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16 Ways Businesses Are Using Twitter Vine

16 Ways Businesses Are Using Twitter Vine | Social Media & Marketing Intel. | Scoop.it

Here are some creative ways businesses are using these short, six-second videos to engage with Twitter followers and Facebook friends.


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Wanna Get on the Vine Bandwagon? 12 Brands That are Doing it Right!

Wanna Get on the Vine Bandwagon? 12 Brands That are Doing it Right! | Social Media & Marketing Intel. | Scoop.it

Twitter’s six-second video publishing platform Vine offers brands a revolutionary way to directly connect with their consumers.

 

Engaging customers through social media is no eaèsy task, especially with so many platforms competing to capture the short attention span of consumers. While Facebook, Twitter, Instagram, and Tumblr might get most of the attention, there are plenty of other outlets that can help make your brand stand out and generate buzz.

 

One example is Twitter’s six-second video publishing platform Vine, which debuted on January 24, 2013 and has already become the most used video-sharing application in the market. And, with applications for both the iPhone and Android, experts expect the platform to continue growing.

 

But what makes Vine so appealing for brands? The videos aren’t just visually appealing and to the point, the stop motion action is just absolutely mesmerizing. Seriously. You can get lost on Vine for hours. This platform offers brands a revolutionary way to directly with their consumers.

 

Vine is one the verge of becoming a mainstream format, Dunkin’ Donuts for example unveiled the first TV spot completely using Vine on Monday Night Football. Now is the time to jump on board. If you want some inspiration, check out what these 12 brands have been doing....


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Jeff Domansky's curator insight, September 22, 2013 12:24 PM

Useful examples of how Vine can work well in your marketing mix.

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Vine: 12 Ways to Make Your Videos Stand Out

Vine: 12 Ways to Make Your Videos Stand Out | Social Media & Marketing Intel. | Scoop.it

Jeremy Cabalona:  "You've had some fun with Vine, but now you want to get serious. Here are some tips to turn you into a Vine pro."


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The Digital Rocking Chair's curator insight, May 22, 2013 1:48 AM

Great tips with great example Vines!

Henrik Safegaard - Cloneartist's curator insight, May 22, 2013 4:15 AM

With Vine, you have six seconds to really impress a viewer. Thankfully, six seconds is more than enough time to dazzle someone, tell a story or share a laugh. These tips range from technical best practices to creative guidelines.


Click the headline for all the great tips.

Debbie Elicksen 's curator insight, May 23, 2013 7:09 PM

Love these tips. Good for ALL videos, not just Vine.

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General Electric Pours A Refreshing Glass of Science on Vine | Convince & Convert

General Electric Pours A Refreshing Glass of Science on Vine | Convince & Convert | Social Media & Marketing Intel. | Scoop.it

When life gives you lemons, pour a refreshing glass of science. Better yet, tune into six second science lesson from General Electric on Vine....

 

In reviewing General Electric’s overall content stream on Vine, it’s filled with highly curated, clever nods to data, science, innovation, aviation, and more. From raining data, to engine testing and even a geeky Valentine’s Day message referencing the periodic table of elements, General Electric has cracked the code on how to diversify its Vine content, while keeping the viewer engaged....


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How to Create Magic on Vine in 6 Seconds | Jeff Bullas's Blog

How to Create Magic on Vine in 6 Seconds | Jeff Bullas's Blog | Social Media & Marketing Intel. | Scoop.it

In the sixteen months since its launch we’ve witnessed a stream of hilarious six second set pieces and inspired stop motion zaniness created on Vine however. And what started as a stream, has become a raging river, with a userbase now in excess of 40 million.

 

With data from Unruly, suggesting that Vine shares have rocketed from five per second to nine, between April and June 2013, it’s not hard to see why brands left, right and centre are trying to jump onto the Vine bandwagon.

 

Here are some tips and insights into how you can create magic on Vine in 6 seconds!...


