Social Media Marketing
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Google Plus SEO: The Business Benefits | Pamorama | Social Media Marketing Blog

Google Plus SEO: The Business Benefits | Pamorama | Social Media Marketing Blog | Social Media Marketing | Scoop.it
Google Plus places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks.

Via Marylene Delbourg-Delphis
Ellen Creekmore's insight:

The Importance of Using Google Plus

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Social Media Marketing Checklist For Business - Infographic

Social Media Marketing Checklist For Business - Infographic | Social Media Marketing | Scoop.it
If you're struggling with social media marketing for business and are uncertain as what to do when, then check out this handy checklist.
Ellen Creekmore's insight:

Excellently organized infographic checklist

 

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Top 10 Content Marketing Tips For small business - Business 2 Community

Top 10 Content Marketing Tips For small business - Business 2 Community | Social Media Marketing | Scoop.it
Ellen Creekmore's insight:

Tips for organizing and strategizing for social media marketing

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You Know Your Web Copy Stinks When...

You Know Your Web Copy Stinks When... | Social Media Marketing | Scoop.it
You slaved over your web copy, carefully crafted & polished each sentence. You hit publish. Nothing. Here are 13 warning signs your web copy stinks.
Ellen Creekmore's insight:

Web copy  tips that are easily transferable to Social Media posts

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The 36 Rules of Social Media

The 36 Rules of Social Media | Social Media Marketing | Scoop.it
We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. 36 seem like a lot? Pick a couple of your favorites and start from there!
Ellen Creekmore's insight:

Quick, Fun Reference Infographic

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Social Media 101 for Restaurants

Social Media 101 for Restaurants | Social Media Marketing | Scoop.it
Part 2: YouTube makes video content marketing easy (@Interconnectedw Interesting stats, thanks.
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Social Media for Restaurants

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How to Create Stunning Visual Content with Your Smartphone

How to Create Stunning Visual Content with Your Smartphone | Social Media Marketing | Scoop.it
The days of text-heavy newsletters or marketing content are long gone. Make your messages stand out by embracing visual content. ("Get higher engagement with pictures and videos!
Ellen Creekmore's insight:

Ideas for Visual Content in Small Businesses

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Social Media Marketing: How Big Data is Changing Everything

Social Media Marketing: How Big Data is Changing Everything | Social Media Marketing | Scoop.it
Every second of every day, Big Data gets bigger. Social media alone generates endless streams of data, flowing in from Facebook, Twitter, Pinterest and other social sites like never before..
Ellen Creekmore's insight:

The importance of data

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Small Business Owners Express Desire to Outsource Social Media and Other ... - DailyFinance

Small Business Owners Express Desire to Outsource Social Media and Other ... - DailyFinance | Social Media Marketing | Scoop.it
Small Business Owners Express Desire to Outsource Social Media and Other ...
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Why You Should Outsource Social Media Marketing

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How to Live Larger on a Small Marketing Budget: Getting Started - Business 2 Community

How to Live Larger on a Small Marketing Budget: Getting Started - Business 2 Community | Social Media Marketing | Scoop.it
Ellen Creekmore's insight:

Small Business Information

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Rescooped by Ellen Creekmore from Public Relations & Social Marketing Insight
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Social media and the forgotten business opportunity - Schaefer Marketing Solutions: We Help Businesses {grow}

Social media and the forgotten business opportunity - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media Marketing | Scoop.it

I was lucky to start my social media journey when people were still trying to figure things out. It was a quiet place focused on people and relationships … almost to a fault. The pioneers in this space were radically anti-company, anti-advertising, and anti-measurement. I can remember one Chris Brogan rant in particular when he literally yelled at a corporate audience “This is not about your stupid company.”


Today, it is nearly ALL about your stupid company. The social web is like a carnival midway with shrill hucksters barking at you to come over to their stand.

 

And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. Social media used to be an extraordinary opportunity to build those relationships. And, it still can be....


Via Jeff Domansky
Ellen Creekmore's insight:

Social Media is about building relationships and developing an online extension of your community

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Jeff Domansky's curator insight, September 10, 2013 8:45 PM

Mark Schaefer writes a very thoughtful post about how social media used to be about relationships. A look at the lost opportunity when we forget this.

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Google Plus SEO: The Business Benefits | Pamorama | Social Media Marketing Blog

Google Plus SEO: The Business Benefits | Pamorama | Social Media Marketing Blog | Social Media Marketing | Scoop.it
Google Plus places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks.

Via Marylene Delbourg-Delphis
Ellen Creekmore's insight:

The Importance of Using Google Plus

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5 Cool Content Curation Tools for Social Marketers | Social Media Today

5 Cool Content Curation Tools for Social Marketers | Social Media Today | Social Media Marketing | Scoop.it
In the age of Information, the ability to “curate,” or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see.
Ellen Creekmore's insight:

Always looking for more content...

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Infographic: The anatomy of content marketing | Articles | Main

Infographic: The anatomy of content marketing | Articles | Main | Social Media Marketing | Scoop.it
Content marketing is all the rage, but does it produce results? This infographic offers some revealing stats on the practice.
Ellen Creekmore's insight:

Statistics on the effectiveness of content marketing's influence on buyers' decisions.

