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Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop

Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop | Social Media Marketing | Scoop.it
The mobile searcher sees the world pretty differently from the desktop searcher. New for 2016, Mediative offers insights from their eye-tracking study on mobile SERPs. Learn what you can do to boost your mobile visibility in those all-important top organic listings!

Via Kamal Bennani
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10 Ways to Create Beautiful Content: Storytelling, Visuals and More

10 Ways to Create Beautiful Content: Storytelling, Visuals and More | Social Media Marketing | Scoop.it
We all want to craft content pieces that engage our readers and give them something to talk about. Nonetheless, we are fully aware of the fact that our audiences are constantly bombarded w

Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, March 9, 2015 8:22 PM

By ditching useless adornments, using clear everyday language and a tone adapted to your audience, perfecting your storytelling skills and making the most of a broad category of visual aids, you will succeed in individualizing and beautifying your writing style. In-depth research, creativity, a deeper understanding of your audience, an ounce of talent and a manipulative ability to play with different powerful emotions are the main ingredients that allow you to go beyond existing aesthetic canons and craft truly original, outstanding content that will always keep your readers coming back for more.

Inside CloudNine's curator insight, March 10, 2015 12:34 PM

10 ways of creating beautiful engaging content...

Graham Drage's curator insight, March 11, 2015 3:40 AM

Good article about using storytelling as a way to create compelling content; the "Are You Sitting Comfortably...." approach! [Younger readers might need an explanation...just Google it!]

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How To Use Social Media To Boost Your SEO Campaign

How To Use Social Media To Boost Your SEO Campaign | Social Media Marketing | Scoop.it
Search engine optimization (SEO) has almost become synonymous with content marketing.

Via Antonino Militello
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Marco Favero's curator insight, March 10, 2015 5:00 PM

aggiungi la tua intuizione ...

ConstructoWeb's comment, March 15, 2015 3:49 PM
http://sco.lt/5GV4YD
Nedko Aldev's curator insight, March 16, 2015 9:21 AM

..

325
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Psychologist: Social Media Causing A 'Distancing Phenomena' To Take Place - CBS Local

Psychologist: Social Media Causing A 'Distancing Phenomena' To Take Place - CBS Local | Social Media Marketing | Scoop.it
Psychologist: Social Media Causing A 'Distancing Phenomena' To Take Place CBS Local WASHINGTON (CBS DC) – With over 73 percent of online adults now using a social networking site, social media has dramatically impacted the world in both positive...
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5 digital marketing communities that don't suck - Digiday

5 digital marketing communities that don't suck - Digiday | Social Media Marketing | Scoop.it
5 digital marketing communities that don't suck
Digiday
In case you haven't noticed, we're in the midst of a content bombardment.
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10 awesome digital marketing campaigns from Nike

10 awesome digital marketing campaigns from Nike | Social Media Marketing | Scoop.it
Following on from Andrew Warren-Payne’s post looking at various digital marketing campaigns from McDonald’s, I thought it would be interesting to take a similar look at one of the world’s biggest sport brands.
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10 Surprising social media statistics that might make you rethink your social strategy - - The Buffer Blog

10 Surprising social media statistics that might make you rethink your social strategy - - The Buffer Blog | Social Media Marketing | Scoop.it
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.

Via Neil Ferree
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Neil Ferree's curator insight, July 16, 2013 6:58 PM
Social Media has overtaken porn as the #1 activity on the web
Randy Hilarski's curator insight, July 16, 2013 8:20 PM

Great information to build a strategy. I will stick to being everywhere.

Laetitia Alet Figureau's curator insight, July 23, 2013 9:36 AM

Really relevant statitistics, to think social media one step ahead !

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The business case of digital marketing

The business case of digital marketing | Social Media Marketing | Scoop.it
Entrepreneurs are regularly engaging with customers through digital marketing applications. Corporate businesses' sites are enabling interactive information sharing, inter-operability, user-centred...

Via TechinBiz
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Q&A With Google's Digital Marketing Evangelist - Business Insider

Q&A With Google's Digital Marketing Evangelist - Business Insider | Social Media Marketing | Scoop.it
Avinash Kaushik says marketers have been looking at all the wrong metrics.
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The Digital Marketing Metrics Pyramid

The Digital Marketing Metrics Pyramid | Social Media Marketing | Scoop.it
Greetings, Marketing Land readers. I’m excited to be moving here from my previous 4-year gig writing for the Search & Conversion column on Search Engine Land.
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Five Tips For Better Social Media Optimisation

Five Tips For Better Social Media Optimisation | Social Media Marketing | Scoop.it
Do you have your social media strategy planned?
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Social Media Is Showing Us The Future Of TV

Social Media Is Showing Us The Future Of TV | Social Media Marketing | Scoop.it
What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV ratings, the answer is pretty simple: If you want to know what people
think when they watch TV, just check Twitter.

