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Pinterest Ads Are Coming and They're Going to Be Expensive

Pinterest Ads Are Coming and They're Going to Be Expensive | Social Media Marketing | Scoop.it

Poor Pinterest. The social network often seems like Facebook and Twitter's overlooked little sister. While they dominate the news cycle with flashy high-profile IPOs, equally flashy offices, and gossip-y tales (not to mention a feature film) about spats between co-founders, Pinterest is a far quieter presence.

 

OK, so 'poor' may not be the best adjective for the company, which has raised $564 million to date. Unlike both Facebook and Twitter, however, it

has no source of revenue.

 

But Pinterest is growing up; According to Ad Age, it's one step closer to start making some money for itself.


Via Ivo Nový
DigitalMumsHQ's insight:

Pinterest Ads are coming and according the The Entrepreneur they are going to be expensive 

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Does Your Startup Need A Million Bucks? Here's How To Get It via Crowdfunding

Does Your Startup Need A Million Bucks? Here's How To Get It via Crowdfunding | Social Media Marketing | Scoop.it

Bunch O Balloons Featured on TODAY Show This morning!

Bunch O Balloons, an easy to use time saving water balloon invention, may make $1M on Kickstsarter thanks to great crowdfunding marketing and the new SEO. Team Curagami is in Charlotte at the Search Exchange Conference.

 


Via Martin (Marty) Smith, Justin Jones
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malek's curator insight, July 31, 8:39 AM

Curagami helps form the “Ambassador Layer” every website and brand needs these days. Ambassadors, people who’ve “bought in” to a brand’s mission and want to help, need to be given contextually appropriate “jobs”.

Martin (Marty) Smith's curator insight, August 1, 2:08 PM

add your insight...

M. Philip Oliver's curator insight, August 1, 2:18 PM

Thanks much to Justin Jones

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Stephen Fry helps launch new mental health service pilot for young people

Stephen Fry helps launch new mental health service pilot for young people | Social Media Marketing | Scoop.it
A website that helps young people to find local mental health services quickly and easily has been launched with support from actor Stephen Fry.

Via Marc Phippen
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6 Things You Can Do Today To Improve Your Pins on Pinterest

6 Things You Can Do Today To Improve Your Pins on Pinterest | Social Media Marketing | Scoop.it

Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then see these pins when they log in to their accounts and check their home feed.

 

Users can also send pins directly to their friends and family members. Talk about expanding your potential customer base!

 

Your business can harness the power of the pin by following this simple checklist to optimize your pins on Pinterest and get them in front of more potential customers....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 14, 6:49 AM

Want to improve your pins on Pinterest? Here are 6 quick tips you can use today.

Therese Torris's curator insight, July 14, 1:15 PM

Useful practical tips

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Facebook vs. LinkedIn: which is better for B2B marketing?

Facebook vs. LinkedIn: which is better for B2B marketing? | Social Media Marketing | Scoop.it

 

Do you ever wonder which social network is best for B2B marketing?


Via Kamal Bennani
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The top storytelling brands | Trends | Marketing Week

The top storytelling brands | Trends | Marketing Week | Social Media Marketing | Scoop.it
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Via brandinmind
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Facebook Psychology 101 [COMIC]

Facebook Psychology 101 [COMIC] | Social Media Marketing | Scoop.it
Facebook officials have recently apologized for their experimentation with people’s News Feeds. As the Smashing Pumpkins once suggested, though, are we all just rats in a cage here?
Facebook: The largest social network or psychological experiment?

Via Brian Yanish - MarketingHits.com
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malek's curator insight, July 10, 5:41 AM

Facebook’s now infamous emotion manipulation study is the start of new dawn in social media.

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Facebook Is Helping Advertisers Reach Previously Unreachable People

Facebook Is Helping Advertisers Reach Previously Unreachable People | Social Media Marketing | Scoop.it

Facebook reports that roughly 7 out of every 10 people in the world use devices less sophisticated than a smartphone to access the Internet, like a feature phone. Many of these people reside in high-growth countries like India, Brazil, Indonesia, Mexico, South Africa and Nigeria.

Facebook has been working to understand how people connect on all devices, and on all connections. They have recently shared some of what the’ve learned while offering a glimpse at some of the solutions in development for advertisers.


Via Kamal Bennani
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Google Webmaster Tools: Best Practices for Boosting SEO

Google Webmaster Tools: Best Practices for Boosting SEO | Social Media Marketing | Scoop.it

Webmaster Tools is a free service offered by Google that helps users monitor and maintain a site’s presence in the Google Search results. Setting up Google Webmaster Tools (GWT) can help you understand how Google views your site, so you can optimize its performance for the search results.

Today, we’ll go over best practices for configuring GWT, and what you need to look for in the settings and reports to boost your SEO performance.

