Social Media Marketing
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The Top 7 Social Media Marketing Trends That Will Dominate 2014

The Top 7 Social Media Marketing Trends That Will Dominate 2014 | Social Media Marketing | Scoop.it
With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it's important to look ahead to where social networking is going, and how we can get on [...]
Colin Cocaine's insight:

This article describes some trends from the end of 2013 that show strong potential to make a larger impact on the social media world in 2014.  Jayson DeMers, a Forbes contributor, speaks about how social media has grown so quickly it is hard to determine for businesses where to invest their time and money in order to reach their target audiences.  

First, he says the days of having an advantage over competitors due to social media engagement is over.  Almost all businesses deploy social media strategies now, leaving those who do not now at a significant disadvantage.  "Investment in social media will become a necessity, not a luxury".  DeMers lists the major direct benfits of social media engagement as: branding, impoved awareness, more word-of-mouth, increased customer loyalty, and improved audience reach and influence.  This shows that social media can benefit any organization with the proper effort and guidance.  DeMers then talks about how Google+ and MySpace will become more significant players in the social media platform race.  He also goes into detail about how images and videos are becoming a large source for sharing. Leading businesses to engage with audiences more through images rather than text. 

These factors can have an overwhelming impact on social media for the coming year, and businesses are dying to learn these new trends in order to gain an advantage over their competitors.  DeMers stressed the new importance of social signals, these are anything that would rank you higher on user related searches than your competitors. Also, the trend showing higher share rates on image based content makes businesses take another look at the content they should be posting. 2014 will be an interesting year in the world of social media.

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Erica Thayer's curator insight, April 26, 2014 1:54 PM

After analyzing the social media trends from 2013, we can begin to look ahead at what the trends for 2014 will be.  First, and possible most obvious, is the importance of social media investment.  Almost everyone is present on some social media outlet, and companies must be reaching out to their target markets using social media.  Investment will no longer be an option, but instead will be a necessity.  Social media use will not only make it easier to communicate with current and potential consumers, but will also create new ways to brand yourself and your products, improve awareness, design word of mouth advertising campaigns, and reach a larger audience.  Without investing in social media, your competitors will take advantage of each new opportunity available and will leave your company in the dust.  Each social media outlet is popular for a different reason; Facebook for creating and maintaining relationships, Twitter for sharing brief information, and Instagram for sharing pictures and videos.  People tend to have visual minds, and often prefer seeing images over reading text.  This reasoning is responsible for the upcoming trend: Image-centric networks will see huge success.  Many other trends are discussed in this article, but I must point out one that I disagree with.  Of course, I have not put much time, effort, or research into predicting the social media trends of 2014, but as an avid social media user I cannot help but disagree with the idea that Myspace membership and use will increase.  Myspace was very popular years ago, but as new social media platforms were created, the site basically became irrelevant.  The site now has a reputation that does not seem to allow for a second wind of popularity among the same user base that it once had.

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First Step in Monetizing Social Media: Listening - Chief Marketer

As marketers grapple with how to make money from social media, they may be overlooking one simple tactic: listening to what people are saying about the brand on social networks, and reacting accordingly.
Colin Cocaine's insight:

This article describes the important aspects of social media marketing, and how they can affect a business.  "Geoff Galat, vice president, worldwide marketing for online customer experience management firm Tealeaf" shows that listening to your customers has many more advantages than meets the eye.  He speaks about a mortgage firm that hired someone to monitor Twitter.  His main objective was to find customer feedback regarding the brand or service they provided.  This employee found some complaints regarding lack of response, leading people to thing the firm was suffering financial trouble, which was not the case.  He found that the particular customers all experienced a website malfunction on the same day, so the firm got the problem fixed fairly easily and notified the dissatisfied customers.


This article shows how important it is to monitor feedback through social media sites.  It demonstrated how such a minor issue can lead customers to think it is a major one.  The problem was identified, resolved, and the firm held themselves accountable.  This helps to retain customers.

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