Via Jeff Domansky
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Estralita Williams's curator insight, March 11, 2015 10:16 PM

Good information for inquiring minds ... 

Inside CloudNine's curator insight, March 12, 2015 6:16 AM

Is Social Media a distraction, or does it enhance the experience of watching our favourite shows?

Owen Kim's curator insight, April 2, 2015 2:04 AM

People now express their thoughts and feelings in social media as if they are talking to people. Although social media is something not physical, people feel it as a part of them that they post and write almost everything they would do and say in real life. Maybe others can know more about them by reading their posts which is positive but if some sensitive opinions were posted and feels uncomfortable to others, it may break out into a conflict which is bad. 

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5 Crazy Ways Social Media Is Changing Your Brain Right Now

Your brain may never be the same! Watch our Q&A: http://youtu.be/thYzq0TEwbs Send us stuff! ASAPSCIENCE INC. P.O. BOX 93, Toronto P, TORONTO, ON, M5S2S6 Subs...
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Measuring Social Networking Success: More Than Just Likes - Forbes

Measuring Social Networking Success: More Than Just Likes - Forbes | Social Media Marketing | Scoop.it
Measuring Social Networking Success: More Than Just Likes
Forbes
3M Singapore's social media team was also hot on the ball, publishing tips, alternative advice on how to battle the haze and even advised on different types of respirators available.
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Chinese social media company Weibo's shares jump in US stock market debut

#socialmedia Chinese social media company Weibo's shares jump in US stock market debut http://t.co/0fNiRtfT7L #RealTonyRocha
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7 Creative Storytelling Campaigns To Promote Shampoos On Social Media - Business 2 Community

7 Creative Storytelling Campaigns To Promote Shampoos On Social Media - Business 2 Community | Social Media Marketing | Scoop.it
7 Creative Storytelling Campaigns To Promote Shampoos On Social Media
Business 2 Community
And social media marketers have been harnessing this to promote shampoos, by weaving a unique story around each on social media.
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Is Transmedia Storytelling the New Digital Marketing?

Is Transmedia Storytelling the New Digital Marketing? | Social Media Marketing | Scoop.it

'Challenge what you think you know...

 

The need for a consistent experience seems like a no-brainer. If users are interacting with your content/brand/product/message/etc. on one channel and get a different experience on another channel, there’s a chance they will get confused. And a confused customer is one who goes to a competitor. So your approach to delivering that message can’t be “spray and pray.” It has to be targeted and focused. A message specific to the channel on which it’s being consumed. But that’s only part of the fundamental change to marketing. The other part is how users can engage with the content. Through social media, website comments, live chats, and other methods, users can have a conversation with you around the content. It’s no longer about broadcasting your message. It’s no longer about telling your story and hoping people get it. To sum up these changes:

How: adoption and usage of multiple/simultaneous devices by users has prompted the need for a consistent experience. Marketers must now deliver their message and information across these device families.Why: digital technologies like web, social media, text messaging, etc. have enabled bi-directional conversation. As more and more users adopt these technologies into their lives, they expect the same thing of companies. No interaction? No customer....'


Via siobhan-o-flynn
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Mattia Nicoletti's curator insight, July 22, 2013 9:10 AM

Transmedia storytelling is what experiential marketing is doing. With more media available now the experience is enhanced.

Mattia Nicoletti's comment, July 22, 2013 9:19 AM
I think that transmedia storytelling can be considered the evolution of experiential mktg
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8 Reasons to Consider Marketing with Google+

8 Reasons to Consider Marketing with Google+ | Social Media Marketing | Scoop.it

When Google+ was launched there were mixed reactions. But two years later with over 600 million users marketing with Google+ can no longer be ignored


Via Kamal Bennani
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Instagram Video: How Brands are Using Their 15 Seconds

Instagram Video: How Brands are Using Their 15 Seconds | Social Media Marketing | Scoop.it

Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature.


Via Kamal Bennani
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Andy Birkitt's curator insight, July 22, 2013 5:12 PM

Never really thought of that, some great ideas here

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Tips for Entrepreneurs To Reach Global and Local Markets via Social Media

How can social media be used as a marketing tool to help you expand your business? Whether you are a business owner with products sold globally or an entrepr...

Via Dr. Susan Bainbridge
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