 


Via Kamal Bennani
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2014 Social Media Image Size Cheat Sheet

2014 Social Media Image Size Cheat Sheet | Social Media Marketing | Scoop.it
It seems like every week, there’s a new example of how images can be used to improve your results on social media. One of the most recent examples is from

Via Neil Ferree
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Neil Ferree's curator insight, June 30, 6:41 AM

Enhancing the user experience on your web site and these socials channels is worth the extra 2-3 minutes it takes to bring your Visual Marketing in line with these recommended specifications.

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The Ultimate List of Words and Phrases that Convert

The Ultimate List of Words and Phrases that Convert | Social Media Marketing | Scoop.it
Over 150 words and phrases that convert, as chosen by research studies, advertising legends, and psychology

Via Neil Ferree
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2DiFore Marketing Solutions's curator insight, July 3, 5:20 AM

Improve your open rate is always a challenge, right....well here are some great "words" to get your message heard!

Monique Walhof's curator insight, July 3, 2:19 PM

Good read....

Laura Armbruster's curator insight, July 22, 7:29 AM

Words matter - how and where you use them can make a difference because words matter.

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8 Ways to Improve Customer Relationships With Social Media

8 Ways to Improve Customer Relationships With Social Media | Social Media Marketing | Scoop.it

Are you looking for new ways to say thank you on social media?

 

Here's how companies are using social media to foster better customer relationships.

 

Give and take is part of any successful relationship–online or off, business or personal.

 

In this article will show you eight ways companies are using social media campaigns to thank their customers and foster better customer relationships.


Via Brian Yanish - MarketingHits.com
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#INFOGRAPHIC Trends in Retail Marketing Spend

#INFOGRAPHIC Trends in Retail Marketing Spend | Social Media Marketing | Scoop.it

Have you ever wondered how top online retailers are using their marketing spend? Well, now you can find out!

 

A new infographic reveals how online retailers will be using their marketing budgets over the coming year, including what they plan to spend on mobile and social capabilities.

 

According to the infographic, which comes from WBR’s eTail team, retailer marketers will be investing more in mobile capabilities, SEO, and multi-channel initiatives over the coming months. Email and search marketing still dominate their spend, however, with 61% of the marketers surveyed spending more than 10% of their budget on both email and search.

 

When it comes to ROI, email and search marketing still dominate as social media continues to struggle to show a return. In fact, while 82% of marketers are using social media for engagement, only 36% are using it to drive sales.


Via Brian Yanish - MarketingHits.com
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Twitter Tries Retweet With More Room for Comments

Twitter Tries Retweet With More Room for Comments | Social Media Marketing | Scoop.it
Have you ever wanted to comment on a retweet? You can, of course, but only if the tweet is short enough.
On the Web, your only option is to copy the tweet you want to comment on.

Via Rami Kantari
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malek's curator insight, June 27, 6:26 AM

Interesting leeways for long Twitter comments

massimo scalzo's curator insight, June 27, 11:50 PM

TWITTER. More room for comments....

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The Aha Moment - How Entrepreneurs Realized What To Do In Life

The Aha Moment - How Entrepreneurs Realized What To Do In Life | Social Media Marketing | Scoop.it

About 2200 years ago Archimedes stepped into his bath and exclaimed, “Eureka!”

 

It was a moment of sudden discovery. The eureka effect. A moment of deep insight. It’s an epiphany which translates as “striking appearance.” In that moment a previously unsolvable problem becomes suddenly clear and obvious.


Via Justin Jones
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Change Impetus's curator insight, August 1, 5:51 AM

With all of the resources available today, I believe more entrepreneurs  can pursue their AHA life forms than ever.

Barbara Alevras, PMP's curator insight, August 1, 6:40 AM

I think this is kinda fascinating. Have you had your "Eureka Moment" or are you still waiting? 

M. Philip Oliver's curator insight, August 1, 2:14 PM

Thanks to Justin Jones

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Novartis, Google to Develop 'Smart' Contact Lens

Novartis, Google to Develop 'Smart' Contact Lens | Social Media Marketing | Scoop.it
Swiss drugmaker Novartis has struck an agreement with Google to develop “smart” contact lenses that would help diabetics to track their blood glucose levels or restore the eye'...

Via Marc Phippen
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COM SALUD's curator insight, July 17, 1:57 AM

Cada día aparecen nuevos dispositivos que pueden incorporarse al cuerpo y que mejoran la calidad de vida. Los cyborg serán una realidad en pocos años.

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74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]

74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic] | Social Media Marketing | Scoop.it

To help you brainstorm some clickable titles,  twelveskip.com  created a lovely infographic featuring 74 blog post titles "templates."


All you have to do to create attention-grabbing titles is select one of the blog title templates from the list, fill in the blank(s) with relevant keywords and phrases, and voila: Your post is good to go.


Via Jeff Domansky
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Gina Tucker's curator insight, July 14, 1:08 PM

Great infographic for creating blog post titles!

