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Facebook Organic Reach at All Time Low - Everything PR

Facebook Organic Reach at All Time Low - Everything PR | Social Media Marketing | Scoop.it
Facebook Organic Reach at All Time Low
Everything PR
Many Facebook business page managers noticed a significant decline in organic reach in the past few months.
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Facebook Puts Everyone On Notice About The Death Of Organic Reach

Facebook Puts Everyone On Notice About The Death Of Organic Reach | Social Media Marketing | Scoop.it
Facebook's Brian Boland has taken to a Facebook blog to talk about the decline of a post's organic reach in the social network. In his role as ‎VP Ads Product Marketing, he walked through the implications as organic reach becomes a less effective engagement tool.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, June 6, 2014 2:27 PM

Social Media Publishing as we know it is dying.


Driven by revenue objectives, Facebook is pushing the pay-for-play model and is shutting down progressively all hopes of generating organic traffic without ads. 


This means it's extremely important to consider social media publishing not as an isolated act but as part of a broader content strategy. The key point here is to integrate it with content hubs (which can be a blog, a resource center or a Scoop.it page.) where:


- people can easily find all your content,


- they can share it and amplify it to your own channels,


- it can also be easily discovered form search engines by your target audience.

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How can referral marketing counter Facebook's organic reach problem? - Inside Facebook

How can referral marketing counter Facebook's organic reach problem? - Inside Facebook | Social Media Marketing | Scoop.it
Inside Facebook
How can referral marketing counter Facebook's organic reach problem?
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