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Where Interactive Marketing is Going

Where Interactive Marketing is Going | Social Media Marketing | Scoop.it

Interactive marketing has proven itself to be one of the most disruptive and powerful marketing approaches of the past few decades, managing to turn centuries-old and established media and agency models completely upside down, and showing an ability to grow digital properties into some of the largest businesses in the globe. Currently, interactive marketing makes up for 15% of all advertising spending in the world....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 4, 2013 9:34 AM

Here's where the industry is going...

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Facebook Custom Audiences

Facebook Custom Audiences | Social Media Marketing | Scoop.it
Facebook has just launched a new retargeting tool called “website and mobile app custom audiences.” It allows a business to show Ads to people who have either visited their website or their mobile apps.

Via Geoffrey Setiawan
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Geoffrey Setiawan's curator insight, October 22, 2013 3:50 PM

A new update to the FB Custom Audiences which will allow for tracking of FB users

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How to write a marketing budget your CFO will enthusiastically support | @HeinzMarketing | #TheMarketingAutomationAlert

How to write a marketing budget your CFO will enthusiastically support | @HeinzMarketing | #TheMarketingAutomationAlert | Social Media Marketing | Scoop.it

Condensed...


Here are seven specific best practices to get there:

1. Ask for organizational goals up front

2. Get sales buy-in first: Before taking your plan & budget to the CFO, run it by your sales counterparts. Make sure they understand how vital your plan is to helping them hit their number next year as well.

3. Cut unsuccessful line items from last year (and explain why)

4. Organize by business objective (instead of marketing function): Most marketing budgets are organized in a way that lacks clarity for the CFO. It may be easier for you and your team to manage input and areas by sorting them by your org chart or primary functions, but it’s far easier for the CFO and other members of the management team to justify your budget if it’s organized by business objective.

5. Project results wherever possible (revenue, not just spend): Most marketing budgets focus entirely on costs. And even if you couch everything in terms of the overall business objectives they support, it’s far better to project precisely what results you expect from any new budget requests. Better yet, create a mini ROI calculator inside your budget so that any negative impact of cuts are clear.

6. Make future expenditures contingent on early success: It’s tempting to ask for everything up front. But in today’s fast moving markets, it’s also difficult to accurately predict what you’ll really need in the second half of next year.

7. Tie staff bonuses to sales performance, not marketing tactic completion

 

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Via marketingIO
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marketingIO's curator insight, October 22, 2013 7:03 PM

Couple of other things:

1) If an incremental boost in prospects are needed to attain corporate objectives, then you need to quantify the leads required to build the prospect list, and the cost per lead from each tactic.

2) Tieing staff bonuses to sales performance is tricky, as you may lose the focus of staffers who need to juggle multiple responsibilities.

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Definition of PR? Don't Fence Me In | The PR Coach

Definition of PR? Don't Fence Me In | The PR Coach | Social Media Marketing | Scoop.it
What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone.

 

Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success.

 

Will “Old PR” go extinct?

Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...


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Janine Lloyd's curator insight, October 24, 2013 3:24 AM

PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."

Jared Hill's curator insight, October 24, 2013 2:28 PM

Great info to maintain

Janet Vasil's curator insight, October 25, 2013 3:34 PM

The growth of online publicity and social media have changed the public relations world, but traditional methods can still work!

 

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Google's Starting To Enforce Smartphone Penalties: The Evidence

Google's Starting To Enforce Smartphone Penalties: The Evidence | Social Media Marketing | Scoop.it
In June, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in question handled the mobile user experience.
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Digital Marketing Has Changed. What Are You Doing About It? - TopRank | #TheMarketingAutomationAlert

Digital Marketing Has Changed. What Are You Doing About It? - TopRank | #TheMarketingAutomationAlert | Social Media Marketing | Scoop.it

Digest...

 

The most fundamental integrated online marketing advice I could give for 2014:  Focus on being the best answer for whatever it is that your customers care about most when they need your product or service. Be credible and be easy to find, buy and share across all channels that matter to your customers.

If you’re not the best answer, how will you stand out? How will you ever get prospects to care about you?

 

By understanding, planning and optimizing for the customer experience, brands can better engage with information in a meaningful way that supports both customer and business objectives. Optimization for the customer journey means content planning, creation, socialization, promotion and measurement are accountable to three key elements: attract, engage and convert.

 

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-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.

 


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marketingIO's curator insight, October 21, 2013 7:28 PM

I've been consistent in preaching this: the basics. Sticking with the basics and building from the basics. Blocking and tackling. Turning two. Hitting the cutoff. Basics. That's what this post is all about.

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5 reasons you should not ignore Pinterest from your Social Media Strategy

5 reasons you should not ignore Pinterest from your Social Media Strategy | Social Media Marketing | Scoop.it
Are you using Pinterest for your Business? Have you included this dynamic image based social media tool in your Social Media Strategy? If not? Just read on!

Via Thomas Faltin
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