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Rescooped by Ellen Creekmore from #KESocial
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Sensible Social Media Marketing Checklist for Businesses [INFOGRAPHIC]

Sensible Social Media Marketing Checklist for Businesses [INFOGRAPHIC] | Social Media Marketing | Scoop.it
Social Media checklist infographic for businesses who are stumped by how to use social media to promote their company. (Sensible Social Media Checklist - visual version!

Via Adam J. Kovitz
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How Much Time Does Social Media Marketing Really Take? | BloggerBeat Partners

How Much Time Does Social Media Marketing Really Take? | BloggerBeat Partners | Social Media Marketing | Scoop.it
How Much Time Does Social Media #Marketing Really Take? http://t.co/V9VmEVWMDx #socialmedia
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Questions on how many hours a week I work on these posts

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Social Media Marketing: How to Use Social Media for Marketing | WordStream

Social Media Marketing: How to Use Social Media for Marketing | WordStream | Social Media Marketing | Scoop.it
Learn how to make social media marketing work for your business. Find out how businesses are using social media to complement their marketing.
Ellen Creekmore's insight:

Basic Social Media Guide

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Small Business Owners Express Desire to Outsource Social Media and Other Marketing Activities, But Have Cost Concerns

Small Business Owners Express Desire to Outsource Social Media and Other Marketing Activities, But Have Cost Concerns | Social Media Marketing | Scoop.it
While many small business owners are “do-it-yourselfers,” handling marketing tasks from email to SEO in-house, many do outsource select activities, particularly those related to advertising and website management, according to new survey data from...
Ellen Creekmore's insight:

Outsourcing Social Media Marketing

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Marketing and PR excellence: Love Da Popcorn - The Guardian

Marketing and PR excellence: Love Da Popcorn - The Guardian | Social Media Marketing | Scoop.it
The Guardian
Marketing and PR excellence: Love Da Popcorn
The Guardian
We use social media to speak directly with the people who buy our popcorn in the shops, and to get them involved in real business decisions.
Ellen Creekmore's insight:

Social Media Marketing used to Pass On the Good Deeds

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The Catastrophic Social Media Content Marketing Mistake Marketers Are Making - Forbes | #TheMarketingAutomationAlert

The Catastrophic Social Media Content Marketing Mistake Marketers Are Making - Forbes | #TheMarketingAutomationAlert | Social Media Marketing | Scoop.it

Digest...

 

The findings come from a new study from Econsultancy in association with Adobe and fly directly in the face of a study conducted earlier this year by Vizu which revealed that a majority of marketers and advertisers indicated their primary objective when it came to social media marketing was brand-related.

 

So why is this most recent finding so catastrophic? Simple.

It means that marketers are putting more emphasis on selling than they are at establishing relationships with consumers via branding.It means that marketers would rather try and sell you something than say tell you a story.It means that marketers are only in “it” to increase their bottom line.

 

When I am asked for my definition of content marketing, I usually include the phrase “guns blazing” as in “you cannot go into a relationship and maintain a relationship with a consumer guns blazing. You have to engage, relate to, share relevant content with your audience and yes integrate your “guns” AKA your product, into your overall content marketing strategy.” It cannot be sell, sell, sell at every single turn.


Via marketingIO
Ellen Creekmore's insight:

Relationships, Relationships, Relationships

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marketingIO's curator insight, September 10, 2013 11:27 AM

Utterly disagree.


Just because your business objectives are heavily slanted towards driving revenue does not mean that you're selling product at every turn via content marketing. And most marketers know that.


Marketers know that the adoption of a content marketing strategy revolves around education so that intelligent decisions can be made vis-a-vis your products/offerings. And marketers know that it is a two-stepper: content marketing delivers knowledge --> knowledge delivers buyers (NOT content marketing delivers buyers).


So no: business objectives do not necessarily mean that your content marketing strategy is about selling.


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Social Media Revolution 3 (4:15 version via Erik Qualman)

http://www.socialnomics.net/ Based on #1 International Best Selling Socialnomics by Erik Qualman this is the latest in the most watch social media series in ...
Ellen Creekmore's insight:

A small inisght into the importance of Social Media Marketing investments

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5 Ways to Use Video to Improve Your Social Media Marketing ...

5 Ways to Use Video to Improve Your Social Media Marketing ... | Social Media Marketing | Scoop.it
Social media gives more video options: Here are the new ways you can use videos within your social media marketing strategy.
Ellen Creekmore's insight:

Using Video to Improve Marketing

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Rescooped by Ellen Creekmore from Social Media, SEO, Mobile, Digital Marketing
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30 Marketing Pinterest Accounts to Follow

30 Marketing Pinterest Accounts to Follow | Social Media Marketing | Scoop.it

There are a lot of wonderful people and businesses who share helpful social media and marketing tips on Pinterest. Here's a list to get you started.


Via Kamal Bennani
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For ongoing information

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Alberto Bianchet's curator insight, September 11, 2013 5:32 PM

Una lista di Account di pinterest ricchi di consigli e informazioni utili sul tema del Social marketing