Lee Erpelo's curator insight, July 14, 2:17 PM

A real beginner's guide!

Mounira HAMDI's curator insight, July 14, 9:53 PM

Whether your posts are being discovered in social media, search engines, or inside of people's inboxes, the titles are the first thingsreaders will see -- and they're the gatekeepers of the excellent content just one click away.

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Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets

Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets | Social Media Marketing | Scoop.it
The online video ad market is growing faster than search, desktop display, and TV advertising.

Via brandinmind
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Google Maps now lets you measure distances between two or more points

Google Maps now lets you measure distances between two or more points | Social Media Marketing | Scoop.it
Google Maps on the desktop has been updated with a new feature that lets you work out the distance between multiple places by plotting your route on the map.

 

To use the option, you just need to right click anywhere on a map and select ‘Measure Distance’ and then select a destination to see the distance between two points. Additional stops, turns or destinations can be calculated with additional clicks. You can also drag any of your dropped route lines if you want to tweak them a bit or if you want to make them align with actual roads for more accurate route measurement, for example.


Via Brian Yanish - MarketingHits.com
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How to Target Ads on Twitter and LinkedIn

How to Target Ads on Twitter and LinkedIn | Social Media Marketing | Scoop.it

Do you find it difficult to generate organic leads with Twitter and LinkedIn? This article shows six options to target ads on Twitter and LinkedIn.


Via Kamal Bennani
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Why Should You Spend Money on Facebook Advertising?

Why Should You Spend Money on Facebook Advertising? | Social Media Marketing | Scoop.it

Social media marketing was initially free, but Facebook is shifting its marketing features to pay to play. So why should you pay for Facebook advertising?


Via Kamal Bennani
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7 Facebook Contest and Promotion Ideas with Examples

7 Facebook Contest and Promotion Ideas with Examples | Social Media Marketing | Scoop.it

Did you know that 34% of Facebook users like a Page to get access to the brand’s promotions and/or discounts?

Because of this, your Fans want you to run contests and provide offers for them on Facebook.

Whether you’re just getting on the social media marketing bandwagon or are looking for some inspiration, these Facebook contest and promotion ideas will get you going in the right direction (and get you more Facebook Likes).

 


Via Kamal Bennani
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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us | Social Media Marketing | Scoop.it
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching.

Via Neil Ferree
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Neil Ferree's curator insight, July 1, 1:41 PM

We came up with this set of questions, hoping to challenge popular assumptions on how to make your content go viral:


What types of emotions did the most popular articles invoke?


What type of posts typically receive a lot of shares? (lists? infographics?)


Did readers love to share short form or long form content? What’s the ideal length?


Does trust play a major role on whether someone will share an article?


What’s the effect of having just one image in a post vs no images?


What’s the effect of having just one influencer sharing your article?


How do we make people share our post days and even weeks after it’s been published?


What’s the best day of the week to publish an article?


How I manage my social media presence?

Brien Shanahan's curator insight, July 3, 9:22 AM

Powerful stuff. Use it to get your content shared more often. 

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Instagram Marketing: 6 Ways to Improve your Account

Instagram Marketing: 6 Ways to Improve your Account | Social Media Marketing | Scoop.it
I believe that all professionals should know how powerful Instagram for business can be. However, just having an account isn’t enough. I’m here to share 6 ways to improve your Instagram account a…

Via Kamal Bennani
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SnapUp Lets You Go Shopping, Track Prices Just By Taking Screenshots On Your iPhone

SnapUp Lets You Go Shopping, Track Prices Just By Taking Screenshots On Your iPhone | Social Media Marketing | Scoop.it

A new application launching today on the iTunes App Store wants to make mobile shopping – including organizing products you like from multiple stores and receiving price drop notifications – as simple as taking a screenshot on your phone. SnapUp, as the app is called, is able to automatically identify and recognize the products you save as screenshots in your iPhone’s Camera Roll, allowing you to then move those products into lists, keep track of sales and other deals, and then finally buy when the price is right.

 

“The biggest problem in mobile – from a consumer standpoint – is that there’s no way to bookmark anything,” explains Mehta of the challenges faced when mobile shopping. “In order to bookmark something you need to have it work inside each app, and each app has a different UX [user experience] for bookmarking something or sharing it,” he says.


Via Brian Yanish - MarketingHits.com
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Social Shares is the New SEO

Social Shares is the New SEO | Social Media Marketing | Scoop.it

Social Shares is the New SEO. This Mind Map shows the tools and apps I use for setting up a DiY Content Marketing System.


Via Neil Ferree
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kay's comment, April 28, 1:34 AM
awesome map
kay's comment, April 28, 1:34 AM
awesome map
Neil Ferree's curator insight, June 30, 1:17 PM

As you can see from this Mind Map, there are many moving parts to a robust Social Content Marketing Model.