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Jeff Domansky's curator insight, May 14, 2014 11:44 AM

Practical tips to get you up and running on Vine.

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New Study Shows Snapchat Beating Out Twitter Among Teens And Young Adults

New Study Shows Snapchat Beating Out Twitter Among Teens And Young Adults | Social Media & Marketing Intel. | Scoop.it

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BSN's curator insight, March 13, 2014 1:06 PM

New Study Shows Snapchat Beating Out Twitter Among Teens And Young Adults #business #snapchat

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8 Brands Rocking Snapchat

8 Brands Rocking Snapchat | Social Media & Marketing Intel. | Scoop.it
These are the chattiest brands on Snapchat, demonstrating that time-sensitive images can actually be a strength in brand marketing.

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Ken Morrison's curator insight, December 7, 2013 6:05 PM
1. 16 Handles2. Taco Bell3. Acura 4. Karmaloop5. GrubHub6. New Orleans Saints7. Rebecca Minkoff8. MTV UK
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Why Snapchat Is The Best Marketing Tool You Can Use Right Now

Why Snapchat Is The Best Marketing Tool You Can Use Right Now | Social Media & Marketing Intel. | Scoop.it

Snapchat is the best marketing tool you can use right now, according to digital marketing master Gary Vaynerchuk

 

.Vaynerchuk is a video blogger and entrepreneur who has amassed more than 1 million Twitter followers. He also runs a company that works with personal and consumer brands called Vayner Media.

 

He believes Snapchat is the best because it's an ephemeral, one-to-one experience which yields high engagement....


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Kwang Hyun's curator insight, December 13, 2013 1:45 AM

Not just Twitter, Facebook, Youtube aren't the tools to market the other businesses and people. Snapchat is another tool to use it as a marketing tool. New tool comes out every month so be picky what you are using!

Felice Kimbrew's curator insight, October 27, 2014 1:03 PM

This is sooooooooooo true! I never thought of it like that. Coming from an AVID snap chat user, I think this makes a lot of sense. It teaches us how to GRAB our audience. I think that's important in any social media marketing tool. Possibly teaching us how to market ourselves for business purposes. 

Noah Rothstein's curator insight, November 4, 2014 4:04 PM

This article outlines why Snapchat is a great way to market your company or brand. It creates one-to-one personal experiences and helps foster a true relationship between the consumer and the product. Snapchat is here to stay!

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Study Finds 77% of College Students Use Snapchat Daily

Study Finds 77% of College Students Use Snapchat Daily | Social Media & Marketing Intel. | Scoop.it
A new study found that more than three-quarters of college students -- 77%, in fact -- use Snapchat at least once per day.

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AIA Worldwide's curator insight, February 24, 2014 3:38 PM

Ok, so it's US focused, but what usually happens in the US follows suit in the UK. We also bet that more than 2% use Snapchat for 'sexting'

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Taco Bell Joins Snapchat to Reintroduce the Beefy Crunch Burrito

Taco Bell Joins Snapchat to Reintroduce the Beefy Crunch Burrito | Social Media & Marketing Intel. | Scoop.it

...Tressie Lieberman, director of social and digital for Taco Bell, says the brand has been "blown away" by the response it has gotten on Snapchat. Taco Bell is using the app to reintroduce the Beefy Crunch Burrito. "People are obsessed with Beefy Crunch Burrito so Snapchat seemed like the right platform to make the announcement," she says. "Sharing that story on Snapchat is a fun way to connect with the fans that we are thrilled to have. It’s all about treating them like personal friends and not consumers."

 

Taco Bell is one of the few marketers to embrace Snapchat, a mobile platform in which pics self-destruct within 10 seconds....


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Jeff Domansky's curator insight, May 2, 2013 12:50 PM

Snapchat may very well be a marketing "silver bullet" for some products and services. Worth exploring.

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What Is Snapchat?

What Is Snapchat? | Social Media & Marketing Intel. | Scoop.it

A primer on the photosharing service that Facebook reportedly offered to buy for $3 billion.

