Scoop.it
The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it to what your customers really...

Via Level343
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Do you have troubles with social media metrics? Here is a guide...

 

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Level343's curator insight, May 22, 2013 11:05 PM

So, whether you’re still struggling to measure social media effectiveness or simply want to declutter your measurement efforts, here’s your minimalist guide to social media metrics.

 

Define Your Goals

The bedrock of minimalist social media metrics is knowing what you are, what you do, and what you want.

 

In other words, you have to start by working out how social media fits into your brand’s overall business goals and objectives. Is social media the introduction, the deal-closer or something else altogether?

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Le 5 metriche più importanti per migliorare le performance della propria azienda su Facebook

Le 5 metriche più importanti per migliorare le performance della propria azienda su Facebook | Communication & Social Media Marketing | Scoop.it

Facebook con i suoi 23 milioni di italiani attivi al mese, di cui 15 milioni giornalieri, è diventato il luogo della rete nel quale le aziende non possono non essere.


Via Stefano Principato
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Si può prescindere da Facebook? Pare proprio di no...

Facebook con i suoi 23 milioni di italiani attivi al mese, di cui 15 milioni giornalieri, è diventato il luogo della rete nel quale le aziende non possono non essere.
Aprire una pagina ufficiale, però, è solo il primo passo di una strategia di comunicazione che punti a coinvolgere i lettori (clienti attuali o potenziali). Questa non può non essere accompagnata da una lettura costante dell’efficacia del proprio piano editoriale...

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Stefano Principato's curator insight, May 21, 2013 6:26 AM

Condivido con voi quelle che mi sembrano le spie più interessanti da considerare per valutare le proprie performance su Facebook.

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Should You Outsource Your Content Marketing?

Should You Outsource Your Content Marketing? | Communication & Social Media Marketing | Scoop.it
In the last few years, content marketing has become an absolutely critical part of online marketing for small businesses. In addition to playing an important role in search engine optimization, con...
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In the last few years, content marketing has become an absolutely critical part of online marketing for small businesses.

One question that many small business owners must face is whether or not to outsource their content marketing. There are both benefits and drawbacks to outsourcing your content marketing, and for some businesses it makes more sense than others...

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