We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. 36 seem like a lot? Pick a couple of your favorites and start from there!
I was lucky to start my social media journey when people were still trying to figure things out. It was a quiet place focused on people and relationships … almost to a fault. The pioneers in this space were radically anti-company, anti-advertising, and anti-measurement. I can remember one Chris Brogan rant in particular when he literally yelled at a corporate audience “This is not about your stupid company.”
Today, it is nearly ALL about your stupid company. The social web is like a carnival midway with shrill hucksters barking at you to come over to their stand.
And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. Social media used to be an extraordinary opportunity to build those relationships. And, it still can be....
While many small business owners are “do-it-yourselfers,” handling marketing tasks from email to SEO in-house, many do outsource select activities, particularly those related to advertising and website management, according to new survey data from...
The Guardian Marketing and PR excellence: Love Da Popcorn The Guardian We use social media to speak directly with the people who buy our popcorn in the shops, and to get them involved in real business decisions.
Ellen Creekmore's insight:
Social Media Marketing used to Pass On the Good Deeds
The findings come from a new study from Econsultancy in association with Adobe and fly directly in the face of a study conducted earlier this year by Vizu which revealed that a majority of marketers and advertisers indicated their primary objective when it came to social media marketing was brand-related.
So why is this most recent finding so catastrophic? Simple.
It means that marketers are putting more emphasis on selling than they are at establishing relationships with consumers via branding.It means that marketers would rather try and sell you something than say tell you a story.It means that marketers are only in “it” to increase their bottom line.
When I am asked for my definition of content marketing, I usually include the phrase “guns blazing” as in “you cannot go into a relationship and maintain a relationship with a consumer guns blazing. You have to engage, relate to, share relevant content with your audience and yes integrate your “guns” AKA your product, into your overall content marketing strategy.” It cannot be sell, sell, sell at every single turn.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.