In part 1, I briefly touched on the importance of visual content and ways you could go about creating it. Did you know that on Facebook, photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively?
This article gives some insight to firms and companies looking to create visual content for their business. Today we live in a very visual world, and many users on social media are more inclined to look (i.e. infograpic) at something rather than read an article. Its funny how our eyes become more attracted to pretty colors and pictures rather than article with useful information. With this being said, this specific article is a great tool for social media marketing. It covers topics on how to create great visuals that will attract more visitors and engage more users. I think this article could be beneficial to anyone in our growing world. It is filled with ideas on how to get ahead in the visual world, which is a thing of constant importance these days. Check this out and learn how to catch more viewers’ eyes in fun and exciting ways!
Saturday Night Live's 39th season has been, in many ways, one for the record books. Here, we look at the social strategy keeping the show on top.
Social media marketing is a pivotal tool in the marketing world. Any organization can benefit from the impact of social media, as highlighted in this article with the efforts of SNL. Saturday Night Live has decided to use social media to their advantage as they continue to introduce new cast members to their show. Instead of having to go through a rough revival season with fresh new faces, SNL has made their show much more interactive for their viewers by promoting social media use through different hash tags throughout popular social media platforms like Instagram and Twitter. The use of social media has helped to keep the show’s ratings up as well as keep viewers intrigued and involved. As stated in this article, NBC executives released this statement to Mashable, "We're doing quite a bit to try to get people to tune in, more so than we've done in the past." The social media marketing tactics used by SNL to gain a following and keep their original following is a great representation of the impact social media can have. As social media continues to develop it has constantly proven its ability of keeping topics relevant. SNL is the perfect example of how to keep something relevant and on top through social media use.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.