 

.... How does Snapchat actually work?

 

Once you've found your friends on Snapchat, you can simply start taking pictures and sending them out to as many friends as you want.The app has a couple of distinguishing features in terms of photo taking. One, users can draw on their photos. So that's funny sometimes. Two, you can caption any photo. Three, you get to set how long — from 1-10 seconds — the photograph will be visible to receivers. Crucially, too, the app tells you when your snaps are opened by the receiver. You know they saw it....


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Social media test's curator insight, December 9, 2013 6:33 PM

The new trend: small talk and short attention spans.

Henry Lee's curator insight, March 16, 2015 8:59 PM

Basically Snapchat enables people to send pictures or videos, which self-destruct, to people in their network. I believe this type of app is ideal for sharing sensitive information. For example, Kim and Vi have proposed a social media learning strategy for medical residents that may contain highly sensitive PII information. Snapchat may be the perfect tool to support this learning strategy aside from building an entirely new information sharing program.

 

Jamie Grooms's curator insight, October 25, 2015 5:11 PM

Obviously SnapChat is a great app for long distance couples. Send funny pictures, or serious ones to your significant other. Share your day through photos. Article by Alexis C. Madrigal. 

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Wordle - Beautiful Word Clouds

Wordle - Beautiful Word Clouds | Social Media & Marketing Intel. | Scoop.it
DLCVTA's insight:

Tag clouds of your favorite blogs and websites to refine niche marketing research

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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Social Media & Marketing Intel. | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

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Twitter Vine: How 5 Brands Make the Most of 6 Seconds

Twitter Vine: How 5 Brands Make the Most of 6 Seconds | Social Media & Marketing Intel. | Scoop.it

Have you heard any of these questions in any meetings recently:

    "What's this Vine I hear about?"
    "Should we be on Vine?"
    "We only have six seconds?"

While Vine was acquired by Twitter and released in January 2013, consumers have instantly jumped all over this mobile app, making it a top free download app in the iTunes store for weeks. Users are experimenting with the innovative editing techniques to string together sometimes a complicated story into just six seconds.

But consumers aren't the only ones testing their creativity and video shooting skills with these six second videos; many brands like Taco Bell, Tropicana, and General Electric, have incorporated the platform into their overall digital strategy and are seeing immediate results with consumer engagement.

Read more: http://searchenginewatch.com/article/2271034/Twitter-Vine-How-5-Brands-Make-the-Most-of-6-Seconds

 

 


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A Peanut Butter Company Figured Out How To Profitably Advertise On Vine

A Peanut Butter Company Figured Out How To Profitably Advertise On Vine | Social Media & Marketing Intel. | Scoop.it

"Sometimes it takes the little guy to figure out how to make something like Vine pay." When Vine, Twitter's six-second video sharing platform, first came out in January, brands fell over themselves to embrace the new medium.

 

Red Vines probably got the most capital out of its initial #Vineception video. (It has only posted six videos in the 74 days since.) But four months later, Vine is the number one free app in the U.S. App Store and not showing any signs of slowing down. And while brands have had fun on the sharing tool, it looks like a small peanut butter company is one that's actually going to make it profitable....


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Jeff Domansky's curator insight, April 10, 2013 3:25 PM

Sometimes the agile, small companies can get there much faster with the help of technology. Vine, like Twitter, is one of those technologies that levels the playing field regardless of the size of your business.

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11 Types of Vine Videos You Haven't Tried

11 Types of Vine Videos You Haven't Tried | Social Media & Marketing Intel. | Scoop.it

Christine Erickson:  "Experiencing a little Viner's block lately? Consider switching up your game a bit, with these 11 creative types of Vine video."


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siobhan-o-flynn's curator insight, June 10, 2013 9:34 AM

I love that there is a tanomy already! 

Joakim Baage's curator insight, June 10, 2013 10:37 AM

Are you using Vine yet?

