Ensure That Strategy, not Tactics, Drives Your Social Media | Social Media Marketing | Scoop.it

Social Media - Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. The rapid growth of social media platforms sometimes outpaces the ability of businesses to get their arms around how best to use it. Before you can use a new channel, you must create a strategy around it. But many marketers struggle with how to create strategies. ...Without a clear vision of the goal you wish to pursue via social media—whether to increase brand awareness or client engagement, or decrease customer support inquiries—you will never get beyond tactical conversations. Why? That conversation is like a rocking chair: Everyone feels great about accomplishing a task—they feel movement—but, as time will surely tell, your initiative ends up going nowhere. So, how can you begin to chart a successful social media route? Map out these five areas....


Via Jeff Domansky