With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it's important to look ahead to where social networking is going, and how we can get on [...]
|Scooped by Colin Cocaine|
This article describes some trends from the end of 2013 that show strong potential to make a larger impact on the social media world in 2014. Jayson DeMers, a Forbes contributor, speaks about how social media has grown so quickly it is hard to determine for businesses where to invest their time and money in order to reach their target audiences.
First, he says the days of having an advantage over competitors due to social media engagement is over. Almost all businesses deploy social media strategies now, leaving those who do not now at a significant disadvantage. "Investment in social media will become a necessity, not a luxury". DeMers lists the major direct benfits of social media engagement as: branding, impoved awareness, more word-of-mouth, increased customer loyalty, and improved audience reach and influence. This shows that social media can benefit any organization with the proper effort and guidance. DeMers then talks about how Google+ and MySpace will become more significant players in the social media platform race. He also goes into detail about how images and videos are becoming a large source for sharing. Leading businesses to engage with audiences more through images rather than text.
These factors can have an overwhelming impact on social media for the coming year, and businesses are dying to learn these new trends in order to gain an advantage over their competitors. DeMers stressed the new importance of social signals, these are anything that would rank you higher on user related searches than your competitors. Also, the trend showing higher share rates on image based content makes businesses take another look at the content they should be posting. 2014 will be an interesting year in the world of social media.