Brad Tollefson's curator insight, June 18, 2013 8:05 PM

Wonder how you might use these in a 48 Hr Film Project context?

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Seven tips to help create awesome Vines | Econsultancy

Seven tips to help create awesome Vines | Econsultancy | Social Media & Marketing Intel. | Scoop.it

Data from Unruly shows that five Vine clips are shared every second on Twitter and branded Vines are four times more likely to be shared than branded online videos. It’s also interesting to note that weekends are the most popular time to share Vines and in most cases they are more popular than all the previous weekdays combined.

 

We’ve previously looked at fashion brands and football teams that have begun using Vine, as well as highlighting both good and bad uses of the platform. As with any new technology it’s good to keep experimenting and work out how it can benefit your brand, but there are a few guiding principles that it’s worth considering....


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MTD's curator insight, May 15, 2013 5:21 AM

Do you use Vine? If you do, here's some neat insight on making them (a) useful, (b) acted on and (c) not irritating. 

Jeff Domansky's curator insight, May 15, 2013 3:39 PM

Interesting research that shows the accelerating use and success of Vine in social marketing. Not to mention some best practices worth following.

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How brands are using Snapchat in interesting ways

How brands are using Snapchat in interesting ways | Social Media & Marketing Intel. | Scoop.it

Taco Bell and frozen yogurt chain 16 Handles are using Snapchat to offer coupons and special offers to consumers.


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Julie A. Novak's curator insight, May 16, 2013 1:09 PM

Adding Snapchat to your marketing mix can create a sense of urgency.

 

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Snapchat Marketing

Snapchat Marketing | Social Media & Marketing Intel. | Scoop.it

How to Succeed with Snapchat Marketing

While Snapchat may not be the best platform for all brands it has emerged as a channel to engage younger demographics.

By: Chris Syme via Social Media Today

Brands are jumping on Snapchat everyday trying to gain the attention of the elusive young audience that hangs out there. If you're scratching your head wondering how to conquer this new frontier, your help is on the way. It's time to talk about scalable goals, objectives, strategies, and tactics with some of the social media managers out there using Snapchat successfully.

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Jeffrey Lapin's curator insight, April 25, 2014 2:55 PM

How to Succeed with Snapchat Marketing

 

While Snapchat may not be the best platform for all brands it has emerged as a channel to engage younger demographics.

 

By: Chris Syme via Social Media Today

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CapitalOneSparkVoice: Snapchat, Instagram And Vine For Social Media Marketing?

CapitalOneSparkVoice: Snapchat, Instagram And Vine For Social Media Marketing? | Social Media & Marketing Intel. | Scoop.it

By creating personalized images for the right audience with a bent toward either real-time fun or extended sharing, brands are building a more visual experience for their customers.

 

Consider all the time, energy and money that goes into the average 30-second commercial or magazine ad. Now imagine those ads being cut down to 10 seconds or a couple of square inches. Now imagine them self-destructing after 10 seconds, Inspector Gadget-style, never to be seen again by consumers.

 

If all of this seems like an insane way to market a small business, welcome to the crazy times of social media. That’s exactly how the massively popular Snapchat app works, and businesses are jumping on board. Using photos or short videos, companies are reaching out to customers with fleeting promotions, contests in real time and quick peeks at leaked product images....


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Jeff Domansky's curator insight, November 22, 2013 1:27 AM

Counterintuitive content marketing seems to be working for some small businesses.

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Can Snapchat Work For Your Brand?

Can Snapchat Work For Your Brand? | Social Media & Marketing Intel. | Scoop.it
I’m sure by now you've heard of Snapchat. It’s been all the rage throughout 2013. From disappearing messages, NSFW messaging to even turning down an offer..

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XPLAIN's curator insight, January 28, 2014 11:31 AM

Here is everything you need to know about Snapchat and whether it would be a good fit for your Brand's marketing strategy!

Cedar Brown's curator insight, January 30, 2014 12:08 PM

My post about Snapchat! 

