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Rescooped by Courtney Codd from New Customer - Passenger Experience
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Engagement: The Key Metric for the Future

Engagement: The Key Metric for the Future | Social Media Marketing | Scoop.it

Via Eric_Determined / Eric Silverstein
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Raquel Oliveira's curator insight, January 27, 2014 10:22 AM

a humanidade clama por ser envolvida nas decisoes, projetos e aprendizagem. Sim, eu sinto esse movimento em diversos setores. Em relação a aprendizagem de adultos, é irreversível !

Scott Davidson's curator insight, January 29, 2014 10:01 AM

Do you measure engagement?

Michael Allenberg's curator insight, January 31, 2014 8:11 AM

It's all about engagement folks!

Rescooped by Courtney Codd from Search Engine Marketing Trends
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Understanding Google's Latest Assault On Unnatural Links

Understanding Google's Latest Assault On Unnatural Links | Social Media Marketing | Scoop.it

Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month.

If not for the excellent work of Barry Schwartz, many of us would have missed it. (I have a page change tool app set up for that exact URL, and it didn’t catch it for several days.)

Since this news hit the mainstream linking/SEO community, there’s been no shortage of reporting on the changes themselves, with nearly 6,000 results for the exact match search phrase “google updates link schemes.” The Web is certainly a remarkable echo chamber, considering this news is less than three weeks old as I write.

Read more: http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156

 

 


Via Igniva Solutions
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Rescooped by Courtney Codd from Search Engine Marketing Trends
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Why Google+ Communities Will Thrive - And Ten You Should Join

Why Google+ Communities Will Thrive - And Ten You Should Join | Social Media Marketing | Scoop.it

Google+ communities are less than a year old but they are becoming an important and powerful feature of Google+. As interest in the social platform has grown so has the number of Google+ communities, there are now over 100,000 communities.

Read more: http://socialmediatoday.com/steve-rayson/1645951/why-google-communities-will-thrive-and-ten-you-should-join

 

 


Via Igniva Solutions
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Hung Le's curator insight, January 28, 2014 12:30 PM

Google+ is on the rise. Are you riding the wave?

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What is Return on Investment (R.O.I.) - Small Business HUB - Small Business New Zealand - New Business

What is Return on Investment (R.O.I.) - Small Business HUB - Small Business New Zealand - New Business | Social Media Marketing | Scoop.it
Small Business HUB - What is Return on Investment (R.O.I.) (What is Return on Investment (R.O.I.) #ROI http://t.co/nspQgaGg6G)
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This Week On Twitter: Hashtag Etiquette Guide, Twitter’s Top Brands, Social Media Lead Generation - AllTwitter

This Week On Twitter: Hashtag Etiquette Guide, Twitter’s Top Brands, Social Media Lead Generation - AllTwitter | Social Media Marketing | Scoop.it
This Week On Twitter: Hashtag Etiquette Guide, Twitter’s Top Brands, Social Media Lead Generation
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User Engagement in the First 30 Days | Inside Intercom

User Engagement in the First 30 Days | Inside Intercom | Social Media Marketing | Scoop.it
User Engagement in the First 30 Days. @paulyq. 6 comments. What happens in the first 30 days defines whether a new sign-up turns into a loyal customer, or is never seen again. Talking to customers during this period is critical.
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Rescooped by Courtney Codd from Search Engine Marketing Trends
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Google Plus and Content Moderation and Curation

Google Plus and Content Moderation and Curation | Social Media Marketing | Scoop.it

Content curation is a useful part of any content marketing strategy though it should not be used as a cheap or quick alternative to creating original content. Content curation takes time. You need to read carefully and decide if resources are relevant, if they are unique and if they are of value to your audience. In doing this you will use your own expertise, judgement and your own insights. Rather than simply sharing you may provide a summary, add context or add your personal perspective. In this way you really begin to add value and authority as a content curator.

 

Read more: http://socialmediatoday.com/steve-rayson/1659906/guide-content-curation-google-plus

 

 


Via Igniva Solutions
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Understanding Google's Latest Assault On Unnatural Links

Understanding Google's Latest Assault On Unnatural Links | Social Media Marketing | Scoop.it
Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us would have missed it.
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Sentiment, #Sentiment, Sentiment: What Is The Impact On Sales?

Sentiment, #Sentiment, Sentiment: What Is The Impact On Sales? | Social Media Marketing | Scoop.it
We’ve all been hearing about the benefits of sentiment analysis when it comes to social media marketing and engagement - providing consumer insights and the immediacy to put that insight into action. ...
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Are We Really That Obsessed with the ROI of Social Media? - Business 2 Community

Are We Really That Obsessed with the ROI of Social Media? - Business 2 Community | Social Media Marketing | Scoop.it
RT @B2Community: Are We Really That Obsessed with the ROI of Social Media? http://t.co/D2jByA0SUu
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Rescooped by Courtney Codd from Ayantek's User Experience Design Digest
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Infographic: UX 101 - What is User Experience?

Infographic: UX 101 - What is User Experience? | Social Media Marketing | Scoop.it

Investing in the company website’s user experience has been proven to be a great advantage in user engagement, branding and customer acquisition. More companies today like IBM and Amazon  have improved profitability and cut support costs by creating a more user-friendly and useful website UX.

 

The following infographic by our friends from Homestead explains to us what “user experience” is, some facts and stats and the essentail things you need to know to create a better web UX design for your business.


Via Tyler Borosavage
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Tyler Borosavage's curator insight, July 18, 2013 11:09 AM

This is an excellent inforgraphic giving insights into the essentials of user experience design, the benefits of UX and how UX improves websites. 

lucien christ's curator insight, November 3, 2014 1:37 PM

What is User Experience? this infographic highlight main task & benefit of UX design.