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[Infographic] Leveraging Snapchat for Brands

[Infographic] Leveraging Snapchat for Brands | Social Media & Marketing Intel. | Scoop.it
Snapchat is used to send instant, temporary photos amongst friends. This infographic explains how brands can use Snapchat to reach their audiences.

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Kimberly Castleberry's curator insight, February 28, 2014 3:01 AM

Here's a really neat infographic by +Marketo on a topic that is not only blazing hot ... but which I don't think we see enough info yet. 

Hot with the 13-25 year old crowd, +Snapchat has made amazing growth strides in the last couple years. 

Did you know that more than 150 million snaps are sent per day? 

Learn more about that - and check out two big brands use of Snapchat - for some ideas. 

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How brands are mastering the 10-second Snapchat

How brands are mastering the 10-second Snapchat | Social Media & Marketing Intel. | Scoop.it

Marketers are taking advantage of the "burn-after-reading" text messaging service by sending timely and tempting snaps. Here's a closer look at how some brands are building their following on Snapchat.

 

You’ve heard the predictions — and seen the stats to back them up. By next year, more people will be accessing web content on a mobile device than any other channel. But to truly thrive in this era, marketers need to do more than just optimize their content for mobile; they need to integrate their mobile content with other channels — including, social media.

Snapchat is a great example of how these two channels are melding. The “burn-after-reading” text messaging service founded just over two years ago took off first among the elusive 13–25 year-old age group. Now users from other demographics are embracing the app, which sends texts that disappear within 10 seconds of being opened. The company isn’t disclosing a lot about its growth, but some interesting stats emerged recently suggesting its on a meteoric trajectory:

More than 400 million Snapchat messages are received each day70 percent of its users are femaleHalf of all Snapchat members now use a feature called “Snapchat Stories,” which allows a user to stitch together snaps that can be viewed for up to 24 hours before vanishing.


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Russ Merz, Ph.D.'s curator insight, March 4, 2014 2:18 PM

A good discussion of the ways #brands can use #Snapchat to build brand affinity and "fandom".

Tim Blais's curator insight, September 15, 2014 5:50 PM

The rising social media platform called Snapchat is challenging marketers across the world. How can an app that establishes a connection with its viewer for less than ten seconds positively enhance a firms marketing? The challenges that marketers face with snapchat is relevant because snapchat is developing into a power house in the land of social media. "More than 400 million Snapchat messages are received each day" writes the article. It is clear that marketers need to adapt to what is relevant in the market place. The demographic that Snapchat mainly reaches is 13-25 years old. This is a critical age group when establishing brand recognition and brand loyalty. Snapchat is on the rise, and companies are starting to game plan and find the advantages of Snapchat to promote business. This article discusses how company's are using Snapchat to create a competitive advantage over the companies who are not ahead of the trend of using Snapchat. In my opinion, companies who are able to use Snapchat today, are setting trends that will soon be adopted by other companies. The rising trend of Snapchat needs to be utilized as a tool by marketers, here is what the article suggests. Use Snapchat to "Give a sneak peak of a new product", "Incentivize with giveaways", "Target your key audience", "Send reminders", "Go behind the scenes", "Offer exclusivity", and finally "Provide discounts". Snapchat is gaining strength with its ability to become a powerful tool and firms need to recognize its importance in the market place. Falling behind the trend of Snapchat is a risk that companies face.

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Create infographics & online charts | infogr.am

Create infographics & online charts | infogr.am | Social Media & Marketing Intel. | Scoop.it
Create infographics and interactive online charts. It's free and super-easy!
DLCVTA's insight:

Data visualization tool

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The Free Keyword Tool from WordStream - Free Keywords for SEO, AdWords, & Blogging

The Free Keyword Tool is continuously updating a database of over a billion of the world's most popular keywords, aggregating over a trillion unique searches.
DLCVTA's insight:

Find your keywords, find your niche

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